MicroConf On Air

Rob Walling
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Aug 6, 2020 • 31min

Episode 30: The Pros and Cons of Productized Services

microconfonair.com Meryl Johnston is the co-founder of Bean Ninja's, a productized service built around Xero accounting and bookkeeping software. During this conversation, Rob and Meryl discuss the pro's and con's of productized services, how to build a product that is centered around a service that you don't own, and more. We also announced MicroConf Remote, our first virtual conference taking place on August 26th, 2020. For tickets, head over to http://microconfremote.com MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp
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Aug 4, 2020 • 44min

Microconf Refresh Episode 6: From Zero to $4M/year Without Quora, Hacker News, or Mixergy with Jesse Mecham

I didn't know how to build a website, write sales copy, design, structure my business, close a deal, develop software, or do SEO. But I shipped, doing things I didn't know you weren't supposed to do. A few thousand mistakes later, we grossed $4 million. Here are my most embarrassing moments. Check Out Jesse’s MicroConf Speakers Page for More Talks ➡️ https://microconf.com/speakers/jesse-mecham MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Basecamp https://basecamp.com Twitter ➡️ https://twitter.com/Basecamp
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Jul 30, 2020 • 33min

Episode 29: Founder Spotlights with Edwin Williams and Tony Chan

http://microconfonair.com Today, we're joined by MicroConf Connect members Edwin Williams, Founder of ZenHammer, and Tony Chan, Founder of CloudForecast. If you want to be featured on our Founder Spotlight series, join MicroConf Connect @ www.microconfconnect.com. https://microconf.com MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp
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Jul 28, 2020 • 59min

Microconf Refresh Episode 5: 11 Years to Overnight Success: From Beach Towels to A Successful Exit - Rob Walling

https://microconf.com MicroConf Growth 2017 Rob does a deep-dive into the decision-making framework he used during the acquisition of Drip. He reflects on his journey from 2005 through 2017, looking back at his changing motivation as he stair-stepped his way from tiny early businesses like a beach towel e-commerce site, to a seven-figure SaaS app. And he provides in-depth information about what a life-changing acquisition looks like from the inside. Check out Rob’s MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/rob-walling
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Jul 23, 2020 • 43min

Episode 28: Where to Find Web Marketing Opportunities with Rand Fishkin

http://microconfonair.com During this conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, we are chatting about high quality web marketing opportunities and how to make the most out of those outlets. Rand mentions a few resources:  Communities for Marketers:Coywolf CommunityData Driven U Check out Rand's Blog Post, "119 Examples of 10X Content (by Rand Fishkin) | SparkToro" MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp
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Jul 21, 2020 • 1h 11min

Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)

https://microconf.com MicroConf 2013 Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onboarding/first-run experience Lifecycle emails/drip marketing Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’t need to watch Patrick’s talk, but might still want to consider it: he finishes with a moving personal testimony to the importance of discussing mental health issues in the developer community. If you work in software the chances are good that you will know someone who will benefit from this discussion. Check out Patio11's MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/patric...
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Jul 16, 2020 • 31min

Episode 27: Using Organic Content As Your Flywheel with Christopher Gimmer

We're welcoming co-founder of Snappa, Christopher Gimmer, to talk about SEO, content development, YouTube, and how each of those pieces, done correctly, can create a flywheel for your startup. Check out more talks from Christopher ➡️ https://microconf.com/speakers/christopher-gimmer MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2020 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Basecamphttps://basecamp.comTwitter ➡️ https://twitter.com/Basecamp
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Jul 14, 2020 • 50min

MicroConf Refresh Episode 3: Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling

https://microconf.com MicroConf 2014 Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling
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Jul 9, 2020 • 29min

Episode 26: Viewer Question Catchall with Rob Walling

On this week's episode of MicroConf On Air, we covered a few questions that have come in over the last few months that we haven't been able to address during the livestream.   Thanks to our 2020 Headline Sponsors, Stripe and Basecamp.  If you want to join the conversation, you can tune in live on Wednesday @ 1:00 PM ET at microconfonair.com  
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Jul 7, 2020 • 56min

MicroConf Refresh Episode 2: Designing the Ideal Bootstrapped Business: Jason Cohen, Founder, WP Engine

https://microconf.com MicroConf 2013 Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and "back in" to what that has to mean about your business model, pricing, market, product, approach, advertising, etc... Check Out Jason’s MicroConf Speakers Page for More Talks ➡️ https://microconf.com/speakers/jason-...

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