Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Your marketing is all interconnected. Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your content? And we take a look at the Content Universe (plus free download at http://bit.ly/contentsells-ep01-content-octagon).Many people think of content marketing in a one-dimensional way – they focus on blogging or tweeting or writing eBooks. But if you want to harness the real power of content marketing to make sales and attract your ideal clients, it needs to be a strategic part of your business and you need to realise it’s more like an ecosystem or a universe, where many different parts work together.   
Today we share with you a framework, called the Content Octagon, that can help you plan for and get clear on all the essential elements in a successful content marketing strategy, including: - Getting clear on your purpose - Understanding your audience - Developing your intellectual property - Creating your core content - Creating content bridges - Conversion strategies - The technology you need to make it work. Today's show notes are at: http://contentsellspodcast.com/01-the-content-universe/

Hello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come. What’s it all about?  Everybody’s jumping on the Content Marketing bandwagon. But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals. So, how do you create content that sells? Join Suzi Dafnis and Michelle Falzon, two content marketers who know how to turn content into customers, each week, as we give you content marketing strategies that help you attract, convert and keep your ideal clients. Plus, along with occasional guest experts, we’ll show you how to implement those strategies - so the content you create, whether it’s the pages on your website, what you do on social media, what you say when you’re asked to give a presentation or interact with your audience on any platform online and offline, is really working for you. Who is Content Sells for? This podcast is for anyone who is ultimately responsible for the marketing in their organisation, including; - those who are just getting started with content marketing and keen to embrace these new strategies  - anyone who might already be doing content marketing and just not getting the traction they want  Looking forward to sharing Content Sells with you… and remember, “no content without conversion!”