Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
7 snips
Dec 17, 2019 • 52min
David Barton-Ginger on developing the All-Blacks digital presence for a global audience
Sean Callanan chats with David Barton-Ginger from New Zealand Rugby about his career in sports digital that has seen All-Blacks digital presence grow with garnering global attention. Show notes - https://sportsgeekhq.com/podcast/david-barton-ginger-all-blacks/
Dec 12, 2019 • 10min
Q&A #8 - AI, Monetising Content & Esports Recruiting
What are the top uses of AI that you have seen in sports so far? Jack Elkins via LinkedIn Are there any best cases out there of clubs who successfully monetize their content (that is: actually making a profit with content other than selling tickets/merchandising) Bas Schnater via Sports Geek Nation Slack How do you go about recruiting an esports pro? Jonny via Twitter Full show notes - https://sportsgeekhq.com/podcast/ai/
Dec 10, 2019 • 1h 4min
Peter Sorckoff on fans and brands in sports
Sean Callanan chats with Peter Sorckoff about his career in sports in Calgary & Atlanta and his views on sports fans and why they follow sports. Show notes - https://sportsgeekhq.com/podcast/peter-sorckoff/
Dec 5, 2019 • 12min
Q&A #7 - Marketing Challenge, Quick Hacks & Cold Turkey
In this episode of Sports Geek Q&A Sean Callanan answers questions on marketing to multiple generations, quick hacks for engagement & what platform would be hardest to give up cold turkey. Full transcript - https://sportsgeekhq.com/podcast/sports-marketing-balance/
Dec 3, 2019 • 54min
Steve Reese how sleep is driving high performance on and on the court for the Phoenix Suns
Sean Callanan chats with Phoenix Suns CIO Steve Reese about how sports technology landscape has changed over the past 20 years and how sleep is sleep is driving high performance on and on the court for the Phoenix Suns. Full show notes available - https://sportsgeekhq.com/podcast/steve-reese-phoenix-suns/
Nov 28, 2019 • 10min
Q&A #6 - Email, Graduation & sports movies
In this episode of Sports Geek Q&A Sean Callanan answers questions on email & social media, advice for new graduates and fave sports movies. Questions include: Should there be more emphasis from sports on email marketing at the expense of social media given the decline in organic reach and risk associated with not owning those platforms? @ShaneHarmon via Twitter DM What is your advice for graduates entering the workforce? Michael at Swinburne Student Life Awards What is your most rewatchable sports movie? Rachel via Email Full transcript available here https://sportsgeekhq.com/podcast/qanda-email-graduation-sportsmovies/
Nov 26, 2019 • 51min
John Buchanan on coaching, setting team goals and high performance
Sean Callanan chats with former Australian Test Cricket coach John Buchanan about the coaching career and how business can learn from high performing sports teams. Full show notes available at https://sportsgeekhq.com/podcast/john-buchanan-cricket-coaching/
Nov 22, 2019 • 10min
Q&A #5 - TikTok, esports & ideal interview guests
In this episode of Sports Geek Q&A Sean Callanan answers questions on Tiktok, esports fans and who he'd like to interview in the future. Full transcript available - https://sportsgeekhq.com/podcast/qanda-tiktok-esports-interview-guests/
Nov 19, 2019 • 45min
Matt Kamienski behind the scenes at the Presidents Cup at Royal Melbourne
Sean Callanan chats with PGA Tour's Matt Kamienski about the upcoming Presidents Cup at Royal Melbourne, the amazing sandbelt courses in Melbourne and looks back at 21 years at the PGA Tour. Full show notes - https://sportsgeekhq.com/podcast/matt-kamienski-presidents-cup/
Nov 14, 2019 • 10min
Q&A #4 - Raptors, Content focus, Rise of Sports Tech
In this episode of Sports Geek Q&A Sean Callanan answers questions on cool sponsorship with Raptors & Google, How to decide what content you should do and advice for young sports entrepreneurs. Full transcript - https://sportsgeekhq.com/podcast/raptors-google-content-sports-tech/
