Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses. What is it that we’re talking about you may ask? Hosts, Suzi Dafnis and Michelle Falzon share their experience being part of various Masterminds… as well as running their own Mastermind. To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience Listen to this episode to hear more about: Why a Mastermind is different to a course The surprising benefit of being in a Mastermind that neither Suzi or Michelle expected Why peer to peer feedback is critical to success in business How asking the “wrong” people for advice can lead you astray What to look for in a Mastermind How to know you’re ready for a Mastermind And much more! Also mentioned in this episode: HerBusiness Success Mastermind Mastermind Experience 30-Day short program Ep 160 - Online Courses as Experience With Marisa Murgatroyd Ep 161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine

If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options around what you could be doing next; or you're lying awake at night deliberating over whether you should do “this” or “that”... getting clearer on your VISION can help! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share what they’ve learned over more than two decades each creating visions for themselves, their businesses and helping thousands of others do the same. Listen to this episode to hear more about: Why you need to get clear on your Vision BEFORE your Marketing Mountain! How to relish making a clear and compelling vision (even if you’ve tried to do this before and found it difficult) Why the “text book” version of creating a vision is likely leading you astray The vision Suzi wrote in the sand that opened the door on a multi-million dollar business The reason you want to EMBRACE the tension between where you are now and where you want to be And much more! Also mentioned in this episode: HerBusiness Success Mastermind

Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and topic for your next Online Challenge - and setting yourself and your challenge-takers up for success. Listen to this episode to hear more about: The very FIRST thing you should do when deciding the topic for your Challenge How Suzi came up with her Find Your Focus 5-Day Challenge name and why it was a struggle to get there! The ‘clarity’ breakthrough that made all the difference on a recent Challenge Why you want to survey your audience BEFORE you decide your Challenge topic (and who to do it so you get reliable results) The clever, low cost way you can test your hooks BEFORE you create your Challenge How you can leverage your hook across various content needed for your Challenge - from your ads and emails to your instruction and challenge exercises. Why you need to be clear on “what’s next” BEFORE you start your Challenge and how to use the Problem/Solution Dance to come up with a HOT hook that ALSO opens the door on the next thing you want to offer someone And much more! Also mentioned in this episode: HerBusiness Success Mastermind Episode 66 Turning Content into Sales With “The Problem/Solution Dance”

Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - just like the topic for this podcast! The FIRST thing you need to do when prepping for a slide presentation The one question to ask your audience that will dramatically improve the connection you make with your audience through your slides Suzi’s behind the scenes hack for ensuring she’s always on point with every slide Michelle’s simple way to make sure you don’t forget “unfinished” slides in your deck Design disasters and how to avoid them How to know if you are inflicting “death by a thousand bullet points” on your audience - and the workarounds that will bring your audience back to life! The MINDSET shift you need to make and remember every time you create a slide deck How to visualise more of your data (and why that matters) Tech tips that you can use… even if you aren’t “tecchy” And much more. Also mentioned in this episode: HerBusiness Success Mastermind

Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for many years online courses were his primary breadwinner… He’s created tennis instruction programs with the likes of Wimbledon Champions Martina Navratalova and Aussie Pat Rafter and other tennis greats like Gigi Fernandez and the Bryant brothers. BUT… he discovered an amazing new alternative to online courses that he’s switched to providing for his market and it has been blowing up his results. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon ask Will to share the ins and outs of this ground-breaking “Playbook” strategy. Listen to this episode to hear more about: How Will went from a “hit and miss” approach with his online courses, to “constant winners” with his Playbook approach The sure-fire way to overcome the “I don’t have enough time” objection from your customers Why the “I haven’t finished the LAST course I bought” issue is getting bigger and how you can actually capitalise on that with Playbooks How Will delivers continuous “5 minute wins” and what you can do to get more of that in your online products Why the BIG win can actually be an obstacle to people buying from you and how smaller, super specific wins are proving to be super motivating when it comes to getting people to buy from you The “GPS” method for discovering the core transformation and hook for your offer And much more. Also mentioned in this episode: HerBusiness Success Mastermind Will Hamilton Fuzzy Yellow Balls Martina Navratalova Singles Playbook

A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! And, if you’re not someone who batches your content for a year in advance, that’s ok too, because you can use these ideas to stay just a few weeks ahead, or as inspiration for a specific campaign (you can also use these ideas on social, for your email marketing, for your videos, for content in your Facebook Group, your Youtube channel, your LinkedIn profile - really anywhere you share your ideas and connect with your community!). Listen to this episode to hear more about: How to use an organic Facebook Traffic expert’s amazing strategy to create dozens of social media ideas in literally minutes How to get brilliant video content ideas with the click of a mouse The unusual but surprisingly powerful way to use Clubhouse to create your content plan Why being generous and hosting a Q&A session could give you a ton of content ideas What most people leave out of their surveys (and why it’s a crying shame, because when you do this your content basically writes itself!) The “Battle of the Batch” - do you REALLY need to have your content created months in advance? The “30-day cheat” that turns one month’s content into an entire year’s worth And much more. Also mentioned in this episode: HerBusiness Success Mastermind HerBusiness Hub - library of trainings, including Rachel Miller Session Rachel Miller’s PostDeck App Content Sells Podcast Episode 159 “Clubhouse: Grow Your Community and Influence” with Shana Bresnahan Content Sells Podcast Episode 31 – How to use surveys to discover exactly what your customers want, and how to give it to them with Ryan Levesque Content Sells Podcast Episode 154 - #1 Lead Magnet Mistake

Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to other artists. Listen to this episode to hear more about: How Bonnie Christine prepares for success by having a 5-month runway to her course launch The exact strategies that enabled Bonnie to double her email list size EVERY year for the past 4 years! What content Bonnie gives away for free and WHEN she does it (this part is the really important bit!) How you can collaborate with your “competitors” for a win/win outcome The inspiring spirit of contribution that sees Bonnie give 10% of her GROSS revenue to philanthropic causes Why the success of your NEXT launch depends on how you treat your audience in between launches (and what you can do in between launches that makes ALL the difference) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Bonnie Christine and her wonderful programs Stu McLaren

Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have! Listen to this episode to hear more about: The mantra you might find helpful the next time your opportunistic self wants to add ANOTHER idea to your already full schedule Why opportunities can lead to overwhelm and how to sift through the ones to say yes to and the ones to say no to When a “no” is actually a “not right now” What Bruce Lee can teach us about content marketing and where to focus our time and energy And much more. Also mentioned in this episode: HerBusiness Success Mastermind Morten Hanson “Great At Work - The Hidden Habits of Top Performers”

Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network? Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one of the first ever Clubhouse course creators, Shana Bresnahan about what Clubhouse is, how it works and what you can do to get value from this new platform. Get Shana’s FREE Clubhouse Course here: Freeclubhousecourse.com Listen to this episode to hear more about: 3 reasons everyone needs to be paying attention to Clubhouse How to create a Clubhouse profile that gets you noticed and attracts outreach from the people you want to be talking to SEO tips for getting found on Clubhouse Why the first 80 characters in your profile are the most important Hate emojis? You might need to rethink your position based on one of Shana’s big tips that makes the most of a particular Clubhouse quirk How to create “Connection Points” on Clubhouse that get you conversations with potential clients, alliances and build your network How and when to join or start your own Club on Clubhouse Why Clubhouse could be one of your best sources of Market Research The #1 tip when considering starting a Clubhouse room What’s converting on Clubhouse right now (the answer may surprise you) How to use LinkedIn and Instagram to supplement your Clubhouse experience and create more connections and sales The “pod” strategy that is helping small groups of people working together to get massive traction on Clubhouse And much more. Also mentioned in this episode: HerBusiness Success Mastermind Shana’s Free Clubhouse Course

If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you were missing this 3-part approach to your content. In this episode, your hosts, Suzi Dafnis and Michelle Falzon are diving into the “teach, do, review” approach that can totally revolutionise how you deliver your Course, Training & Event Content by making it more effective and engaging and delivering REAL results for your students and clients. Listen to this episode to hear more about: How to cure your content from being a “blurtfest” where you share a ton of information but bore your students to distraction Why wanting to share all that you know is one of the WORST things you can do for your students Why creating space in your courses and content for people to “try” to implement, even with imperfect knowledge, is key for successful learning outcomes How this 3-part process can get you more student success stories Why there’s more to the “review” step than just Q&A And much more. Also mentioned in this episode: HerBusiness Success Mastermind REACH Retreat Net Promoter Score Jenny De Lacy - Talking Digital