
The Self Publishing Show
Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.
Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.
James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.
Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
Latest episodes

May 3, 2019 • 2h 2min
SPS-170: Booklab with Michael Parker
Thriller author Michael Parker submits his title The Boy From Berlin to the BookLab experts for input on his writing, cover design and book description.

Apr 26, 2019 • 57min
SPS-169: Six Indie Mistakes to Avoid - with Alessandra Torre
Indie romance bestseller Alessandra Torre sheds light on some of her rookie mistakes in the hope that others will learn from them.

Apr 19, 2019 • 1h 3min
SPS-168: From Soap Operas to Serial Killers - with M.J. Arlidge
Turning to crime and making it pay. M.J. Arlidge on the switch from TV screenwriter to bestselling thriller author.

Apr 12, 2019 • 59min
SPS-167: How to Sell More Books Through Reader Engagement - with Dan Blank
Dan Blank explains how to use relationship strategies to build your self-publishing business.

Apr 5, 2019 • 1h 1min
SPS-166: Collaborative Writing: 10,000 Books to Glastonbury - with Mark Stay
Could you write and publish a Bestseller in one year? That's what Mark Stay and Mark Oliver of the Bestseller Experiment Podcast set out to achieve. We interview one of them to find out the hows and whys behind their challenge - and what happened.

Mar 29, 2019 • 40min
SPS-165: From Trad to Indie and Beyond! with Barry J. Hutchison
Author Barry J. Hutchison discusses his early career as a trad author of books, screenplays and comics and why the switch to planet indie has proved to be such a game changer for him.

Mar 22, 2019 • 46min
SPS-164: 200 books to 500k: The Real Michael Anderle Success Story
We catch up with the creator of the 20 Books to 50K author movement at LBF '19 who explains how he smashed his original goal as an indie author and the implications of his own personal journey for other writers looking to self-publish.

Mar 15, 2019 • 56min
SPS-163: How to Write a Compelling Villain - with Sacha Black
Indie author and SPF student Sacha Black explains how to make sure the villain in your next book steals the show.

Mar 8, 2019 • 1h 1min
SPS-162: Writing to Market: Using Big Data to Find Your Niche - with Alex Newton
K-Lytics' Alex Newton explains how purposefully crunching numbers and analysing data can help indie authors find the most profitable reader niche for their books.

Mar 1, 2019 • 1h 1min
SPS-161: How to Strike Gold with a Niche Audience: Writing Reverse Harem - with Steff Green
Indie author Steff Green explains what inspired her to write in the new romantic sub-genre of 'reverse harem' and how her readers have responded to the change.