
Unthinkable with Jay Acunzo
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Latest episodes

Feb 26, 2020 • 31min
Best of Unthinkable: Grado Shouldn't Exist (It's Thriving)
This is the story of a company which, by today's typical business standards and best practices, shouldn't exist. They're the perfect example of why there is no ONE right way in this work we do. We visit them live and in-person and discover some rather surprising things.---If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 12, 2020 • 27min
Best Of Unthinkable: Constraints and Creativity
We all wish we had the wide open creative field -- total creative freedom. It turns out, however, that creative freedom doesn't work. It may not even exist. Today, two stories about constraints, creativity, and the surprising outcomes of embracing limitations.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 5, 2020 • 42min
I Made It: Joanna Wiebe Takes Us Inside a Timeless Writing Project
Joanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK fate, if you believe in such things, because without Joanna leaving her job all those years ago, thousands of aspiring writers would be worse-off ... and thousands of pages of great writing teaching writing may not exist.If you enjoy these stories, there are a few ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 30, 2020 • 31min
Best of Unthinkable: Carving the White Whale
Today, a classic episode from the Unthinkable archives about Erik Devaney, a writer and content marketer, who goes deep inside the emotions and the amusing tale of carving the white whale.Find Erik's Medium article, referenced in the story, right here.If you enjoy these stories, there are 3 ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 28, 2020 • 1h 15min
BONUS: The Book Writing Process with Ryan Hawk
A bonus, behind-the-scenes episode originally aired on the popular podcast, The Learning Leader Show.---Ryan's book, Welcome to Management, is now available on Amazon. You can find his podcast, The Learning Leader Show, on Apple and everywhere you podcast.---If you enjoyed this episode, there are a few ways to go deeper with my work:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 15, 2020 • 40min
Best of Unthinkable: The Pike and the Minnow
Today, a classic episode from the Unthinkable archives about InVision, a software company that made a feature film seem less risky than writing more How-To blog posts. If you enjoy these stories, there are 3 ways to go deeper:- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 8, 2020 • 48min
I Made It: Chase Jarvis Deconstructs His Writing Process
"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things like courses, digital downloads, and membership/paid subscription.In this episode, world-class photographer and the CEO of CreativeLive Chase Jarvis deconstructs a favorite project: his book, Creative Calling.Subscribe to the I Made It feed separately wherever you podcast, or join the newsletter for the show at podia.com/podcastTo work with me, inquire about keynote speaking and show hosting/consulting by visiting jayacunzo.com

Dec 6, 2019 • 47min
Introducing "I Made It" | World-Class Creators Deconstruct 1 Favorite Project
Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll get exclusive content + invites to join me and Podia CMO Len Markidan on live video calls, discussing creativity, the various creative types of work we all do, and creator businesses.Enjoy the show!

Nov 12, 2019 • 17min
5 Small Ideas with Big Impact
Today, a reinvented type of episode sharing 5 quick concepts that can help transform your work (or, yanno ... do a little good here and there at least?)-- -- --HELPFUL LINKS:Book Jay to speak: jayacunzo.comRead Marketing Showrunners, the media company Jay founded to help cover and advance the practice of brands making original series: READ or SUBSCRIBE FREE

Oct 21, 2019 • 28min
The Green Smoothie Problem
When you share an idea and others simply don't get it, what's happening? And how can we be more persuasive in presenting our creative ideas so we can do our best work? Link to subscribe: marketingshowrunners.com/subscribeInquiries about Jay's public speaking appearances: jayacunzo.com or email speaking@unthinkablemedia.comJay's book is available in print, Kindle, and audio forms on Amazon. It's called Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
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