Predictable B2B Success

If you're feeling frustrated and defeated because your purpose-driven influencer marketing efforts aren't generating the brand reach and revenue you hoped for, then you are not alone! Meet Niklas Hartmann, a seasoned influencer marketing expert who has been in the industry since he was 18. Currently the Head of Influencer Marketing at Reachon, a Frankfurt-based agency, Niklas has helped numerous companies realize successful influencer marketing campaigns, from researching appropriate influencers to analyzing campaign performance. With a keen eye for negotiation and a deep understanding of how to approach influencers, Niklas has successfully navigated the challenges of influencer marketing campaigns, particularly in the B2B space. Through his journey, Niklas has learned the importance of purpose-driven brands and how they play a crucial role in successful influencer marketing. In this episode, you will be able to: Appreciate the power of purposeful branding in catalyzing influencer marketing triumph.Decode the significance of metrics and campaign flexibility in steering influencer marketing endeavors toward success.Learn to zero in on and strike deals with relevant B2B influencers.Concentrate on fostering relationships to navigate leads toward conversion smoothly.Tinker with various marketing approaches that synergize with influencer marketing to boost lead generation. Some areas we cover in this episode include: Define your target audience and goals before starting an influencer marketing campaign.Be consistent and show up every week to create content for your audience.Collaborate with other influencers to grow your reach and audience faster.Use long-term strategies such as working with podcast hosts or creating joint posts with other influencers.Invest in your employees and help them become in-house influencers in their respective niches.Use LinkedIn to find and approach potential influencers in your industry.Use AI technology for influencer identification and executing influence campaigns.Measure the effectiveness of your influencer marketing campaigns to justify the investment.Ensure compliance with regulations and authenticity of influencer partnerships.Incorporate influencer marketing into your overall marketing strategy for maximum impact.And much, much more.

Sales coach Jeremy Pope overhauls toxic business practices. He helps small businesses build confidence in their sales teams but has a surprising technique of revealing the price upfront to his potential clients. Meet Jeremy Pope, an expert in overhauling sales processes and helping entrepreneurs build scalable high-ticket sales departments. With 15 years of sales coaching experience and having built over 200 sales funnels, Jeremy's expertise lies in fixing broken sales methods and improving overall sales performance.  As a former clinical and stage hypnotist, he's also skilled at understanding the psychology of sales systems and processes. Jeremy has been a top salesperson, sales manager, and sales trainer for international businesses, including direct marketing giant Guthy Renter. In addition, as the Client Success Director for Traffic and Funnels, he's played a vital role in achieving impressive revenue growth. In this episode, you will be able to: Elevate your enterprise by centering your efforts on fostering commitment instead of just building value.Sharpen your communications by tailoring your messages to target the pain points of potential buyers effectively.Realize the profound influence of generosity in establishing trust and amplifying the quality of your sales presentations.Attain a well-rounded lead generation strategy by combining inbound and outbound tactics for effective prospecting.Rejuvenate your sales approach to keep up with modern sales methodology and ethical standards. Some areas we cover in this episode include: Consider finding a mentor if you are a beginning sales leader.Only hire after you are ready. Ensure you have a clear sales process and boundaries for your sales team.Prioritize building a healthy documented organizational culture to create good strategies.Address any unresolved childhood or past failures affecting your sales performance.Consider investing in a Sales Call Overhaul to become an expert in sales fundamentals and increase your close rate by 25%.Remember to give your salespeople confidence in the offer, client results, pricing, and their authority and ability to make a deal.And much, much more.

Are you an electric vehicle enthusiast seeking an innovative battery solution? Have you heard the myths about Nanoramic's capital-light business model and strategic partnerships? John Cooley is here to share the truth and debunk the myths! Meet John Cooley, an accomplished engineer and the co-founder of Nanoramic Laboratories. With a passion for clean tech innovation, John holds five technical degrees from MIT. He has been awarded the prestigious David Adela Memorial Thesis Prize and Morris Joseph Levin Award for his research. As Chief of Products and Innovation at Nanoramic, John leads the development and commercialization of advanced energy storage solutions, including cutting-edge lithium-ion battery technology. His expertise and leadership have been key in positioning Nanoramic Laboratories as a major player in the electric vehicle industry. In this episode, you will be able to: Discover the origin and progress of Nanoramic Laboratories in pioneering lithium-ion battery technology.Grasp the significance of recycling initiatives for encouraging lithium-ion battery sustainability.Uncover the secrets behind Nanoramic's capital-light business approach and critical alliances.Identify hurdles that obstruct electric vehicle acceptance and explore ways to overcome them.Realize the potential role of electric pickup trucks in sparking a widespread shift towards electric vehicles. Areas we explored in this episode are: Visit the Nanoramic Laboratories website (thenoramic.com) to learn more about their advanced lithium-ion battery technology.Explore the possibility of partnering (using the experience of Nanoramic Laboratories for their capital-light business model and licensing opportunities).Stay updated on the latest developments in battery recycling to reduce the environmental impact of lithium-ion batteries.Consider the importance of cultural fit between companies when looking for strategic partnerships in the clean tech industry.Continuously adapt and refresh your thinking regarding business sales and technology development.Investigate the potential of battery electrode scrap recycling to recover valuable materials and reduce manufacturing waste.Stay informed on the legislation and regulations surrounding the carbon dioxide footprint and ethical considerations in the supply chain of batteries.And much, much more.

Are you stuck in a rut trying to create winning proposals but getting no results? You've been told to systematize processes and productize services, but you need help to get it to work. Discover a new approach to crafting effective proposals to win clients and foster long-term relationships. In this episode, you will be able to: Tackle the tough world of proposal creation with the help of innovative software.Cultivate a harmonious team dynamic geared toward producing successful proposals.Adopt productization practices to repeat sales triumphs effortlessly.Delve into the importance of perfecting your proposal processes and workflows.Forge genuine relationships and instill confidence with thorough proposal presentations. Joe Ardeeser is a seasoned entrepreneur with a passion for streamlining business processes. With over 20 years of experience in the industry, Joe has worked with notable brands such as T-Mobile and Scantron, honing his sales and proposal writing skills. In 2008, Joe founded a digital agency that eventually morphed into a successful SaaS business. As a systems builder, Joe is dedicated to creating repeatable patterns and making things as efficient as possible for customers. Some areas we explore in this episode include: Implement interactivity in proposals to build trust and enhance communication with potential clients.Consider using line item upsells and down-sell opportunities to provide clients with tailored pricing options.Develop a solid scope of work based on the client's specific needs and preferences.In proposals to plant seeds for future business opportunities, incorporate additional items or services for future consideration.Ensure that sales representatives thoroughly understand the products or services offered to convey client requirements to the proposal team accurately.Utilize software solutions like Smart Pricing Table to create interactive, customizable proposals that stand out from the competition.Invest in systems and processes to ensure efficiency and effectiveness in proposal creation and management.Continuously analyze and improve the proposal process to ensure success in winning new business.And much, much more.

Tony Sternberg, a product-passionate entrepreneur, embarks on a mission to create an automated, low-code cancellation experience with ProsperStack to rescue customers from canceling and increase customer retention, only to discover that the key to success lies in the very act of cancellation itself. With a strong background in product development and a genuine love for building exceptional customer experiences, Tony Sternberg is an authority in the subscription service industry. As the Co-Founder and CEO of ProsperStack, Tony leads the charge in helping subscription-based businesses minimize churn through tailored cancellation experiences. In addition, his dedication to understanding customer needs and a decade of experience in the B2B SaaS space make Tony a valuable resource for businesses seeking to improve customer retention. In this episode, you will be able to: Discover the impact of personalized cancellation experiences on reducing churn rates.Grasp the significance of customer engagement and retention strategies for long-term success.Learn how data integration leads to more informed cancellation processes.Understand the delicate balance between customer-friendly cancellations and obtaining valuable insights.Recognize and tackle the root causes of voluntary churn for a more stable customer base. Some areas we cover in this episode are: Evaluate your customer acquisition channels to ensure you're attracting customers that are a long-term fit for your SaaS product.Focus on providing a great customer experience throughout every stage of the customer lifecycle.Implement a customer-centric mindset at the top of your company and ensure it is embedded within the company culture.Leverage data points from various sources, such as billing platforms, data platforms, and CRM systems, to create a personalized customer experience.Implement an embedded cancellation experience to capture valuable feedback and increase the chances of retaining customers.Monitor churn rates closely and consider investing in retention strategies when churn becomes a significant pain point.Remember to maintain value for your customers as their needs evolve and adapt your product and pricing accordingly.Encourage open-ended feedback from customers to understand better their pain points and areas for improvement in your product or service.And much, much more.

After discovering a problem in the tech industry that people needed help solving, Indus set out to build a business model that would help reduce tech expenses. With no background in finance, he follows his curiosity and creates a billion-dollar business, but little did he know that the CFOs would come in with an unexpected solution. What will happen next? You are at the mercy of your own deeds. Indus Khaitan is an entrepreneur who has thrived on curiosity and persistence in problem-solving. Growing up in a small mining town in India, he has come a long way to become the founder of Quolum, a SaaS and cloud spend reduction product. Indus previously founded Bitzer Mobile, which became Oracle's first acquisition in mobile. His passion for solving unique problems led him also to co-found Morpheus, a venture capital firm that supported early-stage startups in India. With a penchant for diving deep into unexplored areas, he has learned the importance of balancing family life and career while tackling challenges head-on. Indus Khaitan's journey began in a small mining town in eastern India, where he learned the importance of working hard and taking ownership of problems. This mentality stayed with him as he experimented in various fields, ultimately leading to Quolum's founding in 2019.  Indus' curiosity and persistence to solve problems allowed him to adapt Quolum's product from a simple software-only card to an end-to-end tech spend reduction and management platform. Despite having yet to gain experience in finance, Indus contacted second-degree connections on LinkedIn, seeking feedback and insight. His discussions with his contacts led to the lightbulb moment of incorporating a card designed for software purchases to make Quolum relevant to them and their processes. In this episode, you will be able to: Awaken your inherent curiosity and unlock the power of persistence in tackling complex problems.Master leveraging customer feedback to set the right course for your product.Discover the secret of finding product-market fit by harnessing your industry expertise.Learn how to drive massive traffic with compelling and top-notch content.Cultivate a thriving company culture through effective leadership and collaborative efforts. Finding Product Market Fit Entrepreneurs must experiment and seek customer feedback to find the elusive product-market fit. Reaching out to individuals within their network or second-degree connections on LinkedIn, particularly those in roles such as CFOs or heads of finance, can provide valuable feedback on their product offering. By maintaining open-ended interactions, entrepreneurs can collect honest input that may help shape the direction of their product.  In the Predictable B2B Success Podcast, Indus Khaitan emphasizes the importance of leveraging early customer feedback and being a domain expert to find product market fit. He shares how Quolum experienced product-market fit overnight with a DocuSign stock crisis in 2022, which he attributes largely to the right timing. Khaitan advises entrepreneurs to be patient, have in-depth industry knowledge, and stay open to customer feedback for success.

Jon Darbyshire had an ambitious vision - to build an accessible, intuitive platform that could revolutionize the world of software development. Little did he know that his journey would take an unexpected twist: the game-changing no-code platform, SmartSuite. Its powerful, customizable, cost-effective solution bridges the gap between disparate systems and engages the millennial and Gen Z workforce. Could SmartSuite be the key to unlocking efficient, streamlined workflows for businesses worldwide? In this episode, you will be able to: Discover the revolutionary impact of no-code platforms like SmartSuite on software development.Unleash the innovation and productivity of citizen developers in your organization.Learn about the benefits of SmartSuite's scalable and cost-effective solution for businesses of all sizes.Explore the data-driven approach to comprehending user needs and identifying popular features.Implement effective onboarding strategies to convert free customers into long-term paid subscribers. Jon Darbyshire is a seasoned entrepreneur and the founder of SmartSuite, a work management platform that aims to revolutionize the software development industry through its no-code approach. With a wealth of experience from his time at Ernst & Young, PwC, and founding Archer Technologies, Jon deeply understands the importance of efficient business processes. He is dedicated to helping small business owners streamline their operations and improve productivity by leveraging the power of no-code platforms like SmartSuite. Some areas we cover in this episode include: Evaluate no-code platforms like SmartSuite to streamline workflows and improve employee engagement and productivity.Consider implementing a work management platform that can manage any process from any industry on one platform.Utilize no-code platforms' resources and tutorials to help teams build their desired workflows.Engage with partners specializing in certain industries and geographies to implement no-code solutions.Explore using APIs, automation, and integrations within no-code platforms for further customization and integration with other products.Stay updated on the latest no-code and low-code technologies advancements to ensure your organization is leveraging the most efficient and effective tools.Ensure data security, integration, and a single source of truth across workflows by choosing a no-code platform with built-in access controls and collaboration features.Foster a collaborative work environment by adopting a no-code platform with a user interface for Millennials and Gen Z employees.Encourage employees to learn and adopt no-code tools for their day-to-day tasks, reducing the burden on IT teams and increasing overall productivity.Continuously review and optimize business processes using no-code platforms to ensure maximum efficiency and productivity.

Despite his impressive track record, Craig Andrews faced a surprise challenge when he left the semiconductor industry: building client trust. But then he stumbled upon an ingenious strategy inspired by an old Las Vegas ad. Little did he know, this unexpected twist would pay off in ways he could never have imagined, transforming how he approached marketing and securing lasting client relationships. So what was Craig's unconventional approach? My special guest is Craig Andrews. Craig Andrews, an adept marketing strategist and founder of Allies4Me, brings extensive experience in driving revenue and building trust. With a background in the semiconductor industry, Craig transitioned to helping businesses create powerful, customer-focused offers that foster trust and long-lasting relationships. His expertise is crafting irresistible offers that compel prospects to say yes, leading to increased loyalty and revenue. "If you would not send your best friend through your sales funnel, then you have a broken funnel and you have to fix it." In this episode, you will be able to: Establish lasting connections with customers by presenting irresistible first-time offers.Compose persuasive offers that maximize conversions without compromising value.Tap into the power of the IKEA effect to boost your products' perceived value and draw in prospects.Emphasize open communication and nurturing community for long-term business success.Skillfully navigate and minimize potential hazards in B2B sales engagements to secure prosperous partnerships. Some areas we cover in this episode are: Create a powerful offer that is difficult for potential clients to refuse by stacking deliverables worth more than the price being chargedUnderstand the lifetime value of a customer to make the offer worthwhile in the long runWhy implement a minor feature for a B2B tech company that they have been wanting but you have yet to prioritizeWhy provide best-in-class design experience tools to make it easier for developersHow to document the entire process and create a new developer playbook for efficient onboardingWhy offer the entire package at a stupidly low price to minimize risk and encourage clients to engageWhy focus on genuinely helping potential clients rather than just trying to sell them something

Follow the story of a videographer-turned-measurement-agency as they go down the rabbit hole to understand how to use data collection and visualization to predict outcomes and take action. But when they can forecast the revenue within 5%, their clients are left scared, asking, 'How do you do this?'. Find out what happens next - but be warned, the answer may change everything. My special guest is JJ Reynolds. JJ Reynolds is a marketing expert focusing on analytics and data-driven strategies. As the Head of Marketing Analytics at Media Authentic, JJ has significantly impacted how businesses measure and act on their marketing data. Starting his career as a videographer, he quickly realized the need for companies to make better use of their marketing assets. Now, JJ and his team at Media Authentic specialize in helping organizations predictably increase ROI by measuring each step in the marketing journey using tools like Google Analytics and CRM platforms. With a flair for data collection and visualization, JJ is passionate about helping businesses make informed decisions for their B2B success. In this episode, you will be able to: Conquer data management hurdles to optimize your marketing analytics game.Discover how robust data collection and strategies fuel business expansion.Master a metrics-driven marketing model for unwavering B2B achievements.Harmonize detailed and candid metrics within your organizational setting. Drive purposeful growth through practical key metrics and data evaluations. Some topics we cover in this episode are: Analyze the data from your website's analytics system and assign a purpose to each specific page.Compare the current data of the page to the intended purpose and outcomes you wish to achieve.Identify the gaps and exact points of failure within the page in real time.Address the identified issues to optimize a web page and improve its performance.Be methodical in directing traffic from social media platforms to specific pages on your website.Ensure that the pages you direct traffic to will take visitors further down the process of identifying themselves as qualified leads.Evaluate the performance of different channels in achieving the desired outcome for your brand.Identify which pages are most effective in helping you achieve your marketing goals.Adjust your marketing strategy based on the insights gained from analyzing the data.Implement a data-driven approach to improve marketing decisions and predictably increase ROI. Data Collection Strategy: Building a Comprehensive Approach for Managing Data Understanding the importance of a robust data collection strategy is crucial in today's business landscape. As the amount of data generated daily continues to increase, it becomes increasingly vital for businesses to manage, track, clean, and secure this data for better insights and decision-making.  A comprehensive data collection strategy includes defining the data journey through the organization and ensuring all relevant departments are properly capturing, analyzing, and interpreting data.  This approach helps eliminate issues commonly faced by businesses, such as low-quality data, inaccessible data, and limited actionable insights. During the podcast, JJ Reynolds emphasizes that businesses must focus on data collection strategies rather than just outputs versus inputs.  He talks about his expertise in architecting reporting systems and how Media Authentic helps clients build a real-time data dashboard from various sources like CRM and Google Analytics. By effectively managing data, businesses can understand their performance better and make more informed decisions for revenue growth.

When Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection. My special guest is Scott Bywater. Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing strategies to build trust with their leads. Based on his vast field experience, Scott has successfully implemented these strategies for clients such as Kerwin Rae and J. Conrad Levinson. With a strong focus on email marketing, Scott has been able to guide businesses in leveraging their most undervalued asset, their email list, without coming off as pushy or salesy. In this episode, you will be able to: Establish solid connections using powerful email nurturing tactics.Evaluate your marketing efforts with insightful data analysis.Strike a balance between immediate and long-term marketing objectives.Develop tailored content with precision audience segmentation.Tap into undiscovered potential using marketing techniques like direct mail.And much, much more.