

Web3 CMO Stories
Joeri Billast
🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats
Episodes
Mentioned books

Apr 20, 2022 • 24min
S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan
Send us a textThis is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands. This episode was recorded through a StreamYard call on April 14, 2022.You find the show notes here: https://webdrie.net/s1-e15-why-vahag-sees-social-media-with-as-a-living-breathing-animal-with-vahag-karayan/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri

Apr 13, 2022 • 8min
S1 E14 Listen to the First Chapter of 'The 5K Challenge'
Send us a textWelcome to the CMO Stories Podcast, Episode 14. If you'd like to get a taste of my book, then this episode is for you.Book title: The 5K Challenge for SolopreneursSubtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On AdsBut the ebook or hardcopy on Amazon: https://www.amazon.com/dp/B0B8BXR7NFAll feedback welcome!– JoeriPS: Let's connect on Instagram or Twitter: @joeribillasthttps://www.instagram.com/joeribillasthttps://twitter.com/joeribillast

Apr 6, 2022 • 44min
S1 E13 How to Create and Use Stories to Grow Sales – with Park Howell
Send us a textThis is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri

Mar 30, 2022 • 11min
S1 E12 How I wrote my book within a week after struggling for years
Send us a textWelcome to the CMO Stories Podcast, Episode 12. Other entrepreneurs and CMOs often ask me about my book writing adventure. So I decided to tell my own personal story in a podcast episode.Book title: The 5K Challenge for SolopreneursSubtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On AdsBut the ebook or hardcopy on Amazon:https://www.amazon.com/dp/B0B8BXR7NFAll feedback welcome!– JoeriPS: Let's connect on Instagram or Twitter: @joeribillasthttps://www.instagram.com/joeribillasthttps://twitter.com/joeribillast

Mar 23, 2022 • 14min
S1 E11 How I experienced the #SMMW22 event in San Diego
Send us a textIn March 2022, I was in San Diego for the event Social Media Marketing World 2022. And I thought it would be a good idea to give you some feedback and tips related to this event. I will keep it short, but I hope that you can learn something from me. So let me share my experiences with you in this episode.I recorded this episode at my hotel room at on March 17, 2022.You find the show notes here: https://webdrie.net/how-i-experienced-the-smmw22-event-in-san-diego/– JoeriPS: Let's connect on Instagram or Twitter: @joeribillasthttps://www.instagram.com/joeribillasthttps://twitter.com/joeribillast

Mar 16, 2022 • 30min
S1 E10 How to Partner with Influencers – with David Benoliel
Send us a textMy guest for this episode is David Benoliel, CMO and Co-founder at Ainfluencer.com. This episode was recorded through a Zoom-call on February 23, 2022.You find the show notes here: https://webdrie.net/s1-e10-how-to-partner-with-influencers-with-david-benoliel/Together with podcast I am launching the CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri

Mar 9, 2022 • 27min
S1 E09 Why You Should Work with Different Influencer Platforms – with My Nguyen
Send us a textMy guest for this episode is My Hoang Nguyen, Head of Influencer Marketing at ELSA, Corp (Top 5 A.I English learning speech assistant app). This episode was recorded through a Zoom-call on February 15, 2022.You find the show notes here: https://webdrie.net/s1-e09-why-you-should-work-with-different-influencer-platforms-with-my-nguyen/Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Apply for the CMO💯club here: joeri.link/cmo100clubHappy listening!– Joeri

Mar 2, 2022 • 24min
S1 E08 How to Use Reddit for Marketing – with Louise del Rosario Jensen
Send us a textMy guest for this episode is Louise del Rosario Jensen, Marketing Manager at Digital Hub Denmark.This episode was recorded through a Zoom-call on January 20, 2022.You find the show notes here: https://webdrie.net/s1-e08-how-to-use-reddit-for-marketing-with-louise-del-rosario-jensen/Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri

Feb 23, 2022 • 25min
S1 E07 How Does Olivia Keeps her Self-Confidence – with Olivia Karlsson
Send us a textMy guest for this episode is Olivia Karlsson, CMO and Co-Founder at Swiftly. This episode was recorded through a Zoom-call on January 19, 2022.You find the show notes here: https://webdrie.net/s1-e07-how-does-olivia-keeps-her-self-confidence-with-olivia-karlsson/Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri

Feb 16, 2022 • 16min
S1 E06 Why You Should Pay Attention to TikTok for Your Business – with Nadia Ivanova
Send us a textThis is the sixth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.My guest for this episode is Nadia Ivanova, CMO at Unlimint. This episode was recorded through a Zoom-call on December 8, 2021.You find the show notes here: https://webdrie.net/s1-e06-why-you-should-pay-attention-to-tiktok-for-your-business-with-nadia-ivanova/Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".Happy listening!– Joeri