

The Third Story with Leo Sidran
Leo Sidran
THE THIRD STORY features long-form interviews with creative people of all types, hosted by musician Leo Sidran. Their stories of discovery, loss, ambition, identity, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.
Episodes
Mentioned books

Feb 2, 2017 • 1h 1min
65: Duchess Trio
Duchess is a three part close harmony vocal group comprised of Amy Cervini, Hilary Gardner and Melissa Stylianou. All three are accomplished jazz singers in their own right, who came together for a one off gig at the 55 Bar in New York's West Village several years ago, and realized that there was something there worth exploring. "Three fine singers...join together in swinging harmony to whip up music that traffics in delight…this fresh-voiced triumvirate plays it straight from the heart, leaving any trace of camp or post-modern irony at the door." — The New Yorker This conversation explores how each singer's individual background, how they came to form Duchess, and how they all think about career and craft. www.third-story.com

Jan 26, 2017 • 1h 4min
64: Benji Rogers
Benji Rogers was an ex sound-man, bartender, and broke 34 year old musician who was sleeping on an air mattress in his mother's spare room, when he had a vision. Eight years later, he's one of the most innovative, outspoken leaders in the music business. As he tells it, he has led a "very full life" and he always had an extremely active mind. That's very clear in this conversation. In 2009 Benji launched Pledge Music, a website that connects artists to fans. What started as a small startup with a few ambitious and curious partners living on different sides of the Atlantic has become a major leader in crowd funding for music. 3,000,000 fans and over 50,000 artists have contributed to Pledge Music campaigns. In recent years, the list of notable artists has swelled and many chart topping projects have been launched through Pledge. Benji subsequently launched other businesses. His latest project is Dot Blockchain music. How did Benji make this incredible transition into the world of music business technology, how does he think about his role in the business, and what lessons did he bring with him from his musical life into the world of startups? Also, what is EBITDA? www.third-story.com

Jan 19, 2017 • 1h 5min
63: Ben Wendel
Saxophonist Ben Wendel grew up in a loud household and he had to fight to be heard. Maybe that's why it's so important to him to be heard clearly. Born in Vancouver and raised in Los Angeles, by the time he left the west coast to attend Eastman School of Music, he had already been informed by a community of players and mentors, along with his cohorts in the Leimert Park scene. He carried the openness of that atmosphere with him to Eastman, then back to Los Angeles, and eventually to New York. In college he connected with a group of like musicians and they formed Kneebody, a band that proudly defies category, but that lives in what Wendel refers to as "jazz adjacent" territory. Ben works regularly as both a sideman and a leader. His 2015 video series "The Seasons" featured 12 original duets dedicated to (and featuring) 12 different musicians and released over the course of 12 months. How does working in a visual medium change the way he thinks about making music? What's happening in LA? What was it like to work with Snoop Dogg? Is it important to swing? How do you learn style and sound? Can it be taught? www.third-story.com

Jan 13, 2017 • 54min
62: Michael Dorf
When Michael Dorf was a teenager in Milwaukee, he told his parents he was going to Madison for the weekend to visit a camp counselor. Instead he snuck off to New York for a lost weekend with a long distance girlfriend. Although it was 35 years ago, he can recall every detail of the city he discovered on that trip and the music scene at the time. Little did he know, he would soon become one of the most influential live music producers in New York, He opened the famed Knitting Factory which provided a home for the Downtown Scene in the 1990s, started a record label and production company, reshaped the way Jewish music is presented in the city, created a series annual tribute concerts at Carnegie Hall, and opened City Winery, a chain of restaurants with live music and wine. How did this happen? To what extent did he mean for it to happen? How has New York changed around him, and how has he changed around the city? Here Michael takes us through his journey, over a drink at the City Winery. www.third-story.com www.picturehimhappy.com

Jan 5, 2017 • 1h 18min
Episode 61: Spike Wilner
Pianist Spike Wilner belongs to the tradition of jazz musicians who also own and operate clubs. In his case it came by accident, or rather, a series of accidents. Spike owns and operates Smalls and Mezzrow, two of the most vibrant, hip and important clubs on the jazz scene. Along with his partner Mitch Borden, Spike has cultivated and curated a community of musicians and fans whose influence reaches around the world. In 2007 they began live streaming concerts from Smalls, and since then they have built an archive of over 12,000 concerts (35 more are added each week) featuring 2000 musicians. How does Spike book the club? How does one go about getting a gig at one of the most prestigious clubs in the world? How does success change the dynamic of the club? How does thinking of himself as an archivist affect his job? What is the future of the live jazz business? How does he balance a life of playing music with a life of managing it? As Spike says, "The scene is alive. It's like electricity. It's out there. You just have to know how to capture it."

Nov 10, 2016 • 12min
60: The election (Ben and Leo Sidran)
I woke up on the road in Paris the morning after the American Presidential election and saw the results. Then my father and I had this brief conversation. Nearly one year to the day after we lived through a terror attack in Paris, we found ourselves back in the same place. Only this time it was not our personal safety that had been placed at risk. It was something that felt somehow much larger. Last year we recorded a podcast conversation describing what it felt like in Paris on the night of November 13th. At the heart of the conversation this time are the questions: is it immoral under certain conditions to choose to be happy? What is our responsibility as musicians in the face of serious adversity? What do we say to ourselves, the people we love, and the world around us now??

Nov 6, 2016 • 1h 1min
59: Kurt Elling
Singer Kurt Elling has been one of the most influential, respected and popular jazz singers on the scene for 2 decades. As the New York Times puts it, "Elling is the standout male vocalist of our time." The Washington Post agrees: "Since the mid-1990s, no singer in jazz has been as daring, dynamic or interesting as Kurt Elling. With his soaring vocal flights, his edgy lyrics and sense of being on a musical mission, he has come to embody the creative spirit in jazz." Here he talks about his process, what motivates him, what Chicago offered him and why he moved to New York.

Oct 12, 2016 • 1h 14min
58: Ari Herstand - musician, songwriter, actor, writer
Singer, songwriter, actor, and independent music writer Ari Herstand on finding an audience. Ari's forthcoming book, How to make it in the new music business (coming this December), has the potential to serve as the definitive guide for independent musicians as they navigate the constantly shifting landscape of the business today. Here he discusses why he feels this is a great time in the music business, why labels aren't the Holy Grail for artists today, the value of managers, and finding 1000 true fans. He also outlines his personal career, developing his sound and image. And perhaps most interesting of all, he explains acting from the perspective of a musician.

Sep 23, 2016 • 1h 13min
57 - Michael Feldman
For over 30 years, Michael Feldman hosted the nationally syndicated radio show "Whad'ya Know". He built the show and his audience from his home base in Madison, Wisconsin. He loved his audience, and he loved his show. When it was taken off the air earlier this year, he suffered it as a great loss. This week he launches WYK 2.0 – the radio show in podcast form. Here he talks about a life in radio, why he thrives on performing in front of an audience, and why podcasts aren't radio.

Aug 26, 2016 • 1h 10min
55: Pat mAcdonald
Singer songwriter Pat MacDonald grew up in a working class family in Green Bay, Wisconsin with no thought of going to college, but he came of age just as the students were marching on campuses all across the country. He was a gifted songwriter early on. By the time he showed up in the post 60s hippy haze of Madison as a 19 year old musician, he was writing world class songs. He refers to himself at that time as a street urchin. But he was street smart, with a sharp tongue and wit to match it. When Pat, along with his then wife Barbara moved from Madison to Austin, Texas – basically the only place weirder that they could go - they renamed themselves Timbuk3 and put out "The Future's So Bright I Gotta Wear Shades". That song was one of those classic misunderstandings between an artist and his audience. The chorus implied optimism and hope for the future, but the verses revealed a darker truth. In recent years he has become an activist and song-festival creator in Sturgeon Bay, Wisconsin. He's also the owner of the Holiday Music Motel. We spoke recently at his motel about inadvertently writing a hit song, the art of allowing circumstance to rule, the value of mishearing the world around you, the ideal hippy-to-punk balance, and the power of threes.


