
The PR Podcast
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Latest episodes

Mar 14, 2022 • 28min
73. Amy Rosenberg, Veracity PR
Amy Rosenberg is founder and president of Veracity, a PR firm based in Portland, Oregon, established in 2008 that specializes in B2B, SEO and e-commerce related PR, along with spearheading corporate responsibility initiatives. Amy created her own podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Her first book, “A Modern Guide to Public Relations,” was released in 2021 as a companion resource to the podcast, with a video series to further explain the content of her book.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Mar 7, 2022 • 36min
72. Amanda Leek, Press Pounce PR
Amanda Leek is the creator of Press Pounce PR, insightful, reputed, delightful little lion in the jungle of public relations and news, where she and her colleagues work to tailor and personalize PR and public content with a human touch wherever it is most important and relevant. Amanda helps build reputation, relationships & public coverage on behalf of clients using journalistic experience, connections & storytelling. Her work has been featured in publications such as The Telegraph, The Guardian & NZ Herald, plus niche media & audiences. She always has a good question, a content prompt or a terrible joke.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Mar 2, 2022 • 35min
SPECIAL EPISODE: War Zone Reporting with Stephanie Gaskell, former reporter for AP, The New York Post and The New York Daily News
In this special edition of the PR Podcast we examine the role of reporters in war zones. When we pickup the paper, or turn on the TV or see a video on social media, whether its bombs falling, firefights in the street, or a humanitarian criss, we have to remember we only see and understand the tragedy because of the brave men and women of the press who are there doing their jobs to bring us the truth of what’s happening.
Stephanie Gaskell is a journalist with 25 years of experience covering war and veterans, politics and policy. She has worked for the Associated Press, The New York Post and The New York Daily News, where she reported from Iraq, Afghanistan, Guantanamo, Haiti, Brussels and the World Trade Center site after 9/11. She was also managing editor of Defense One, a division of Atlantic Media, editor of social media and digital development at Military Times and covered the Pentagon for POLITICO. She also created and edited two popular websites, War Zone and The War Report.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Feb 28, 2022 • 34min
70. Tamara Sykes, PR Manager, Postali, on VISIBILITY
Tamara Sykes is a PR Manager at Postali, and co-host of the weekly #PRLunchHour on Twitter Spaces. Tamara’s digital marketing background and extraordinary communication skills are instrumental in delivering earned mentions for individual lawyers and mid-sized firms. She helps clients create the ideal public persona that supports their digital and traditional marketing.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Feb 21, 2022 • 30min
69. Meredith Garofalo, Meteorologist, News12 Long Island
Meredith Garofalo is a Certified Broadcast Meteorologist and a science & space journalist for News12 Long Island. Over her 14 years in broadcast, she’s worked in Chicago, Ohio, South Dakota, Florida, California and Denver, before landing her most recent gig in New York. She has covered hurricanes, tornadoes, tropical storms, wildfires, snowstorms, and more. She was the 2021 Chair for the AMS Station Scientist Committee, which focuses on raising greater awareness & outreach for science education. She’s also covered space launches at Vandenberg Air Force Base and Cape Canaveral, NOAA’s GOES-R and JPSS satellite series, and even interviewed astronauts aboard the International Space Station. She’s also been awarded “Favorite Weathercaster of the Year” and supports a variety of nonprofits and charities.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Feb 14, 2022 • 17min
68. Reddit Q&A #8
We go to the Reddit Public Relations Thread to answer questions posed there including:
- How to improve my writing?
- Does what college you go effect going into PR?
- What's something you wished you learned earlier?
- What does Public Relations mean to you?
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Feb 7, 2022 • 32min
67. Mike Maynard, Managing Director of Napier Group, on International Publicity
Mike Maynard is the Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Their consultancy uses knowledge, experience and insight to solve marketing challenges and increase the speed of how prospects travel through your funnel, generating opportunities more quickly to increase awareness, generate leads or engage contacts to create opportunities. His unique four-step process - DETERMINE, FOCUS, DELIVER and ENHANCE - takes the best research on effective ways to deliver great PR and delivers results.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Jan 31, 2022 • 26min
66. "Finding your Capital S Story" with Paul Furiga, president and chief storyteller of WordWrite
Paul Furiga is president and chief storyteller of WordWrite, the Pittsburgh region’s largest independent public relations agency. Paul’s book, “Finding Your Capital S Story,” talks about the importance of storytelling in business. Before his PR career, Paul spent two decades as a journalist, covering Congress, the White House and four presidential nominating conventions. He was also an aide to U.S. Sen. Paul Simon of Illinois and issues director for Simon’s 1988 presidential run.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Jan 24, 2022 • 34min
65. Sabrina Ram, Founder and President of Blu Lotus on Diversity in PR
Sabrina Ram is the founder and president of Blu Lotus, a national strategic communications consulting agency. With nearly 20 years of public relations and marketing experience, she is passionate about helping organizations make an impact by telling their unique story to a variety of audiences. Throughout her career, Ram has managed strategic communications efforts for major organizations such as AT&T, Walden University, Drexel University Online, the American Federation of Musicians and 2U.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Jan 17, 2022 • 32min
64. Brad Marley, CEO, Yelram Media
Brad Marley is owner of Yelram Media, and a marketing & PR pro dedicated to storytelling that helps companies thrive. From content creation to media relations to all types of PR programs & campaigns.. He does it all. His weekly email newsletter is a who’s who and what’s what of the PR industry and required reading for anyone working in our space.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.