The Online Course Show

It’s me, myself, and I on today’s episode! But there’s a good reason why. Though I haven’t covered this topic much up until now, that’s about to change thanks to a great suggestion from one of my listeners. (Hi David!) So without further ado, today I want to take some time to share with you about how having my online course business impacts my family. "This is all by design… It took a lot of hard work and a lot of failures throughout the years, but now I’m at the point where it’s easy to go away [with my family]." In This Episode, We Talked About: (1:31) Gaining the opportunity to travel as a family in the past, present (and hopefully future) (4:13) An interesting tip from an author whose other advice has proven trustworthy for my business (5:32) The main tasks that I will make time for each day while traveling (7:20) A last-minute decision I made right before my trip (in contrast to a productivity hack I usually live by) (9:18) The difference that being your own boss makes (11:21) What quitting my “9-5” taught me about ego and how seeing the direct impact of my work motivates me now (13:30) The excitement of knowing how my online course benefits my family I hope you’re feeling inspired by what I shared today! Don’t forget to check out the links below if you are thinking of starting your own online course. Links Bonjoro Free Trial Profit First book Clockwork book Freshbooks Piano in 21 Days The Online Course Guy

Does the idea of making videos for your online course scare you? Believe it or not, you don’t have to have videos to teach a course. Course creator Tanner Guzy has the proof in the pudding – he’s reached 6-figures with primarily text-based lessons! "See what works and what doesn’t, then you can adapt… you can plan yourself into oblivion, whereas if you’re out and actually doing stuff that’s where you’ll start to see results." - Tanner Guzy I really enjoyed my conversation with Tanner! As a student of his myself, it was cool to hear how his business works from the inside. There’s lots to think about and lots of great advice to take in. In This Episode, We Talked About: (3:39) What led Tanner to create his first online course (4:50) How he found his niche (6:07) His first steps towards course creation (8:17) Launch strategy and sales techniques (9:12) Tanner’s experience with a popular course platform (9:57) An atypical approach to course content format (13:24) His current sales funnel (19:01) Coaching vs. courses (20:22) Where Tanner’s traffic comes from (his answer was a first for this podcast!) (25:13) What he’d do differently if he was starting over Thank you for listening in – I hope you enjoyed what you heard! I’ll be back with another episode soon. Links Bonjoro Free Trial Tanner’s Website Product Launch Formula Expert Secrets Teachable Piano in 21 Days The Online Course Guy

Today’s guest has helped create a huge number of courses and has 9 years of experience in the online course world. It was a pleasure to speak with Randi Buckley on all sorts of interesting topics from refunds and customer satisfaction to outsourcing and more "Just go for it. You might have to test out what works for you… take what works and see what sticks." - Randi Buckley Randi’s passionate about what she does and had plenty of great advice for aspiring course creators. I hope you enjoy listening in on this conversation with a seasoned veteran of online courses! In This Episode, We Talked About: (2:45) Randi’s online course offerings and how she got started (4:51) The timeline for creating and marketing her first course (7:03) Where Randi hosts her courses (7:46) Her take on course availability and scarcity (9:09) The secret behind where most of her traffic comes from (10:45) Her thought process on using her name as branding (12:09) How Randi approaches outsourcing (13:49) What she would do differently if she were starting over today (16:59) Her advice for beginner course creators (18:54) Randi’s unique take on refunds and maintaining customer happiness (22:58) An example of a recent refund I gave and Randi’s thoughts on how she would have handled it That wraps it up for today, but don’t forget to subscribe so you can keep up with all the latest episodes. Until next time! Links Bonjoro Free Trial Randi’s Website Ruzuku Teachable Zoom Dapper Fox Design Piano in 21 Days The Online Course Guy

Welcome back to my latest episode! I’m getting into the swing of things with more interviews with real online course creators – people who’ve actually managed to take their passion or hobby and turn it into a tangible learning program for others. My guest this time was Trevor Dimoff of EpicSongWriting.com. He’s relatively new to the online course world, but he’s hit on a really cool method of identifying what his market needs and how to create relationships with potential students. "Talk to people and find out what they think… [you] need to know how to communicate with someone who is just getting started." - Trevor Dimoff   I loved hearing Trevor’s story, because it puts a fresh spin what course creation and marketing can look like. He also was transparent about what he feels his early mistakes are, and what he’s learned from them. I think you’re really going to enjoy the food for thought in our conversation. ???? In This Episode, We Talked About: (3:25) My previous episode on making sales over the phone (3:58) Trevor’s process creating and updating his course (5:32) Why he started a blog before an online course (5:58) The research and phone call process that gave him insight into his market (9:02) Trevor’s approach to teaching songwriting online (9:46) What makes his course preparation different from a lot of other course creators - and how it made his launch a success (11:47) Marketing and course development (13:15) Trevor’s pricing strategy and content delivery (14:19) A mistake involving complexity (15:09) The timeline for Trevor’s initial course (16:40) His new launch strategy and some regrets (19:04) Why he’s hesitant to outsource so far (19:26) Trevor’s advice for aspiring course creators That’s all for today, but I’ll be back soon with more cool tips and great insights from fellow course creators – don’t forget to subscribe! Links Bonjoro Free Trial OCG Episode 11 Zoom Camtasia Trevor’s Website OCG Listener’s Link Piano in 21 Days The Online Course Guy

At long last, I’m back with an all-new episode of The Online Course Show! Lately I’ve been seeing some awesome growth in newcomers to the show, which has been really exciting. In fact, some of you have told me that you went all the way back to episode 1 and have been binge listening ever since!That got me thinking, and I realized that I need a new starting point for those who have only just discovered my podcast. I’ve learned a lot since my first episode, and I’m summarizing it all right here in this new Online Courses 101 episode. "Have a purpose for why you’re doing this and what you want to create… Push through and do not give up." -Nate Dodson Nate Dodson was with me right at the very beginning of my podcasting journey, so it’s only fitting that he’s joining me for this episode. I hope you like what you hear! In This Episode, We Talked About: (3:14) A quick introduction for those of you who don’t know me yet! (4:08) Website updates and a brand-new community for online course creators (4:52) What I have to offer you - even if you’re a complete beginner (12:34) An introduction for Nate and his online course journey (22:28) Nate’s coaching experience with me (24:11) Where his course business is at today (26:05) How Nate answers the “what do you do?” question + his microgreens business pitch (29:36) What he feels he’s gotten right (and wrong) with his online course business (32:17) My own online course journey (42:14) How I got past a long-term revenue plateau + my current average revenue (44:38) What I think I could have done better early on (47:30) What I do each week to keep my piano course “machine” running (50:20) Why Nate and I have a seasonal approach to working on our businesses (51:28) The reason we meet on a weekly basis (56:41) The why and how of webinars (1:00:31) Nate’s advice for aspiring course creators (1:03:17) Avoiding a mistake that far too many new course creators make (1:07:21) Our tips and favorite resources for people who want to take their course to the next level (1:18:12) Where to start if you are interested in starting your online course journey We covered a lot of ground today, so I’m curious about which parts of today’s episode stood out to you the most! Feel free to drop me a line and let me know your favorite part of the conversation. Plus, don’t forget to check out all the resources and goodies linked below! Until next time… Links Bonjoro Free Trial My new online course Facebook group Online Course Accelerator Next Level Courses ClickFunnels trial Expert Secrets book The 4-Hour Workweek book Piano in 21 Days Vivid Vision book The 10x Rule book Start With Why book Who book Building a Storybrand book Profit First book The One Thing book Nate’s Website

Ever feel like you’re darned if you do, darned if you don’t? That’s what so many fellow course creators have expressed to me on the topic of Facebook ads. But not to worry – on today’s episode, Monica Louie shared her top tips for Facebook ads, and talk about how she’s developed both a course and an agency on this challenging topic. "Give them some value. Build that relationship before you make the offer." - Monica Louie It was great to chat with Monica and glean some really cool info along the way. I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn! In This Episode, We Talked About: (2:34) How Monica got started in the world of online courses (5:15) Starting out with a course and building to an agency (7:38) The importance of having Facebook ad knowledge - or choosing to outsource (10:56) Monica’s course launch strategy (12:15) Her sales funnel and affiliate sales (13:06) Monica’s course pricing strategy (14:25) The online platform and tools that works best for her (16:30) How Monica got a testimonial from one of my favorite online entrepreneur gurus (18:16) Her advice for course creators who want to boost their ROI with Facebook ads (21:10) Advice specific to people who already have a solid funnel (22:31) Monica’s recommendations for my Facebook ad targeting Whew! That about does it for today – don’t forget to join me for the next episode of The Online Course Guy! Links Bonjoro Free Trial Monica’s Agency Monica’s Course Free FB Ads Starter Kit Teachable Piano in 21 Days The Online Course Guy Drip LeadPages Asana Voxer TOCG Episode 41

Well folks, we are on the other side of the new year and I’m back with another podcast episode for you! This time around, Matt Giovanisci of Money Lab joined me to share his course creation process and more. His take on certain topics is a bit out of the box, and it was really cool to have the chance to chat with him. "Find your wheelhouse and know the material inside and out. Don’t script everything to a T, use bullet points, and be authentic." - Matt Giovanisci Not everyone’s course creation process is the same, but many of Matt’s tips could be great food for thought if you’re just getting started on your own online course journey. Enjoy listening in! In This Episode, We Talked About: (2:07) How Matt got into the world of online courses (3:27) Matt’s business experiments (6:37) Transitioning into entrepreneurship after other jobs (7:46) How he created his first course in 6 days (10:03) Why most people take much longer when creating their own first courses (11:02) How Matt make sales with no SEO and little traffic (12:20) Matt’s other courses and pricing strategy (15:36) His advice for people who want to create their own course quickly (20:15) Thoughts on how to balance time between different ventures (22:14) Why Matt has downsized his team (24:10) His “anti-teaching” approach (28:18) Matt’s advice for people who know what they want to teach but haven’t created a course yet That’s all for today, but I’ll be back soon with more cool tips and great insights from fellow course creators. Happy New Year, and don’t forget to subscribe! Links Bonjoro Free Trial Matt’s Website Matt’s Podcast Gumroad Piano in 21 Days The Online Course Guy

It’s New Year’s Eve! I don’t know about you, but I’m super-excited about what’s ahead in the coming year. Chatting with Daria V (successful course creator, speaker, and expert on using LinkedIn in sales funnels) on today’s episode has given me some great ideas that I think will resonate with many other course creators, too. "Create the community… Many times we want to jump right into sales, but it can’t be done if people don’t trust you yet." - Daria V. Daria shared a wealth of insight during our conversation, and I’m still mulling over what I learned in today’s episode. Enjoy listening in! In This Episode, We Talked About: (3:08) How Daria got into the world of online courses (4:07) The ways her courses meet needs within her target markets (7:04) Her Linkedin sales funnels (7:44) The must-have resource that’s inspired Daria’s webinars (9:39) Thoughts on live vs. evergreen webinars (11:35) Her webinar sales script (13:04) An important concept that helps Daria get new email leads every day (15:00) Why her course benefits so many different kinds of freelancers (16:18) Her recommendations for me on how to use LinkedIn for my business (19:30) Daria’s advice on online course tools (21:12) How to stay on track and motivated (25:52) Her best tips for new or aspiring course creators That’s all for now, folks! See you on the other side of 2018. Links Bonjoro Free Trial Daria’s Website WebinarJam MailChimp Thinkific Expert Secrets Book Piano in 21 Days The Online Course Guy

2018 is almost at an end, but I’m here with another episode of The Online Course Guy! This time around I had the pleasure of speaking with Karen Campbell, an online course enthusiast who’s taken what she’s learned over the years to create her own successful art courses. Karen’s entering a new phase of her business strategy, so it was really neat to catch a glimpse of what that looks like and what she’s planning. "Record everything and figure out how to edit it later." - Karen Campbell I really enjoyed my conversation with Karen and hearing about where her online courses are headed. There was a little something for just about everyone in this episode, so I hope you enjoy listening in! In This Episode, We Talked About: (2:28) How Karen got into the world of online courses (5:11) The first steps she took and new skills she needed to develop for her first course (7:19) Thoughts on how initial hurdles can deter new course creators (7:46) Karen’s first videos and how her content has changed over time (9:37) The importance of finding a niche (12:05) What Karen wish she had known about funnels (16:06) Social proof and demonstrating product value (18:41) Where Karen’s traffic comes from (21:05) Getting started with funnel strategies (23:08) Her Amazon offerings and ways to leverage books as part of her funnel (26:12) Karen’s advice for new course creators Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon! Links Bonjoro Free Trial Karen’s Website Piano in 21 Days The Online Course Guy

I’m back with another episode of The Online Course Guy podcast! It was such a pleasure to chat with Kate Bee of The Sober School, and we got to cover some of my favorite topics on building an online course business. "Just doing it is probably the best thing, because you aren’t going to figure anything out just by thinking about it." – Kate Bee I really enjoyed speaking with Kate about what course creation and running an online business looks like for her. I hope you like what you hear! In This Episode, We Talked About: (3:35) How Kate got into the world of online courses (7:01) Her initial course creation process - and what motivated her to make it happen (10:08) How she found her startup funds (11:06) Building her course content (12:30) Kate’s course launch strategy (13:58) Creating community and providing support to students (14:52) How her Facebook group for students provides added value (15:23) What it’s like to run Kate’s course (16:02) Her enrollment numbers and pricing structure (17:20) Thoughts on successful course launches and strategy (23:04) The challenges and benefits of webinar launches (27:34) Kate’s favorite course platform (29:22) How she’s built traffic and grown her email list (34:25) Running a course business without a team (36:00) Her advice for aspiring course creators That’s all for today, but I’ll be back next week with more cool tips and great insights from fellow course creators. So if you haven’t already, don’t forget to subscribe! Links Bonjoro Free Trial Kate’s Website Ruzuku ConvertKit Expert Secrets book Piano in 21 Days The Online Course Guy