
Unthinkable with Jay Acunzo
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Latest episodes

Jul 3, 2019 • 17min
Triple Dip! #3: Intuition and Process
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.
For speaking inquiries, visit my personal site, jayacunzo.com

Jul 3, 2019 • 41min
Triple Dip! #2: The Pike and the Minnow
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.
For speaking inquiries, visit my personal site, jayacunzo.com

Jul 3, 2019 • 20min
Triple Dip! #1: The Bias to Act
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.
For speaking inquiries, visit my personal site, jayacunzo.com

Jun 27, 2019 • 15min
There's Something About the Light
Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve with the ever-changing times?
Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, Mailchimp, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe
For speaking inquiries, visit Jay's website, jayacunzo.com

May 31, 2019 • 38min
The Shift We Don't Discuss Enough
Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then?
Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe
For speaking inquiries for Jay, visit jayacunzo.com

May 27, 2019 • 34min
Don't Be Like Mike
"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding conflict, in order to create consistently great things as an individual and a team. (Featuring Max Yoder, author of Do Better Work, and cofounder/CEO of Lessonly.)
Max's book: https://www.amazon.com/Do-Better-Work-camaraderie-progress/dp/1732843902/ref=sr_1_1?crid=21EMGCAYEQTIZ&keywords=do+better+work&qid=1558569526&s=books&sprefix=do+bettetr%2Cstripbooks%2C123&sr=1-1
Jay's book: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/
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Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Salesforce, Adobe, Shopify, and more: www.marketingshowrunners.com
You can also explore my keynote speaking for your next event or company meeting: http://jayacunzo.com

May 20, 2019 • 47min
Creative Cafe: Standup Comedy with Sarah Cooper
Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurting Men's Feelings. We dive into how a standup comedy act takes shape, what gets changed over time, and what we can learn about creating consistently great work from standups.
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Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Wells Fargo, Accenture, Zapier, Pacific Content, Shopify, and more: www.marketingshowrunners.com
You can also explore my keynote speaking for your next event or company meeting: http://jayacunzo.com

May 13, 2019 • 23min
Make It So
How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Over and over again. Today, the story of the Boston-based venture capitalist Sarah Downey of Accomplice. The self-proclaimed nerd loves sci-fi, fantasy, and most of geek culture. Yet despite her role in tech, being her true self at work wasn't always welcome. Recently, she decided to unite her love for startups and Star Trek: The Next Generation. It's a project that forces her to bring herself -- her FULL self -- to the work every single day. Even though something about her work repeats day after day after day after day...
FURTHER EDUCATION & INSPIRATION:
Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe.
You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

May 7, 2019 • 34min
A Very Persuasive Porpoise
When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell Glass found more effective and far more delightful approach.
FURTHER EDUCATION & INSPIRATION:
Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe.
You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

Apr 30, 2019 • 31min
Sound Comes First
Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place...
Today, a story about family, business, legacy, and hand-crafted products, found in the most unlikely of industries: the fast-paced, high-budgeted world of consumer electronics.
Interested in making a show yourself? Subscribe to my new newsletter specifically about the craft of creating original series. It's called "Hidden Genius," and it's available once per month: marketingshowrunners.com/subscribe
You can also read the Marketing Showrunners blog, where I publish regular insights and stories for makers and marketers who share one believe: Marketing isn't about who arrives. It's about who stays. Visit marketingshowrunners.com/blog
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