

Category Visionaries
Front Lines Media
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Episodes
Mentioned books

Sep 8, 2023 • 37min
Matthew Stoudt, CEO and Founder of AppliedVR: Over $70 Million Raised to Build the Future of Chronic Pain Relief
In today's episode of Category Visionaries, we speak with Matthew Stoudt, CEO and Founder of AppliedVR, a virtual reality therapeutics platform that's raised over $70 Million in funding.
Topics Discussed:
Matthew’s background as a kid entrepreneur who sold stuff in school, and studying investment banking
The first startups Matthew built and why it’s important to stick to your vision instead of chasing what is hot right now
Entrepreneurs Matthew admires, collecting experiences rather than material things, and the most touching experience he’s had on a trip
The staggering numbers of people who suffer from chronic pain around the world, and what AppliedVR is doing to change that
Matthew’s vision for the future of his company

Sep 7, 2023 • 42min
Spencer Thompson, CEO and Co-Founder of Prelude: Over $30 Million Raised to Build the Future of Continuous Security Testin
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Spencer Thompson, CEO & Co-Founder of Prelude Security, a continuous security testing platform that's raised over $30 Million in funding
Here are the most interesting points from our conversation:
Emergence from a School to a Security Platform: Prelude started as a cybersecurity training school before pivoting to its current form, integrating education and cybersecurity innovation into one platform.
Continuous Security Testing Explained: Prelude helps companies assess if they are vulnerable to specific cyber threats by running safe, simulated attacks on their systems, addressing the fundamental question, "Are we vulnerable to this?"
Strategic Branding and Messaging: Prelude distinguishes itself from typical cybersecurity firms with a focus on foundational science and transparency, avoiding the fear-based marketing common in the industry.
Impact of SEC Rulings on Cybersecurity: Spencer discussed the recent SEC rulings requiring public companies to disclose material breaches, a regulation that aligns with Prelude's mission to provide continuous, real-time security assessments.
Customer-Centric Development: Emphasizing the importance of extensive customer discovery, Spencer highlighted how engaging deeply with customers has shaped Prelude's product and go-to-market strategy.
Vision for National Scale Intelligence: Spencer envisions Prelude scaling to millions of endpoints, providing proactive security intelligence and transforming the reactive nature of current cybersecurity practices.
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Sep 7, 2023 • 24min
Dylan Etkin, CEO and Co-Founder of Sleuth: $25 Million Raised to Make Engineering Teams More Efficient
In today's episode of Category Visionaries, we speak with Dylan Etkin, CEO and Co-Founder of Sleuth, an engineering efficiency platform that's raised $25 Million in funding.
Topics Discussed:
Dylan’s career background as an engineer and engineering manager, and contributions to important products like Jira and Bitbucket
Transitioning from engineer to CEO, new responsibilities and the importance of product-market fit
Why so many engineering teams struggle with bottlenecks, and how automated tools can enhance their processes
How DORA metrics established themselves as the gold-standard for efficiency monitoring, and integrating them into Sleuth’s solution
Building a unique marketing approach based on sponsoring industry reports and thought leaders in the space
Favorite book:
The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win

Sep 7, 2023 • 24min
Chris Hare, CEO of PRTI: Over $25 Million Raised to Transform America’s Billions of Waste Tires into Valuable Commodities
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode of Category Visionaries, we speak with Chris Hare, CEO of PRTI, a waste-to-energy company that's raised over $25 Million in funding.
Here are the most interesting points from our conversation:
Chris’ experience in various industries and leadership roles, and his long-term passion for innovation and building teams
PRTI’s automated thermal-processing technology, breaking down tires into a gas stream, liquid oil, solid fuel, and steel
Why the magnitude of the tire waste problem attracted the interest of large-scale, institutional investors
Overcoming significant challenges related to automating a manual process, unexpected performance issues and adapting approaches
Strong storytelling and open communication as crucial elements for effectively engaging investors
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Sep 7, 2023 • 31min
Omer Glass, Co-Founder and CEO of GrowthSpace: $44 Million Raised to Build the Future of Employee Development
In today's episode of Category Visionaries, we speak with Omer Glass, Co-Founder and CEO of GrowthSpace, a skill mastery platform that has raised $44 Million in funding.
Topics Discussed:
Omer’s background in Behavioural Economics, his first (failed) startup and the lessons he learned about B2B and B2C
What creating a “culture of excellence” in an enterprise means in practical terms
How GrowthSpace contributes to human-to-human development within companies by using data to understand pain points
What sets GrowthSpace apart from competitors
The advice Omer would give his past self about fundraising
Favorite book:
Free Prize Inside: How to Make a Purple Cow

Sep 7, 2023 • 21min
Ankit Ratan, Co-Founder and CEO of Signzy: Over $38 Million Raised to Build the Future of Digital Onboarding Infrastructure
In today's episode of Category Visionaries, we speak with Ankit Ratan, Co-Founder and CEO of Signzy, a digital onboarding infrastructure platform that's raised over $38 Million in funding.
Topics Discussed:
Ankit’s financial services background, and the personal experiences which led him to found Signzy
The challenges modern banks face in transitioning to digital processes and collaborating with external ecosystems.
How the conversation around digital transformations for banks shifted from uncertainty to necessity
The appeal of digital onboarding for customers and how Signzy intends to create a ‘Netflix’ experience for the banking sector
Fundraising insights focused on how founders need to focus on demonstrating real-world customer problem solving

Sep 6, 2023 • 36min
Matthew O’Riordan, CEO of Ably Realtime: Over $82 Million Raised to Build the Future of Realtime Experience Infrastructure
In today's episode of Category Visionaries, we speak with Matthew O’Riordan, CEO of Ably Realtime, a real time experience infrastructure platform that's raised over $82 Million in funding.
Topics Discussed:
Matthew’s background growing up in South Africa, before eventually moving to the UK to found his first tech startup
Holding various roles across a career, including CTO and CEO, and having a lifelong passion for coding
Admiration for the Collison Brothers, founders of Stripe, for their focus on an excellent experience and empowering developers
How GoogleDocs inspired the idea for Ably Realtime, and how they intend to standout by creating more interactive applications
The challenges faced by companies across numerous sectors in ensuring sub-100 millisecond latency for a true real-time feel
Favorite book:
No Rules Rules: Netflix and the Culture of Reinvention

Sep 6, 2023 • 38min
DeVaris Brown, CEO and Co-Founder of Meroxa: Over $19 Million Raised to Empower Engineering Teams with Better Stream Processing
In today's episode of Category Visionaries, we speak with DeVaris Brown, CEO and Co-Founder of Meroxa, a stream processing data application platform that's raised over $19 Million in funding.
Topics Discussed:
DeVaris’ background before launching Meroxa at some of technology’s biggest names, including Twitter, Microsoft and Zendesk
Growing up inspired by his grandparents' entrepreneurial endeavors, and the dot-com, to one day become an tech entrepreneur
How Meroxa helps developers move data around with ease, removing the need for specialized knowledge across different data systems
Working with Government Agencies including the Air Force, Space Force, and NASA, handling complex real-time data challenges.
Deciding to work with government agencies while aiming to ensure any contributions align with their standards.
Favorite book:
Extreme Ownership: How U.S. Navy SEALs Lead and Win

Sep 6, 2023 • 18min
Dave Mor, CEO and Co-Founder of OneLayer: $15 Million Raised to Protect Private Cellular Networks
In today's episode of Category Visionaries, we speak with Dave Mor, CEO and Co-Founder of OneLayer, a cyber security platform dedicated to private cellular networks that's raised $15 Million in funding.
Topics Discussed:
Dave’s background, which includes serving in the Israeli Defense Force for 15 years, specializing in cybersecurity and technology innovation
How the Israeli tech sector gained a fearless reputation for a mindset of tackling security challenges fearlessly, even against giants.
the challenge of connectivity in enterprise IoT and industrial settings, and why so many firms opt for private 5G network solutions
OneLayer’s impressive growth trajectory, and how they handle deploying security solutions across a range of different geographies
Why seamless integration is central to the OneLayer security offering, and how it has helped them scale along with their growth

Sep 6, 2023 • 28min
Daniel Turner, CEO of TRAXyL: Over $5 Million Raised to Make Connectivity Happen From Here to Anywhere
In today's episode of Category Visionaries, we speak with Daniel Turner, CEO of TRAXyL, an optical fiber installation company that's raised over $5 Million in funding.
Topics Discussed:
Daniel’s early background, his education in computer science, and his time working in the intelligence community
How living in DC and witnessing 9/11 shifted Daniel’s professional focus from game development to the intelligence sector
How his father’s challenges with high-speed internet installation drew attention to a need for innovation in the installation industry
Why a ‘minimally disruptive installation’ method means TRAXyL brings connection to people and places typically too challenging for fiber installation
Making the transition from bootstrapping funding to finding success in a capital seed round, raising millions for further development