

The Manager's Playbook
The Manager's Playbook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
Episodes
Mentioned books

May 19, 2024 • 1h 3min
The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans
Mauricio Ruiz sits down with American music manager, entrepreneur, and investor, Troy Carter for the inaugural episode of The Manager's Playbook Podcast.
In this episode, Mauricio and Troy discuss the role of a great artist manager, how to identify a great artist, TikTok vs UMG and where AI is going in the next 5 years, how to get from small venues to stadiums, super fandom and data collection, and much more.
A conversation like this doesn't come cheap.


