The Manager's Playbook

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.Listen to the full episode here -Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9RWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right, these individuals master the songwriting craft by weaving compelling emotion into their music. Join us as we explore how storytelling plays a crucial role in the work of these talented artists.Listen to the full episode here -Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9RWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.Tyler discusses his humble beginnings, relentless work ethic, and the leap of faith he took moving to LA and attending USC for Artist Management, even when no one believed in him. His story is a testament to perseverance and passion in the music industry.Listen to the full episode here -Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQnWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your research and being prepared in the music industry while he delves into his formative years working with Jamil ‘Big Juice’ Davis, Drake and the OVO team.Listen to the full episode here -Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQnWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exceptional work ethic, and originality. We explore the dynamic of managing prolific artists versus influential songwriters, with insights into PARTYNEXTDOOR's creative process, his unique production methods, and his ability to craft hit songs for himself and others. The discussion sheds light on the intricate relationship between managers and artists, and how true passion and dedication set the greats apart.Listen to the full episode here -Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQnWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in smaller venues through outstanding live performances. Carter also highlights the value of partnering with good record labels to gain industry support and reach broader audiences. These insights offer a roadmap for small artists to navigate their way to bigger stages and venues successfully.Listen to the full episode here -Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4PWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal Music Group (UMG) and TikTok. As one of the key figures in the music business, Troy brings a unique perspective to the UMG dispute.Carter goes into the evolving landscape of music distribution, consumption, and content creation highlighting the role of platforms like TikTok in shaping trends and amplifying artists' reach. He discusses the synergies between UMG, one of the largest music companies globally, and TikTok, a social media powerhouse known for its viral content and music discovery.Throughout the conversation, Carter explores the opportunities and challenges arising from this partnership. He touches on topics such as music licensing, artist promotion, and the impact on music discovery and fan engagement in the digital age.Listen to the full episode here -Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4PWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extraordinary talent in the music industry.Discover the secrets behind spotting a future superstar, the challenges of managing iconic artists, and the strategies for building a successful career in music. Gain firsthand knowledge from Troy Carter, who has worked with some of the biggest names in entertainment, and learn what it takes to make it big in the music world.Listen to the full episode here -Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4PWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. Gavin shares his journey from growing up with artist and journalist parents to building a program that bridges the gap between raw talent and the mainstream industry. He reflects on how his own struggles in the education system shaped his vision for creating spaces that foster creativity, mentorship, and opportunity.We explore the impact ofThe Remix Project, its passion-based approach, and the success stories of alumni like Amanda Parris and Tyrone Edwards. Gavin breaks down the importance of storytelling, navigating relationships, and the power of believing in others. Whether you're an artist, mentor, or someone interested in culture and community, this episode is packed with valuable lessons and inspiration.

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the biggest tracks in hip-hop and R&B, T-Minus shares the story behind his rise to success.He talks about how he first met Drake, the creative process behind their iconic collaborations, and what it takes to thrive in the competitive world of music production. Whether you're an aspiring artist, producer, or just a fan of great music, this conversation is packed with insights, inspiration, and behind-the-scenes stories you won’t want to miss.