

Category Visionaries
Front Lines Media
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Episodes
Mentioned books

Dec 20, 2023 • 44min
John Jahnke, CEO and Co-Founder of Tackle.io: $148 Million Raised to Build the Future of Cloud Go-to-Market
In today's episode of Category Visionaries we speak with John Jahnke, CEO and Co-Founder of Tackle.io, a cloud go-to market platform that's raised over $148 Million in funding.
Topics Discussed:
John’s background as a kid who loved computers and wanted to be a CEO
The two founders John would have liked to meet, and what his favorite books are
Why software companies have difficulties selling their product through cloud providers, and how Tackle.io helps them do that easily
Achieving and keeping product-market fit, and the process, obstacles and rewards of creating a new product category
How fundraising gets easier after the initial stage, and why it’s important everyone in the company can tell the same story
Favorite book:
The Book of Joy: Lasting Happiness in a Changing World

Dec 15, 2023 • 21min
Kameale Terry, Co-Founder and CEO of ChargerHelp!: Over $20 Million Raised to Build the Future of Electric Vehicle Infrastructure
In today's episode of Category Visionaries we speak with Kameale C. Terry, Co-Founder and CEO of ChargerHelp!, an infrastructure solution that has raised over $20 Million in funding.
Topics Discussed:
Kameale’s background, why she said she’d never be an entrepreneur, and what made her end up as a founder and CEO
Why EV charging stations often do not work, and how ChargerHelp! uses data analytics to find and solve actual problems and potential issues
An important element of success that’s outside of any founder’s control
Lobbying with the government, and being featured in a White House press release
Why it’s important to know what you’re fundraising for, and what Kameale’s vision for the future is

Dec 15, 2023 • 26min
Thibault Castagne, CEO and Founder of Vianova: $8.8 Million Raised to Build the Go-To Operating System for the Mobility World
In today's episode of Category Visionaries, we speak with Thibault Castagne, CEO and Founder of Vianova, a mobility intelligence platform that's raised $8.8 Million in funding.
Topics Discussed:
Thibault’s studies and work in finance in France, the US, London and Switzerland
Thibault’s experience moving to the mobility industry and founding his first company
Reasons why The Seven Habits of Highly Effective People is an important book for Thibault
Why the transportation system is inherently broken, and how Vianova works with governments toward achieving carbon neutrality
The challenges of selling to public entities, and how to make it easy for them to say yes
Favorite book:
7 Habits of Highly Effective People

Dec 12, 2023 • 35min
Greg Fallon, CEO of Geminus: $12 Million Raised to Help the Industrial Sector Prepare for the Energy Transition
In today's episode of Category Visionaries, we speak with Greg Fallon, CEO of Geminus, an industrial AI optimization platform that's raised $12 Million in funding.
Topics Discussed:
Greg’s background in mechanical engineering, being a lifelong nerd and having a passion for innovation
Geminus’ goal of making machines more efficient
How increasing the efficiency of big plants and equipment can positively impact the environment
Strategies Greg uses to cut through the noise in the AI industry
3 important lessons Greg learned from fundraising
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Dec 8, 2023 • 15min
Ben Goldin, CEO and Founder of Plumery: $4.5 Million Raised to Power the Future of Digital Engagement for Banks
In today's episode of Category Visionaries, we speak with Ben Goldin, CEO and Founder of Plumery, a digital engagement platform for banks that's raised $4.5 Million in funding.
Topics Discussed:
Ben’s background as a nerdy teenager in Lithuania and his career in tech for banking
CEOs that inspire Ben, and two books that are important to him
How Plumery helps mid-to-small size banks all over the world build delightful customer experiences and stay relevant and innovative
Ben’s strategies for standing out from the competition
Why Ben’s advice to his past self starting out would be “don’t be too serious”
Favorite book:
Antifragile: Things That Gain from Disorder

Dec 8, 2023 • 28min
Khaled Naim, Co-Founder and CEO at Onfleet: $42 Million Raised to Power the Future of Last-Mile Delivery
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Khaled Naim, CEO & Founder of Onfleet, a last mile delivery solution that's raised $42 Million in funding.
Here are the most interesting points from our conversation:
Early Inspiration: Khaled's firsthand experience with inefficient location communication in Dubai inspired the creation of Onfleet.
Pivot to Last Mile Delivery: After realizing the challenges with their initial product, Addy, Khaled and his co-founders pivoted to solving the last mile delivery problem, identifying a significant market need.
Customer-Centric Product Development: Onfleet’s initial product iterations were based on direct feedback from early paying customers, highlighting the importance of listening to customer needs.
Trust Building: Despite early technical challenges, Onfleet's commitment to reliability and customer satisfaction helped build trust with mission-critical operations.
Competitive Positioning: Onfleet differentiates itself through superior product quality, user-friendly interfaces, and a strong focus on customer support, positioning it as a premium solution in a crowded market.
Future Vision: Khaled envisions Onfleet as the hub for all things last mile delivery, integrating various delivery modes and expanding support for driver sourcing, payments, and financial products.

Dec 8, 2023 • 24min
Melodie van der Baan, Co-Founder and CEO at Max Retail: $10 Million Raised to Help Retailers Sell Unsold Inventory
In today's episode of Category Visionaries, we speak with Melodie van der Baan, Co-Founder and CEO at Max Retail, an excess inventory solution that's raised $10 Million in funding.
Topics Discussed:
Melodie’s background founding two companies and working in the retail industry without having an education in it
Who’s the founder (and co-worker) that most inspires Melodie, and what book she buys for every single person who works for her
The origin story of Max Retail, and how it helps independent retailers and brands sell excess merchandise to customers they wouldn’t otherwise be able to reach
The importance of Melodie’s husband in her journey, and why her advice to any founder is to pick the right life partner
Why Melodie loves fundraising
Favorite book:
The Greatest Salesman in the World

Dec 8, 2023 • 25min
Tony Migliore, Founder and CEO of Moova: Over $18 Million Raised to Build the Future of Last-Mile Logistics
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tony Migliore, CEO & Founder of Moova, a last-mile logistics platform that's raised over $18 Million in funding.
Here are the most interesting points from our conversation:
Innovative Logistics Solutions: Moova optimizes last-mile logistics by tapping into unused vehicle capacity and providing real-time routing, significantly reducing emissions and improving efficiency.
Extensive Footprint: Moova operates in nine countries across Latin America, making it the largest logistics technology provider in the region. The company is planning to expand globally, including to the US and Europe.
Unique Market Approach: By focusing on same-day delivery and licensing their technology to other logistics companies, Moova addresses the most challenging aspect of logistics and scales efficiently.
Strong Company Values: Moova's success is driven by its core values of growth, positivity, speed, innovation, and continuous learning, which are deeply embedded in its culture and hiring practices.
Strategic Fundraising: Tony emphasizes the importance of choosing the right investors who understand the market and add value beyond capital, a strategy that has contributed to Moova’s substantial growth and success.
Long-Term Vision: Tony aims to make Moova the obvious choice for optimizing logistics in an innovative and sustainable way, striving to turn their technology into a global standard.
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Dec 7, 2023 • 27min
John Lunn, CEO and Founder of Gr4vy: $27 Million Raised to Build the Future of Payments Infrastructure
In today's episode of Category Visionaries we speak with John Lunn, CEO and Founder of Gr4vy, a payment orchestration platform that's raised over $27 Million in funding.
Topics Discussed:
John’s background as a marine biologist who’s worked in payments for decades and helped start other companies, including PayPal
John's most admired individuals, and sci-fi books that have influenced him
Why payments are a problem area for online retailers, and how Gr4vy helps them manage payments with ease and flexibility
The current payment landscape, and why trying to sell a payment system to a company’s payments team is the wrong move
Why it’s important to pick VCs that you like as people, and why John would advise his past self to grow his company slower
Favorite book:
The Culture (9 book series)

Dec 7, 2023 • 29min
Trenor Williams, CEO and Co-Founder of Socially Determined: $34 Million Raised to Build the Social Risk Intelligence Category
In today's episode of Category Visionaries, we speak with Trenor Williams, CEO and Co-Founder of Socially Determined, a social risk intelligence platform that's raised $34 Million in funding.
Topics Discussed:
Trenor’s background, including his time working in restaurants and bars, and his career as a family practice physician
The founder that most inspires Trenor, and a book that really impacted Trenor’s thinking
How Socially Determined takes 800 data elements to analyze healthcare access and health risks for 270 million individuals in the US, helping health plans make better decisions
The challenges of selling long-term solutions and the importance of establishing relationships
Lessons from fundraising, and what advice Trenor would give to his younger self when starting out
Favorite book:
The Working Poor: Invisible in America