

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Jun 8, 2022 • 30min
S1 E22 Why is the App Development Business still a Growing Business – with Daniel Hafner aka "Dapper Dan the App Man"
Send us a textToday's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e22-why-is-the-app-development-business-still-a-growing-business-with-daniel-hafner-aka-dapper-dan-the-app-man/Did you already about our CMOđź’ŻClub, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.

Jun 1, 2022 • 27min
S1 E21 How Sean’s Kids Built the Best Lemonade Stand Ever – with Sean Johnson
Send us a textToday's guest is Sean Johnson. He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years investing in early stage startups and advising enterprise organizations on innovation. For 8 years he's been a professor in the marketing department at Northwestern's Kellogg School of Management.This episode was recorded through a StreamYard call on May 16, 2022.You find the show notes here: https://webdrie.net/s1-e21-how-seans-kids-built-the-best-lemonade-stand-ever-with-sean-johnson/Did you already about our CMOđź’ŻClub, a brand new CMO community? This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.

May 25, 2022 • 24min
S1 E20 Why People are Increasingly Using Tiktok – Mathieu Mireault
Send us a textThis is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics. Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.Mathieu and his team have been changing the way people look at and treat excessive sweating. This episode was recorded through a StreamYard call on May 11 2022.You find the show notes here: https://webdrie.net/s1-e20-why-people-are-increasingly-using-tiktok-mathieu-mireault/Did you already about our CMO💯Club, a brand new CMO Community?Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.Happy listening!– Joeri

May 18, 2022 • 30min
S1 E19 How Brianne Built 3 Companies in Only 6 Years – with Brianne Hanson
Send us a textToday's guest is Brianne Hanson. She started her first company at 21. Being a female in technology is hard enough, let alone being 21 with no experience. But she was passionate and she had the drive, so she spent dedicated time working on herself through confidence building as well as inserted herself in entrepreneurship to be the best and most efficient version of herself. 6 years later, she now owns 3 companies and runs a podcast 'Becoming Entrepreneurs' ranked top 5% globally! This episode was recorded through a StreamYard call on May 10 2022.You find the show notes here: https://webdrie.net/s1-e19-how-brianne-built-3-companies-in-only-6-years-with-brianne-hanson/Did you already about our CMO💯Club, a brand new CMO Community? Get early access via this link: https://joeri.link/cmo100clubIt's free!Happy listening!– Joeri

May 11, 2022 • 32min
S1 E18 How the Fitness Australia Educator of the Year Wrote his ebook – with Jono Petrohilos
Send us a textToday's guest is Jono Petrohilos, Fitness Australia Educator of the Year, online course creator, international speaker, best selling author and podcast host.This episode was recorded through a StreamYard call on April 27, 2022.You find the show notes here: https://webdrie.net/s1-e18-how-the-fitness-australia-educator-of-the-year-wrote-his-ebook-with-jono-petrohilos/Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri

May 4, 2022 • 26min
S1 E17 How Clara Runs her Domestic Abuse Non Profit – with Clara Baldwin
Send us a textToday's guest is Clara Baldwin, founder and CEO at Peace Over Pieces Domestic Abuse Non-Profit, Ground Plan Studio Marketing, and Cure Medical Marketing. This episode was recorded through a StreamYard call on April 25, 2022.You find the show notes here: https://webdrie.net/s1-e17-how-clara-runs-her-domestic-abuse-non-profit-with-clara-baldwin/Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri

Apr 27, 2022 • 10min
S1 E16 Best Practices for a Marketing Brainstorm
Send us a textWelcome to the CMO Stories Podcast, Episode 16. This short episode is about marketing brainstorm sessions.I recently did a great marketing workshop at one of my clients and wanted to share some thoughts around it. Let me know your thoughts via joeri@efficado.comAll feedback welcome!– Joeri

Apr 20, 2022 • 24min
S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan
Send us a textThis is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands. This episode was recorded through a StreamYard call on April 14, 2022.You find the show notes here: https://webdrie.net/s1-e15-why-vahag-sees-social-media-with-as-a-living-breathing-animal-with-vahag-karayan/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri

Apr 13, 2022 • 8min
S1 E14 Listen to the First Chapter of 'The 5K Challenge'
Send us a textWelcome to the CMO Stories Podcast, Episode 14. If you'd like to get a taste of my book, then this episode is for you.Book title: The 5K Challenge for SolopreneursSubtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On AdsBut the ebook or hardcopy on Amazon: https://www.amazon.com/dp/B0B8BXR7NFAll feedback welcome!– JoeriPS: Let's connect on Instagram or Twitter: @joeribillasthttps://www.instagram.com/joeribillasthttps://twitter.com/joeribillast

Apr 6, 2022 • 44min
S1 E13 How to Create and Use Stories to Grow Sales – with Park Howell
Send us a textThis is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri