Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Jun 18, 2019 • 44min
Zack Klima on how Wait Time improves fan experience with less waiting
Sean Callanan chats with Zack Klima from Wait Time on how his business grew from the idea to miss hockey action to roll out in stadiums around the world. Learn how the Wait Time business grew and the important steps to ensure they could keep up with demand while growing. Full show notes - https://sportsgeekhq.com/podcast/zack-klima-waittime
Jun 4, 2019 • 49min
Debs Majumdar on how Fox Sports grew audience and revenue one tweet at a time
Sean Callanan chats with Debs Majumdar from Fox Sports about his role developing digital commercial outcomes around key sports like cricket, football and more. Debs chats about the rollout of new Fox Cricket channel and the how they used Twitter Amplify to extend social assets for partners while growing audience for Fox Sports. Full show notes - https://sportsgeekhq.com/podcast/debs-majumdar-fox-sports/
May 21, 2019 • 51min
Rosterfy's Shannan Gove on managing staff at the world's biggest sports events
Sean Callanan chats with Shannan Gove about his sports career building a business helping solve the problem of managing staff paid & volunteer for major sports events. Full show notes - https://sportsgeekhq.com/podcast/shannan-gove-rosterfy/
May 14, 2019 • 55min
Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements
Sean Callanan chats with Cassandra Heilbronn about her career in sports law and what sponsorship executives need to know about sponsorship agreements. Full show notes - https://sportsgeekhq.com/podcast/cassandra-heilbronn-minter-ellison/
May 7, 2019 • 1h 7min
John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft
Sean Callanan chats with John Durbin from Pegula Sports about planning the unpredictable NFL Draft and how to get fans to use apps and why loyalty has evolved. Full show notes - https://sportsgeekhq.com/podcast/john-durbin-pegula-sports/
Apr 30, 2019 • 1h 1min
Startup Series - Luke McCoy - Live Graphic Systems
Sean Callanan chats with Live Graphic Systems founder Luke McCoy about his startup and how it is opening up broadcast and commercialisation options for sports at all levels.
Apr 23, 2019 • 1h 6min
Josh Barney on tech, stadiums & gaming at Utah Jazz
Josh Barney on tech, stadiums & gaming at Utah Jazz on Sports Geek, for more go to - https://sportsgeekhq.com/podcast/joshua-barney-jazz-gaming/
Apr 16, 2019 • 60min
Vincent Ircandia on understanding your fans, data & putting SOLD OUT sign out
Sean Callanan chats with Vincent Ircandia from StellarAlgo about his entry into sports diving into the business analytics to see where teams can maximise revenue. Full show notes - https://sportsgeekhq.com/podcast/vincent-ircandia-stellaralgo/
Apr 9, 2019 • 55min
Learning esports and building teams - Gravitas just getting started
Sean sits down with Brandon Defina GM of Gravitas to discuss our entry into esports and what we have learned after our very first season in OPL. Full show notes - https://sportsgeekhq.com/podcast/gravitas-just-getting-started/
Apr 1, 2019 • 50min
Steve Pastorino on the sports transformation of Las Vegas
Steve Pastorino chats with Sean Callanan about building a sports team in America's hottest sports city Las Vegas with the Las Vegas Lights Football Club. Full show notes - https://sportsgeekhq.com/podcast/steve-pastorino-las-vegas-lights-fc
