Raise Your Visibility Online

In this week's episode, I host an on-air coaching call with Sara Kappler to answer her burning questions about using LinkedIn. Sara wanted to know how to leverage her success in the past, to reach more clients, by using testimonials and recommendations on LinkedIn.   We discuss how far back you go in terms of your connections, connecting with people from your corporate past, and networking.  We also talk about the Skills and Endorsements section on your LinkedIn Profile. https://www.louisebrogan.com    

This week I talk to Alex Curtis of the Lead Engine Podcast.  Alex is an expert on creating leads through paid advertising online - and has niched down to work with businesses in the Financial Services industry.   We discuss how Alex found his niche,  how he helps his clients, and we walk through a great example of how you can use LinkedIn ads to generate leads in your business. You can find out more about Alex at https://theleadengine.co.uk/about-us/

Geraldine Carter is the host of the Podcast: Epic Business Growth for CPAs – we have a great conversation about how Geraldine can use LinkedIn to connect with her ideal client.   We cover how and why Geraldine should create a LinkedIn company page, and how to create content and posts that attract new customers and raise her profile. We also discuss how Geraldine became an unexpected feature in Seth Godin’s Ted Talk on tribes – check that out here: https://ed.ted.com/lessons/the-tribes-we-lead-seth-godin   If you would like to get help with your LinkedIn, then book a 10-minute discovery call with me today at https://socialbee.as.me/?appointmentType=5654105 Click here to get my free guide to growing a genuine LinkedIn Networ   You can find Geraldine at www.shethinksbigcoaching.com 

While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform. In this week's solo episode, I dive deep into how you write articles for LinkedIn, and why you should!   For your free download on growing an authentic network that helps you win business on LinkedIn, visit www.socialbeeni.com 

When is the last time you updated your CV? Is it worth getting your CV professionally written? How is your LinkedIn profile different from your CV? This week on the podcast, I interview CV writing expert Laura Harmsworth. With a degree in geography and a career path that’s surprisingly similar to mine, Laura set up her business in 2012 to help people write CVs that open doors. If you have years of experience and are struggling to decide what to include on your CV, or if you’re ready to invest in having your CV professionally written, Laura provides a fantastic face-to-face service and a quick turnaround. You will learn… 1. Why you should always tailor your CV to the specific role you’re applying to (even when that means leaving some information out!). 2. What recruiters and companies are looking for when screening your CV (and why you should keep it as simple as possible). 3. How your CV is different from your LinkedIn profile and how you can use LinkedIn to enhance the information you include in your CV. About Laura If you’d like to connect with Laura you can find her on her website and on LinkedIn. Introducing the LinkedIn Power Hour From January 2020, I’m introducing a new way to work with me to get better at LinkedIn. If you want to make the most of the platform and get more business through LinkedIn, why not join one of my new LinkedIn Masterminds.   If you want to find out more or are interested in being part of the first intake in January 2020, get in touch via my website , or email me at louise@socialbeeni.com. FREE tips on how to grow your LinkedIn network If you’d like more tips on growing your LinkedIn network without being salesy and spammy, you can download my FREE guide here. Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page. I offer two types of LinkedIn profile reviews: 1) Get my feedback through a 20-minute video. 2) Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions. If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session. More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

How to use LinkedIn to get more leads and sales with Janine Coombes  How can you use LinkedIn to get more leads and sales?  Do you know what type of content works specifically for your business and your audience?  This week on the podcast, I interview small business marketing manager Janine Coombes. Janine helps one-man-band business owners to narrow down the one thing they want to be known for and to promote their business.  Earlier this year, Janine published a spoof video of herself all dressed up, wearing pearls, and putting on a silly voice. On LinkedIn. The video became so popular with her audience that Janine decided to start her own video series – The Secret Marketing Show. Now in the process of planning the third series of her show, Janine is testing out a new format. But what was the key to the success of her videos? Janine decided to just be herself – to create content that appeals to her personality and her brand. To be bold and brave enough to create content that allows her to attract the right audience and put off people who wouldn’t want to work with her.  You will learn… How to find your first clients after leaving your corporate career, even if you decide not to work with corporate clients.    Why you should use clear calls to action at the end of your LinkedIn posts to attract leads and make sales.  Why it’s important to have goals when posting content on social media – for example, are you looking to get engagement on your content, or do you want to make sales?  About Janine If you’d like to connect with Janine and watch her amazing videos (a.k.a. The Secret Marketing Show) you can find her on LinkedIn and YouTube. Janine is also writing a book called The Content Marketing Myth, due to be published in Q1 of 2020.  Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: LinkedIn Profile video walkthrough with 2 page action plan Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com. 

Live recording from our Social Media Bootcamp Panel on Podcasting.   With podcasters Ian Anderson Gray of the Confident Live Marketing Podcast, Alex Curtis of the Lead Engine and Sara Bussandri, shownotes writer from the Social Bee Podcast.   We discuss podcasting, take questions from the audience and have fun doing it! 

Creating video content on social media with mortgage broker Ash Borland  Is the way you’re currently marketing your business on social media working for you? Are you looking for a way to build your business through video content on LinkedIn and other social media platforms? This week on the podcast, I interview mortgage broker Ash Borland. Ash is a home buyer specialist who helps first-time buyers and homeowners buy a new property. Like most of us, Ash had been using social media for a while as a way to market his service-based business. But he recently realised that ‘nurturing’ his social media audience into becoming paying customers wasn’t going to work for his business – you either need his services right now, or you don’t. And once you’ve bought a properly, you’re unlikely to need a mortgage broker again for years, if ever!  So Ash decided to try something else and offer value in a different way. With a background in performing arts, Ash started to create and share videos to help business owners to become more confident and comfortable in front of a camera. While Ash isn’t (yet) monetising his knowledge and advice on video creation, by consistently creating valuable content aimed at a wider audience, he’s seen an increase in recommendations, enquiries, and sales for his mortgage-related services.  Ash’s story is the perfect example of doing something different on social media – something that makes you stand out from the crowd – and this episode is definitely worth a listen!  You will learn… Why you might need to re-evaluate what type of content you create on social media and ‘think outside the box’ if your business-related posts aren’t currently generating enough engagement.  Why providing entertainment is key to getting people to enjoy and engage with your video content.  What online streaming is and how you can monetise it.  About Ash If you’d like to connect with Ash, you can find him on LinkedIn, Facebook, Instagram, and Twitter.  Related podcast episodes Episode 91 – How to do live video with confidence and how to use LinkedIn live video with Ian Anderson Gray.  Episode 96 – The psychology of why people buy with Melina Palmer. Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.     

Sharing your personal brand on social media with May King Tsang Have you ever found yourself coming across posts on social media about an event you’d been considering going but decided against? If you have, you’re likely to have experienced FOMO, or Fear of Missing Out.  This week on the podcast, I interview May King Tsang, who is the one and only Live Social Media Reporter and FOMO Creator in the UK. In a nutshell, organisers can hire May King for the duration of their event to allow her to create and share unique live content (including interviews with speakers and sponsors) and engage with other attendees on social media. Organising, marketing, and running any sort of live event requires a considerable investment of time. Hiring someone like May King allows you, the conference organiser, to focus on your day while quality content is being created and shared on social media. This doesn’t just create FOMO and excitement about the event you’re running (and any future ones), but it also allows your audience to get familiar with your personal brand. And as a result, your customers and clients will come to you!  You will learn… Why creating and sharing a strong personal brand on social media allows people to connect with you on a deeper level (remember that people buy from people!).  Why the selling mindset no longer works – marketing is a two-way conversation with your audience where consumers have the power and no longer want to be talked at.  What tangible benefits you can expect to receive from adding value and creating excitement around an event, festival, conference, etc. and sharing it on social media.  About May King If you’d like to connect with May King, you can find her on LinkedIn, Facebook, Instagram, and Twitter.  Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  LinkedIn group coaching programme In mid-November, I am launching my first-ever 4-week LinkedIn group coaching programme, where I can teach you everything you need to know to use LinkedIn to make more sales in your business. To reserve your place, email me at louise@socialbeeni.com.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com. 

Building an online coaching business with Sara Moseley Have you been thinking about moving your offline business online? Or maybe you’re already selling online and would like to create an online course and start earning semi-passive income? This week on the podcast, I interview Sara Moseley, who is an online business coach who helps people create scalable online products to bring more money into their business. Sara and I are both podcasters, and, as we found out during this interview, we both have previous experience working in sales. This led us to a lovely (and useful!) conversation about marketing online, about what you need to do to make it work, and to sell on social media by starting conversations, creating connections, and then converting sales offline. If you have an online business or are thinking of starting one, this is definitely an episode I recommend you listen to!  You will learn… How both selling and marketing require some key core skills – once you figure those out, you can create any business you want!  What holds people back when creating online courses (and online content more in general), and how you can overcome those blocks.  Why you should develop the confidence to create content ‘your way’ to start attracting the people you want to be working with.   About Sara Moseley If you’d like to connect with Sara, you can find her on her website, on LinkedIn, Facebook, and Twitter.  Sara’s podcast is called Mission: Build a Million Dollar Online Business.  Get my help to build your personal brand on LinkedIn If you’d like my help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  LinkedIn group coaching programme In mid-November, I am launching my first-ever 4-week LinkedIn group coaching programme, where I teach you everything you need to know to use LinkedIn to build a network and make more sales in your business. Every week, you’ll receive a training video, and we’ll discuss the content on a Monday on a live Q&A call. I only have 10 places available on this course, so if you want to reserve your place, email me at louise@socialbeeni.com.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website , keep an eye out on Eventbrite, or email me at louise@socialbeeni.com.