Product Quest Podcast

Today, we welcome our special guests, Ronan Healy and Jane Hession.  This husband and wife team are the founders of the “How Might We” design studio. Their mission? To help to be more creative, to solve problems, can I use the phrase, “to innovate” by using something inside that many of us have lost touch with… the power of play. A self-described “researcher at heart,” Jane has worked with entrepreneurs, corporations and even the Irish government. She has a PhD in Entrepreneurship Management and is author of “Women in the Modern Workplace.” Ronan is a true student of innovation, with experience in agile methods, design thinking, systems thinking, and something that we like here, Jobs-to-be-Done. He’s a highly experienced facilitator, advisor, consultant and teacher.   Referenced on the show: Play, Stewart Brown Complex Responsive Processes in Organizations, Ralph Stacey Complexity, Chris Mowles

In this episode, we welcome a most special guest, Dr. Lance Bettencourt. Without question, Lance is on the Mount Rushmore of JTBD contributors. He’s currently a professor of marketing at TCU. He’s the author of “Service Innovation”, and well-published - including MIT Sloan Management Review and Harvard Business Review. Most notably, along with Tony Ulwick, he authored “The Customer-Centered Innovation Map” in HBR one of the most important JTBD publications, and it has the distinction of the single resource that I recommend more than any other. Lance is an appreciator of ice cream, has been known to do crazy things like hike down and back the Grand Canyon, and is an all-around great person.  You're in for a treat! Referenced on the show: The Customer-Centered Innovation Map, Lance Bettencourt & Tony Ulwick Service Innovation, Lance Bettencourt Consumer Job Journeys, Lance Bettencourt What Customers Want, Anthony Ulwick A Service Lens On Value Creation, L. A. Bettencourt & R. F. Lush & S. L. Vargo

In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.   Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.   Referenced on the show: Innovator’s Solution, Clayton Christensen Competing Against Luck, Clayton Christensen Demand-Side Sales, Bob Moesta Art of Relevance, Nina Simon  Nina Simon Art of Relevance Ted Talk Marketing Rebellion, Mark Schaefer

In this inaugural episode Scott, Jonathan and Yann go deeply into the Jobs-to-be-done philosophy exploring what Jobs-to-be-done is, why it is so powerful and share valuable insights from real Jobs-to-be-done practice. Referenced on the show: The Statue in the Stone, Scott Burleson What Customers Want, Anthony Ulwick Innovator’s Dilemma, Clayton Christensen Innovator’s Solution, Clayton Christensen