Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Apr 13, 2014 • 27min
A Look into @AFL Variable Pricing Strategy
Variable pricing, why are sports around the world doing it and why is it confusing fans? In a different Sports Geek Podcast I break down the AFL variable pricing for MCG and Etihad. Full show notes - https://sportsgeekhq.com/podcast/afl-variable-pricing/
Apr 1, 2014 • 44min
Josh Tucker from LA Dodgers & AJ Maestas on sports social media fans
Been a busy few weeks at Sports Geek, last weekend at the SCG I caught up with LA Dodgers Social Media Manager Josh Tucker who was in town for Opening Series. AJ Maestas from Navigate Research for a chat about his study into sports and social media fans. Full show notes - https://sportsgeekhq.com/podcast/sgp-044-josh-tucker-la-dodgers-aj-maestes-sports-social-media-fans/
Mar 21, 2014 • 59min
Aaron LeValley chats digital in LA with Kings & Galaxy
On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand. In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner. Full show notes - https://sportsgeekhq.com/podcast/aaron-levalley-la-kings-la-galaxy/
Mar 13, 2014 • 46min
A look behind @AFL with Tyson Densley
On this week's podcast I chat with Tyson Densley from the AFL (Australian Football League) about the goals of the AFL social media team and what they are looking for in season 2014. On SEN I chat with Kevin Hillier about the AFL and NRL social media fan bases and what does it say about each league. Full show notes - https://sportsgeekhq.com/podcast/tyson-densley-afl-social-media/
Mar 8, 2014 • 55min
Michael Briggs on Wallabies social media and digital initiatives
On this week's podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital. On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban. Full show notes - https://sportsgeekhq.com/podcast/michael-briggs-wallabies/
Mar 2, 2014 • 48min
Oscar Ugaz on #digisport trends and David Morris #Sochi2014 Silver Medallist
On this week's podcast we chat with Oscar Ugaz about the European sports digital scene and his time at Real Madrid. Included in this episode is a sneak peek at our interview with David Morris Sochi silver medalist in the aerials from our chat on Beers, Blokes & Business. Full show notes - https://sportsgeekhq.com/podcast/oscar-ugaz/
Feb 21, 2014 • 53min
Chris Gross from Fox Sports Australia and Jon Manning on Pricing
On this week's podcast we chat with Chris Gross from Fox Sports Australia on what they are looking for in a social media manager and how the push content across over 30 social media accounts to engage a wide and diverse sports fan base. Jon Manning from Pricing Prophets joins us to discuss pricing models and how pricing is changing in the world of sports. Full show notes - https://sportsgeekhq.com/podcast/chris-gross-and-jon-manning/
Feb 14, 2014 • 43min
Dan McLaren on UK Sports Digital scene and latest from #Sochi2014
On this week's podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe. On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts. Full show notes - https://sportsgeekhq.com/podcast/dan-mclaren/
Feb 6, 2014 • 29min
Super Bowl battle – Facebook Vs Twitter & AO Blitz a win for Tennis
Congratulation to Seattle Seahawks we look back at the Super Bowl from a digital point of view and how advertisers and teams tackled the big day. We chat with Craig Morris from Tennis Australia on Sports Geek Podcast about the AO Blitz to connect tennis players with the Australian Open. Full show notes - https://sportsgeekhq.com/podcast/super-bowl-facebook-twitter-2/
Jan 31, 2014 • 33min
Jeremy Monahan a lot of change in 10 years at South Sydney Rabbitohs
10 years is a long time in sports especially in the world of communications and digital, we catch up with Jeremy Monahan from South South Rabbitohs on Sports Geek Podcast. Facebook news feed has changed again, how can you ensure your content reaches your fans? The Super Bowl is on and we take a look at the Seahawks and Broncos. Full show notes - https://sportsgeekhq.com/podcast/jeremy-monahan-south-sydney-rabbitohs/
