The Third Story with Leo Sidran

Ralph Simon is on a relentless quest. That much is certain. His travel itinerary could easily be used in an upper-level high school geography class. Just in the week leading up to our conversation in London, he had been in Amsterdam, Berlin, Vilnius, and New York. What is he in search of? That's a bit harder to define. The next thing in technology and entertainment. He might say it's something like "the next undiscovered young virtuosic talent" or "the latest in mobile and device innovation". Over the last 20 years, Ralph has become a recognizable face in the tech space, seemingly obsessed with the way mobile technology and content influence popular culture. At his core, Ralph loves a good hit. His ability to find a hit, to create opportunity and add value to the creative class started long before the word mobile was a noun. Ralph was raised in South Africa during the Apartheid years. As a young man, he was a piano player, a concert promoter, and eventually a manager. He began his career co-founding the Zomba Group of music companies (including record label Jive Records) in the 1970s, building it into the world’s leading independent music and music publishing company. In the 1990s he started to pivot toward tech, creating the first commercial ringtone company in the Americas, Europe, UK, Australia and Africa, and spurred a new and international mobile entertainment industry. He is often called the father of the ringtone. Today, he has become one of the most influential voices in the global mobile conversation.  www.patreon.com/thirdstorypodcast www.third-story.com

"Art is a byproduct of a life led. Your beautiful, tragic, outrageous life." Leah Siegel made a commitment to live an artful life, "to be creative, to live inspired." Early on, she found her voice. A powerful, soul-stirring, timeless singing voice that moved people and put her in touch with a "natural empathy". She began to feel that she could feel others' emotions and transmit them through music. And she began writing essays as well. She moved to New York and quickly became part of the musical fabric of the city, fitting into a variety of musical scenes. Today she has three bands, Firehorse (a vehicle for her songwriting), Leisure Cruise (a pop collaboration with producer Dave Hodge), and Brooklyn Boogaloo Blowout, a ferociously funky outfit that was started by the late, great bassist Tim Luntzel. Tim passed away earlier this year from complications of ALS. He was 44 years old, and his death resonated throughout a large community of musicians and friends who loved him and continue to mourn his loss. Here Leah tries to process the loss of her close friend, Tim, and explains the impact of his death on her life, and questions what it means to have a good death. This is one of the most intimate, intense and heartfelt interviews I've ever done. www.patreon.com/thirdstorypodcast www.third-story.com

Theo Katzman is many things. An only child. The youngest of four. An earnest singer songwriter with a deep love of classic rock and a great turn of phrase. A groove machine in one of the most talked about funk-soul bands around (Vulfpeck). A west coaster. A midwestern cheerleader. A long island native. Most of his fans likely discovered him through his work with Vulfpeck, singing, playing drums and guitar. But in this conversation he's definitely got some surprises that you might not be expecting. Like his deep ties to a generation of jazz musicians who most of us can only hear about second or third hand. Here he lays out both a deep and broad set of questions, ideas, experiences. Always with his heart on his sleeve and his mind actively searching. Plus he sings a ridiculously high note in the middle of the interview.  Thanks for listening! If you enjoyed it, please leave a review on iTunes and consider supporting the podcast on Patreon! www.patreon.com/thirdstorypodcast www.third-story.com  

Jack Stratton has a 20th-century heart and a 21st-century mind. As the leader of the band Vulfpeck, he excites, incites and inspires the YouTube generation to get funky. His video channel is a view into his brain, featuring in studio recording sessions, instructional tutorials, mashups of his favorite musicians, and a series of fugue state hallucinations ranging from dancing in public to funky salad making. (#maindishnotasidedish) In this rare extended conversation recorded in his childhood home in Cleveland, Ohio, Jack talks about growing up playing in a Klezmer band, creating Vulf, and why no one's looking up. Thanks for listening! If you enjoyed it, please leave a review on iTunes and consider supporting the podcast on Patreon!   www.patreon.com/thirdstorypodcast www.third-story.com

The fourth and final episode in the Settling the Underscore series, exploring music for advertising. Finally, after weeks of talking to composers, producers, and editors, we hear from the musicians who made the glory days of the jingle business what they were. Bassist Will Lee, keyboard player Rob Mounsey, and guitar player Steve Khan. All three were part of a generation of players on the New York session scene in the 1970s and 1980s, sometimes playing on multiple projects every day. I’ve been eager to share these little mementos, because the deeper I got into the swamp of music for advertising, interviewing composers, music houses, editors, agency folks, the more the conversations centered around business. How is the business set up? How does one get paid? Is it fair? But of course, we don’t become musicians, or composers, editors, or even advertising executives by aspiring to be in business. We do it because of a creative compulsion. And these musicians are perhaps the purest expression of that intention. If you’re a very long time listener, you may recognize some of these moments. But some things just bear repeating. Thanks for listening! If you enjoyed it, please leave a review on iTunes and consider supporting the podcast on Patreon! www.patreon.com/thirdstorypodcast www.third-story.com

Imagine walking into a restaurant, ordering a meal, eating the meal, giving the chef a hard time, giving the waiter a little bit of an attitude, and then deciding not to pay for the meal at the end of the night. In many ways, that's how the business of writing music for advertising is set up. Why is that? Who set it up that way? Is it possible the music creators, the composers, and music houses are responsible for giving away too much for too little? In this third installment in a series of episodes about music in advertising former advertising executive Ken Yagoda, commercial music producer Mike Boris, and editor Maury Loeb layout the business from the advertising agency and editorial point of view, and explain who influences the music that gets chosen, how the business has changed and what the future holds. www.patreon.com/thirdstorypodcast www.third-story.com

Part of the Settling the Underscore series of episodes that explores music for advertising, this interview with composer Alex Weinstein explores an alternate reality in which the composer works in a direct and collaborative way with the director and the client from the very start of the process!  My mind is blown. My heart is open. Whole world turned upside down. Hope restored.  This bonus episode is brought to you by the patronage of listeners like you. Patreon.com/thirdstorypodcast third-story.com

In this, the second of a series that explores music in commercials, we talk to three freelance commercial composers. These are the often invisible, uncredited creators of music for advertising. How does one enter the business of writing music for advertising? Who are the people who thrive in that world? What skills are required? What is the lifestyle of the creative composer? How much rejection can one person stand? What is it like to be a woman in a boys club?   www.patreon.com/thirdstorypodcast www.third-story.com

Behind every television commercial, there’s an entire economy dedicated to selecting, providing, creating and sourcing music. What was once considered the “jingle” business has now become one of the last sources of real income in recorded music. Today, publishers, bands, composers, production libraries, artists and labels are all vying for a piece of the pie. In this first of a series of episodes dedicated to the world of commercial music, I talk to two composer / entrepreneurs who have each put in their time on both the creative and business end of things. John “Scrapper” Sneider of Storefront Music, and Wendell Hanes of “Volition Sound”. Support the Third Story Podcast on Patreon! www.patreon.com/thirdstorypodcast www.third-story.com

Jonatha Brooke has been one of my favorite singer songwriters since the first moment I heard her, 25 years ago. Her haunting, unique sound with the band The Story sent me reeling, and in many ways I’ve still never recovered. Since then, she’s recorded nearly a dozen albums under her own name. The most recent, “Midnight Hallelujah” came out earlier this year. Can songwriting be taught? What is the future for independent songwriters? How do artists monetize access? How much personal information is too much to share on social media? How has her personal journey changed her sound throughout the years? Why is she so self critical? What is it like to write songs with Katy Perry? It’s all here and MORE! www.third-story.com And this week for the first time, you can support the podcast at www.patreon.com/thirdstorypodcast - get involved!