The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥

On this episode, we are joined by the CEO and founder of the legendary and so incredibly viral poop stool Squatty Potty. His name is Bobby Edwards and back in 2012, Bobby’s mother was having some troubles pooping. So, Bobby did what any good hearted son would do, he got creative and designed a stool that would help her poop, and it worked! His Mom (Judy) deemed the magic stool to be called Squatty Potty and now they are running a corporation that had $30 million in sales in 2016. Bobby is an incredibly warm-hearted guy and you will be able to tell from the show that he is humbled and flattered from the success. Squatty Potty has literally changed the way people poop. The family receives ‘thank you’ messages all the time, and Squatty Potty has been featured on Oprah, CNBC, Shark Tank, Forbes, Inc, Entrepreneur Magazine, Dr. Oz, Howard Stern, The View, and has a YouTube video that cleared over 150 million views complete with a unicorn pooping rainbow ice cream…we’ll put the video in the show notes. Today we will get behind this ingenious entrepreneurial mind and chat with Bobby about the growth of Squatty Potty. He shares some ups and downs, some essential elements to the businesses growth, and some tips for fellow entrepreneurs out there about the difference between the 7-figure and 8-figure mentalities in business. 03:55: How Squatty Potty Started 11:30: Getting Traffic in Year 1 14:33: Mistakes from Year 1 17:01: The Turning Point of Squatty Potty’s Messaging 20:14: Inspiring Stories About Squatty Potty 23:03: What’s Life Like for Bobby Edwards These Days? 23:30: A Team of 17 Running a Company that Produced $30 Million in Revenue Last Year 24:51: The Squatty Potty Video That Went Viral 27:12: Growth and Sales From a Viral Video 32:43: The Future of Squatty Potty 33:49: Bobby Edwards on The Difference Between the 7 & 8-Figure Mentalities “The first full year in business we did about $600,000 in business just on our website.” Bobby Edwards “In the first few months, I started sending out Squatty Pottys free of charge….to influencers…with a not from myself and a picture of my mom.” Bobby Edwards “People responded to toilet posture….and that’s when we started getting response.” Bobby Edwards “(At first) we didn’t know how to message our product, people weren’t ready for it, and it was pretty foul and gross and disgusting.” Bobby Edwards “It’s not a big team, it’s not a small team, but for $30 million in business, I think 17 people is pretty lean!” Bobby Edwards Honorable Mentions: Squatty Potty YouTube Video https://www.youtube.com/watch?v=YbYWhdLO43Q The Harmon Brothers http://harmonbrothers.com/ Oprah https://en.wikipedia.org/wiki/Oprah_Winfreyhttps://en.wikipedia.org/wiki/Oprah_Winfrey Dr. Oz https://en.wikipedia.org/wiki/Mehmet_Oz Howard Stern https://en.wikipedia.org/wiki/Howard_Stern SharkTank http://abc.go.com/shows/shark-tank The View http://abc.go.com/shows/the-view What Women Want Trade Shows http://www.whatwomenwantevent.com/ ‘Billions’ on Showtime http://www.sho.com/billions Bloomberg https://www.bloomberg.com/ Inc https://www.inc.com/ Entrepreneur Magazine https://www.entrepreneur.com/magazine Forbes Magazine https://www.forbes.com/forbes/welcome/?toURL=https://forbes.com/&refURL=&referrer= Contact Info: https://www.squattypotty.com/ Subscribe on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“I’d say Facebook now, is probably at least 5-10 times more important for us than YouTube is. Where as, for the first 5-years of my business YouTube brought in 50% of all of our traffic.” Nev Lapwood Could you imagine mixing your favorite hobby and building into a multi-million dollar business? Our guest today did just that and his name is Nev Lapwood. Nev is the founder of Snowboard Addiction. He started out making YouTube videos to help people learn how to snowboard.  Fast forward to today and Snowboard Addiction is one of the most popular snowboard YouTube channels and they are selling products to help you acquire more snowboard skills any time of the year. Today on the show, Nev and I chat about the early days of Snowboard Addiction and his process of moving into the physical products space.  Nev shares about why he prefers a Shopify platform, and we compare his YouTube videos to Facebook videos. Lastly, New dives into his ROI from Facebook Ads, and the future of Snowboard Addiction. “If your expenses are higher than the money you’re bringing in, you’re going to die very, very quickly.” Nev Lapwood 01:43: Who is Nev Lapwood? 04:12: The Early Days of Snowboard Addiction 07:45: Changing to Physical Products 10:28: YouTube Videos vs Facebook Videos 12:45: Nev on Facebook Ads 14:10: Snowboard Addiction ROI on FB Ads 17:34: Converting from FB Video to Email Subscribers 21:26: The Future of Snowboard Addiction 22:56: The Value of Moving a Shopify Website 25:33: Nev’s Work-Life Balance Today “Stop thinking and execute!” Nev Lapwood Honorable Mentions: Sumo.Me http://www.appsumo.com/sumome/ YouTube https://www.youtube.com/user/snowboardaddiction Facebook https://www.facebook.com/snowboardaddiction/?ref=br_rs Contact Info: http://snowboardaddiction.com/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“In well over 90% of the cases, it’s not about what you add, it is about what you remove.” Shane Melaugh Have you ever been curious about how to make your website convert?  Do you have too many options on your landing page?  Have you ever used quizzes to generate more traffic? Today listeners, we have Shane Melaugh the co-founder of Thrive Themes on the show. Thrive Themes is an incredibly powerful platform that has proven results helping entrepreneurs around the world. On the episode today, we chat with Shane about his team in Romina and bootstrapping five businesses before finding success. Shane will share his systematic way to solve problems and work through mistakes. Towards the last half of the show, Shane talks about how Thrive Themes grew into the thriving business that it is today. He also adds some cool tricks to help your site convert. “Treat what you do as an experiment.” Shane Melaugh 01:46: Shane on His Remote Team and Slow Travel 03:55: Bootstrapping 5 Businesses and Starting as a Clueless Entrepreneur 08:58: A Systematic Way to Solve Problems and Work Through Mistakes 13:46: Thrive Themes 17:52: Using Quizzes to Add Value to Marketers 21:17: Ways to Create Converting Sites Honorable Mentions: Thrive Quiz Builder https://thrivethemes.com/quizbuilder/?utm_expid=73135304-40.jOSBkvH6QD6nL3rTc1jpdQ.0 Thrive Themes Blog https://thrivethemes.com/blog/ Contact Info: https://thrivethemes.com/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“To commit to something a year in advance mentally for a lot of people is difficult…most of us are making a decision this week or maybe a couple of months down the road.” Matt Miller Ever thought about franchising?  Many of our listeners are getting to a point in their business where they are thinking about making that move.  It can be a big leap to take your business to the next level and serve more customers. Today’s guest is Matt Miller and he is the founder of School Spirit Vending.  Matt literally started this business setting up gumball machines at schools around his hometown.  Fast forward to today and School Spirit Vending has 100 franchise families working with their organization, they serve 2,500 schools in 42 states in the U.S. and has raised $5,000,000, yes $5,000,000 for schools in 5-years 50 cents at a time. So if you are thinking about moving into the franchise world and want to learn more about the science of this process check out this episode. “The thought process of being consistent over a period time is the thing that is so crazy simple that most people don’t get it.” Matt Miller 01:51: Who is Matt Miller? 07:48: Starting School Spirit Vending and Building It Into a 100 Member Franchise 09:04: The Importance of a Checklist in Business (aka SOP’s) 15:52: On Teaching Franchisee’s the Business Process 18:50: The Traits Matt Looks for When People Join His Organization 25:47: Do You Want to Franchise Your Business?  Start Here “You’re not going to learn or figure it all out by sitting at home online trying to figure it out and looking for answers there.” Matt Miller Honorable Mentions: Aron Walker and Dave Ramsey https://www.linkedin.com/pulse/dave-ramsey-why-life-coaching-aaron-walker-makes-common-aaron-walker ‘Outliers’ by Malcolm Gladwell http://www.goodreads.com/book/show/3228917-outliers Contact Info: https://ssvbusiness.com/house/ ‘Live Your Dreams - The Top 10 Reasons Why You Need to Own a Vending Business' Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

What is a life disrupter? One of those moments in your life that absolutely changes everything. Our guest today is someone that has used Life Disrupters throughout his life and thirty years of experience as an entrepreneur to build business and change the way his future will look. Ray Matz is a seasoned entrepreneur and a three-time Team USA World Champion who joins us today to chat about gaining the right mentality to bring your game to the next level. Ray started out growing up around poverty in Philadelphia and has now started and sold a landscaping business, built a real estate business and now enjoys life as a personal coach and family man. Towards the end of the episode Ray shares some tips on how he has created an entrepreneurial foundation with his family.  01:54: Who is Ray Matz? 09:44: Ray On Being a 3x Roller Hockey Champion 11:47: What is Game Changing Dads? 14:34: Ray and Chris Talk Life Disrupters 18:00: Applying Life Disrupters Into Your an Entrepreneurs Life 19:07: Entrepreneur Keeping Their Head Up During the Hard Times 20:39: Ray On Creating an Entrepreneurial Foundation with His Family Honorable Mentions: ‘Rich Dad Poor Dad’ by Robert Kiyosaki http://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad Dave Ramsey https://en.wikipedia.org/wiki/Dave_Ramsey   Contact Info: https://www.gamechangingdads.com/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2  

“There is some statistic that says highly practical content is 34% more likely to go viral, than content that is not helpful.” Candice Galek Her business went from a living room table to a warehouse with forty employees in twenty short months. That’s Candice Galek the founder of Bikini Luxe and today’s guest on our podcast. Candice is quite the entrepreneur and joins us today to share about the rapid growth she created in her business and landed her on Forbes 30 Under 30 list. She discusses at length about how her business went viral on LinkedIn, the leadership lessons she learned from this process, and how she uses Polyvore to drive traffic and sales. “It takes 13 milliseconds for your brain to register an image and 50 milliseconds for your brain to form a first impression. And first impressions are everything when it comes to the short attention span while browsing online these days.” Candice Galek 01:49: Who is Candice Galek? 05:57: Taking Bikini Luxe From a Living Room Table to a Warehouse with 40 Employees in 20-Months 09:21: Candice On Leadership During the Rapid Growth of Bikini Luxe 11:29: Bikini Luxe Going Viral on LinkedIn 17:54: Polyvore and How Candice Uses it to Drive Massive Traffic to Bikini Luxe “In managing my own PR and marketing, I interviewed 100 different businesses that would offer me PR.” Candice Galek Honorable Mentions: Candice on Forbes 30 Under 30 https://www.forbes.com/video/5254604102001/ Candice on LinkedIn https://www.linkedin.com/in/bikini/ Bikini Luxe Going Viral on LinkedIn https://www.forbes.com/sites/cherylsnappconner/2016/03/12/how-bikini-luxe-has-engaged-and-enraged-on-linkedin/#648561384f65 Polyvore http://www.polyvore.com/ Candice’s Colum on Inc Magazine https://www.inc.com/author/candice-galek Contact Info: Website: https://www.bikiniluxe.com/ Twitter: https://twitter.com/bikinigeek Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“Seventy-percent plus of Americans have thought about writing a book, or believe they have a book in them…and less than one-percent ever do.” Jesse Krieger Many entrepreneurs think about writing a book, many end up writing one, two, three or multiple books.  After thousands of hours of practical experience building business, they use their books to teach others, some use it as a marketing channel, some have an inspirational story to tell, and some use it for all of those reasons. Today on the podcast, we have the founder of Lifestyle Entrepreneurs Press, Jesse Krieger on the show.  Jesse specializes in making entrepreneurs authors and authors entrepreneurs. To date, Lifestyle Entrepreneurs Press has published over 28 personal development/entrepreneurial books and a few fiction and spiritually focused books. In beginning half of the show, Jesse and I will dive into his experience playing music on the streets of Europe and how it led him to launch a record label. We also discuss the importance of entrepreneurs expressing their creativity, and the process of becoming a published author. Towards the end of the show, Jesse shares how he keeps the author’s momentum going after the book launch, and some hacks to get on best-seller lists. “The root of most personal dissatisfaction is a lack of creative expression, or a gap or incongruency between what they currently do, for profession or even personally, and what they want to be doing…” Jesse Krieger 02:31: Who is Jesse Krieger? 07:43: Jesse and Chris Chat About Entrepreneurs Expressing Creativity 10:00: What Jesse Learned From Playing Music on the Streets of Europe 13:19: Jesse Talks About an ‘Instant Feedback Cycle’ for Growth 15:47: What is Lifestyle Entrepreneurs Press? 19:38: The Process of Publishing Entrepreneurs Books 24:57: How Authors Keep Momentum Going After a Book Launch 27:44: Jesse’s Hacks to Get On Best-Seller Lists “The core strategy of becoming a best-seller is concentrating interests and purchasing activity into a finite window of time.” Jesse Krieger Honorable Mentions: ~Harsh Krieger Record Label http://www.jessekrieger.com/about/ ~Jasper Ribbers http://theentrepreneurhouse.com/jasper-ribbers ~Top Resource for AirBnB Hosting ‘Get Paid for Your Pad’ by Jasper Ribbers and Huzefa Kapadia https://www.amazon.com/Get-Paid-Your-Pad-Maximize-ebook/dp/B00MXSLEIO ~‘Lifestyle Entrepreneur’ by Jesse Krieger http://lifestyleentrepreneurspress.com/portfolio-view/lifestyle-entrepreneur/ ~Dave Chesson, Kindle Calculator https://kindlepreneur.com/amazon-kdp-sales-rank-calculator/ Contact Info: http://lifestyleentrepreneurspress.com/ http://www.jessekrieger.com/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“The things that people are generally insecure about go out the window once you’re on the internet.” Jason Wong Could you imagine being 19 and making $200,000 in 3 weeks from social media? That is exactly what Jason Wong did. Jason is not your typical 19-year old. He started exploring ways to make money online at the age of twelve. When the lesser known social media platform Tumblr was released, Jason fell in love with the idea of it and over a few years gained 2.1 million followers.  As a fun project, Jason decided to create ‘The Meme Bible’.  He then released it to his Tumblr following and three weeks later, he was sitting with $200,000.  That is a day he will never forget, but the many that might see this as a lucky win for this young man might be surprised. Jason is a very intelligent entrepreneur and connector and knows how to work the social media world. “For Tumblr, it’s really a way to express your inner-self. For Instagram, it is really a way to express your outer-self.” Jason Wong 02:01: Who is Jason Wong and What is The Holy Meme Bible? 04:43: $200,000 in 3-Weeks on Tumblr 11:06: Why Tumblr? 14:16: Gaining a Massive Following on Tumblr 15:26: Is Tumblr a More Authentic Platform? 16:42: What’s the Future of Tumblr? 18:18: Keeping Copy Simple When Retargeting 20:32: What Does Social Media Lack Today? 22:43: Suggestions to Grow Your Networks “The meme culture has become more prominent in today’s society……think about Gucci the fashion designer, (they) made an entire fashion catalog out of memes.” Jason Wong Contact Info: Websites: https://jasonwong.co/ https://thememebible.com/ https://www.instagram.com/pug/ Meme Bible on Social Media: Facebook: https://www.facebook.com/holymemebible/ Twitter: https://twitter.com/holymemebible Instagram: https://www.instagram.com/holymemebible/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

“When you’re small if the customer says ‘We aren’t happy.” you tear up the invoice, and you eat it, and you learn a lesson from the pain.” Tim Sanders on what he learned while working for Mark Cuban  On today’s episode we welcome the great Tim Sanders, and for those of you who don’t know him, I couldn’t recommend more than to listen to this show because Tim is an incredibly vibrant lifestyle entrepreneur that has had some INCREDIBLE…and I emphasize the word incredible business experience. He has worked side by side with Mark Cuban for years until Cuban sold off to Yahoo. He then worked side by side with the co-founder of Yahoo, Jerry Yang for a number of years until Tim launched a book that was massively successful and he toured the world promoting his book and Yahoo for a year.  After his book tour, Tim decided it was time to start his own business. These days, Tim has written six books, working on his seventh, he is the founder of Deeper Media and a professional speaker. On the show, we get behind the mind of Tim Sanders and let me tell you….This is a man you want to listen to. Tim shares what he learned working with Mark Cuban and Yahoo, then starting his own journey as an entrepreneur. Tim and I talk about the difference between a true lifestyle business vs. a growth business, tactics on being a great connector and leaving a good digital footprint in today’s world. The value in this episode is HUGE! “The entrepreneur's journey is not about getting introduced to the right person, it’s about execution.”  Tim Sanders Interview Highlights: 02:30: Tim’s Book Suggestions 03:18: Who is Tim Sanders? 05:28: Tim Working for Mark Cuban 10:14: Tim Leaves Yahoo to Create a True Lifestyle Business and Zero Employees 12:42: Lifestyle Business vs. Growth Business 17:54: What You Need For a Lifestyle Business to be Successful 23:34: Tactics on Being a Connector, Not a Networker 29:57: Creating a Good Digital Footprint “When you’re small if the customer says ‘We aren’t happy.” you tear up the invoice, and you eat it, and you learn a lesson from the pain.” Tim Sanders on what he learned working for Mark Cuban Honorable Mentions: Norman Mailer https://en.wikipedia.org/wiki/Norman_Mailer 'Subliminal' by Leonard Mlodinow http://www.goodreads.com/book/show/13058637-subliminal Abraham Maslow, On ‘Being’ http://www.goodreads.com/book/show/332792.Toward_a_Psychology_of_Being?from_search=true 'Art of Happiness' by the Dali Lama http://www.goodreads.com/book/show/38210.The_Art_of_Happiness Bob May Pat Summeral Productions https://www.linkedin.com/in/bob-may-802a808a/ Mark Cuban Audionet and Broadcast.com https://en.wikipedia.org/wiki/Broadcast.com Jerry Yang https://www.forbes.com/profile/jerry-yang/ Literary Agent, Jan Miller http://www.dupreemiller.com/ ‘Love is the Killer App’ by Tim Sanders http://timsanders.com/love-is-the-killer-app/ ‘On Caring’ by Milton Meyerhoff http://www.goodreads.com/book/show/1577044.On_Caring “I now have the philosophy of zero employees….I have become very good at managing contractors/partners, and I have twelve.” Tim Sanders  Contact Info: TimSanders.com http://timsanders.com/house/ Deeper Media http://deepermedia.com/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

Travis Beck asked a friend to wrap a phone cable with Paracord so his cat wouldn’t chew the cord again. This was the moment that sparked the idea of Paracable, a business that has set two childhood best friends free and launched them into the entrepreneurial world. Today on the show we chat with Travis Beck and David Fisher the founders of Paracable and we get the inside on how they anonymous tipped off MacRumors about their product, landing it on the front page of the site and changing their lives forever. Travis and David tell us about how they were getting 40,000 visitors a day with nothing in inventory and how they transitioned to the entrepreneurial world. Discussion Points: 01:47: Who are Travis Beck and David Fisher? 05:55: The Birth of Paracable 11:09: Getting on the Front Page of MacRumors 22:03: 40,000 Visitors a Day with No Inventory 23:49: Going From an Employee Mindset to an Entrepreneurial Mindset Honorable Mentions: MacRumors https://www.macrumors.com/ Rich Dad Poor Dad by Robert Kiyosaki http://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad Squatty Potty https://www.squattypotty.com/ Contact Info: Website: https://paracable.com/ Facebook: https://www.facebook.com/Paracable/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2