

Marketing #Unfiltered
Sophia
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Mentioned books

Oct 5, 2022 • 16min
Ep 11. WTF to post to your IG stories every day
You will learn… 4 IG stories you should post to IG story every dayWhy they matter And lots of examples! Resources discussed in this episode: getcoachsocial.com/dailystory

Oct 3, 2022 • 1h 11min
Ep 10. How to combine live launching and evergreen launching to massively increase results with Jess O’Connell
If you’re looking to.. Improve launch numbers Launch for the first time and you want the inside scoop around what to look for Combine live launching with evergreen to massively increase results Go evergreen…you can’t not listen to this. This episode is jam packed! We cover: The best launch mediums for best results What your numbers need to look like *before* you use ads and *before* you go evergreen The biggest mistakes people make with their launches and how to fix them Jess’ signature 5 day challenge method and why it converts better than typical 5 day challenges And so much more. Resources discussed in this episode: Jess’ launch checklist! Download it here: jessoconnell.com/checklistThe How To Get Clients on Social (without a big following) masterclass: getcoachsocial.com/clientsonsocial

Sep 26, 2022 • 1h 1min
Ep 06. How to 5X your biz by hiring help (at ANY stage of biz) with Bonnie Fahy
Bonnie helps businesses 5X their growth through hiring at *any* stage of business. (Yes, including the very beginning.) We cover: The many different kinds of hiring help How to find your ideal hires A fool proof hiring process that will build you a perfect fit team …and more! Plus, we close out our chat playing a game called “Never have I hired out” — which is kinda like “Never have I ever” — except you’ll hear the kinds of things she’s hired out and hopefully get some ideas about what you can take off of your plate. We definitely had way too much fun playing this drinking game. And I loved hearing about the most shocking thing she’s delegated! Resources we talk about in this episode: Here’s a hiring training from bonnie: livemoremovement.com Here's where we find incredible help for hybrid sourcing: bit.ly/hirefromPHAnd here’s the Pitch Database: getcoachsocial.com/pitchtome

Sep 26, 2022 • 41min
Ep 08. How to get whatever you want with Corey Phelps
Guess what? Flowstate is not about productivity. …did anyone else think that? No? Just me? Okay then… Well, back to the point.Flowstate is this magical thing Corey shared with me that helps you tap into solutions to just about any problem you’ve got. Since the recording of this episode, I had a session with Corey and was BLOWN AWAY by how it supported me. Best part? She gives you an opportunity to experience it for free. Just text her at this number to get it: 202 - 918 - 3235 Resources we talk about in this episode: Experience breath work from free when you text 202 - 918 - 3235 Learn my Clients on Social System by going here: getcoachsocial.com/clientsonsocial

Sep 26, 2022 • 17min
Ep 07. A messaging secret for an oversaturated market
Just because the market is saturated, doesn’t mean it’s saturated with GOOD. In this episode I’ll help you identify your “belief content” to help you cut the noise and jump off the page. Tips and tricks and all that has a place … but getting clear on what you believe and what your ideal clients need to believe to be a perfect fit client for you is what’s going to make your content pop off the page and help us see you as the expert you are. Resources we talk about in this episode: Learn my Clients on Social System in this 75 minute training, completely inspired by my belief content: getcoachsocial.com/clientsonsocial

Sep 26, 2022 • 9min
Ep 09. Why sharing your life on social matters (and how to not feel weird about it)
Does sharing personal content feel …… icky? I get it. Why does anyone need to know this stuff, right? Here’s the thing … personal content isn’t about sharing your lunch or your deepest darkest secrets. There’s actually a very clear, strategic reason for sharing personal content and I’m about to share with you what that is. My hope is that after this episode, you feel clear around the purpose of personal content and how to share it so that it doesn’t feel weird. I’m also gonna give you a gift, 5 “Behind the Scenes” Prompts That Help You Sell to help give you some extra guidance on how to share your personal life in a productive way, not a look-at-me way. Resources we talk about in this episode: 5 “Behind the Scenes” Prompts That Help You Sell can be found here: getcoachsocial.com/bts

Sep 19, 2022 • 32min
Ep 03. 6 Reasons You’re Not Getting Clients On Social
In this 30 minute episode, I walk you through the 6 most common reasons you’re not getting clients on social media.Some of the things we’ll discuss: Is social media the best place for you to get leads? Maybe not. Social media might have a totally different purpose for you and because you’re in the wrong mindset, you’re completely overlooking it. When you figure this out, you’ll understand the role social media has for you – even if it’s different for someone else. Are you even selling on social? Most of the time we *think* we’re selling but our content is way too vague and inconsistent to be considered selling. I’ll walk you through some examples to help you get clear about this and make changes if you need to. The thing that I tend to see as the biggest reason people don’t convert on the platform …and more. Plus, if you want 12 strategies to help you get clients on social, I share a resource: getcoachsocial.com/clients

Sep 19, 2022 • 24min
Ep 05. How to leverage the algorithm without more likes + comments
Yes, engagement matters. But if you think engagement means “likes” and “comments,” you need to listen to this episode. The algorithm considers WAY more than “likes” and “comments” engagement. And when you understand this, you can be more strategic with your content so it’s seen by more people. (You’ll also stop getting insecure about your crappy engagement…) Plus, I’ll share about 14 CTAs to get you started on content that leverages the algorithm!

Sep 19, 2022 • 1h 6min
Ep 02. How to get warm leads without posting on social with Lisa Simone Richards
Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you’ll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares. Lisa also shares her Perfect Pitch Template which I just love! Here’s the link to download yours: www.theperfectpodcastpitch.com

Sep 19, 2022 • 1h 13min
Ep 04. WTF to send to your tinyass email list (to get clients) with Kendall Cherry
Kendall Cherry joins me to talk about why your email list is NOT too small and how she took her business to 6 figures in the first year with less than 300 people on it. You’ll learn… Exactly what to include in your welcome series [Spoiler: She suggests that your series include 3 emails but each email has a different purpose…] How many emails to send every week, how to sell (without feeling like you’re selling), and how often to sell… The type of content she shares to help her audience feel a connection with her [Hint: No, you don’t have to share anything that feels too personal…] …and WAY more. This episode is jam packed with lots of hot-takes to help you optimize your email marketing and also give you permission to be a rebel with your marketing. Plus, we play a drinking game in this episode called “Cherry Good or Cherry Bad” where we address our opinions about some of the biggest marketing “rules” and in some cases, why they are totla bullsh*t and what to do instead. Don’t forget to snag Kendall’s 54 email prompts so you always know what to send to your list. It’s free! candidcollective.co/one-year-of-email-prompts


