Raise Your Visibility Online

When is the last time you updated your CV? Is it worth getting your CV professionally written? How is your LinkedIn profile different from your CV? This week on the podcast, I interview CV writing expert Laura Harmsworth. With a degree in geography and a career path that’s surprisingly similar to mine, Laura set up her business in 2012 to help people write CVs that open doors. If you have years of experience and are struggling to decide what to include on your CV, or if you’re ready to invest in having your CV professionally written, Laura provides a fantastic face-to-face service and a quick turnaround. You will learn… 1. Why you should always tailor your CV to the specific role you’re applying to (even when that means leaving some information out!). 2. What recruiters and companies are looking for when screening your CV (and why you should keep it as simple as possible). 3. How your CV is different from your LinkedIn profile and how you can use LinkedIn to enhance the information you include in your CV. About Laura If you’d like to connect with Laura you can find her on her website and on LinkedIn. Introducing the LinkedIn Power Hour From January 2020, I’m introducing a new way to work with me to get better at LinkedIn. If you want to make the most of the platform and get more business through LinkedIn, why not join one of my new LinkedIn Masterminds.   If you want to find out more or are interested in being part of the first intake in January 2020, get in touch via my website , or email me at louise@socialbeeni.com. FREE tips on how to grow your LinkedIn network If you’d like more tips on growing your LinkedIn network without being salesy and spammy, you can download my FREE guide here. Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page. I offer two types of LinkedIn profile reviews: 1) Get my feedback through a 20-minute video. 2) Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions. If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session. More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

How to use LinkedIn to get more leads and sales with Janine Coombes  How can you use LinkedIn to get more leads and sales?  Do you know what type of content works specifically for your business and your audience?  This week on the podcast, I interview small business marketing manager Janine Coombes. Janine helps one-man-band business owners to narrow down the one thing they want to be known for and to promote their business.  Earlier this year, Janine published a spoof video of herself all dressed up, wearing pearls, and putting on a silly voice. On LinkedIn. The video became so popular with her audience that Janine decided to start her own video series – The Secret Marketing Show. Now in the process of planning the third series of her show, Janine is testing out a new format. But what was the key to the success of her videos? Janine decided to just be herself – to create content that appeals to her personality and her brand. To be bold and brave enough to create content that allows her to attract the right audience and put off people who wouldn’t want to work with her.  You will learn… How to find your first clients after leaving your corporate career, even if you decide not to work with corporate clients.    Why you should use clear calls to action at the end of your LinkedIn posts to attract leads and make sales.  Why it’s important to have goals when posting content on social media – for example, are you looking to get engagement on your content, or do you want to make sales?  About Janine If you’d like to connect with Janine and watch her amazing videos (a.k.a. The Secret Marketing Show) you can find her on LinkedIn and YouTube. Janine is also writing a book called The Content Marketing Myth, due to be published in Q1 of 2020.  Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: LinkedIn Profile video walkthrough with 2 page action plan Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com. 

Live recording from our Social Media Bootcamp Panel on Podcasting.   With podcasters Ian Anderson Gray of the Confident Live Marketing Podcast, Alex Curtis of the Lead Engine and Sara Bussandri, shownotes writer from the Social Bee Podcast.   We discuss podcasting, take questions from the audience and have fun doing it! 

Creating video content on social media with mortgage broker Ash Borland  Is the way you’re currently marketing your business on social media working for you? Are you looking for a way to build your business through video content on LinkedIn and other social media platforms? This week on the podcast, I interview mortgage broker Ash Borland. Ash is a home buyer specialist who helps first-time buyers and homeowners buy a new property. Like most of us, Ash had been using social media for a while as a way to market his service-based business. But he recently realised that ‘nurturing’ his social media audience into becoming paying customers wasn’t going to work for his business – you either need his services right now, or you don’t. And once you’ve bought a properly, you’re unlikely to need a mortgage broker again for years, if ever!  So Ash decided to try something else and offer value in a different way. With a background in performing arts, Ash started to create and share videos to help business owners to become more confident and comfortable in front of a camera. While Ash isn’t (yet) monetising his knowledge and advice on video creation, by consistently creating valuable content aimed at a wider audience, he’s seen an increase in recommendations, enquiries, and sales for his mortgage-related services.  Ash’s story is the perfect example of doing something different on social media – something that makes you stand out from the crowd – and this episode is definitely worth a listen!  You will learn… Why you might need to re-evaluate what type of content you create on social media and ‘think outside the box’ if your business-related posts aren’t currently generating enough engagement.  Why providing entertainment is key to getting people to enjoy and engage with your video content.  What online streaming is and how you can monetise it.  About Ash If you’d like to connect with Ash, you can find him on LinkedIn, Facebook, Instagram, and Twitter.  Related podcast episodes Episode 91 – How to do live video with confidence and how to use LinkedIn live video with Ian Anderson Gray.  Episode 96 – The psychology of why people buy with Melina Palmer. Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.     

Sharing your personal brand on social media with May King Tsang Have you ever found yourself coming across posts on social media about an event you’d been considering going but decided against? If you have, you’re likely to have experienced FOMO, or Fear of Missing Out.  This week on the podcast, I interview May King Tsang, who is the one and only Live Social Media Reporter and FOMO Creator in the UK. In a nutshell, organisers can hire May King for the duration of their event to allow her to create and share unique live content (including interviews with speakers and sponsors) and engage with other attendees on social media. Organising, marketing, and running any sort of live event requires a considerable investment of time. Hiring someone like May King allows you, the conference organiser, to focus on your day while quality content is being created and shared on social media. This doesn’t just create FOMO and excitement about the event you’re running (and any future ones), but it also allows your audience to get familiar with your personal brand. And as a result, your customers and clients will come to you!  You will learn… Why creating and sharing a strong personal brand on social media allows people to connect with you on a deeper level (remember that people buy from people!).  Why the selling mindset no longer works – marketing is a two-way conversation with your audience where consumers have the power and no longer want to be talked at.  What tangible benefits you can expect to receive from adding value and creating excitement around an event, festival, conference, etc. and sharing it on social media.  About May King If you’d like to connect with May King, you can find her on LinkedIn, Facebook, Instagram, and Twitter.  Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  LinkedIn group coaching programme In mid-November, I am launching my first-ever 4-week LinkedIn group coaching programme, where I can teach you everything you need to know to use LinkedIn to make more sales in your business. To reserve your place, email me at louise@socialbeeni.com.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com. 

Building an online coaching business with Sara Moseley Have you been thinking about moving your offline business online? Or maybe you’re already selling online and would like to create an online course and start earning semi-passive income? This week on the podcast, I interview Sara Moseley, who is an online business coach who helps people create scalable online products to bring more money into their business. Sara and I are both podcasters, and, as we found out during this interview, we both have previous experience working in sales. This led us to a lovely (and useful!) conversation about marketing online, about what you need to do to make it work, and to sell on social media by starting conversations, creating connections, and then converting sales offline. If you have an online business or are thinking of starting one, this is definitely an episode I recommend you listen to!  You will learn… How both selling and marketing require some key core skills – once you figure those out, you can create any business you want!  What holds people back when creating online courses (and online content more in general), and how you can overcome those blocks.  Why you should develop the confidence to create content ‘your way’ to start attracting the people you want to be working with.   About Sara Moseley If you’d like to connect with Sara, you can find her on her website, on LinkedIn, Facebook, and Twitter.  Sara’s podcast is called Mission: Build a Million Dollar Online Business.  Get my help to build your personal brand on LinkedIn If you’d like my help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  LinkedIn group coaching programme In mid-November, I am launching my first-ever 4-week LinkedIn group coaching programme, where I teach you everything you need to know to use LinkedIn to build a network and make more sales in your business. Every week, you’ll receive a training video, and we’ll discuss the content on a Monday on a live Q&A call. I only have 10 places available on this course, so if you want to reserve your place, email me at louise@socialbeeni.com.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com. 

In this episode I recap the Social Media Bootcamp in Belfast, October 2019.  With speakers including Ian Anderson Gray, Alex Curtis, Erin Thomas Wong and David Cochrane of the Irish Times. I also share the latest updates for LinkedIn Events and Company Pages. If you would like help with your LinkedIn, why not book a LinkedIn profile review at www.socialbeeni.com/workwithme 

Do you have a LinkedIn profile that you hardly ever use? Or do you regularly post status updates on LinkedIn and start conversations with the prospective customers and clients in your network? As promised, from this week onwards, the show is going to focus more heavily on LinkedIn, and in this episode, I share some tips on how you can start using the platform by engaging with other people’s content and by creating your own updates and articles. LinkedIn has the potential to help you raise your profile and establish yourself as an expert in your field, but before you start commenting and sharing updates, you need your profile to be up-to-date and set up correctly, so people in your network know exactly what you do and why they should connect with you. If you do need some help setting your profile up, check out my LinkedIn services on my Work with me page or scroll down for more information. You will learn… 1. Why posting status updates and starting conversations on LinkedIn is important for you and your business and how you can start to be more strategic and share updates on topics that you’re an expert in. 2. Why LinkedIn are starting to recommend articles in their newsfeed and how this can benefit you and your business. 3. Why you should be selective about the people you accept connection requests from and be mindful of joining messaging/commenting threads.

Celebrating episode 100 answering my listeners’ questions What’s the story behind my business and my podcast name?  Who’s my favourite podcast guest? What tips would I share with someone starting a podcast?  These are just some of the questions my listeners asked me in advance of my 100th episode. To celebrate, I answer these and more questions in today’s solo episode. So if you want to find out more about how I come up with topics, how I choose my guests, all the way to what microphone I use, this is the episode for you.  I’d like to take this opportunity to thank my listeners for their brilliant questions and to let you all know that I appreciate every single one of you listeners. From next week, you’ll see the podcast take a new direction as I continue to specialise in LinkedIn training. So if you have any ideas or suggestions for a new podcast name and tagline, get in touch – I love hearing from you! You will learn… The story behind my business and podcast name and how I became a She Means Business accredited trainer for Facebook and Instagram (and the story of me being invited at 10, Downing Street).  My top tip on pitching yourself as a podcast guest to be on someone else’s show.  My top tips on starting (and running) your own podcast show. Podcast episodes and guests I mentioned Ep. 1 – Social Bee podcast episode 1 with Hannah Martin, Talented Ladies Club.  Ep. 8 – Growing a business through your networks with Jennifer Corcoran, The Super Connector.  Ep. 17 – Taking the next step – Entrepreneurship with Kate Erickson.  Ep. 42 – Taking a Pilates class online with Louise Humphrey.  Ep. 55 – How to build your brand through speaking events with Carol Cox. Ep. 63 – Building your business online with Natalie Eckdahl.  Ep. 66 – How to be a virtual assistant, with Catherine Gladwyn.  Ep. 69 – John Lee Dumas on the power of connecting with your community.  Ep. 85 - Batching your content writing and running your own business with Sara Bussandri. Ep. 98 – Growing your business through podcasting with Colin Gray.  Resources I mention in this episode My podcast editor, Chris of ST Mastering.  My show notes writer, Sara Bussandri. My VA, Catherine Gladwyn of Delegate VA.  Enterprise Nation.  Want to work with me? Get my help to build your personal brand on LinkedIn Check out my LinkedIn training and services on my Work with me page. I offer two types of LinkedIn profile reviews – get my feedback through a 20-minute video or upgrade to an additional 30-minute Zoom call to discuss my comments and ask me questions. And if you want my help in writing your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  Join The Social Bee Academy! I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online.  If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.  The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast. Here are some of our amazing speakers – go and check them out!  Erin Thomas Wong, founder of Making Mumpreneurs.  Alex Curtis, founder of The Lead Engine.  Ian Anderson Gray, who was my guest on episode 91.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at louise@socialbeeni.com. To receive exclusive access to my monthly value-packed webinars, join my 30-day social media challenge.

What is your personal brand and how do you build one on LinkedIn? Do you have a LinkedIn profile? Do you create content and engage on the platform? Have you thought about how you want people to remember you? In this week’s solo episode, I talk about building your personal brand on LinkedIn. I explain why you need to think carefully about the way you present yourself on LinkedIn (and online in general) and why having a strong, professional profile is important. If you want to raise your profile on LinkedIn, I encourage you to focus on what you want to be known for and on how you can position yourself as an expert in your industry. As a platform, LinkedIn currently presents a unique opportunity for you to grow your personal brand, expand your network and have your own voice online, so don’t missyour chance! And if you want to find out more about how I can help you with your LinkedIn profile, stay tuned until the end or visit www.socialbeeni.com/workwithme  You will learn… Why you should think about how your personal brand comes across on different platforms. Why you should start commenting on other people’s posts on LinkedIn (even if you’re not ready to start posting your own content yet!). Why writing articles on LinkedIn is a great way to raise your personal profile and help you make your mark on the platform. If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.   The Social Media Bootcamp – Content Marketing for Business. 17 th October 2019, Belfast Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17 th October 2019 in Belfast. Here are some of our amazing speakers – go and check them out! Erin Thomas Wong, founder of Making Mumpreneurs. Alex Curtis, founder of The Lead Engine. Ian Anderson Gray, who was my guest on episode 91. More about me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or LinkedIn, please get in touch. And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at louise@socialbeeni.com.