Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Cole Riccardi, CEO & Founder of Authentic, an insurance technology company that has raised $16 Million in funding.    Here are the most interesting points from our conversation:   Authentic’s Captive Insurance Model: Cole introduces Authentic’s unique offering in the insurance market - a captive insurance platform that enables entities like franchisors and vertical software companies to create their own insurance programs. Simplifying Captive Insurance: Cole explains captive insurance in simple terms, making the concept accessible and highlighting Authentic’s role in simplifying the process for small business networks. The Genesis of Authentic: The inspiration behind Authentic stemmed from Cole’s background in financial services and a personal connection to the insurance industry, spotting a niche for a more efficient insurance offering. Early Challenges and Customer Feedback: Discussing the initial phase of building Authentic, Cole talks about the importance of market research, conversations with potential partners, and the positive feedback that helped refine the product. Marketing Philosophy and Target Customer: Cole shares Authentic’s strategy of focusing on service excellence to stimulate word-of-mouth within niche markets and discusses the importance of accurately identifying their Ideal Customer Profile (ICP). Navigating Regulatory Challenges: Cole touches on the regulatory landscape for captive insurance, detailing Authentic’s strategic approach to navigating these challenges and securing a competitive edge in the insurance technology space. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Umaimah Khan, CEO & Co-Founder at Opal Security, a data-centric identity security platform that has raised $32 Million in funding.   Here are the most interesting points from our conversation:   Background and Start: Umaimah initially aimed to be a math professor before transitioning to cryptography and ultimately catching the startup bug. Her experience at various startups, especially with scaling security and compliance systems, directly influenced her founding of Opal Security. Early Days of Opal Security: The first three months of Opal Security involved intense research and discussions to shape the product’s architecture, deeply influenced by Umaimah’s background in cryptography and her prior startup experiences. Unique Challenges of Identity Security: Umaimah views identity security as one of the last great enterprise frontiers, difficult to solve due to constant technological evolutions that outpace the ability of security protocols to adapt. Marketing Philosophy: Opal Security aims to cut through typical marketing noise by directly demonstrating the tangible value of their products to customers, contrasting with the complex and often opaque marketing strategies prevalent in the security sector. Approach to Scaling Adoption: Umaimah emphasizes the importance of user-friendly product design even in complex enterprise environments, drawing parallels to Slack’s transformation of IRC into a tool accessible beyond engineering teams. Vision for the Future: Looking ahead, Umaimah sees Opal Security playing a critical role in shaping the future of access and authorization as technological landscapes and regulatory environments evolve, potentially impacting how identity security is approached globally. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Patrick Mollard, CEO & Co-Founder of Fipto, a blockchain payments platform that has raised $16 Million in funding. Here are the most interesting points from our conversation: Origins of Fipto: Patrick identified significant gaps in international payments during his previous fintech experience. This realization led to Fipto's founding in 2022, aiming to merge traditional payment best practices with blockchain technology. Building the Platform: Fipto's journey to its first paying customer involved significant investment in product and tech, including building a core banking system and obtaining necessary licenses in France and Luxembourg. API-First Approach: Fipto initially focused on API solutions but developed a platform to better sell and demonstrate these APIs. Their ultimate goal is to integrate with third-party systems like treasury management systems. Market Education and Adoption: Educating the market on blockchain's benefits, such as speed, transparency, and cost-efficiency, has been crucial. They target early adopters and payment service providers while anticipating broader corporate adoption as regulatory clarity improves. Fundraising Insights: Patrick emphasized the importance of securing a lead investor to set the terms of the funding round, which simplifies and accelerates the fundraising process. Geographic Focus: Identifying ideal customer profiles and key payment corridors, particularly in Latin America, Africa, and Asia, has been vital for Fipto's go-to-market strategy. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Barry Lunn, CEO & Founder of Provizio, a vehicle safety platform that's raised over $11 Million in funding. Here are the most interesting points from our conversation: Company Focus: Provizio is developing radar-based active safety technology aimed at predicting and preventing automotive crashes, providing a safer path toward autonomous vehicles. Industry Experience: Barry's extensive background in high-frequency electronics and radar, especially in aerospace and defense, influenced his pivot to focus on solving car crash problems in the automotive industry. Autonomous Vehicle Insights: Barry appreciates the progress of companies like Waymo but emphasizes the need for broader adoption and regulatory support to significantly reduce vehicle crashes. Regulation and Safety: Barry is a strong advocate for regulation in automotive safety. He highlights recent developments like FMVSS 127, which mandates active safety technology in all new vehicles by 2029. Licensing Model: Provizio’s licensing model allows for widespread adoption of their technology by automotive suppliers, ensuring better performance and lower costs while turning potential competitors into customers. Long-Term Vision: Barry envisions Provizio’s technology becoming ubiquitous in vehicles worldwide, likening its necessity to that of seat belts, with a goal of having it in millions of cars within the next five years. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dan Lorenc, CEO & Founder of Chainguard, a software supply chain security platform that has raised $250 Million in funding. Here are the most interesting points from our conversation: Focus on Open Source Security: Chainguard aims to provide a secure source for open source code, addressing the risks associated with the widespread use of open source software in modern applications. Industry Recognition Post-SolarWinds: The importance of software supply chain security became mainstream after the SolarWinds breach in December 2020, highlighting vulnerabilities in the software development process. Founding Story: Inspired by the increasing attention on software supply chain security, Dan and his co-founder Matt decided to leverage their experience at Google to address these challenges, officially launching Chainguard in October 2021. Initial Funding and Market Timing: Chainguard was founded during a peak period for venture capital investment, enabling them to secure initial funding quickly and focus on exploring market needs. Strategic Pivot: Early on, Chainguard experimented with multiple products before pivoting to focus on the one with the greatest demand, resulting in a successful transition and growth in revenue. Marketing and Awareness: Chainguard invested heavily in brand awareness through social media, PR, and content creation, aiming to be recognized as a leader in the software supply chain security space. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dan Lorenc, CEO & Founder of Chainguard, a software supply chain security platform that has raised $250 Million in funding. Here are the most interesting points from our conversation: Focus on Open Source Security: Chainguard aims to provide a secure source for open source code, addressing the risks associated with the widespread use of open source software in modern applications. Industry Recognition Post-SolarWinds: The importance of software supply chain security became mainstream after the SolarWinds breach in December 2020, highlighting vulnerabilities in the software development process. Founding Story: Inspired by the increasing attention on software supply chain security, Dan and his co-founder Matt decided to leverage their experience at Google to address these challenges, officially launching Chainguard in October 2021. Initial Funding and Market Timing: Chainguard was founded during a peak period for venture capital investment, enabling them to secure initial funding quickly and focus on exploring market needs. Strategic Pivot: Early on, Chainguard experimented with multiple products before pivoting to focus on the one with the greatest demand, resulting in a successful transition and growth in revenue. Marketing and Awareness: Chainguard invested heavily in brand awareness through social media, PR, and content creation, aiming to be recognized as a leader in the software supply chain security space. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Justin Dearborn, Founder & CEO of Praia Health, a healthcare technology platform that has raised $20 Million in funding. Here are the most interesting points from our conversation: Consumer-Centric Healthcare: Justin explains how Praia Health is creating a digital journey for patients that mirrors consumer experiences outside of healthcare, aiming to enhance convenience and personalization. Telehealth and Digital Adoption Post-Covid: The pandemic accelerated the adoption of telehealth and digital solutions in healthcare, with patients increasingly choosing providers based on their digital experiences. Founding Story and Unique Incubation: Praia Health was incubated at Providence Health System's Digital Innovation Group, which identifies technology gaps, builds solutions, and then spins them out as separate companies. Go-To-Market Strategy: Praia Health employs both direct and indirect strategies, targeting innovative health systems and partnering with established companies to enhance existing investments in patient engagement. Sales Process in Healthcare: Selling to health systems is complex and lengthy, involving numerous stakeholders and stringent security assessments, but Praia Health's mature platform simplifies implementation and integration. Fundraising Challenges: Fundraising in the current climate is challenging, but Praia Health successfully secured funding from notable venture firms with healthcare system LPs, emphasizing the importance of showing a strong ROI. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Brock Leonti, CEO & Co-Founder of Prescribe FIT, an orthopedic care platform that's raised $15 Million in funding. Here are the most interesting points from our conversation: Innovative Orthopedic Care: Prescribe FIT integrates lifestyle modifications and weight loss into traditional orthopedic treatments, enhancing pain management and mobility for patients. Patient Success Stories: Brock shares a compelling story of a patient who lost 174 pounds through the program, significantly improving her mobility and quality of life. Founding Insight: The idea for Prescribe FIT emerged when Brock recognized the potential of prescribing physical activity as a form of medicine, akin to issuing daily doses of medication. Market Research and Pivot: Initially spending a year and a half in research and market validation, Prescribe FIT pivoted based on feedback from hundreds of physicians, leading to the current successful product iteration. Covid-19 Impact: The pandemic accelerated acceptance of digital health solutions in orthopedics, validating Prescribe FIT’s approach and boosting market traction. Human-Centered Approach: Prescribe FIT emphasizes a human-centered care model, with each care coordinator managing up to 100 patients, ensuring personalized support and scalable growth. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co  

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Eli Wachs, CEO & Co-Founder of Footprint, an automated onboarding platform that's raised $20 Million in funding. Here are the most interesting points from our conversation: Stand-Up Comedy and Foundership: Eli balances his role as a founder with stand-up comedy, using it as a creative outlet and a way to connect with people outside of selling B2B SaaS products. Solving Onboarding Frustrations: Footprint simplifies user onboarding with UX components that verify and store data, addressing KYC (Know Your Customer) needs while enhancing user experience. Initial Vision and Evolution: The company started with a focus on combining security and identity. This led to their current emphasis on user-friendly onboarding, which has become a core value proposition. Navigating Early Challenges: Eli emphasizes the importance of planting seeds through early-stage meetings and building trust over time, even if immediate results aren't evident. Security as a Differentiator: Footprint's use of advanced security measures like Nitro Enclaves sets them apart, ensuring user data remains secure even when in use. Target Market and Go-To-Market Strategy: Footprint initially focused on fintech and banks, leveraging relationships with fintechs to gain traction with banks. They later identified opportunities in real estate and auto markets, where KYC is not mandated but increasingly necessary.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co  

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Senan Ebrahim, CEO & Founder of Delfina, an intelligent pregnancy care platform that's raised over $10 Million in funding. Here are the most interesting points from our conversation: Inception of Delfina: Senan was inspired to create Delfina after witnessing a preventable stillbirth during his time as an MD PhD student at Harvard, leading to his focus on using AI to predict and prevent pregnancy complications. Personal Motivation: A personal emergency involving his wife’s pregnancy highlighted the inadequacies in maternal health care, driving Senan’s commitment to improving the system. Maternal Health Crisis: The US maternal health crisis is exacerbated by a reactive, profit-driven healthcare system, with particularly poor outcomes for marginalized groups such as Black and Native women. Predictive Technology: Delfina's AI-powered platform can predict complications as early as 12-14 weeks into pregnancy, providing crucial insights to OB-GYNs and midwives. Founding Journey: The first 90 days involved building the initial AI models and recruiting key team members, including his brother Ali as CTO and Priyanka Badia for product development. Early Adoption and Validation: Delfina spent two years clinically validating their models with partners like Mayo Clinic before securing early customers, highlighting the importance of scientific validation in healthcare. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co