

Category Visionaries
Front Lines Media
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Episodes
Mentioned books

Nov 2, 2023 • 18min
Funding the Future: Neil Thanedar, Founder and GP of Utopic Ventures
In today's episode of Category Visionaries, we speak with Neil Thanedar, Founder and GP of Utopic Ventures.
Topics Discussed:
Neil's Entrepreneurial experiences in product development for pharmaceutical, cosmetics, and supplement firms
The broken funding model for science-based startups, and how that led to establishing Utopic Ventures
Advocating for early-stage startups, particularly in the biotech sector, to foster scientific innovation and nurture potential founders
Using high-resolution funding and Safe notes for startups to secure initial capital and get started with minimal investment
Future funding interests for Utopic Ventures, from late-stage clinical trials to biotech work

Nov 1, 2023 • 25min
Tom Hacohen, CEO and Founder of Svix: $10.5 Million Raised to Power the Future of Webhooks
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Hacohen, CEO & Founder of Svix, a webhooks as a service platform that has raised $10.5 Million in funding.
Here are the most interesting points from our conversation:
Military Influence: Tom discusses how his experience in the Israeli Intelligence Corps shaped his leadership style, emphasizing the importance of bypassing traditional hierarchies to expedite critical information flow.
Startup Origins: The inception of Svix came from a real-world need for efficient webhooks, sparked by a conversation in a Slack group that validated the demand.
Product Market Fit: Tom’s cautious approach to claiming product market fit and how continuous feedback and iteration are key to maintaining it.
Customer Empathy: Building extreme empathy with customers, even saying "no" to them sometimes, to ensure the best long-term product decisions.
Consistent Marketing: The focus on consistency in marketing efforts, avoiding one-time flashy campaigns and instead delivering constant value.
Fundraising Advice: The importance of not needing to raise funds to succeed, which provided Tom with leverage and confidence when interacting with investors.

Oct 31, 2023 • 34min
Beck Besecker, Founder and CEO of Marxent: Over $44 Million Raised to Power the Future of 3D Product Experiences
In today's episode of Category Visionaries, we speak with Beck Besecker, CEO and Founder of Marxent, a 3D product experience platform that's raised over $44 Million in funding.
Topics Discussed:
Beck’s background in finance, tech and marketing, and being a lifelong entrepreneur alongside his brother Barry
Why the entrepreneur who most inspires Beck is his own father, and the time Beck met Neil Armstrong without knowing who he was
Why it’s hard for people to make the right choices when buying parts of their homes like a kitchen, bath or decking project
How Marxent uses AI to allow people to create 3D models that help them choose the right configurable parts for their home
Building the “3D commerce” category, and what Beck has learned from fundraising

Oct 30, 2023 • 30min
Funding the Future: Dan Ahrens, Co-Founder and Managing Partner of Left Lane Capital
In today's episode of Category Visionaries, we speak with Dan Ahrens, Co-Founder and Managing Partner of Left Lane Capital.
Topics Discussed:
The current state of the venture capital space, and why contemporary founders are seeking more than simply startup capital
The importance of hustle an independent thinking to running a successful VC
How Left Lane Capital differentiates itself by taking a data-centric approach to making big business decisions
Why new founders need to be well capitalized before embarking on a category creation journey and evangelizing new categories
The future of investment in a capital scarce economy, and why profit-first portfolios are likely to lead the way

Oct 26, 2023 • 39min
Dennis Thankachan, Co-Founder and CEO of Lightyear: Over $18 Million Raised to Power the Future of Enterprise Telecom
In today's episode of Category Visionaries, we speak with Dennis Thankachan, CEO and Co-Founder of Lightyear, a telecom operating system platform that's raised over $18 Million in funding.
Topics Discussed:
Dennis’ background in computer science and finance, and starting a bunch of random businesses while in high school and college
What Dennis learned from his time at Goldman Sachs – and what he had to unlearn, and why
Why Dennis believes Stoicism is an important philosophy for founders to learn, and what being happy means to him
How Lightyear helps companies make more efficient decisions about their telecoms providers and equipment
Attracting clients, finding product-market fit, and what Dennis learned from fundraising
Favorite book:
A Guide to the Good Life: The Ancient Art of Stoic Joy

Oct 25, 2023 • 47min
Amir Taichman, Founder and CEO of Unity SCM: $13 Million Raised to Power the Future of Supply Chain Operations
In today's episode of Category Visionaries, we speak with Amir Taichman, Founder and CEO of Unity SCM, a supply chain operations platform that's raised over $13 Million in funding.
Topics Discussed:
Amir’s background in big data, and the biggest lesson he learned from his time in the Israeli Defence Forces
How Amir started his first company with a high school friend, and why he gave his investors their money back after a week
Why Amir admires founders who don’t do a lot of PR, and why it’s important to have and give support to other founders
The fragmentation of crucial data in the supply chain industry, and how Unity makes it easy for supply chain operators to get all the data they need
The advantages of being an outsider, the power of conversation, and how to navigate company lows

Oct 25, 2023 • 28min
Dr Thomas Oakley, CEO of Feedback PLC: £20 Million Raised to Build the Future of Patient Data Sharing
In today's episode of Category Visionaries, we speak with Dr Thomas Oakley, CEO of Feedback PLC, a medical imaging technology company that's raised £20 Million in funding.
Topics Discussed:
Dr Thomas’s background as a clinical radiologist and employee of the UK’s National Health Service
Who is Tim Specter, and why Dr Thomas finds him an inspiring entrepreneur
How patient data is siloed across different hospitals and teams, and how Feedback creates a common view of a patient across a number of different people
The origin story of Feedback, why they decided to go public, and the challenges of being CEO of a public company
Regulatory burdens of being a public company, and how not to get distracted by valuations
Favorite book:
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Oct 25, 2023 • 32min
Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research
In today's episode of Category Visionaries, we speak with Michael Bamberger, CEO and Founder of Tetra Insights, a qualitative research and insights platform that's raised $7 Million in funding.
Topics Discussed:
Michael’s background as a self-taught web developer with experience in finance
The tech scene in Boulder, Colorado, and what it’s like to live and work there
Who’s the entrepreneur Michael most admires, and the two books that most impacted Michael professionally and personally
How Tetra Insights helps companies extract the most value from thousands of hours of video and audio data to inform decision-making
Michael’s strategy that landed Tetra its first paying customers, and how to rise above the noise of competition
Favorite book:
The Entrepreneur Roller Coaster

Oct 10, 2023 • 30min
Wyatt Smith, CEO and Founder of UpSmith: $3.3 Million Raised to Fill the Skilled Labor Gap
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Wyatt Smith, CEO & Founder of UpSmith, a workforce productivity platform that has raised $3.3 Million in funding.
Here are the most interesting points from our conversation:
From Farm to Tech: Wyatt's journey from a cattle ranch in Alabama to founding UpSmith, highlighting the value of hard work and entrepreneurship learned from his father.
Identifying the Problem: Understanding the skilled worker shortage and the need for a solution that addresses both supply and demand in various industries.
Early Insights and Pivot: How initial attempts to match gig workers with employers led to the realization that starting with the job was key to effective upskilling.
Innovative Business Model: UpSmith’s model of sourcing, screening, training, and deploying new technicians in less than 90 days, with a focus on aligning incentives through productivity-based pricing.
Scalable Solutions: The importance of focusing on scalable, repeatable solutions that can expand across multiple states and sectors.
Future Vision: Wyatt's goal to expand UpSmith's impact beyond the US and into other sectors like healthcare and logistics, creating meaningful work opportunities worldwide.

Oct 10, 2023 • 27min
Travis Howerton, Co-Founder and CTO of RegScale: Over $21 Million Raised to Create the Future of Continuous Compliance
In today's episode of Category Visionaries, we speak with Travis Howerton, Co-Founder and CTO of RegScale, a continuous compliance automation platform that's raised over $21 Million in funding.
Topics Discussed:
Travis’s background, including his 20 years in compliance in the United States’ nuclear weapons program, and transitioning from the public to the private sector
The number one misconception people have about nuclear reactors and weapons
Why compliance is an enormous hindrance for companies, and how RegScale uses AI and automation to make it easier for them
Travis’s approach to content marketing, and how he got 300,000 thousand downloads of his software
Why Travis would advise his past self to grow RegScale more slowly
Favorite book:
Good to Great