Making Chips Podcast for Manufacturing Leaders

Cobotics are a current hot topic in the Metal Working Nation. Innovation within the AI spectrum is opening new doors and possibilities for manufacturing leaders who are willing to embrace change. Guest speaker, Craig Zoberis, shares his "Aha!" moment when he realized cobots could help him create a more efficient and life-giving environment to his team. His passion for innovation and the power of the cobotic ecosystem led him to create his own cobotics production line - empowering the Metal Working Nation to perform at their absolute best. Connect with us:www.MakingChips.com/contact Enabling your team's greatest potential by eliminating menial tasks Growing up working at his father's manufacturing business, Craig entered the industry as a college graduate with a wealth of knowledge and familiarity. Starting his own business focused on assembly, he eventually recognized the need for in-house machinery. Wanting maximum control of his own schedule as well as his team's, Craig began researching the impact that cobots can have on improving efficiency and helping to close the skills gap. Encouraged by his team to pursue a future in cobotics, he began implementing them into his workforce. The impact was so powerful that Craig and his team at Fusion OEM were inspired to create their own line of cobotics. Collaborative robots - cobots - are designed to operate around people and often with people. Not only can they help you eliminate the menial tasks that take up your team's valuable and limited time, but they can also help keep integration and employee turnover costs low. Cobots are easily taught by those working in their space. There is no need for a cobotics consultant to train it in every new function. Using cobots to fulfill repetitive and menial work frees up your team to focus on areas of work that require their expertise - allowing them to grow in their knowledge and application instead of being bogged down by time-consuming tasks. Eliminating the dull, dirty, and dangerous Craig explains that knowing where and how to utilize cobots can be overwhelming to those who are first installing them. He encourages listeners to focus on the jobs on the shop floor that are dull, dirty, or dangerous and to begin implementing cobots in those tasks. Cobots are especially helpful in highly repetitive work because they don't slow down or speed up as a human would throughout the day. The consistent speed and functionality of the cobot allows for more predictable output timetables and eliminates the dull work that keeps your team tied. Deburring, polishing, sanding, quality inspection, sensing, and making/recording measurements are all tasks that a cobot can accomplish - freeing you and your machinists to focus on what really matters. Investing in your team's expertise by investing in cobotics Training up the new generation of manufacturing leaders and machinists is incredibly important, especially when considering the huge portion of the current manufacturing labor force that is made up of baby boomers. Planning for the turnover that comes with retirements can be made smoother by implementing cobots into your workforce. While training new employees, cobots can cover tasks left by retired machinists and keep your output steady. Cobots also allow you to put more time and energy into training new employees and seasoned team members in new skills. The skills gap dilemma doesn't have to slow your business. Using cobots can not only help you close that skills gap but make your production time more efficient while doing so. Educating yourself in the cobotic ecosystem Jumping into cobotics implementation and utilization can be intimidating. Craig encourages listeners to take small steps and to familiarize themselves with what the cobotic ecosystem is all about. Visiting manufacturing shops and production lines that use cobots will allow you to see for yourself what they can accomplish. Find easy wins for cobotics within your own workforce. Test out cobots on jobs that you know you could use them in. Cobotics is a paradigm shift, but it doesn't have to be a difficult one. Chip away at the automation transition and watch your business grow! Here's The Good Stuff! Craig's "Aha!" moment: implementing cobots for greater efficiency. The difference between robots and cobots. Investing in future expert machinists by using cobots. The phases of training for a cobot. Eliminating the three Ds with cobotics. Understanding how cobots "talk" with other machines. Ways to engage in the cobotic ecosystem. Tools & Takeaways Xometry ProShop ERP The Factory of the Future Text CHIPS to 38470 to subscribe to The Boring Bar newsletter! This Week's Superstar Guest: Craig Zoberis Fusion OEM MakingChips Episode 46 MakingChips Episode 47 Craig on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Change in manufacturing is an inevitable and exciting necessity that Jim and Jason are ready for the Metal Working Nation to embrace and experience. Even though the industry has a history of sticking with what has worked for generations, it is now time to invest in the future by equipping and inspiring manufacturing leaders and teams to educate themselves on the progress of technology and process. Guest speaker, Drura Parrish, the president of Xometry Supplies, shares his manufacturing story and how leaders can take small steps towards big change for their businesses. Connect with us:www.MakingChips.com/contact "We've always done it this way" is no longer a valid mantra Growing up in the manufacturing world, Drura noticed that his grandfather's business philosophy was built more upon hope in the future than on making that future himself with the manufacturing tools he owned. The machines that spent their lives unused - waiting for the "big deal," caused Drura to question the processes in place. However, when he came back after college, he went to work for his grandfather and learned the important lesson of knowing when to ask why you are doing something before you set out to do it. Accepting a process because it has "always" been used isn't a good enough reason to keep on using it. Be sure to listen to the episode for Drura's personal experience in learning to ask "Why?" Change in manufacturing begins with leadership It's all about leadership. Drura explains that in many machine shops, the leader is often the one with the most expertise and experience in a specific field. But is that the way it should be? In today's modern manufacturing world, everyone is an expert at something. People need leaders, but they don't necessarily need a leader who is well-versed in every aspect of the manufacturing business. Instead, the leader needs to be the one asking questions - asking, "Why are we doing it this way?" Drura believes that it is the responsibility of the 21st-century manufacturing leader to instill in their team the mindset that the customer is always right and to provide the training their team needs to accomplish serving their customers well. Outdated software? Toss it out. Equip your people; instill in them a positive, service-minded attitude, and trust your people to produce a quality outcome. Commit to the technological education of your people Do your people know how to identify good technology? Drura explains that in a world that is saturated in options and new technology, it is vital that your team understand what makes good technology and what makes a good process. Jason and Jim both agree that while it is difficult to begin setting aside time in your business's schedule for training and education of the team, it is essential to your company's future success. Technology must be taken seriously in today's manufacturing world. What educating a manufacturing team looks like will depend on the individual business, the people, and the goals of the company. For smaller shops, it may be investing in one individual at a time instead of collectively training in new technology. For very large businesses, it could mean taking another, smaller shop under their wing and helping guide them in good business acumen. The idea is to promote in the Metal Working Nation an attitude of growth and effective change. When progressive change is made, take the time to celebrate! Change is made one step at a time Jim, Jason, and Drura all know that change in manufacturing can be a slow process. But small progress is better than no progress! Drura suggests setting aside 1% of your time as a leader and business to invest in education. As your team explores the latest innovations in their area of expertise, they will grow in their own skills - making your business more efficient. Spending time training actually saves you time as a business in the long run. Equip your people. Inspire them to always be asking "Why?" Start with 1%, and grow from there. Change is the pathway to future success. Here's The Good Stuff! Robots replacing humans in the manufacturing world may actually be a good thing. Guest speaker, Drura Parrish - president of Xometry Supplies. Learning to ask "why?" from Drura's grandfather. Knowing where to implement change and how to go about starting it. Taking responsibility for change as a leader. The vital necessity of educating your people on the latest technology. Investing time in the education of your team will save you time in the long run. Make it a goal to elevate fellow manufacturing businesses. Xometry's goal to spark the entrepreneurial spirit in manufacturers. Tools & Takeaways Robots Are Rapidly On Their Way to Taking 20 Million Manufacturing Jobs Xometry Supplies ProShop ERP Text CHIPS to 38470 to subscribe to The Boring Bar newsletter This Week's Superstar Guest: Drura Parrish Drura on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Are cobots the future of your manufacturing business? Collaborative robots can share the same space with your employees and help you automate the processes and systems that keep tying up your team's time and energy. Guest speaker, Elias Serruya shares his passion for innovative thinking and why a future of cobots may just be your manufacturing dream-come-true. Connect with us:www.MakingChips.com/contact Pursuing a passion for innovation while learning the tricks of the trade Elias shares his story of pursuing the future in innovation and automation while climbing the ladder at his father-in-law's manufacturing company, EJ Basler. Beginning as an engineering intern, he quickly learned the ins and outs of the trade and made note of where processes could be made more efficient. Always asking the question, "How could this be made better?" Elias found his passion realized in building and implementing cobots and robots. Elias explains that the automation offered by robotics and cobotics is mechatronics - the combination of mechanical and electronic systems. Mechatronic automation covers all the bases for a machine shop by combining software, mechanics, mathematics, chemistry, the cloud, and electronics for a truly all-encompassing automated system. As manufacturing leaders understand, time is money - and the more time their employees can spend on the tasks that require their expertise and less on the menial busywork - the better. Saving time, money, and space with cobot automation Elias unpacks the differences between robots and cobots and why cobots are a financially savvy investment for your manufacturing business. Unlike robots, cobots don't need their own designated space with safety lines and regulations. Cobots (collaborative robots) share the same workspace as your employees and interact directly in your employees' environment. Because they don't need their own floor or taped-off space, and because they can't hurt humans in their operations, there is no need to spend money and resources on building a separate and safety-ensured space on your shop floor. Cobots are slower in their movements and don't have the huge amount of velocity behind them that regular, mechanical robots possess. If you touch a cobot outside of the designated process, they turn off. They are built to work with you - not overpower you. Applying cobots to both low and high production manufacturing businesses Are cobots for everybody? Elias explains that while the role of the cobots might change, they are useful in both low and high-production manufacturing businesses. A good strategy for both types would be to locate where you need to automate within the business. Where is time being wasted or being used inefficiently? What jobs - if freed up - could make room for greater growth and progress? Inspection and processing parts could be done by a cobot instead of your employees, allowing them to focus on work that requires their skill and expertise. Elias shares the processes he uses to know where to implement automation within EJ Basler. Watching company costs is an extremely helpful way to see where your manufacturing team could benefit from the help of cobots. Taking a walk through your shop floor can also provide insight into identifying where processes could be made more efficient. If you are struggling with finding good hires, then using a cobot to make up the difference will save your team countless hours and headaches. Training your cobot to serve you so that you can serve your client-base Cobots are trained by recording points in space - through logging specific conditions that build the logic of a certain job. Once all the steps have been taught to the cobot, it can carry out its task. For jobs that require unique grippers or handling parts, new grippers and tools can be 3D printed or made for the cobot. Even though cobots are serving in the role of automation, their workflow is in the hands of you and your team. Not comfortable with just one master controller? Use several for each part of the process so that you can have the flexibility of updating and controlling just one aspect of the job at hand. Elias explains that automation is not only useful to your team - it's attractive to your clients. When customers see that you are trying to keep up with the times, be progressive, and constantly improve, they will be more trusting and impressed by your diligence to keep on the cutting edge of manufacturing technology. The robotics industry is only growing, and those that want to keep up in the Metal Working Nation need to be thinking about how they can be progressive. Be sure to listen to the entire episode for examples of how Elias has used cobotics at EJ Basler and why cobots might need to be the next big step for your business. Have questions about automation and cobots? Reach out to Jason and Jim at Jim@makingchips.com and Jason@makingchips.com Here's The Good Stuff! What the inevitable robot takeover and "I Love Lucy" have in common. Using cobots helps eliminate the busywork that keeps your employees tied up. Guest speaker: Elias Serruya, quality and process engineer at EJ Basler. Turning dreams into reality with robotic and cobotic innovation. Saving time, space, and money with cobots. The role of cobots in both high and low production manufacturing businesses. Teaching cobots to perform for your needs. Tracking the costs and workflow of your shop for cobot implementation. Using multiple control stations to help streamline your cobot. The attractiveness of automation to the next generation of customers and co-workers. Tools & Takeaways The Great Robot Takeover: Fact or Fiction? Xometry Text "CHIPS" to 38470 to subscribe to MakingChips! FSBS: For Shops By Shops (ProShop ERP) This Week's Superstar Guest: Elias Serruya Elias on LinkedIn EJ Basler on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Business automation can seem like an intimidating change, but the benefits are massive. Guest speaker, Paul Van Metre - president of Pro Shop ERP, shares how letting go of control can help grow your company and make it vastly more efficient. Automating your systems can help clear up communication, save you and your team energy and time, and help boost your profitability. Change can be daunting, but an automated system is definitely worth the cost. Connect with us:www.MakingChips.com/contact Embracing the big changes that come with business automation Some may think that there are too many barriers to push through to make business automation worth it. Paul explains that people fear what they don't understand and what they don't know. While such fear is normal, it shouldn't keep manufacturing leaders from making the switch. The initial expense and time invested in uploading your company's data may seem like a shock at first, but the efficiency that comes with automation is incredible. Letting go of control could be the best decision you've ever made. The tools you use to automate your business are crucial to your success. Paul gives some examples of automation, including robots for the machine shop floor, apps, and entire manufacturing eco-systems - such as Pro Shop ERP. Paul shares that his company grew out of the need to solve the problems they faced as a start-up. No one offered the software they needed to automate their systems so that they could stay on top of their game and grow with their clients. Pro Shop ERP is the result of Paul's team's hard work and innovation. They wanted a way to tie all the details of their business together into one, centralized system. Paul encourages listeners to not be overwhelmed by the nuances of launching an automated system but to rather focus on the big picture: making chips so that you can make more money. Why Excel simply doesn't cut it anymore In every small business, there are going to be people who wear too many hats. Inefficiency isn't something that growing manufacturing businesses can tolerate for long. Miscommunication, confusion, and extended lead time can all be results of outdated processes and the struggle of having to do everything manually - from customer onboarding to running machinery. It's easy to get caught up in the everyday chaos and not realize what could be easily solved through automation. Excel isn't always going to cut it for logging your processes and keeping track of customer information and accounting. Before Pro Shop ERP, there was automating software to help with the accounting side of business, but there wasn't anything that was built from the shop floor perspective. Pro Shop ERP offers that perspective in an automated format so that you can focus on what's important to the growth of your business. Streamline everything from redundancy to your vendor supply scores There are so many details to consider when running a manufacturing business, and tools like Pro Shop ERP help take the busywork out of the picture. Jim shares the improvements made to his company through the implementation of automation. Redundancy: Jim explains that with an automated, centralized system, everyone knows where to find the native processes for different operations. Pro Shop is the one-stop shop to everything everyone in his team needs to know about any job within the company and any order a customer has placed. Jim can go find exactly what order was placed, who took it, what tools were used to make it, when it was delivered, how much it cost his company, and what types of inspections were required by the customer. Before, it took him hundreds of manual steps to fulfill an order. Now, everything is automated. Vendor Supply Scores: Trying to log and remember which customer was excellent to work with and which ones weren't can be time-consuming. Jim share that Pro Shop has enabled his company to automatically keep track of everything involving a specific vendor - from packaging to delivery and quality. Paul reminds listeners that while the system is automated, you CAN adjust all the settings and data manually. You define the details of all your processes. Customer Information: Customer requirements, credit approval, financial information, preferences, and contact information are all logged by Pro Shop. Jim shares that this automation has saved him and his team incredible amounts of time. The automated system processes the details of how each customer wants each order completed - all the way down to whether the customer wants the paperwork for an order on the outside of the box or inside of it upon delivery. Create greater impact by applying Pro Shop ERP to your sales processes You can automate your sales process as well as your manufacturing processes. Jim shares that he uses Pro Shop even in the initial "interview" with new customers. Since quality communication is one of the pillars of Carr Machine & Tool, Jim likes to show new customers how well Pro Shop allows them to communicate as a team - both internally as a company and externally with their customers. He can also establish trust and openness by showing new customers the automated breakdown of pricing with Pro Shop so that there is no guesswork when it comes to quoting a price. While there is a good bit of front-end work with uploading and customizing all of the data for an automated system, the end-product is invaluable to the efficiency of your manufacturing business. Here's The Good Stuff! The importance of a consistent routine to help you decompress for the night. Automating your manufacturing business through a robust ERP system. Manufacturing News: Don't fear the recession. Pro Shop ERP was born out of solving its own problems. The fears surrounding beginning the business automation process. Clearing up communication and creating a centralized system. Jim shares improvements made to his company through Pro Shop ERP. Implementing Pro Shop into your sales process. Putting in the initial work with automation is well worth it. Tools & Takeaways Forget Recession Fears Xometry Pro Shop ERP This Week's Superstar Guest: Paul Van Metre Paul on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Is your tech stack doing its job? Jim and Jason know how hard it can be to keep all the balls in the air and not become overwhelmed. As the manufacturing industry continues to grow, it is vital that the Metal Working Nation become increasingly efficient - and smarter. Guest speaker, Kaleb Mertz - the integrator and marketing team lead of MakingChips - dives into why and how you need to integrate your tech stack to boost your company's efficiency and ease the load on you and your employees. Making Chips and making money doesn't solely rely on the mechanics of the shop floor. Take further steps to build your techstack and read Kaleb's article at www.makingchips.com/techstack Subscribe to The Boring Bar newsletter by texting the word CHIPS to 38470 This Week's Superstar Guest: Kaleb Mertz Connect with Kaleb on LinkedIn Email Kaleb at kaleb@makingchips.com Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Just as software-as-a-service (SaaS) has been used to streamline the software needs of businesses and organizations around the world, Xometry has created the manufacturing-as-a-service (MaaS) platform to serve the pressing needs of the Metal Working Nation. Jim and Jason discuss the inner-workings of Xometry's impressive success with the vice president of the company, Michael Dickson, in this week's exciting episode of MakingChips. Connect with us:www.MakingChips.com/contact Xometry's success as the leader in manufacturing as a service As the largest manufacturing-on-demand platform in the country, Xometry makes parts for over 16,000 customers - including clients such as NASA and BMW. Michael explains that their ability to meet such high demands is because of their instant quoting engine, partner network, and through their online e-commerce site - Xometry Supplies. Michael shares that the passion and drive behind the company is to help manufacturers grow in their own businesses as well as helping the manufacturing industry thrive as a whole. The gift of instant quoting If you have a part that your shop doesn't have the capacity to create, what can you do? Michael explains how Xometry's instant quoting engine works to provide manufacturers and customers with instantaneous answers on how their needs can be met. Uploading a 3D CAD file of the part or project you need manufactured into the system allows the quoting engine to determine when the part or project can be made and delivered and by whom. The system allows users to select the type of tools they want to be used, custom finishings, and what types of inspections they want the project or part verified through. The instant quoting engine then calculates lead time and the deadline for a need. Payment is simple and savable for future orders. When there are extremely specific details needed to complete a project, the system prompts the user to insert PDFs detailing other needs. Xometry sends the orders to the proper manufacturer for completion. Carr Machine & Tool, for instance, could use Xometry in a partnership as a way to extend the business by fulfilling orders offered through Xometry. Understanding the as-a-service genre of business Just as Uber doesn't actually own any cars, but they are still the largest taxiing company in the world, the goal of Xometry is to be the on-demand portal for manufacturing. Their success is derived through their leverage of the workforce capacity provided through their numerous partnerships. Xometry is the coordinating portal of the Metal Working Nation - not the workforce itself. Michael explains that one of the benefits of such a company is that the customer doesn't have to send out quote requests or conduct research on which manufacturing business is the best for their specific need. Xometry simply takes the order and delivers it to the best partner for that specific job. Because Xometry has built such a solid reputation, people trust the process. Partnering with others for greater all-around success Xometry has about 3,000 partners - including those who make parts and fulfill orders for Xometry and those who order from Xometry. The process to become a partner is an easy one. Anyone can join - once approved - and there is no partnership fee. There is an on-boarding period and a trial period. Once Xometry is satisfied, they will open the business to work within the network. While certifications aren't required, they are heartily welcomed. Feedback is one of the main driving factors for improvement of Xometry's systems. Jason compares the improvement process to that of the housing market. If your house doesn't sell within a few weeks, perhaps it is priced too high. If it sells in a day, perhaps you could have raised the asking price. It is the same with manufacturing parts. Supply and demand, feedback from customers and partners help Xometry's instant quoting system to work at optimum capacity. Michael explains that Xometry is an excellent source of growth for new manufacturing businesses or start-ups. Partnership can help cover the costs of starting a business and help provide a more steady stream of work. The goal of Xometry, after all, is to leverage the manufacturing capabilities in the US and to help their partners make more chips - so that they can make more money and reach their goals. Be sure to listen to the entire episode for more about how manufacturing as a service can benefit you and your company! Here's The Good Stuff! The 4th industrial revolution. MAAS: Manufacturing As A Service. Xometry - the country's largest manufacturing-on-demand platform. Instant Quoting allows for smoother operations. How Xometry works as the Uber of the manufacturing world. What it takes to become a Xometry partner. The benefits of having over 3,000 partners in the manufacturing world. How small shops and start-ups can use Xometry to their advantage. Tools & Takeaways Pro Shop ERP Xometry Don't forget the discount code for Xometry! CHIPS50 ($50 off $100 or more) This Week's Superstar Guest: Michael Dickson MakingChips Episode #122 Michael on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Step up your machining game by utilizing tools such as trunnion tables and growing your manufacturing business through partnerships with other companies! Jason Zenger and Nick Goellner join Stan Martin - Kentucky entrepreneur and owner of Martin Manufacturing in this inspiring episode of MakingChips. Many call him "Stan the Trunnion Man," and rightly so. Realizing how much time he and his team were spending handling projects and parts themselves inspired Stan to streamline the trunnion table for optimal performance - for his own shop and for the entire Metal Working Nation. Connect with us:www.MakingChips.com/contact Working smarter - not harder Stan says that the reason he found himself and his team in the trunnion table business is because he is a lazy machinist. He knew that manually handling every part was wasting time and energy when it could all be done by a machine. Using CNC machines and trunnion tables, Stan began creating his own product line. Stan explains that most companies still look at trunnion tables as only useful for certain jobs. While they are standardized to meet the specifications of certain projects and parts, it is rare that a manufacturing business will see a job only once or twice. More likely, they will need the same parts made over and over, increasing the practicality and efficiency of a tool like the trunnion table. Instead of having someone on the shop floor spending their time clamping, unclamping, reversing, and rotating every set of parts, you simply place the material onto the trunnion table and let it do the work for you. The result is a precise, consistent, and perfect job every time. Meeting - and exceeding - customer needs Stan understands the need to create an atmosphere of support, consistency, and ease for his customers. Instead of going straight to the larger work holding companies, he focused on meeting the needs of job shops first and coming alongside each and every customer. Stan and his team make it a priority to ensure that every customer understands how, when, and where to use their trunnion tables. Some are built to optimize vertical machinery, while others are built to compliment a rotary table. Stan explains that his team goes the extra mile to produce a ready-to-use trunnion table for their customers. If a customer sends them a rotary table, they will put work holding onto the trunnion, mount it, and hand it back to the customer - ready to make chips. Don't be greedy with your machining Partnerships not only supply you with the tools, resources, and skills that your own team doesn't possess - they allows your business to grow. Partnerships can extend to supply chains, manufacturing partnerships, application engineering, sales, and so forth. Stan believes that partnerships are vital. The only way to grow as a company is to not be selfish. Working with others creates a larger and more diverse pool of ideas and jobs. Collaborative efforts can be an excellent learning and growing experience for everyone involved. Obviously, you want to make sure that whoever you are partnering with is trustworthy and produces consistently excellent work. There should always be honest and open communication. Constant improvement becomes constant growth Stan discusses the need to continually evaluate the processes and tools you are using - and producing - within your business and partnerships. Customers want convenience and excellence, creating a full-time need for assessment and improvement. For Stan's business, this meant creating standardized kits as well as offering custom lengths on their trunnion tables. From a small manufacturing business to one of the leading manufacturing companies, Stan and the team at Martin Manufacturing understand the necessity for optimal machining performance, caring customer service, and allowing other companies to partner and spread the knowledge and resources they have to offer. Here's The Good Stuff! Manufacturing News: NIMS partners with Festo. Guest speaker, Stan Martin - the owner of Martin Manufacturing. Empowering his team and clients through trunnion tables. Creating a customer-focused business. The importance of partnerships. Investing in the tools and resources to make your business grow. Tools & Takeaways NIMS Partnering with Festo This Week's Superstar Guest: Stan Martin Stan on LinkedIn Martin Manufacturing MakingChips Bio The ROI on Customer-Centric Manufacturing Culture Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

We often don't think of a franchise and a manufacturing business as being an easy match, but systematizing your business according to the franchise model can vastly improve the functionality and profitability of your company. Tools such as an ERP system can help you boost efficiency and keep track of everything needed to streamline your business. In this episode, the co-founder and president of ProShop ERP, Paul Van Metre, shares the practical steps to take towards a more refined and systematized set of processes for optimal company performance. Connect with us:www.MakingChips.com/contact Applying the franchise model vs. becoming a franchise Paul explains that the goal of modeling your business after a franchise isn't to become the next Subway or McDonald's. Instead, the vision is to design a franchise prototype. Creating standardized systems for every process and goal within your company will help you create repeatability and redundancy for every task and will help you pinpoint problems - leading to continual refining. The goal is to have the same and reliable output as a franchise delivers - consistent value, low labor costs, impeccable organization, and documented workflow that produces predictable product. Whether your company is growing by leaps and bounds or not - establishing systems that streamline your processes and help ground the expectations and values of your business will help take your customer experience and your efficiency to the next level. The goal isn't to duplicate your business into a thousand perfect replicas. The goal is to run your company in the most efficient and proven method available - with a franchise mindset applied to the small business structure. Streamlining your processes for optimal customer experience and efficiency What processes do you apply to the franchise model? Paul says that the answer is all of them. Systems like ERP can help minimize the labor involved in documenting your processes for storing fixtures, programming, job descriptions, hiring, training, company expectations, and procedures for making each and every product. Paul explains that one huge step for his company was standardizing jobs. Making sure that every person in your company is following the same procedures creates reliability. Jim uses the ERP system in his discussions with new clients, allowing them to view the numbers and procedures used to create the products they need. With a standardized system in place, every operation is itemized and trackable. All the details are available in one place - not scattered across different platforms and mediums. Documenting your systems in one location allows for a higher level of professionalism that makes everything black and white for your customers - and for your employees. Paul explains that you don't need to create brand new procedures in order to streamline your business. Begin by bringing your team onboard with the mission to document every process you already have in place. It's a team effort - unless you are a one-man shop. Each individual is going to have specific knowledge that is vital to the tribe. So much more information can be documented with ease when it is all inserted into one place - such as an ERP system. While it may seem daunting at first, it becomes easier the more your team utilizes it. Be sure to listen to the entire episode for Jim's story of how implementing an ERP system in Carr Machine & Tool helped him keep a clear and focused approach to company growth. A systemized approach leads to greater profitability It's surprising how many steps you can eliminate when you centralize all of your processes and procedures in one location. Eliminating needless or unprofitable steps creates greater efficiency, which leads to greater profitability. It also helps streamline your customer experience so that they know exactly what to expect and are met with quality time after time. Paul shares the 80/20 rule of profitability. Once you have the systems in place to track the profitability of each product, order, and customer, then you can begin to see the 80/20 rule take place. 80% of profits are derived by 20% of your jobs, and 20% of your jobs cause 80% of your losses. With a systemized process, you can see which jobs are losers and which are profitable. Having a procedure for killing off the losers will help keep your company moving forward and allow for less wasted time and resources. Prioritizing and tracking the needs of your company It's important to analyze how you define job profitability and how you analyze the urgency of a request within your business. Streamlining your processes and procedures will lead to unearthed problems within your systems. Constant improvement needs to be an understood key-to-success by everyone on the team. Humility and honesty are vital to the improvement of a company, but leaders don't need to be bogged down and notified of every problem that arises. Know, as a leader, how you will analyze and prioritize what needs to be addressed, when, and by whom. Jason shares his strategy of IDS (Identify, Discuss, and Solve). Encouraging your team to understand why a problem occurred and report it into a centralized system - like ERP - will help minimize the risk of the same problems occurring over and over again. Be sure to listen to the entire episode for more insight into why a franchise model may be the next step you should take with your manufacturing business. Here's The Good Stuff! Can and should you franchise your machine shop? Manufacturing News: USMCA will replace NAFTA. Guest speaker: Paul Van Metre - president of ProShop ERP. Designing a franchise prototype to optimize your company's performance. Generating consistent and predictable output. Streamlining your processes for ease of employee upscaling. The key to methodical profit growth. Analyzing and prioritizing job profitability. Tools & Takeaways Pro Shop ERP Paul on MakingChips: Episode 156 & Episode 98 The E-Myth Revisited by Michael Gerber This Week's Superstar Guest: Paul Van Metre Paul on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Excellent customer experience is vital to the success of your manufacturing business, and marketing automation solutions can help you not only sell your business but maintain your customer base as well. In this episode of MakingChips, Jim and Jason discuss the importance of utilizing marketing automation correctly with B2B consultant and advisor, Todd Hockenberry. Author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles and host of "The Industrial Executive Podcast," Todd shares how to customize your marketing automation to your customers and how to map customer behavior so that you can provide the best service to each individual. Connect with us:www.MakingChips.com/contact Understanding how the conversation works between your business and the customer "Marketing automation is using technology to facilitate conversations so that you can build relationships." Todd explains that it all begins with the conversation between you and the customer. Many businesses aren't even aware that the conversation is happening - how a customer found the business, what they were looking for, if or how they found the solution to their needs, and how they interacted with the people and media of the business. Without some type of automation system in place, you won't be able to map out the journey that your customer is taking - and how you can best meet their needs. The role of the salesman is changing in the fast-paced world that we live in. Automated marketing is a necessity, and it is extremely powerful - if done well. Just as no one has time to invite a salesman in to talk and show off a product, no one has time to participate in poor marketing. Todd encourages marketers to consider whether the tools they are using are achieving the results that they want. Email, free downloads, and website forms have all been automation staples of the past, but they aren't effective at speaking to the customer. Emails go unopened, downloads go unread. Marketing isn't about how you want to communicate with the buyer. It's about how the buyer wants to communicate with you. Familiarizing yourself with how the buyer acts and what they want can help you better serve them. Personalizing your automated marketing systems to meet your customer needs Everyone processes information differently. Some people absorb a message better audibly, visually, or through actual hands-on experience. Your automated marketing strategy must take this into consideration and be customizable to the buyer. Todd explains that he uses a myriad of mediums to relay a message and provide opportunity for conversation. Personalized video messages, pop-up chat boxes, marketing personnel available to answer phone calls, texts, and emails are all ways to make that personal connection with the customer. The key is to make sure that your customer needs are being met. Automated chat-boxes - or chat-bots - are a useful tool, if handled correctly. If customer questions are being answered then all is well, but if they aren't being answered, how long does it take for the customer to reach an actual sales rep? Immediacy is vital in our fast-paced world of communication. If you do provide a phone number, make sure that there is actually someone there to answer it. Time is money, and people don't want to wait for information. Todd gives some excellent insight into the importance of immediate gratification when it comes to your customer, so be sure to listen to the entire episode! Mapping out the journey of your customer is an extremely helpful step in understanding how to best serve them. Match technology with the needs of your customer - don't just go shopping for technology and implement it into your systems without knowing if it is what your customers need to better communicate with you and vice versa. People want a seamless, helpful experience that helps them achieve their goals. Being able to track what an individual has downloaded, what they have clicked on or opened in your website or emails, and what mediums they have used to contact you - if any - are all part of the map that helps you locate what to improve in your marketing system. Matching the persona of your business with the right customer base People want to see themselves when they go onto your website - but you also want to see your business values in your customer. All relationships are two-way, and Jim and Jason understand the importance of aligning company values with the customer for an excellent, long-term relationship. Jim, for example, has set up filters that keep those he may not want to work with at bay. He doesn't list his available machinery on his website - instead, he promotes the core values of his company and highlights what makes Carr Machine & Tool unique. His goal is to get people into a conversation with someone on his team as quickly as possible - whether that be through a chat-box, email, or phone call so that the relationship is built before anything is sold. Finding the right marketing automation solutions for your business While there are numerous tools out there to help you track and map customer behaviors, you don't need every bell and whistle to get started. HubSpot is a favorite of Todd, Jim, and Jason. Automated marketing is a continuous task, needing a high level of attention. HubSpot helps cut back on time spent logging information and allows you to see what each website visitor is clicking on, if they signed up for a newsletter, or if they have opened an email once, never, or several times. Being able to see what a customer is interested in will allow you to better market to them so that they are given only what they need. CRM systems are also extremely helpful in building the relationship between you and the buyer. Don't just use CRM systems as a place to drop email addresses to send automated messages to. Know the behavior of a person and send them the automated message that will speak to them personally. Keeping track of previous customers is another helpful aspect of a CRM system. If someone who bought your product a year ago is on your website again, then you know to reach out to them and update them on the latest and greatest that your company has to offer. Here's The Good Stuff! Creating an optimal customer experience through marketing automation. Guest speaker: Todd Hockenberry - expert B2B consultant and advisor. Are you tracking the online conversation surrounding your business and product? Misuse of automation marketing. Ensuring a personable customer experience with marketing automation. The power of customization. Mapping a value stream: following and anticipating the journey of your lead. Creating a seamless experience for your customer. Aligning your company persona with the ideal customer. Content management systems are vital to your company's performance. Tools & Takeaways Pro Shop ERP Top Line Results This Week's Superstar Guest: Todd Hockenberry Todd on LinkedIn Inbound Organization The Industrial Executive Podcast Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Jason and Jim both felt the need to fight against the perspective of nepotism within their family manufacturing businesses by proving their merit within their respective companies. Growing up in the family business had its perks, but it also came with the need to overcome the stigma that they were successful simply because of their bloodline. There was a lot to prove - to both themselves and others as they mastered the manufacturing business and took on greater leadership and responsibility. Guest speaker, Dietmar Goellner - Nick Goellner's father - shares his own experience and insight into keeping nepotism out of the family business, while also mentoring his three sons within the company. Connect with us:www.MakingChips.com/contact The family business is still a business Dietmar grew up saturated in the heart and soul of manufacturing. His father immigrated from Germany in 1958 and founded Advanced Machine & Engineering (AME) in 1966. Dietmar is now the president, CEO, and co-owner of AME - as well as the president and CEO of Henning Inc. Dietmar was raised to become the next leader within his father's manufacturing business, but he himself has taken a different approach with his own sons. Dietmar approaches the family business as a business - putting the needs of the company and team ahead of any desire to put a family member in a job where they may not need to be. "Being in the family might get you a job, but it won't keep you a job," he says. Having a managerial role in the company with shareholding and voting rights is earned by merit alone. It's not a birthright. Dietmar never pushed his kids to follow his footsteps in the family business, but when one by one they said they were interested in pursuing their careers within the company, he took them in and placed them where the company needed them most. Each of his three sons joined the family business with unique talents, skills, and passions. Dietmar recognized this and placed them strategically within the company - where their aptitude met their passion and the need of the business. The needs of the company must be met - and that should come above the wishes of any individual. Treat the business like a business. Less micromanaging and more mentoring It is easy to micromanage any team - but especially a team made up of family members. Dietmar discusses the importance of fighting against the micromanagement of family members within the company. Coaching and mentoring are far more productive and impactful methods of training. Dietmar warns against ever forcing or coercing a person into a position that they either aren't wired to take over or don't even want in the first place. Not all family members who want a part in the business are going to want a leadership role. Mentoring begins with assimilation. Dietmar explains that with his sons, he explained the opportunity to be had by joining the company, but he also explained that they had to earn the right to vote and own shares. He did, however, include them in board meetings so that they could watch and learn what would be expected of them in the future. He also explained the importance of allowing family members to make mistakes and allowing for communication to be two-way. Whether you are the mentor or the one being mentored, you have a responsibility to communicate well. For Jim, that meant booking his dad's schedule with a time-slot just for the two of them to go out and get martinis together and discuss business needs. Be sure to listen to the entire episode for more great insight into what mentoring and coaching the next generation looks like and how to keep from micromanaging your business. Fighting nepotism by sticking to your core values Core values are a key component of any company's foundation. Dietmar encourages family businesses to communicate their stance against nepotism through their core values - and the determination to stick by them. At AME, the core value of servant leadership is vital. Anyone not displaying the humility that comes through leading by example is not considered for a place within the business - whether they are family or not. Arrogance and ignorance are two attributes that Dietmar doesn't allow on the manufacturing floor. While he recognizes that everyone has flaws and that no one is perfect, he understands the importance of a humble and knowledgeable leader. When considering whether to promote someone - whether family or not - he looks to see whether the individual embodies the characteristics of a servant leader and also displays the manufacturing skills necessary to take the business to the next level. Dietmar explains that another aspect of a successful and healthy family relationship within a family business is respect. He warns against losing respect for one another over business issues and by not treating each other with professionalism in the workplace. Yes, you are family, but that doesn't mean you can get away with disrespecting one another. Have a succession plan - but hold it loosely Having professionals come onto the board to help navigate succession plans and other business dynamics is hugely helpful. Dietmar suggests having an excellent attorney on board to ensure that you are getting it right when it comes to the details. Beginning the conversation early with family members about how the succession plan will work for the family business is important. Dietmar reminds listeners that arguments and misunderstandings will occur during the succession planning process. Be okay with that. Go in knowing that there will be miscommunication. Hold everything loosely and operate under grace. Be able to ask for forgiveness and forgive. Building a strong family connection while also making the right decisions for the future of the company can be difficult. Dietmar suggests that if there isn't someone in the family who wants to take on the business, then look within the company for someone passionate and capable who does want the responsibility. Open communication and honesty should be the foundation of any succession planning. Be sure to listen to the entire episode for more helpful pointers on how to navigate the ups and downs of working with family in the family manufacturing business and how to keep nepotism at bay. Here's The Good Stuff! The birth of The Boring Bar at MakingChips. Defining nepotism. Dietmar Goellner: president/CEO/co-owner of Advanced Machine & Engineering. Is it wrong to give your family jobs in the business? The issue of reverse nepotism. Placing family members in jobs that will impact them and the company. Less micromanaging - more coaching. Relating core values to the issue of nepotism. The dangers of arrogance and ignorance. Building strong communication between you and your family within the business. Don't lose respect for one another! Having the succession conversation - and being willing to flex. Tools & Takeaways The Boss is Retiring... This Week's Superstar Guest: Dietmar Goellner MakingChips Bio Dietmar on LinkedIn Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify