
The Self Publishing Show
Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.
Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.
James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.
Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
Latest episodes

Jan 7, 2022 • 40min
SPS-312: The Indie Author Magazine - with Chelle Honiker & Alice Briggs
Self-publishing isn’t just for books. Introducing the future of digital magazines.

Dec 31, 2021 • 54min
SPS-311: Spectrum: From Opera to Audiobooks - with Kelly Rinnes
Kelly Rinnes discusses how Spectrum helps authors publish audiobooks worldwide.

Dec 24, 2021 • 56min
SPS-310: The Kindle Storyteller Winner, 2021 - with Rachel McLean
Rachel McLean won this year’s Kindle Storyteller award. How did she go from selling a few books a day to a few thousand?

Dec 17, 2021 • 56min
SPS-309: Joffe Books: The Gold Standard of Indie Publishers - with Jasper Joffe
The Self Publishing Formula Podcast: How to Succeed as an Indie Author with Tips, Tools, Stories and Interviews from a Best-Seller.

Dec 10, 2021 • 1h 7min
SPS-308: Foreign Market Opportunities for Authors - with Alex Newton
The pandemic shook up readers’ buying habits. But how did it change the way we publish books around the world?

Dec 3, 2021 • 45min
SPS-307: Why You Should be Writing in Anthologies - with Carol Van Natta
Short stories are usually harder to sell, yet many authors are writing together in anthologies. Why?

Nov 26, 2021 • 45min
SPS-306: Fitness Advice for Authors with David Viergutz
Writing books can be quite a static job. Here’s how (and why) you should keep physically active.

Nov 19, 2021 • 49min
SPS-305: How to Build a Believable World - with Angeline Trevena
It’s important to craft a world readers can lose themselves in. Here’s how!

Nov 12, 2021 • 58min
SPS-304: Introducing the Findaway Voices Marketplace - with Will Dages
Tune in to discover how to sell audiobooks through every major distributor worldwide.

Nov 5, 2021 • 1h 7min
SPS-303: How Stories Help Us Process Trauma - with David Chrisinger
Stories are what the human mind uses to understand the world – both the good and the bad. David Chrissinger explains.