Web3 CMO Stories

Joeri Billast
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Aug 31, 2022 • 38min

S1 E34 How to Create a Successful Podcast? – with Tracy Hazzard

Send us a textToday's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.This episode was recorded through a StreamYard call on July 25, 2022.You find the show notes here: https://webdrie.net/s1-e34-how-to-create-a-successful-podcast-with-tracy-hazzard/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Aug 24, 2022 • 24min

S1 E33 How to Land B2B Clients – with Mark Firth

Send us a textToday's guest is Mark Firth.  He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled.  He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategiesThis episode was recorded through a StreamYard call on July 19, 2022.You find the show notes here: https://webdrie.net/s1-e33-how-to-land-b2b-clients-with-mark-firth/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Aug 19, 2022 • 34min

S1 Bonus E1: How to Make your Livestream Entertaining – with Lux Narayan

Send us a textSpecial bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and AuthorLux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world’s largest “earned media platform” that’s now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.This episode was recorded through a StreamYard call on August 15, 2022.You find the show notes here: https://webdrie.net/s1-bonus-e1-how-to-make-your-livestream-entertaining-with-lux-narayan/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Aug 17, 2022 • 28min

S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar

Send us a textToday's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. This episode was recorded through a StreamYard call on July 18, 2022.You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Aug 10, 2022 • 36min

S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer

Send us a textToday's guest is Mike Ulmer. While he specializes in helping business people write their books,  he has written 13 books with a total of nearly $1 million in total sales revenue. His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF
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Aug 3, 2022 • 29min

S1 E30 How Web3 will Revamp the Creator Economy – with Derek Gorthy

Send us a textThis is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/how-web3-will-revamp-the-creator-economy-with-derek-gorthy/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Jul 27, 2022 • 29min

S1 E29 Why you Need to Rethink Lead Generation – with Tom Shapiro

Send us a textToday's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Jul 20, 2022 • 30min

S1 E28 Why an AI Pioneer from Silicon Valley Wrote his Childhood Memoir – with Babak Hodjat

Send us a textToday's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple’s Siri. This episode was recorded through a StreamYard call on June 23, 2022.You find the show notes here: https://webdrie.net/why-an-ai-pioneer-from-silicon-valley-wrote-his-childhood-memoir-with-babak-hodjat/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Jul 13, 2022 • 28min

S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz

Send us a textThis is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers,  a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics  This episode was recorded through a StreamYard call on June 20, 2022.You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your free invite via this link: https://joeri.link/cmo100club
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Jul 6, 2022 • 26min

S1 E26 Why Provide a Social Media Platform for Female Founders – with Inbal Claudio

Send us a textToday's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/Did you already about our CMOđź’ŻClub,  a brand new CMO community?This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.Get your invite via this link: https://joeri.link/cmo100clubDo not hesitate, because it is free.

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