The Higher Ed Geek Podcast

In this bonus episode recorded live from EdTech Week 2025, Dustin chats with K. Rocco Shields, CEO of Genius Academy. They discuss the important work her and her team are doing partnering with institutions to create high quality, immersive learning content for a variety of disciplines. Rocco also shares a bit about her personal story that drives her work and underpins why it is so important.Guest Name: K. Rocco Shields - CEO at Genius AcademyGuest Social: LinkedInGuest Bio: K. Rocco Shields, a celebrated filmmaker, has made a significant impact in both the film industry and education technology. She currently serves as CEO of Genius Academy which is an innovative educational platform that merges AI, cinematic storytelling, and immersive technologies to address the mental health crisis. Her transition from a successful filmmaker to an educational technology innovator was driven by a deep commitment to leveraging media for societal change and developing pioneering educational experiences. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Dr. Tessa Forshaw, a cognitive scientist at Harvard, and Richard Cox Braden, founder of People Rocket, as they delve into the concept of creativity viewed as a teachable skill. They explore why students lose their creative confidence around sixth grade and share innovative strategies for reclaiming it. With a focus on iterative processes and emotional safety, they challenge traditional notions of innovation. Their insights from writing 'Innovation-ish' highlight the need to embrace ambiguity and foster collaboration in higher education.

We’re pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.Guest Name: Faton Sopa - Co-Founder and CEO at ManaferraGuest Social: LinkedInGuest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this milestone 300th episode, Sophie Nguyen, Senior Policy Manager at New America, joins Dustin to unpack the newest findings from the new 2025 Varying Degrees report — a data-rich look at how Americans view the role, value, and future of higher education. From surprising bipartisan agreement to the communication failures of institutions, this episode reveals what colleges need to know and do to rebuild public trust and deliver on their promise.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Sophie Nguyen - Senior Policy Manager at New AmericaGuest Social: LinkedInGuest Bio: Sophie Nguyen is a senior policy manager with the higher education team at New America. Her work focuses on college completion and public opinion in higher education. Nguyen leads Varying Degrees, New America’s annual survey that looks into how Americans perceive important higher education issues regarding value, funding, and accountability. Nguyen also manages the HigherEd Public Opinion Hub, an online repository of higher education surveys, and co-authors Public Insight, New America's monthly newsletter that provides analysis on survey findings. Her work on public opinion has been featured in the New York Times, NPR, Inside Higher Ed, Higher Ed Dive, and other news outlets. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re popping into your feed with a very special bonus episode to commemorate 300 weekly episodes of the podcast. Dustin shares some brief notes of gratitude and reflections on the journey, as well as thoughts on the future of the show. Thank you to all our listeners, guests, and of course many thanks to the wonderful teams at Enrollify and Element451 for their support of the show. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Samyr Qureshi, Co-Founder and CEO of Knack, returns to the podcast to unpack how his team is reshaping peer tutoring into a powerful engine for student success and workforce readiness. With a tech-enabled, Uber-style platform, Knack empowers high-achieving students to tutor peers while building soft skills and resumes. Samyr and Dustin explore the evolution of tutoring in higher ed, the role of AI in academic support, and how innovative partnerships are driving equitable outcomes across the student lifecycle.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Samyr Qureshi, Co-Founder and CEO, KnackGuest Social: LinkedInGuest Bio: Samyr Qureshi is the Founder & CEO of Knack, the leading peer-to-peer learning platform partnering with top campuses such as Georgia Tech, University of Florida, University of Utah, University of Connecticut, and dozens of others. Knack has raised $20M in venture capital, most recently closing their Series B, from investors like New Markets Venture Partners, Jeff Vinik (Tampa Bay Lightning NHL Team Owner), Precursor Ventures, ETS (creators of GRE), Chegg, ASU Enterprise Partners, and many other well-known education venture investors and corporations. Currently based in St. Petersburg, Florida, Samyr previously worked as an Account Executive in the Emerging Technology division at Gartner and also formerly served as an iOS Advisor at Apple.Samyr was born in Abu Dhabi, UAE, and immigrated to the US with his mother and sister at the age of seven. Landing in Florida, he grew up in the Tampa Bay area, enrolled in and served as Student Body President at St. Petersburg College while in high school, and ultimately went on to University of Florida earning a Bachelor’s degree in Law & Criminology. Samyr has been named in Forbes 30 Under 30, honored as the Emerging Tech Leader of the Year by Tampa Bay Tech, has been featured in Tampa Bay Magazine’s Top 10 Under 40, Pi Kappa Phi’s Thirty under 30, and was also named in University of Florida’s 40 Gator Alumni Under 40 in 2021. When he’s not traveling, Samyr loves to play guitar, write music, and spend time outdoors. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Maria Toyoda, the new president & CEO of the WASC Senior College and University Commission, dives into the transformative potential of accreditation in higher education. She discusses the importance of prioritizing student success over compliance and how accreditors can act as partners in institutional change. Maria sheds light on recent federal actions impacting accreditation and predicts the role of AI in education's future. Her insights offer a roadmap for navigating the complexities of educational innovation.

What do you do when your institution no longer needs acres of land and buildings? You sell it and build a more agile, student-centered future. In this episode, Dustin chats with Dr. Beth Martin, President of Notre Dame de Namur University (NDNU), about the bold and forward-thinking decision to sell their historic campus and double down on serving adult learners. Beth shares what it takes to lead through transformation, why selling land can be a catalyst—not a collapse—and how other institutions might reimagine their own paths forward.Guest Name: Dr. Beth Martin - President of Notre Dame de Namur UniversityGuest Social: LinkedInGuest Bio: Beth Martin, Ph.D., is the 19th President of Notre Dame  de  Namur University, a role she has held since September 2021. A graduate of Brown University and Stanford University, Dr. Martin began her academic administrative career at NDNU as a faculty member and founding Dean of the School of Sciences, later serving in senior leadership roles at Holy Names University before returning to lead NDNU as its 19th President. Under her leadership, NDNU not only embraces mission-driven education rooted in the Sisters of Notre Dame de Namur values, but has restructured its identity to focus on graduate and degree completion degree programs to ensure sustainable future growth. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.Guest Name: Michael Stratta, CEO, ArcaléaGuest Social: LinkedInGuest Bio: Mike Stratta is the founder and CEO of Arcalea, a firm that develops AI-driven marketing products and services for higher education and other industries. With more than 25 years of experience, Mike helps universities and C-Suite leaders transform complex data into actionable growth strategies. He has advised and lectured at the University of Chicago, Loyola’s Quinlan School of Business, and Northwestern’s Kellogg School of Management, where Arcalea’s Galileo platform is also used to teach marketing optimization. A three-time Inc. 500 and Financial Times Fastest-Growing Companies honoree, Mike has launched multiple AI products in the past two years. He is a Vistage member, former Entrepreneurs’ Organization board member, and has worked with leading institutions and global brands alike. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Evan Kropp, Executive Director of Distance Education at the University of Florida, discusses the profound impact of AI on higher education. He shares practical insights on integrating AI into course design, highlighting ethical considerations and the importance of accessibility. The conversation dives into empowering both faculty and students, while fostering a culture of curiosity and adaptability. Dr. Kropp emphasizes that AI should be embraced as a catalyst for innovation, changing the way educators engage with their students and prepare them for future careers.