Product Led Growth Leaders

Your host, Thomas Watkins, talks with the Founder and CEO of Tekyz, David Hirschfeld. David discuss the challenges software startup founders face, particularly in validating product-market fit. David emphasizes the importance of understanding customer problems over falling in love with a product. He introduces his "Launch First" methodology, which helps B2B startups achieve quick cash flow through product-led sales. He covers the effectiveness of freemium models, the significance of early adopters, and the role of advisory boards. David's insights offer a roadmap for navigating startup challenges and achieving market success.Learn more about David's work HERE.Connect with David on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S. She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field.Learn more about Elena's work HERE.Connect with Elena on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the CEO of PlatypusOS, Matthew White. Matthew discusses the challenges business founders face in leveraging technology and how his companies aim to solve these issues. Qebot offers a marketplace for online and mobile advertising solutions, while PlatypusOS integrates various SaaS tools into a single, AI-enhanced browser. The conversation highlights the importance of user-friendly technology, the potential of AI to streamline business operations, and the future of browsing with PlatypusOS' innovative, intuitive design.Learn more about Matthew's work HERE.Connect with Matthew on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the Founder of Right Angle, B Randall Willis. B Randall has a rich background in publishing and media and discusses the evolution of digital marketing and the challenges businesses face today. He emphasizes the importance of a clear value proposition and a running marketing engine, likening content to the fuel that powers it. B Randall advocates for consistent blogging to establish value, improve SEO, and leverage social media. He underscores the need for simplified, effective marketing strategies and collaboration to achieve business success.Learn more about B Randall Willis' work HERE.Connect with B Randall Willis on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the Founder and CEO of Pyne, Roman Geugelin. Roman discusses the challenges of scaling onboarding during rapid growth and advocates for AI-driven solutions to automate and personalize the process. Key topics include understanding user motivations, identifying drop-off points, and the role of design partners in developing effective onboarding strategies. Roman emphasizes the importance of continuous improvement and adaptability to enhance user activation and engagement in a PLG context.Learn more about Roman's work HERE.Connect with Roman on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the Co-Founder and Chief Product Officer of Bordo AI, Krunal Patel. Krunal discusses the challenges financial institutions face in managing vast amounts of data and how Bordo AI leverages artificial intelligence to provide deeper customer insights. He shares the inspiration behind Bordo AI, emphasizing context awareness and transparency in AI. He covers the product development journey, challenges with data quality, future aspirations, and the importance of user experience. Krunal envisions Bordo AI as a leader in customer analytics, aiming to transform financial institutions' understanding and engagement with their customers.Learn more about Krunal's work HERE.Connect with Krunal on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the Chief Innovation Officer of BetterEngineer, Marc Boudria. Marc shares his extensive experience in technology innovation, emphasizing the challenges of AI adoption and the importance of understanding user experience. He discusses the need for a pragmatic approach to technology implementation and highlights the significance of assembling the right teams. Marc also addresses the current job market, advocating for a holistic hiring approach that values problem-solving abilities and creativity alongside technical skills. Learn more about Marc's work HERE.Connect with Marc on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach. He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion also covers tools for gathering customer insights and the significance of user experience. James emphasizes making digital marketing expertise accessible to smaller businesses, aiming to empower them in the digital landscape.Learn more about James's work HERE.Connect with James on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the CEO of VEXA Software Solutions, Molly Denham. Molly discusses her transition to the private sector, where she founded VEXA Software Solutions, a company offering virtual executive assistant services. The conversation highlights the crucial role of administrative support for executives, the inefficiencies faced without it, and how Vexa Software enhances productivity through tailored solutions. The episode also touches on the development of administrative software, the role of AI, and the need for recognition and resources for administrative professionals.Learn more about Molly's work HERE.Connect with Molly on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

Your host, Thomas Watkins, talks with the VP of Strategic Accounts at BetterEngineer, and CEO and Founder of SwingBy, Brooks Rhinehart. Brooks discusses his extensive background in operations and strategic consulting, focusing on his work at Better Engineers, which addresses engineering staffing challenges for startups and enterprises. Brooks also explores SwingBy's innovative approach to combating loneliness exacerbated by COVID-19, likened to an "Uber for home companion services." Learn more about Brooks's work HERE and HERE.Connect with Brooks on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.