The Very Dental Podcast Network

Marketing is most effective when the content created is original and specific to the office. Todd Murray of Paper Napkin Marketing explains how dentists can leverage their assets to help make amazing marketing that fits their practice. Sure, using top notch video helps, but what about getting your team involved? How about spreading the word about how involved in the community your office is? Finally, Todd helps Alan understand that an entire marketing campaign needs to fit together. Blog posts are great, but how about making sure it fits with the message you want to send? This is another dental marketing "deep dive" that you won't want to miss! Here's a sample of the kind of content that Paper Napkin can create for your practice! The Brain Trust returns with an all star cast in episode 52. Dr. Frank Clayton, Dr. Tammy Bailey, Dr. Matt Standridge, Dr. Brent Young and Dr. Rich Rosenblatt all discuss handling the "unreasonables." How do you handle people with ridiculous expectations or terrible attitudes? When do you draw the line and "fire" these patients? This week's segment is hilarious but also very helpful. Don't miss it! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Paper Napkin Marketing. Maybe you've never heard of them. But you will. In episode 51 of the DentalHacks podcast we talk with one of the founders of this innovative and completely different kind of dental marketing company. I first met Todd Murray on Facebook. He's a listener and a fan of the show and his first line to me was: "I wanted to take a moment and introduce Paper Napkin Marketing and share with you the best dental commercial you've ever seen. I guarantee it!" I was intrigued, saw the commercial, and immediately knew he had to be a guest on the DentalHacks. We talk about dental marketing and how he came to use his marketing skills and experience in the dental field and we discuss some specific problems that dentists face in marketing. The Brain Trust segment continues our discussion about referring patients to specialists, bringing specialists into your office. One of the best tangents that the Brain Trust takes this week is how not to take your patient's hangups so personally. Very good stuff! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Oh...and here's that commercial! Two of them, actually! Bookmarks: interview starts: 2:53 Brain Trust starts: 30:00

Episode 50 continues our conversation with pediatric dentist and educator Dr. Josh Wren. Do pediatric dentists use stainless steel crowns too much? Should you allow parents in the operatory? What kind of sedation does he recommend? What's the recommended procedure for pulpotomies? The DentalHacks deliver on bread and butter pediatric dentistry tips in this episode! Be sure to check out pediatricdentalce.com for dates of Josh's courses! The Brain Trust returns in episode 50 discussing what, when and how we refer to specialists. Join Dr. Lance Timmerman, Dr. Melissa Zettler, Dr. Dawn Kulongowski, Dr. Frank Clayton and (eventually) Dr. Tarun Agarwal as they talk about how they work with specialist. Refer to a specialist's office? Bring a specialist into your office? You'll hear about all kinds of ways to involve specialists in your patient's care and what's working for others! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

In episode 49 the DentalHacks are trying something a little different. We've gotten feedback from a few listeners that they would prefer an entire long form interview on the show instead of splitting them over more than one show. So for those folks, we're trying it out. And there's no one better to do a deep dive with than Dr. Rella Christensen. Rella Christensen was one of the founders of Clinical Research Associates (now TRAC). They've essentially been the "Consumers Reports" for dentistry for the better part of 40 years and you won't find anyone more knowledgeable on dentistry and dental materials than Rella. Our interview shows her kind demeanor as well as her no nonsense treatment of the data. She's going to change some minds with her discussion of modern crown and bridge materials, particularly monolithic zirconia and she's probably going to ruffle some feathers when she talks about enamel remineralization protocols and how everything we think we know about remineralization is wrong! Oh...and don't get her started about sugar. This is a really good interview with one of the smartest people in dentistry. Drink it all in, DentalHacks listeners! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Some links from episode 49:

Jason Lipscomb wrote the book on Social Media for Dentists. No...seriously. He wrote the book on it. He knows a little something about Facebook and how to use it for your dental practice. Alan Mead writes blogs and has been since 2008. Howard Farran said, "I actually think the best blogger in America is Alan Mead..." So, there's that. What I'm saying is that your humble hosts have a little something to say about social media! In today's episode, we talk about how your office can have an authentic presence online, whether it's Facebook, Linkedin, an office blog or Twitter. We cover some strategies you can use today to improve your personal or office social media footprint. If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Some links from episode 48: Buffer Whitespark

You're a general dentist that sees kids, but you know you could do more and better. Continuing education in pediatrics seems pretty limited but you'd love to really improve this part of your practice. Enter Dr. Josh Wren, pediatric dentist and this week's DentalHacks interview! We get right into listener questions in this interview...you might want to listen with a note pad. Josh deli vers a bunch of actionable items from the first minute! Josh offers hands on pediatric dental CE, too! Check that out at: pediatricdentalce.com. FYI...the DentalHacks are kicking around the idea of October 30th in Disneyworld! A little pediatric dentistry CE and then trick or treating with the mouse! Our Brain Trust segment continues our conversation about general dentists doing "specialty procedures." The panel include Dr. Matt Standridge, Dr. Tammy Bailey, Dr. Melissa Zettler and Dr. Frank Clayton. As always, they cut through the bull and explain that general dentists working with specialists is going to give the best results, every time. Let's knock off the turf battles and do some dentistry! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Some links from episode 47: Tennessee AGD Annual Meeting: July 10 and 11th, 2015 featuring Dr. Jason Smithson! Bad Idea Jeans Three Legged Jeans 3M Bulk Fill composite Isolite Systems

We feature the blood boiling second half of our interview with Justin Ditkofsky of Cirrus Consulting Group. Did you know that some leases allow the landlord to hold up the sale of a dental practice? And how about having no lease and just going month to month? This is really valuable information from a really great source! You can reach Justin on his direct, toll free number at: (866) 739-9075, ext. 3236 Our Brain Trust segment features an all star line up of panelists: Dr. Tammy Bailey, Dr. Frank Clayton, Dr. Melissa Zettler and Dr. Matthew Standridge. We discuss the topic of general dentists doing "specialty" procedures. Every few months there always seems to be an expose that features some dental specialist warning the public about undertrained dentists doing procedures that they aren't qualified to do. Is this a real problem? Is this just turf protection? Listen to the interesting and hilarious take of our always entertaining Brain Trust! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Links mentioned in today's show: Story from Arizona on general dentists doing implants PR piece about Ben Burris and inexpensive prophys for poor people

Episode 45 of the DentalHacks podcast features Justin Ditkofsky of Cirrus Consulting Group talking about dental office leasing. If you only listen to one podcast this year...it should be this one! Dentists can get in a lot of trouble with commercial leases and most of the time we don't even know it's happening! Before you sign a lease or renegotiate a current lease, take a listen to Justin and make sure you have all the information you need to avoid making a costly mistake! In the second half of the Brain Trust's discussion of posterior composites we focus on heated composites, composite placement instruments and composite matrix systems. You'll hear about some new matrix rings created to work in all the toughest situations (can you say "nubbin?") Best of all, you'll hear Dr. Rich Rosenblatt get all wound up discussing repairing light composite contacts. Don't miss this Brain Trust! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Links mentioned in today's show: Optrasculpt composite intstrument A-DAPT composite instrument Velopex Aquacut Quattro Garrison "monster" composite instrument Clinician's Choice esthetic contouring instrument P.K. Thomas waxing instrument Hu Friedy explorer a la Jason Smithson or this one LM Arte Fissura (and others) Triodent tab matrices Triodent V3 Garrison margin elevation matrix system banana band Garrison "nubbin" ring Triodent disposable blue ring GC Cerasmart blocks

Have you ever been stuck in "paralysis by analysis?" Then you should listen to episode 44 of the DentalHacks! In episode 44, Chris Salierno shares more about his responsibilities as editor-in-chief at Dental Economics. Then he goes on to tell us about passive ownership of a dental practice vs. active ownership as well as his thoughts about the future of dentistry and dental reimbursement. Then, the Brain Trust takes on posterior composites. Dr. Melissa Zettler, Dr. Rich Rosenblatt, Jason and Alan dig in to everyone's favorite procedures. How are they deciding what's appropriate for a direct restoration vs. indirect? What materials are they using? How do they prep teeth? Is a discussion about bonding agents more controversial than a discussion of religion? We cover it all from soup to nuts! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Links from today's show: Chris Salierno's baby: Dental Economics Chris Salierno's blog: The Curious Dentist Adhese Vivapen Peak Universal Bond 3M Universal Bond Variolink esthetic cement Vista Dental Thermo-flo GC G-aenial flowable

Dr. Chris Salierno loves clinical dentistry. Also loves writing. Teaching, too. Also, being the editor of Dental Economics. The man clearly gets around in dental circles...and the DentalHacks got him for a terrific interview! In today's episode you'll hear about ADD, starting a blog, dealing with anti-amalgam zealots and becoming a reluctant television star. This guys is super funny and approachable...a must listen! The Brain Trust starts out asking: who is the best person in the office is to talk about money and schedule appointments? Then we move into the ever-controversial topic of hygienists and diagnosing disease and finally we end up talking about hygiene recall exams and treatment planning in the real world. Dr. Tammy Bailey, Dr. Matt Standridge and Dr. Brent Young share some great information and some laughs in this segment of the Brain Trust! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Links from today's show: iTunes link to Mead's new office podcast: You Know the Drill Chris Salierno's baby: Dental Economics Chris Salierno's blog: The Curious Dentist Mead's blog post on Dr. Oz: "Dr. Oz is Wrong about Amalgam" Article referenced by Jason: Jay Baer on "Hug your Haters"