

Web3 CMO Stories
Joeri Billast
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.Featured in Cryptopolitan and sponsored by CoinDesk (2024) and RYO (2025).
Episodes
Mentioned books

Aug 17, 2022 • 28min
S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar
Send us a textToday's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. This episode was recorded through a StreamYard call on July 18, 2022.You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Aug 10, 2022 • 36min
S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer
Send us a textToday's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue. His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF .......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Aug 3, 2022 • 29min
S1 E30 How Web3 will Revamp the Creator Economy – with Derek Gorthy
Send us a textThis is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/how-web3-will-revamp-the-creator-economy-with-derek-gorthy/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jul 27, 2022 • 29min
S1 E29 Why you Need to Rethink Lead Generation – with Tom Shapiro
Send us a textToday's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jul 20, 2022 • 30min
S1 E28 Why an AI Pioneer from Silicon Valley Wrote his Childhood Memoir – with Babak Hodjat
Send us a textToday's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple’s Siri. This episode was recorded through a StreamYard call on June 23, 2022.You find the show notes here: https://webdrie.net/why-an-ai-pioneer-from-silicon-valley-wrote-his-childhood-memoir-with-babak-hodjat/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jul 13, 2022 • 28min
S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz
Send us a textThis is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics This episode was recorded through a StreamYard call on June 20, 2022.You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jul 6, 2022 • 26min
S1 E26 Why Provide a Social Media Platform for Female Founders – with Inbal Claudio
Send us a textToday's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jun 29, 2022 • 24min
S1 E25 What is the Power of Social Accountability – with William Glass
Send us a textToday's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue. This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e25-what-is-the-power-of-social-accountability-with-william-glass/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jun 22, 2022 • 27min
S1 E24 How to Deal with Challenges at Work and in Life at the Same Time – with Dasha Kichuk
Send us a textToday's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there. So she and her husband launched their own company, where they create fantastic products and make this world a better place. This episode was recorded through a StreamYard call on June 14, 2022.You find the show notes here: https://webdrie.net/s1-e24-how-to-deal-with-challenges-at-work-and-in-life-at-the-same-time-with-dasha-kichuk/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Jun 15, 2022 • 24min
S1 E23 How to Get Clients to Show Up for Appointments or Sales Calls – with Jonathan Zacks
Send us a textToday's guest is Jonathan Zacks, Founder of GoReminders. Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e23-how-to-get-clients-to-show-up-for-appointments-or-sales-calls-with-jonathan-zacks/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................


