Healthy Wealthy & Smart

On today’s episode of the Healthy Wealthy and Smart Podcast, Dr. Dustin Jones joins me to chat about our educational session at this year’s Combined Sections Meeting in San Antonio, Texas! The discussion, OLD not WEAK: Strengthening the Older Adults, will be held on February 17, 2017 11:00 AM – 1:00 PM at the Grand Hyatt San Antonio, Salon E. We are looking forward to the conversation and hope you will walk away with more creative solutions for the geriatric population! If you can’t make it to the talk, follow along on social media with #OldNOTWeakCSM!  Description of the session: In their contribution to the Choosing Wisely initiative, the American Physical Therapy Association (APTA) noted, don't prescribe under-dosed strength training programs for older adults. Under-dosed strength training in older adults has been the norm for far too long. Luckily, things are changing. The same principles physical therapists use to strengthen our athletic populations can also be used with older adults. How can we apply these principles to older adults? Drawing from current strength and conditioning principles and practices, attendees will learn to apply effective methods to strengthen their older patients. Starting with appropriate screening and ending with execution, attendees will learn the tactics to build strength and improve outcomes in their older patients.  Learning Objectives: Define the historical shifts in fitness and rehab that have led to current concepts in training methodology. Identify strength training precautions and contraindications for older adults. Describe how to appropriately dose, program, and monitor strengthening programs for older adults. Demonstrate fundamental strength training exercises for older adults.   CEU: 0.2   Dustin warns that, “We kind of form this preconceived notion of what an 80 something year old can do… Those stereotypes are being absolutely broken.”   Dustin has set out to convince physical therapists to re-think their view of this patient population. One of our goals of the talk is to get people to understand that, “Geriatrics can be sexy. Working with older adults can be fun and it can be exciting and it can be challenging.”   For more information on Dustin: My name's Dustin Jones. ​I'm a Home Health Physical Therapist working to keep people resilient and independent at home. My background is in sports and orthopedics. I never intended to work with older adults. Yet, I've now found myself mainly working with older adults and loving it!   I blend a lot of what I learned working with athletic populations with helping my older patients improve their function. I am by no means an expert, but I hope to share mistakes made & lessons learned along the way to benefit other clinicians.   Resources discussed on this show: CSM session: OLD not WEAK: Strengthening the Older Adults OldNotWeak.com   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my blog post on the Top 10 Podcast Episodes of 2016!    

On this week’s episode of the Healthy Wealthy and Smart Podcast, Olivia Charlet joins me to talk about empowering women to pursue their passion and live life on their own terms. Olivia is a coach and speaker and her mission is to uncover and unravel your deepest power and Zone Of Genius, realize how much potential you truly have, get totally aligned with your truth and calling, and take MASSIVE inspired action to create ALL of the results you want in your business and in your life. In this episode, we discuss: -The path to uncovering what you’re truly passionate about -How to discover your financial blueprint and shift to a positive money mindset -Motivational interviewing and strategies to develop rapport -Building a fan base through authenticity and boldness -And so much more!   Oftentimes people already have a sense of what they are passionate about and need to shift their mindset and pursue opportunities that do exist. She stresses, “There is a role for everything.”   Prior belief systems may be limiting your potential for change. Olivia advises, “I would always go with an open mind around anything you ever learn because ultimately if you do what you have always done, you will get what you always got.”   Aligning your reality with your dreams requires actively pursuing your passion. From her experience, she has found, “Listen to every single one of your cravings and always take action on them even if they scare the hell out of you.”   For more information on Olivia: Half-French, half-Belgian, I was born in Tokyo. She grew up living in Dusseldorf, Johannesburg, Vienna, and Hamburg. After finishing her Bachelors in Finance in Boston, she moved to London to work in Finance for 3 years. After a life-changing coaching experience, she quit her job in Finance and completed a Master’s in Psychology and Psychiatry at King’s College and a Coaching Qualification with The Coaching Academy.   Olivia believes in being yourself. 100% yourself whilst running your business. Creating massive results should be done YOUR way and on YOUR terms. If it doesn’t feel aligned, what’s the point? If it’s not you being you, what’s the point? If you’re spending all day doing ‘shoulds’ in your business, what’s the point?   She believes you can have absolutely everything you want in your business and in your life. Anything is possible. She also believes that it can be incredibly exhilarating, fun, exciting, and in flow. If you’re forcing things or pushing in a way that’s not true to you, the results are just not going to happen for you. Or at least not as quickly as you’d like them to come.   Olivia’s mission in life is to uncover and unravel your deepest power and Zone Of Genius. Her mission is for you to realise how much potential you truly have, get totally aligned with your truth and calling, and take MASSIVE inspired action to create ALL of the results you want in your business and in your life. This comes naturally to me. Understanding you at an incredibly deep level, sensing what to ask you next and when to seriously push you out of your comfort zone so you can be SO insanely inspired that you feel the need to take MASSIVE inspired action that comes so intuitively and naturally that people around you have no idea what’s happened. They just KNOW something MASSIVE has shifted.   Resources discussed on this show: Olivia Charlet Website Olivia Charlet Facebook   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016!  

On this week’s episode of the Healthy Wealthy and Smart Podcast, I join forces with the PT Pintcast and host Jimmy McKay PT, DPT to get a behind the scenes look at the Graham Sessions.  This is the 10th anniversary of the Graham Sessions, which was founded by Steve Anderson, PT, DPT, Drew Bossen, PT, MBA and Patrick Graham PT, MBA. The Graham Sessions is a one and a half day meeting that allows physical therapists from across the country to come together and talk about the big issues facing our profession.    In this episode we talk about: - Why the Graham Sessions were created - Their most memorable discussions from past sessions - How Steve's recent retirement affected his outlook on the profession and the session - How Patrick's recent health crisis changed his outlook on life and career - How to create and maintain a successful collaboration - And much more!   After asking Patrick how his illness changed his outlook on life and career part of his answer included: "I don't think I worry about things as bad as I used to." On how to create and maintain a successful collaboration Steve said: "You need people you can be 100% transparent with." Patrick talks about the leadership of the profession and how important it is for the success of the Graham Sessions: "Continued support of our leadership to embrace something that is not of the norm says a lot about the 2 boards and the leadership and their vision for the profession."   A huge thank you to the Patrick, Drew and Steve for allowing Jimmy and I to be part of the 10 year celebration of the Graham Sessions.  It was an honor! Enjoy!

On this week’s episode of the Healthy Wealthy and Smart Podcast, Dave Chase joins me to discuss challenges and opportunities of the current state of healthcare in the United States. Chase was named one of the most influential people in Digital Health due to his entrepreneurial success, public speaking & writing that recognizes healthcare's under-performance but contrasts that with a growing cadre of high-performing organizations that have solved healthcare's toughest challenges. Chase, widely published, co-authored the healthcare Book of the Year in 2014. In this episode, we discuss: -What is Health 3.0 and why human relationships take the forefront of this framework -How to target the quadruple aim of a better patient experience, better outcomes, lower costs and happier clinicians -Health Rosetta: The blueprint for wise healthcare purchasing -Physical therapy’s important role in the emergent changes of Health 3.0 -And so much more!   One of the many challenges facing our healthcare system is the inability of the current system to embody patient centered care. Dave stresses, “We have seeded authority to government, administrators, and algorithms and treating a computer screen rather than the patient… We are all sort of treated as commodities and raw materials for this machine.”   Public outreach is necessary to educate patients on all potential healthcare options. Dave believes physical therapists are aligned ideally with Health Rosetta because, “People will almost always choose the least invasive option first.”   Improving the healthcare system begins with restoring the incentives for patient centered care. Dave states, “Almost everything in our system is designed around the convenience of the healthcare system not the convenience of the patient.”   For more information on Dave: Chase is co-founder of the Health Rosetta that consists of 2 main pillars: Impact: The Health Rosetta Institute that is an education and certification entity that is like LEED/Fair Trade for healthcare; Media that includes the film and books. The Big Heist is the first fiercely non-partisan satirical film to tackle healthcare. In addition, they are publishing the CEO's Guide to Restoring the American Dream: How to deliver world class healthcare to your employees at half the cost; Investment: Backing the transformation of healthcare including the Quad Aim Fund, a seed stage venture fund. Chase was named one of the most influential people in Digital Health due to his entrepreneurial success, public speaking & writing that recognizes healthcare's under-performance but contrasts that with a growing cadre of high-performing organizations that have solved healthcare's toughest challenges. Chase, widely published, co-authored the healthcare Book of the Year in 2014. Chase was the CEO & Co-founder of Avado, which was acquired by and integrated into WebMD and the most widely used healthcare professional site - Medscape. Before Avado, Chase spent several years outside of healthcare in startups as founder or consulting roles with LiveRez.com, MarketLeader, & WhatCounts. He also played founding & leadership roles in launching two new $1B+ businesses within Microsoft including their $2 billion healthcare platform business. Chase is a father of two great kids/athletes, husband & oxygen-fueled mountain athlete. His 2014 team placed 3rd in their division & 24th overall (out of 500 teams) in America's oldest adventure race where Dave took on the Nordic ski leg. Dave was a former PAC-10 800 Meter competitor.   Resources discussed on this show: Dave Chase Twitter Dave Chase LinkedIn Health Rosetta Rosetium TED talk   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on Advice You Need to Know!  

On this week’s episode of the Healthy Wealthy and Smart Podcast, Kim Marshall joins me to talk about oncology rehabilitation. Kim is a Doctor of Physical Therapy who recently directed her continuing education towards rehabilitation of the side effects of cancer and cancer treatment. In addition to becoming certified in the treatment of lymphedema, Kim completed the STAR training to address and treat other side effects of cancer including unspecified pain, neuropathy and fatigue. In this episode, we discuss: -The history of oncology rehabilitation and the role of physical therapists as a healthcare professional ally -What is lymphedema and how can physical therapists learn to treat this condition -Common side effects of cancer treatment and the influence on a rehabilitation program -Important components of patient education and an exercise program for oncology patients -And so much more!   Direct access oncology patients may not always be aware of the need for specialized care. Kim believes, “We need to be a little bit more available to patients to make sure if we can't treat them then we're getting them in the right direction.”   Patient education is critical during the initial phases of cancer treatment. Potential side effects are best screened early on so they can be more easily managed throughout the treatment. Kim states it is important for patients to understand, “Unfortunately if you've undergone the treatment for cancer, you're going to have a new normal.”   Physical therapists are well prepared to be a primary healthcare provider throughout the cancer treatment process, from preparing patients for treatments to supporting patients during treatment and recovery. Kim stresses, “I would be an advocate for finding somebody who you can go over your laundry list, we should be the healthcare providers that patients can come and complain to along with their concerns and fears.”   Kim encourages those interested in oncology rehabilitation to think about the added challenges of this field but also the potential for personal growth from treating this patient population. She shares, “It is really rewarding. There is something about the diagnosis of cancer and facing your own mortality. I always tell my patients I'm on the good end of this in terms of putting people back together. It's challenging… Every patient is a little different in terms of symptoms and a little bit different in terms of where they are in their recovery.”   For more information on Kim: Kim received her doctorate of physical therapy from Western University and her physical therapy degree from California State University, Long Beach in 1985. She obtained her Masters degree in Biokinesiology from the University of Southern California in 1996. She has specialized in the treatment of orthopedic injuries for the past 20 years. Recently, Kim has directed her continuing education towards rehabilitation of the side effects of cancer and cancer treatment. Kim developed this interest after her grandmother was diagnosed with breast cancer and, as a result of the surgery and subsequent treatment, her grandmother lost her shoulder mobility and developed lymphedema. In addition to becoming certified in the treatment of lymphedema, Kim completed the STAR training to address and treat other side effects of cancer including unspecified pain, neuropathy and fatigue. Kim co-founded Progressive Physical Therapy and Rehabilitation with Michael McKindley in October of 2004.   Resources discussed on this show: Combined Sections Meeting: Oncology Oncology Specialization Star Program Oncology Rehabilitation Physical Therapy Section on Oncology Rehab Measures: Brief Fatigue Inventory Lymphedema Quality of Life Questionnaire Borg Scale Fitbit Bruce Protocol Polar   You can reach Kim for any questions at her clinic Progressive Physical Therapy and Rehab by phone (714) 547-1140 or email kmarshallpt@att.net!   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016!  

On this week’s episode of the Healthy Wealthy and Smart Podcast, Christine Gallagher joins me to talk about practical strategies for entrepreneurs to implement today! Speaker, trainer, bestselling author and award-winning business coach Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women around the globe how to find more meaning, fulfillment and purpose in their life through the power of entrepreneurship. In this episode, we discuss: -5 red flags that can tell you if you need to delegate -What Christine calls “Genius Work” and methods of discovering your strengths -How to develop and manage a team that compliments your business needs -Christine’s favorite project management tools -And so much more!   Entrepreneurial people often try to “do it all,” but a better strategy is to do what you are best at and delegate the rest. Christine advices, “Entrepreneurs who end up wearing all the hats start to feel like, ‘Well, even if I don’t know how to do this, it still needs to get done so I should do it.’ But if that keeps coming up, that's something you need to pay attention to… That's when you know that that needs to be delegated.”   Sometimes it can be easy for entrepreneurs to lose track of how much time they are putting into their work. Christine talks about exercises for entrepreneurs to rethink what they spend energy on and how they are compensated. She shares, “Think about what [you] are worth per hour doing [your] genius work. Genius work is what you love, what you’re extremely good at, what gives you energy instead of takes your energy away.”   As you develop your team, assessing strengths and assigning the right roles is key to getting the most value from each member. She stresses, “It really helps team members understand that they play an important role in the company and often because it's because of the strengths that they have.”   For more information on Christine: Speaker, trainer, bestselling author and award-winning business coach Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women around the globe how to find more meaning, fulfillment and purpose in their life through the power of entrepreneurship. Christine believes that when entrepreneurs find the courage to share their gifts and their message in a much bigger way, they will not only attract raving fans, enroll more clients, and enjoy more income, they also become a force for positive change in the world. After applying Christine’s proven marketing methods, which she teaches via her Impact Academy and live workshops, her students and attendees typically experience a significant increase in subscribers, clients, sales and lucrative joint venture opportunities. Most importantly, they find a renewed sense of purpose and passion, allowing them to step into their bigger vision, connect to their “why” in order to serve at the highest level, and make a lasting, true impact in the world through a business they love. The Huffington Post declared Christine to be one of “16 Brilliant Business Minds on Twitter,” she’s won the Bronze Stevie Award for “Business Mentor/Coach of the Year” for 2014, and she’s an Amazon bestselling author. Christine is also an in-demand speaker, and has been featured in numerous publications such as We Magazine For Women, NewsDay, BlogHer, The Huffington Post, Social Media Examiner, and many more.   Resources discussed on this show: Facebook group: Just Add Wifi Join to access the free 5 day challenge on how to build your tribe! She's Got Clients Download the FREE guide: 5 Surefire Strategies to Escape the Dollars for Hours Trap Facebook Instagram Asana Google Drive StrengthsFinder Kolbe Assessment Basecamp Hire My Mom   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016

Happy New Year to the Healthy Wealthy and Smart family! To start off 2017, I had the pleasure of welcoming Dr. David Butler to the show to chat about his work, Explain Pain Supercharged, co-written by Dr. Lorimer Moseley. David is a clinician, an international freelance educator, an Adjunct Associate Professor with the University of South Australia and an Honoured Lifetime Member of the Australian Physiotherapy Association. His professional interests focus around the integration of neurobiology into clinical decision making and public and professional education in pain, stress and performance management. In this episode, we discuss: -David’s patient centered updates in Explain Pain Supercharged -How the immune system and nervous system interact and impact pain symptoms -David explains SIMS and DIMS and how to treat the patient more holistically -Evidence for opioid alternatives that everyone possesses in their brain -And much, much more!   Reconceptulizing pain as a protective signal instead of a marker of injury or disease is an important target concept to improve pain outcomes for persistent pain patients. David states, “The primary root metaphor out there has been pain is enemy. Therefore you see pain killers, war against pain, shotgun approach. It’s a big battle but we’re trying to change the primary metaphor to pain is protector so therefore pain softener, you can be sore but safe, hurt not harm and to get metaphors coming off this deeper, deeper conceptual metaphor.”   One of David’s goals of Explain Pain Supercharged is to create a digestible curriculum for patient education. David believes, “Knowledge is the greatest pain liberator of all.”   Physical therapists are at the forefront of empowering chronic pain patients with effective alternatives to pharmaceuticals. David stresses, “Your own drug cabinet in the brain can be more powerful than anything else.”   For more information on David: David Butler is a physiotherapy graduate of the University of Queensland (1978).  He has a graduate diploma in advanced manipulative therapy (1985), a masters degree by research from the University of South Australia (1996) and a doctorate in education from Flinders University (2010).  David is a clinician, an international freelance educator, an Adjunct Associate Professor with the University of South Australia and an Honoured Lifetime Member of the Australian Physiotherapy Association. His professional interests focus around the integration of neurobiology into clinical decision making and public and professional education in pain, stress and performance management. Food, wine and fishing are also research interests. Author of numerous book chapters and articles and the texts Mobilisation of the Nervous System (1991), The Sensitive Nervous System (2000), David has also co-authored of Explain Pain (2003, 2nd Edn 2013), The Graded Motor Imagery Handbook (2012) and The Explain Pain Handbook: Protectometer (2015).   Resources discussed on this show: noi group website noi jam blog Protectometer   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Take advantage of the Warby Parker offer here!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the The Best Advice you Need to Know from Top Physical Therapists!  

On this week's episode I am joined by Julie Sias, SPT.  Julie is doctor of physical therapy student at Chapman University in Orange County, CA and has been one of the behind the scenes stars at Healthy Wealthy & Smart!  Julie has been the perfect addition to the podcast and has been instrumental in the growth and quality of the podcast! In this episode we discuss: - Our favorite episodes and why we loved them - Why collaboration is key in business and life - The exact tools we use to produce the podcast each week - How to find people to work for you virtually - What we have in store for you in 2017! - and much more!   The resources we talk about in this episode: Asana DropBox Rode Podcaster Microphone The Levelator BossJock Shure MV88 Microphone San Diego Pain Summit Kortne Parkman, marketing & strategic implementation   A huge thank you to all of the listeners of the Healthy Wealthy & Smart podcast!  Your love has made this our best year yet and we want you to know that we appreciate more than words can say!  Thank you, thank you , thank you!  We wish you all a very happy and healthy 2017! xo Karen, Julie and Kortne

On this week’s episode, Paul Potter joins me to chat about the elements of starting a cash practice from scratch. For more than 35 years, Paul Potter has successfully managed his own private practice and has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. He helps therapists fulfill their calling and create their own dream practice at his PaulPotterPT.com and CashPracticeFromScratch.com websites. In this episode, we discuss: -How to build an entrepreneur mindset and achieve professional freedom -How to align your strengths with your ideal client base -Why crafting a memorable patient experience will boost your practice and ultimately the profession -The six essential steps therapists should take to launch a successful practice -And so much more!   Paul encourages every therapist to build their own brand and style of care as a way to stay motivated. Paul states, “Every therapist should own their own practice whether in business for themselves or not.”   Competing in the marketplace comes down to one key factor. Paul stresses, “The therapist that will become a little bit more consumer focused and step out of the older models, save the best from the previous models and the heritage we have as a profession, and bring that into the new 21st century, those are the ones that will survive, do the best job and have the best patient experience.”   To have a sustainable business in the long term, crafting a memorable patient experience can be an important differentiator. Paul believes, “There is a consumer movement happening where they are taking control of their healthcare dollar.”   From Paul’s extensive experience, he has discovered that, “Private practice is born out of community and the more you can share that with accountants, my business friends, my wife, my good friends, those were so key in helping me launch a sustainable career that I still love 35 years later.”   For more information on Paul: Paul is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now guides therapists on how to start up their own practice at his website PaulPotterpt.com and podcast. Paul created the Cash Therapy Success Academy because he believes in the power and impact of therapy entrepreneurs creating small business. Therapy provided in large organizations is essential and make no mistake we need it. But the real magic begins with entrepreneurs –born with the unique gift to build successful businesses. Paul knows what it's like to begin a start-up for less than $100 when he lacked the necessary finances and self-confidence. He experienced what it's like to start all over when devastated by a life threatening diagnosis. After managing his own private practice for over 35 years Paul knows how valuable it is to have the support and guidance from family, friends and experienced mentors. The Cash Therapy Success Academy exists to help entrepreneurs like you create a fulfilling and profitable practice for yourself and those you care about. We provide quality resources and training through courses, books, and coaching found on the PaulPotterPT.com blog and Cash Therapy Success Academy.   Social Media Links: Facebook Linked In   Twitter   Resources discussed on this show: StoryBrand by Donald Miller   Stay tuned for Cash Practice From Scratch launching January 3rd, 2017! Be sure to check out his blog for more great resources at PaulPotterPT.com. Paul welcomes any questions to his email heypaul@paulpotterpt.com.   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016!

On this week’s episode of the Healthy Wealthy and Smart Podcast, Christoph Trappe joins me to share how you can be an authentic storyteller in healthcare. Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies.  In this episode, we discuss: -Why healthcare practitioners should develop the skill of authentic storytelling -How to promote your story to the world to make the largest impact -Can ego sabotage your authentic story? -How to craft a compelling and meaningful story -And much, much more! Christoph believes that differentiating your brand and attracting customer interest to your unique mission is the key to a successful practice. He stresses, “What it comes down to is whoever tells the best stories wins.” Finding the best channels to disseminate your message is critical for growth. Christoph states, “Some people say it's not the best content that wins but it's the best promoted content that wins.” While presenting to large audiences, Christoph discourages reliance on visuals and recommends stimulating a two-way dialogue. It is important to remember, “Story telling is a conversation even when people are not talking back.”   For more about Christoph: Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. Some of his awards include: 2 on the global #hit100 of healthcare social media influencers (2016) 3 Content Marketing Account to Follow on Twitter for 2016 Top 25 most interesting social media blogs in 2016 Most Influential on the 2015 HIT99 Healthcare Social Media List IMA Marketer of the Year – 2015 and Best Blog – Community Engagement Top 10 content marketers on social media by Klout – 2016 100th Most Influential Marketer (Content Marketing World) 89th Most Influential Content Marketer on Twitter (Axonn Media, London) 5 content marketing expert to follow on Twitter by VEInteractive 14 (of 45) content marketer globally to follow (Mount Now) 2012 Corridor Business Journal Forty Under 40 2011 Freedom Festival Hero award (Cedar Rapids, Iowa) for community involvement 2007 one of three Young Iowa Journalists of the Year 2001 to 2005, numerous Iowa Associated Press Managing Editor reporting awards Christoph sits on two global boards to advance the art and science of authentic storytelling content marketing: Content Marketing Summit Asia Internet Marketing Association International Executive Council Content marketing in healthcare In his role as senior director of content marketing + content creation at MedTouch, Christoph and his team handle content writing across all sizes of website projects and advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.  The Content Marketing Institute has listed the team as a top global content marketing agency.   Resources discussed on this show: Authentic Storytelling Christoph's twitter The Official Ted Guide to Public Speaking Marketoonist ZDoggMD Youtube   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!