Category Visionaries

In today's episode of Category Visionaries, we speak with Raj De Datta, CEO and Co-founder of Bloomreach, an e-Commerce experience platform that's raised $450 Million in funding, about why, in a world where we all live digitally, it’s time to bring the e-Commerce experience up to the standards we’d expect from traditional shopping. By providing personalized advertising to engage digital customers, and then a seamlessly integrated pathway to the products that caught their attention, Bloomreach is making e-commerce a more rewarding experience for everyone involved, and helping the brands behind it reach new levels of growth and engagement. We also speak about what the post-financial crisis startup economy of 2009, why hard times can actually be a benefit in the long run, how years of trials and tribulations with Bloomreach taught Raj the central importance of perseverance, and how his singular vision on a more enjoyable experience of a digital world eventually carried Bloomreach to the top. Topics Discussed: The story of a startup cycle, Bloomreach’s trials and tribulations from a strong start to uncertainty and back again to the top Why money is only one thing you need to  build a successful business, and easy access to capital is no guarantee of success Why what leaders need more than anything is clarity of vision, but how Raj found catharsis in sharing his uncertainty during a difficult time How Raj envisioned a digital shopping experience long before e-Commerce came to dominate the market How Bloomreach’s cultural playbook puts strong teams at the heart of their business model Why Raj wants to share his story to encourage other founders in the space, and why, for him, it’s always ‘day’

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dilpreet Sahota, CEO & Founder of Trek Health, a health tech startup that has raised $3 Million in funding.   Here are the most interesting points from our conversation:   Inspiration Behind Trek Health: Motivated by personal experiences and frustrations in healthcare, Dilpreet founded Trek Health to streamline healthcare payment processes.   Significant Pain Point: Current healthcare billing relies on a 40-year-old infrastructure, leading to inefficiencies and high administrative costs.   Target Market: Trek Health focuses on provider groups, ranging from small practices to venture-backed startups, to simplify their revenue cycle management.   Specialization in Behavioral Health: By concentrating on behavioral health providers, Trek Health tailors its platform to address specific challenges in this segment.   Automation Goals: The company aims to automate 90% of transaction processing, significantly reducing manual input and administrative burden.   Impact on Competition: By enabling easier setup and operation of provider groups, Trek Health fosters competition in healthcare, benefiting patients with more choices.  

In today's episode of Category Visionaries, we speak with Michel Tricot, CEO of Airbyte, an open source data integration platform that’s raised over $180 Million in funding, about how their open source, future-proof solution is helping businesses everywhere extract tangible value from the data they are all now producing. Developed over several years alongside an open source community of engineers, Airbyte have made sure they address real pain points for their partners by learning as much as possible about the problem space from those working right at the coal-face. We also speak about why Michel believes the demise of the Bay Area startup sector has been greatly exaggerated, how his lifelong passion for data has carried through to all his big business decisions, why data now determines success for most businesses in the modern economy, and how building trust with customers in your industry is a great investment in future growth. Topics Discussed: Michel’s lifelong love of data, and how toys translated into cutting-edge software solutions Moving to San Francisco, and why the ups-and-downs of investment cycles don’t change the fundamental innovation present in the Bay Area Why collecting data is ultimately about getting a big-picture view of what’s going on, regardless of what sector you operate in How Airbyte went about learning as much as possible about the problem space they were getting into before making any big decisions Why Airbyte went with PLG, and managed to successfully leverage their community for great market growth How the open-source success of Airbyte provides a model for other budding tech businesses to facilitate organic innovation both within and without   Favorite book:  High Output Management

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode of Category Visionaries, we speak with Kentaro Kawamori, CEO & Co-Founder of Persefoni, a climate disclosure and carbon management platform that’s raised over $114 Million in funding Here are the most interesting points from our conversation: Growing up in a German agricultural community, where sustainability has always been synonymous with scarcity Kentaro’s career across the tech sector, from big enterprise players to the startup space The driving forces behind better carbon reporting, from regulators on one side and government regulators on the other Why carbon reporting remains really left behind when it comes to data integration, and how Persefoni is planning to change all that The complexity of contemporary supply chains and the real-world limitations of carbon footprint reporting confronting most firms Why Kentaro didn’t seek out typical Silicon Valley investors on board at the start of Persefoni’s journey //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co    

In today's episode of Category Visionaries, we speak with Casey Rosenthal, CEO of Verica. Topics Discussed: Chaos engineering - what does it mean? Why is it so important and what impact can it have on an enterprise tech setup Why more and more companies are seeking to add chaos engineering to their approach, and why it’s already popular in fintech Why diversity is key for modern tech companies, driving better performance and ultimately more success Continuous verification and the DevOps revolution - where does this new category stand in the story? How harmonizing schedules between different departments can be a real challenge for a company looking to expand   Favorite book:  What Works: Gender Equality by Design

In today's episode of Category Visionaries, we speak with Ajay Kulkarni, CEO of Timescale, an open source time series SQL database that's raised over $180 Million in funding, about why, as computers get more powerful and data storage gets cheaper, the future of our digital transformation lies in better databases. With a market offering optimized for data intensive applications which capture large volumes of information for use in enterprise decision making, but faster, cheaper and better than current market offerings, Timescale is set to make a massive impact on the way data affects all of our daily lives. We also speak about how perseverance kept Ajay in the startup space even after less than successful attempts at first, why he believes the success in any business is the grind, the pros and cons of starting a business during tough economic times, and how Timescale’s early PLG strategy was built on the strength of their community. Topics Discussed: Ajay’s first forays as a founder, and why he feels he learned a lot but never quite got the formula right until now Why Ajay believes that when it comes to business success, there’s nothing more essential than the grind The competitive aspect of a commercial enterprise, and why every founder needs a bit of faith in themselves and their idea How constant development in the data collection and storage capacity of our devices makes better databases and essential tool for the economy of tomorrow Why Timescale’s faster, cheaper, better model for data intensive applications is leaving the competition behind How building a community helped give Timescale’s PLG strategy a head start   Favorite book:  The Alchemist: A Fable About Following Your Dream

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Clayton Wood, CEO of Picnic, a pizza tech company that's raised over $30 Million in funding. Here are the most interesting points from our conversation: Origin Story: Picnic started with a focus on automating food service, initially aiming to create a fully automated pizza truck, but soon focused on perfecting the pizza-making process. Market Category: Picnic operates in the nascent field of food preparation automation, with a specific focus on pizza, leveraging their unique technology to cater to a broad range of pizza styles. Customer Benefits: Picnic’s technology can produce 130 pizzas per hour with less than 2% food waste, significantly reducing the industry average of 10-12%, translating to substantial cost savings for operators. Labor Challenges: The pizza industry faces chronic labor shortages and high turnover, and Picnic’s automation addresses these issues by improving productivity and consistency without needing to increase staff. Adoption Hurdles: Educating the market and overcoming the skepticism towards new technology are major challenges. Picnic focuses on early adopters and operators willing to innovate. Future Vision: While currently focused on pizza, Picnic’s technology is adaptable to other foods, potentially revolutionizing other segments of the food service industry in the future. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

In today's episode of Category Visionaries, we speak with Ethan Aaron, CEO of Portable, an extract, transform and loading data platform that’s raised over $3 million in funding, about why bespoke-built data solutions are mission critical for so many businesses these days, and how Portable’s streamlined, seamless software is helping people get a grip on the insights they really need. With a range of solutions ready to plug in and go already available for clients and the capacity to quickly innovate and integrate systems for extremely specific needs, Portable is making a space for itself in a saturated data ecosystem, and their client testimonials speak for themselves. We also speak about the years Ethan had spent working in data, the legacy of entrepreneurship in his family background, exactly how the ETL pain points were identified and why alleviating them is such a profitable opportunity, and why Portable is determined to keep the focus on their customers, rather than obsessing about how much capital they can raise. Topics Discussed: Ethan’s years in the data economy, and how the investment environment has changed over the years How Ethan’s entrepreneurial family helped inspire him to get into the startup space The ETL model, and why a singe simple acronym is helping redefine companies’ relationships with their data How Portable found themselves in an independent market niche, and how their unique product offering keeps them a class apart from the competition Why building-out bespoke solutions is an invaluable asset for a company promising critical insights on complex data Why a focus on funding comes second to keeping customer satisfaction as a priority for Portable   Favorite book:  The Art of Narrative Psychiatry: Stories of Strength and Meaning

In today's episode of Category Visionaries, we speak with Gabino Roche, CEO of Saphyre, a pre-trade onboarding platform that’s raised over $19 Million in funding, about why it’s time to  break the siloed system keeping pre-trade separate, and develop a more streamline, reliable trading infrastructure to make sure every transactions lands where it should. By targeting the pre-trade silo of financial services, Saphyre functions like a rosetta stone for different departments and institutions, creating digital memory around trades to make sure everyone knows exactly what’s going on. We also speak about Gabino’s many years in the space between financial services and software product offerings, what he learned from working closely with some of the world’s largest banking institutions, how two failed startups helped deliver lessons he took on to Saphyre, why revenue has always been central to the Saphyre business model, and why, when you don’t have a network to rely on, guerilla marketing strategies might be the best way to claim a share for yourself. Topics Discussed: Gabino’s career in the finance sector, developing software solutions for some of the world’s largest financial institutions How the 2008 financial crisis revealed opportunities for innovative solutions to perennial finance problems Why revenue generation is and always will be the key to successful adoption The siloed system hamstringing successful trading, and why Saphyre chooses to target the pre-trade space specifically Why trust will always be top of the list when it comes to expanding your market share, and how Saphyre works to build and reinforce it How guerrilla marketing strategies might be the best option to claim a market share, especially if you lack the insider networks to get a jump start   Favorite book:  Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

In today's episode of Category Visionaries, we speak with Andrew Butt, CEO of Enable, a rebate management platform that’s raised over $156 Million in funding, about why the undervalued but high profit rebates and incentives in contemporary supply chains are in dire need of 21st-Century innovation, and how Enable is making it happen. Handling everything from helping rebate managers connect with the customers they need to providing cloud-based software solutions enabling people to get the most out of what’s available, Enable promises growth-driving, money-making mechanisms accessible to all. We also speak about how a serendipitous encounter at a flying school helped lead Andrew to this underappreciated sector of the economy, why most modern firms still fail to make the most of rebates and incentives, how Enable is building a community, as well as a commercial product, and why you don’t always need to be a visionary inventor to create a whole new business category. Topics Discussed: How Andrew’s time spent building software for a flying school led him to a largely unnoticed business opportunity Why rebates and incentives can be a significant growth driver in the modern supply-chains we all rely on Why so many companies struggle to manage their rebates, and how Enable is helping them get on top of things The reason why a combined cloud-networking solutions is the ideal offering to help drive win-win solutions in the incentives space How Enable is creating a community, not just a commercially successful software product Why Andrew believes you don’t have to be a visionary innovator to end up creating an entirely new category in the world of business   Favorite book:  Good to Great: Why Some Companies Make the Leap...And Others Don't