Sales Strategy & Enablement by Revenue.io

Ann Latham is the president of Uncommon Clarity and author of, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment." In today's conversation Ann and I talk about the importance of clarity (uncommon clarity, as she calls it) in our communications. We then talk about the costs and the negative consequences that flow from a lack of clarity.I love this quote from Ann's book, "You can’t see what you don’t understand. But what you think you already understand, you’ll fail to notice.’" That's a trap that sellers fall into all the time. We dig into that. Then, one of the impacts of disclarity, as Ann calls it, is an increase in the percent of your time that you spend on non-productive tasks. Like sellers who only spend a third of their time actually selling. A lot of that non-sales time flows from the lack of clarity in setting priorities. Finally we get into why motivation and engagement are a consequence of clarity, not a prerequisite; and why the moments that matter in sales require what Ann calls clarity-in-the-moment.Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Charles Muhlbauer is the Lead Enablement Manager at CB Insights. In today's conversation we're talking about a topic that Charles and I both are passionate about: discovery! We dive right into what's the single most important objective of discovery. Then dig into when you do discovery. Is it just a stage in your sales process? Or an ongoing process you do throughout the buyer's journey? We talk about why you need to ask a Why Question three times during discovery. Plus, finally we get into the various types of questions you can ask that will dramatically elevate the quality of your discovery. All of this and much much more.Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

This is special edition of the Sales Enablement Podcast. Today are airing Episode 4 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe.RevOps Podcast - Ep. 4 - Why Implementation Can Make or Break Your Customer RetentionToday we’re talking about implementation. Software or product implementation typically occurs in the post-sales process, and is essentially, deploying whatever the customer purchased. This typically involves making sure the product will operate properly and that users are trained and able to access said product. Tune-in to learn how to fulfill your contractual obligations and be a reliable sales force.  Follow the RevOps Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-LinkedinBrandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-LinkedinJonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin Sponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Jon Selig is the self-described "Guy Who Helps Sales Reps Understand Buyers Through the Lens of Comedy." I always like talking with Jon. He brings a unique and fun perspective to selling. In particular, how to use humor as an integral element of your selling process. We all know that it's tough for any seller to quickly grab buyer's attention in a way that also demonstrates their relevance. So, we get into why and how the process of writing humor (and not necessarily the humor itself) can help you connect with buyers. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Niraj Kapur is an author, sales trainer, coach and one of the Salesforce's Top Sales Influencers for 2021. In today's conversation we dive head first into what Niraj believes are the essential elements required for success in B2B selling. We also dig into the power of what Niraj calls "Going Big" on LinkedIn for B2B sellers. Plus, what that means in terms of elevating your personal brand and creating content. In particular, we dive into the type of content you should be creating to connect with potential buyers. Finally, we explore some of Niraj's passions including '80s rock, chocolate and comic book collecting.Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Zach Selch is an expert on international sales and author of the book titled, "Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders." Today we're talking about something we don't talk about enough... international sales. We get into why selling internationally is not the same as selling domestically. We dive into how, and why, a strong international sales strategy can help drive new sources of revenue and capture market share less expensively than fighting it out domestically. Then we dig into one of the prime challenges companies have to make if they want to sell internationally: sell direct or sell through distribution. Zach shares some of the challenges of both routes and gives good tips to help you make the right choice. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

This is special edition of the Sales Enablement Podcast. Today are airing Episode 3 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe.RevOps Podcast - Ep. 3 - The Right and Wrong Way to do Territory PlanningToday on the Rev Ops Podcast we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. In other words, a plan to ensure that your sales team is targeting the right prospects. Historically, most territories have been broken down by geography, but in today's world, modern territories are also divided by things like industry and company size. Tune-in to learn how to target and approach prospects and existing customers so that you can close more valuable deals for your company. Follow the RevOps Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-LinkedinBrandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-LinkedinJonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin Sponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

David Walter is the author of, "The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game." Today we're talking all about cold outreach and why David believes that you can set ten times the meetings with half the calls! We dig into what David says is the right mindset for prospecting. And why your sense of determination may actually come across as desperation to buyers. Plus, we get into how to harness the power of your subconscious mind to develop the right mindset for calling.Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Mark A. Smith (CRO of Webware.io) is one of the wisest (and funniest) writers on LinkedIn. In today's episode we get into the virtue of patience in sales. Plus, what are you learning from your colleagues on the sales team? You need to be careful about who you choose as a sales role model. Then we talk about how to develop trust with buyers. Before digging into the nature of sales and stress. As Mark observed, "Giving your whole company a week off due to burnout is awesome. Not burning out your employees in the first place is awesomer." All of this and much more in this fun conversation.Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Matt Melymuka is a co-founder and partner at PeakSpan Capital. An experienced venture investor in SaaS companies, Matt believes that the "growth at all costs" is crazy for most companies. I couldn't agree more. Which is one of the reasons I was so interested in having Matt on the show. In the last 10 years, the odds that a business will breach a $100M exit value is about three percent (by our math). So, that's the focal point of our conversation today. If the success rate of this sales model is so low, why are investors so wedded to this playbook? We get into this and much much more.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.comBlueboard | A rewarding alternative to President's Club | https://podcast.blueboard.comQualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.comExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LPSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP