

Beneath the Transaction
Chris Pineda, Founder of Groundwork Leadership
Every organization has a system. But not every system transforms people.
This podcast uncovers what leaders are doing beneath the transaction—the daily decisions, intentional rhythms, and invisible structures that build cultures of depth, trust, and transformation. If you lead people, build culture, or develop leaders, this is where we ask the questions that matter.
Beneath the Transaction is a podcast for leaders who know that culture is more than pizza parties and birthday shoutouts. Hosted by Chris Pineda, PhD Organizational Psychologist and author of Beneath the Transaction, and Taylor Steele, a filmmaker and storytelling strategist, this show explores the deeper layers of leadership—where transformation really happens.
Each episode features conversations with leaders, founders, and culture-builders who are doing the hard work of leading with intention. We ask:
👉 What are you doing beneath the surface—beyond the performance metrics, perks, and programs—to truly shape your people and culture?
Rooted in indigenous wisdom and modern psychology, we introduce tools like The Culture of One™ and The 7 Conditions of Transformation™ to help reimagine how leadership development actually works. But this isn’t a one-way street—we don’t just teach, we learn. Every guest brings something powerful to the table, and we believe that when we listen deeply, we all walk away transformed.
This podcast is for people who believe that every organization has the potential to become a place where leaders grow, teams thrive, and people become more of who they’re meant to be—not just better producers, but better humans.
This podcast uncovers what leaders are doing beneath the transaction—the daily decisions, intentional rhythms, and invisible structures that build cultures of depth, trust, and transformation. If you lead people, build culture, or develop leaders, this is where we ask the questions that matter.
Beneath the Transaction is a podcast for leaders who know that culture is more than pizza parties and birthday shoutouts. Hosted by Chris Pineda, PhD Organizational Psychologist and author of Beneath the Transaction, and Taylor Steele, a filmmaker and storytelling strategist, this show explores the deeper layers of leadership—where transformation really happens.
Each episode features conversations with leaders, founders, and culture-builders who are doing the hard work of leading with intention. We ask:
👉 What are you doing beneath the surface—beyond the performance metrics, perks, and programs—to truly shape your people and culture?
Rooted in indigenous wisdom and modern psychology, we introduce tools like The Culture of One™ and The 7 Conditions of Transformation™ to help reimagine how leadership development actually works. But this isn’t a one-way street—we don’t just teach, we learn. Every guest brings something powerful to the table, and we believe that when we listen deeply, we all walk away transformed.
This podcast is for people who believe that every organization has the potential to become a place where leaders grow, teams thrive, and people become more of who they’re meant to be—not just better producers, but better humans.
Episodes
Mentioned books

Aug 18, 2020 • 1h 4min
Changing Kids' Lives Through Outward Mindset Material
Get to know Drew Moneke, a local high school teacher, and his journey to help improve the lives of young people in Salem, Oregon. His story is powerful and his confidence in his students even more so; he believes every high school should implement some version of what we have discovered.

Aug 18, 2020 • 1h 4min
The Immeasurable Impact of an Outward Mindset
Chris is joined by special guest Desmond Lomax of The Arbinger Institute. World leaders in mindset training, Arbinger’s work has implications at home, in the workplace, and in our communities. In this episode, Chris and Desmond discuss how mindset creates more meaningful relationships and the power it has to completely alter outcomes.

Aug 15, 2020 • 35min
Being Stewards of Conflict as Leaders and Individuals (Intro to Curriculum Part 3)
Rounding off the third part of the Institute’s theoretical framework, Chris gives a thorough overview of how important being stewards of conflict is for leaders. Discover the deeper meaning behind being a steward of conflict and why it's worth some serious consideration.

Aug 10, 2020 • 21min
Bridging Racial Divides Through Sports (Recommended to listen to episode 4 first)
In this episode, Chris shares a personal experience during a time of high racial tension in our country. As he discusses, the heart of the story is about so much more than simply bridging divides; it has implications for what can make or break an idea, or “seed.”

Aug 6, 2020 • 22min
Thinking Through Innovative Leadership (Intro to curriculum part 2)
Innovation is a term that is far to often tossed around, what does it really mean? And what does it mean for leaders? We want to think through that in this episode. This is also building upon our core curriculum as an institute.
What does innovation really mean, and what does it mean for leaders specifically? In this episode, Chris explores those questions, building upon the core curriculum of the Institute.

Aug 4, 2020 • 15min
A Lesson My Father Taught Me About Racism (Recommended to Listen to Episode 2 First)
Host Chris Pineda shares a personal story about an experience he had with his father as a boy. He explains what he feels is a key antidote to racism.

Jul 29, 2020 • 35min
One of The Most Important Aspects of Leading (Intro to curriculum part 1)
Chris digs into what we believe to be one of the most important aspect of leadership. When it comes to getting things done, having and impact, and solving problems, it starts with Soil. Chris explains what Soil means and how it relates to our institute's core curriculum.

Jul 29, 2020 • 48min
A New Kind of Leadership Institute
In this episode host, Chris Pineda and co-host Salam Noor describe what it is we are doing and why we are doing it. From what our leadership institute looks like, why it is free to participants, and what the curriculum entails, they cover it all.
You will be curious to learn more.


