

Printavo PrintHustlers Podcast
Printavo
Discover amazing stories & lessons from fellow shop owners and industry leaders. Hosted by Bruce Ackerman and Steven Farag
Episodes
Mentioned books

May 9, 2019 • 52min
A Guide to DTG Printing With Ryonet's Luke Ryerkerk
Ryonet's Luke Ryerkerk sat down with Bruce for an honest discussion about the pros and cons of DTG printing. Direct to garment printing can be a touchy subject among screen printers.
Read the full recap here: https://www.printavo.com/blog/dtg-printing-ryonet-interview
What's the best DTG printer? When should you consider buying or leasing a direct to garment printer? What sort of business thrives with DTG printing – and which businesses should avoid it?

Mar 28, 2019 • 47min
From 90s Skate Punk To World - Class Contract Screen Printing- Motion Textile’s Tom Davenport
Tom Davenport is part of Motion Textile's DNA. A low-profile but extremely high-quality print shop, California's Motion Textile has a 50,000 square foot production facility solely focused on making the best possible print. In this candid interview, Tom walks us through his storied history with screen printing (starting as a punk rock skateboarder in 1996), growing through the Great Recession, up to his recent sale of Motion Textile.
Learn more: https://www.printavo.com/blog/from-skate-punk-to-contract-screen-printing-with-motion-textile

Mar 16, 2019 • 41min
From Manual to Automatic Screen Printing Press With Success Print Shop
Success Print Shop: one man. One automatic press. One shipping container in rural Texas. 26 years old. Look no further for your dose of inspiration to keep pushing forward. Jonathan Ornelas takes "massive action" to the next level. Read the full recap here: https://www.printavo.com/blog/manual-to-automatic-screen-printing-with-success

Mar 7, 2019 • 20min
Rowboat Creative Interview- Extraordinary Custom Printing
“A magic shop. Screen printing, embroidery, dye sublimation, direct to garment, fulfillment, alterations. You name it, we do it.” We interviewed Lucas and Joe from Rowboat Creative, one of Chicago's (and the world's) most imaginative print shops, at ISS Long Beach 2019. Are they an agency? A creative firm? A brand activation boutique? Yes – and more.
Try Printavo: https://www.printavo.com
They've built an awesome culture in their 60,000 square foot warehouse and production facility in Logan Square, Chicago. What's the secret? "You have to be sympathetic to the nightmare that custom printing is." Remember what production hell was like when you started in your basement (like Lucas and Joe did) – and keep your team tight-knit.
Visit Rowboat Creative's website: https://www.rowboatcreative.com
Between clients big (Nike, Adidas, Bella + Canvas, Dell Computers) and small (local contract printing), Rowboat Creative is emerging as part of the new generation of print shops. They do much more than printing. Their vision extends far beyond dragging ink across a screen. They're building experiences, brands, and their own unique take on how to back it up with a work culture that emphasizes humanity over robotic printing precision.
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo
Join us at PrintHustlers Conf 2019: http://www.printhustlers.com
Found this valuable? Be sure to Like, Comment, and Follow for more great info!

Feb 26, 2019 • 10min
Oklahoma Shirt Company’s Justin Lawrence: Conquering Oklahoma
From 18 to 39 employees. A relocation. Two new automatic presses. Employee heartbreak. And through it all: becoming Oklahoma City's favorite screen printer.
Check out this candid interview with Oklahoma Shirt Company owner Justin Lawrence filmed at ISS Long Beach 2019. Bruce from Printavo, simple shop management software, asks Justin about how his values and vision have changed.
Try Printavo: https://www.printavo.com
Visit Oklahoma Shirt Company: https://oklahomashirtcompany.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo
Join us at PrintHustlers Conf 2019: http://www.printhustlers.com
Found this valuable? Be sure to Like, Comment, and Subscribe for more great info!

Feb 25, 2019 • 22min
Shop Talk: Customer Care for Print Shops
Listen in as Steven Farag and Bruce Ackerman discuss why barbershops – and Amazon – provide a great model for screen printing shops to copy. The secret is in the way they manage Customer Care, communicate, and provide a customized experience.
Try Printavo: www.printavo.com
This in-depth discussion has too much great info to summarize here.
Check out Printavo Merch: www.printavo.com/merch
Follow us on Instagram for all of the latest updates: www.instagram.com/printavo
Join us at PrintHustlers Conf 2019: www.printhustlers.com
Liked this? Comment! Like! And Subscribe for more great info for growing your business!

Feb 25, 2019 • 25min
2: Shop Talk: How To Do $1M In Online Store Sales
Bruce Ackerman from Printavo sits down with Steven Farag from Campus Ink to talk about how he got to $1M in online store sales for screen printing and custom merchandise.
Steve's shop was the first on Printavo Merch [Beta] – our solution for simple online stores – and his insight is valuable.
Bruce and Steve discuss:
- Building a customer profile for great Merch customers
- Developing store-specific minimums
- Calculating an upcharge and treating the store as a premium service
- Why Printavo Merch [Beta] makes so much sense when paired with Printavo
- How Amazon shapes thinking about customer service
- Why trade shows are so crucial to growth and development
Try Printavo: www.printavo.com
This in-depth discussion has too much great info to summarize here.
Check out Printavo Merch: www.printavo.com/merch
Follow us on Instagram for all of the latest updates: www.instagram.com/printavo
Join us at PrintHustlers Conf 2019: www.printhustlers.com
Liked this? Comment! Like! And Subscribe for more great info for growing your business!

Feb 20, 2019 • 28min
1: Shop Talk #1: Hiring Your First Sales Rep
When do you hire a sales rep for your screen printing and custom merchandise shop? How do you pay them? What should they actually do?
These questions come up again and again. Luckily, Steven Farag from Campus Ink shared his first-hand experience with hiring a dedicated outside sales representative.
Steven discusses recruiting, training, incentives, salary, commissions, lead generation, and measuring value with Bruce Ackerman from Printavo. This question and answer session will resolve your questions and give you the best practices for moving forward with hiring your first sales rep.
Read a summary here: https://www.printavo.com/blog/shop-ta...
Try Printavo for free: https://www.printavo.com
Follow us on Instagram: https://www.instagram.com/printavo

Feb 20, 2019 • 7min
Screen Printing Business Tips for Crushing 2019
It's time to CRUSH your goals in 2019! It's a great time to have a bit of a mental refresh from last year and separate it from the goals and accomplishments you want to achieve this year.
You can get yourself pumped up, get your team pumped up.
What I've got for you are 10 different tips. These are 10 really great tips to take your shop to the next level and get ready for the new year. Here we go!
Read the full list with more details and info: https://www.printavo.com/blog/screen-...
1. Evaluate poorly performing employees.
2. Upgrade your efficiency.
3. Clean up your branding.
4. Get your online reviews right.
5. Go to trade shows.
6. Use social proof.
7. Do social advertising.
8. Invest in direct to screen.
9. Get that automatic press.
10. Stay extremely optimistic.
Try Printavo: https://www.printavo.com

Jan 28, 2019 • 5min
7 Ways To Get Another Sale Right Now
7 Ways To Get Another Sale Right Now by Printavo