Raise Your Visibility Online

On this week’s podcast, I interview Amanda Webb of Spider Working. We discuss the ‘Content gremlin’ – the little gremlin that sits on your shoulder and tells you to start creating content and sharing it all over the internet. Amanda works with people who’ve got all those bits and pieces up and running, and I help them put that together into like a sales driven strategy. They know that everything that they’re doing online is driving towards that end goal. It can be hard to do when you’re in it yourself because there’s so much going on. So a lot of the time, Amanda is telling people to quit doing things rather than telling them to do new things. We streamline their processes, they make sales, and they never, they get rid of the content gremlin, and they never have the worry that they’re wasting time again. Amanda Webb, Spiderworking We talk about Amanda’s early career in the IRish Film industry and how that worked out (plus a common connection with an Irish movie!) Amanda shares how consistently creating her weekly video show has led to her filling up her client base and how this one piece of content is chopped up and re-used across her social media channels. Find out more about Amanda by visiting www.spiderworking.com   For help with your LinkedIn, go to www.louisebrogan.com/workwithme

This week on the podcast I get to interview a good friend, Reena Philpot, who 'does' sales in exactly the way I like. Reena works with lots of entrepreneurs, business owners to help them and improve their sales or build their sales teams by working on their strategy. Reena talks about how she sees sales as a way of finding out about companies and businesses. Curiousity helps. We talk about how Reena used her experience from her photocopy business she runs with her husband Earl to help solo entrepreneurs learn how to sell. During our conversation, Reena explained how she works with her clients which gave me a great idea on how to change some of my own offers! Having a one-off session which deep-dives into your issues, and then offering to follow up with 30-minute sessions. If you would like to get hold of Reena's free guide to sales plus book a free 15-minute consultation, head here www.louisebrogan.com/workwithme Connect with Reena at www.reenaphilpot.com 

How to connect with people on linkedIn   What are the do’s and don’t s on connecting with people on LinkedIn? Should you accept all connection requests?  How do you decide whether or not to accept someone’s connection request?   I share my thoughts plus those of my network.   To work with Louise visit www.louisebrogan.com/workwithme

LinkedIn is releasing a lot of new features at the moment.  The latest have been Featured section in your personal profile and the Events section.  Featured Section - this sits under your About Summary and can be used to link to your website, events, articles, blog posts and even your latest YouTube video. Events - you can add in-person or virtual events. I wrote about this recently for Social Media Examiner - https://www.socialmediaexaminer.com/how-to-use-linkedin-events-to-promote-online-or-in-person-events/ If you want training and support for your LinkedIn activity, come and join us inside the Level Up Your LinkedIn programme - with access to ask me any questions at least once a month during our regular office hours calls plus over 30 videos on how to use LinkedIn.  www.socialbeeni.com/leveluplinkedin If you prefer to work one to one, book your strategy calls with me today at www.socialbeeni.com/workwithme 

5 ways to communicate with your audience: 1. Show up for them!   2. Try something new - if you want to learn about starting a podcast , check out the Raise Your Visibility online summit here https://socialbee.teachable.com/p/social-bee-online-summitpass 3. Share on your social media 4. Try going live online 5. Keep sending your newsletter to your email list  

Your Social Selling Index – what is this, and how is it measured? Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily. The SSI is a measurement taken by LinkedIn. You can access it at www.linkedin.com/sales/ssi and log in to your own account. The SSI is a number marked out of 100 and is broken down into four sections. Establishing your personal brand Find the right people Engage with Insights Build relationships I would love to hear what your SSI is. When we ran my LinkedIn 5 Day Challenge recently, every member measured their SSI at the start of the week, and again at the end. While most people raised they SSI by one or two points, a few raised theirs by almost 10 points. If you would like to know more about increasing your reach and growing your business on LinkedIn, why not book a discovery call with me today. https://www.louisebrogan.com

Rebecca Oggenfuss teaches entrepreneurs, small business owners, and public figures how to build, manage, and protect their brands. This week on the podcast, we discuss how important it is to look after your brand, how to behave on social media during normal times, as well as during our current crisis. Rebecca invested in a LinkedIn Profile Writing service with me back in October/November and now uses LinkedIn to connect with her audience and clients. You can find more about Rebecca and her book - The Personal Brand Project, over at brand intentions.com.   https://www.louisebrogan.com

www.louisebrogan.com

Do you have a LinkedIn profile that is looking a bit sad? When was the last time you posted an update on LinkedIn? Have you EVER posted an update? Don't worry - if you can't answer the above with a positive response, you are not alone. I run a lot of in-person training events in N.Ireland which gives me great opportunities to talk to people about why they aren't using LinkedIn, or why they haven't really got into LinkedIn yet. And there's lots of different reasons why which I cover in this episode.   If you need help and support with getting started, I offer one to one strategy sessions to help you with understanding how you can use LInkedIn to grow your business. Get in touch and we have a strategy session together. We'll look at what your business is, who your clients are, who's your target market, what could you be sharing on LinkedIn, that will bring those people to you to connect with you to want to work with you. And I'd be delighted to help you with that. https://www.louisebrogan.com

Do you sell online courses? Perhaps you’re running a challenge or offering a free PDF or a webinar to encourage people to sign up for your membership?  Are you interested in finding out how you can replace your existing funnels with ‘conversational selling’ and increase your digital sales? This week on the podcast, I interview Mike Kelly, CTO and Co-Founder of MemberVault, an easy-to-use resource hub that allows you to showcase your free offers and paid products in one place. Whether you offer digital products, courses, memberships, or one-to-one services, MemberVault helps you share your content and keep your followers engaged using gamification.  In this episode, Mike gives us an insight into how the platform works, but also shares the story of how and why he and his wife Erin came up with the idea for this product. Using MemberVault allows you to qualify warm and hot leads within the platform and reach out to them individually, so you can go from ‘funnelling’ (a very seller-centric approach) to ‘serving’ (a more user-centric approach). If you sell digital products in your business (free or paid-for), and you want to find out about a different and more engaging way of selling, you won’t want to miss this episode!  You will learn… Why having all your digital products in one place allows you to replace your existing sales funnels and increase your conversion rates.  Why you should qualify your warm and hot leads and reach out to them individually (Mike calls this ‘conversational selling’).  Why you should always listen to your users and create products or services that alleviates a pain point they are experiencing, rather than something that you (the business owner) want to build and sell.   About Mike If you’d like to connect with Mike, you can find him on LinkedIn.  Try MemberVault for free And if you would like to try MemberVault, you can use my affiliate link here. You can create a free account, join the helpful MemberVault Facebook group that Mike and Erin’s team run, and try out all the features before you buy.  Do you want to learn more about using LinkedIn for business?  If you want my help to leverage LinkedIn to raise your profile, get your message out there, and create a solid strategy on how to use LinkedIn for your business in 2020 and beyond, check out my Work with Me page.   I offer 3 types of services:  A LinkedIn profile review with a video walkthrough of your profile and a 2-page action plan for you to implement. A LinkedIn profile review + consultation, including a 45-minute strategy session for using LinkedIn. And a series of 4x 1-hour LinkedIn strategy sessions followed by a tailored action plan. If you have any questions, send me a message on LinkedIn or email me at louise@socialbeeni.com.  Would you like FREE tips on how to grow your LinkedIn network? If you’d like more tips on growing your LinkedIn network without being salesy and spammy, you can download my FREE guide here or head over to my website to pick up my FREE LinkedIn profile tips.   More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.