PodCraft | How to Podcast & Craft a Fantastic Show

It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership. We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!). The Podcast Discovery Report 2024MOVO iVlogger-PRO ReviewBest Podcast DirectoriesFull Disclosure: The Power of Unedited Audio (Blubrry)Do we need to kill off the word Podcast? (John McDermott)Adapt or Get Left Behind: The Future of Podcasting Is Multi-Platform (Max Cutler)The Hidden Risks of YouTube and Spotify That The Suck-Up Podcast Bros on LinkedIn Won't Admit (Neal Veglio)

In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin shares nine actionable tips to conduct better podcast interviews, from proper guest research to creating engaging conversations that benefit both the guest and the audience.

There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.Also MentionedThe Podcraft AcademyThe Podcraft Listener Space

It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.Also MentionedAlitu: The Podcast MakerPodcraft Listener CommunityBest Podcast Boom Arms3 Signs Listeners Are Making More Time for Podcasts

To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips and strategies to reach podcast non-listeners and turn them into podcast lovers. Also MentionedBest Podcast GiftsThe Yoto PlayerThe Lizard Pro Boom ArmThe Podcraft AcademyThe Podcraft Listener Space

If you’ve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pieces of advice to help you turn things around.Preventing PodfadeWhatever Happened to the Blue Snowball?Best Podcast Interview QuestionsWhy Does My Audio Hiss?The Podcraft AcademyThe Podcraft Listener Community

Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisation. Also MentionedPodcasting News & AnalysisPodcast Promotion on WhatsApp Finding & Using Podcast MusicBest Patreon Alternatives for PodcastersThe IndiePod Community

There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). You don’t need to look far to see marketers proclaiming the death of long-form content. I’m paraphrasing here, but it’s certainly the sentiment we’re being fed: Our lives are way too busy, there’s too much to consume, and no one has the time or patience to go deep into the detail anymore.But is this really the case? And is the rise of short-form content really a threat to podcasting?Full article: Is There a Future for Long-Form Content in a Short-Form World?How to Sell Podcast EpisodesOpusClip ReviewTop 10 Worst Pieces of Podcasting Advice (Blubrry)6 Ways To Turbocharge Your Podcast Growth With LinkedIn AdsHelp Share the Podcast Discovery Survey

One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms.And the good news is that he's just laid out his entire framework for us, step by step. In ​How to Create 24 Pieces of Content From One Video Podcast​, Daren holds nothing back as he walks us through his remarkably effective workflow. This guide provides a straightforward process for creating 24 high-quality content pieces from a single episode, covering audio, video, written and image content. It’s a direct plan designed to enhance your podcast’s promotion efficiently and cost-effectively, helping you to achieve significant growth without extra frustration or financial burden.Also MentionedHelp Share the Podcast Discovery SurveyWork With Daren Lake & Pod Paste

Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make.Also MentionedThe Podcraft Academy - Let us help you launch and grow your show by giving you the tools to stay consistent.Established Podcaster? Tell us all about your show; we're always looking for future guests and case studies!Check out the full Season 20 episode list.