The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥

Matt Diggity~ Founder of Diggity Marketing ~ Current Series ~ 100 Interviews with 100 Major Influencers   “Just start tracking everything. Just gather all the data you can in whatever activity you do.” Matt Diggity Today Matt Diggity joins us to share how he built a 7-figure SEO Location Independent business in four years. Matt is the founder of Diggity Marketing a very well respected SEO company that gets their clients ranked ASAP to catapult their business. ​ On this episode, Matt and I chat about a few things that hit home for location-independent entrepreneurs. We talk about the home-based/travel life balance and Matt shares why he prefers a 60/40 split. Matt digs into the science of building and maintaining a 7-figure business with plenty of travel involved. Lastly, he shares about where SEO is headed and ways you can manage your SEO to get better results.   01:31: Why Matt Loves Chiang Mai? 02:50: Who is Matt Diggity? 06:15: What Diggity Marketing and Lead Spring Offer 09:19: Mastering Tracking and Testing 11:06: Tracking SEO 13:35: The Future of SEO vs. Google 15:39: Will Google Ever Fill Search Results with Only Advertisements? 16:09: What’s the 80/20 of SEO vs Google Ads? 18:07: Balance Work/Travel with a 7-Figure Location-Independent Business       Honorable Mentions: 'The 4-Hour Work Week' by Tim Ferriss Matt’s SEO Conference ​ Contact Info: http://diggitymarketing.com/ http://leadspring.org/ http://diggitymarketing.com/chiang-mai-seo-conference/     Website:  https://www.thebusinessmethod.com/matt-diggity Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

Bobby Edwards ~ Founder of Squatty Potty  ~ Current Series ~ 100 Interviews with 100 Major Influencers   On this episode, we are joined by the CEO and founder of the legendary and so incredibly viral poop stool Squatty Potty. His name is Bobby Edwards and back in 2012, Bobby’s mother was having some troubles pooping. So, Bobby did what any good-hearted son would do, he got creative and designed a stool that would help her poop, and it worked!  His Mom (Judy) deemed the magic stool to be called Squatty Potty and now they are running a corporation that had $30 million in sales in 2016.   Bobby is an incredibly warm-hearted guy and you will be able to tell from the show that he is humbled and flattered from the success. Squatty Potty has literally changed the way people poop. The family receives ‘thank you’ messages all the time, and Squatty Potty has been featured on Oprah, CNBC, Shark Tank, Forbes, Inc, Entrepreneur Magazine, Dr. Oz, Howard Stern, The View, and has a YouTube video that cleared over 150 million views complete with a unicorn pooping rainbow ice cream. ​ Today we will get behind this ingenious entrepreneurial mind and chat with Bobby about the growth of Squatty Potty. He shares some ups and downs, some essential elements to the business's growth, and some tips for fellow entrepreneurs out there about the difference between the 7-figure and 8-figure mentalities in business. ​ ​ “People responded to toilet posture….and that’s when we started getting a response.” Bobby Edwards ​ 03:55: How Squatty Potty Started 11:30: Getting Traffic in Year 1 14:33: Mistakes from Year 1 17:01: The Turning Point of Squatty Potty’s Messaging 20:14: Inspiring Stories About Squatty Potty 23:03: What’s Life Like for Bobby Edwards These Days? 23:30: A Team of 17 Running a Company that Produced $30 Million in Revenue Last Year 24:51: The Squatty Potty Video That Went Viral 27:12: Growth and Sales From a Viral Video 32:43: The Future of Squatty Potty 33:49: Bobby Edwards on The Difference Between the 7 & 8-Figure Mentalities   Contact Info: ​ https://www.squattypotty.com/     ​ Website:  https://www.thebusinessmethod.com/squatty-potty Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Joe Pulizzi ~ Author of Killing Marketing, Content Inc.  ~ Current Series ~ 100 Interviews with 100 Major Influencers   Today, we have the man who is known as the "Godfather of Content Marketing", Joe Pulizzi on our show!  Joe started Content Marketing Institute back in 2007 and later started Chief Content Officer Magazine and Content Marketing World. These have become the leading education and training organizations for content marketing as well as the largest in-person content marketing event in the world. There are few people in the content marketing field that haven’t heard about Joe and today we get to pick his mind for almost an hour. ​ Joe will share with us what it is like after selling his business that he built for nine years. We talk about why it might be a bad idea to fall in love with your products and services. Joe shares about how he would build a community in today's world, and some practical tips about being a major influencer. ​ 02:00: Joe’s Taking His First Vacation Completely Offline 02:41: Joe On Balancing His Life Never Taking Time Offline for 10 Years 06:47: How Joe Became the Godfather of Content Marketing 15:56: Should You Fall in Love With Your Products/Services? 20:54: Building a Community in Today’s World 23:58: The Future of Content Marketing 33:22: Changing From the Idea of an Office Space Business to a Location-Independent Business 35:53: 6-Figure Mentality vs. 7-Figure Mentality 38:06: Joe on Hitting Monetary Goals 41:40: Life After Selling a 9-Year Business ​ ​ Contact Info: http://www.joepulizzi.com/ Twitter: @joepulizzi   “Media companies have been doing this for 200 years. They focus on building one property on one content platform they do it really well. They build an audience, and then they diversify.” Joe Pulizzi   Website: https://www.thebusinessmethod.com/joe-pulizzi Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Roland Frasier ~ CEO of All Channels Media   ~ Current Series ~ 100 Interviews with 100 Major Influencers   Roland Frasier is a serial entrepreneur who built and/or sold 24 businesses with adjusted sales ranging from $3,000,000 to almost $4 Billion. He is a featured Forbes, Inc and Entrepreneur Magazine serial businessman. He is the cofounder or principal of five different Inc. Magazine fastest growing companies. He is currently the CEO of All Channels Media, and the principal in Scalable.Co, Digital Markerter.com, Traffic & Conversions Summit, Praxio.com, TruConversions.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, & Real Estate Worldwide.   Roland’s work also includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, over 100 private and public offerings, running an international hedge fund, advising Pepsi, McDonalds, and also strategic partnerships with Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, FedEx, & Uber.    His specialties or superpowers as we like to say today are acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing, negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions, and public exit strategies for businesses and entrepreneurs.  02:24: Who Is Roland Frasier? 04:53: Developing Core Values 13:12: Leading During A Pandemic 17:36: Building A Positive Mindset 48:10: Overcoming Mistakes 50:55: Focus On Your Superpower 59:54: Where To Find Roland Contact Info:   https://www.rolandfrasier.com/ https://www.digitalmarketer.com/ https://www.getepicchallenge.com/ Facebook: https://www.facebook.com/RolandFrasierPage Instagram: https://www.instagram.com/rolandfrasier/ Twitter: https://twitter.com/RolandFrasier YouTube: Roland Frasier   Website: https://www.thebusinessmethod.com/roland-frasier Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Stefan Georgi ~ Top Copywriter That's Grossed Over $1 Million  ~ Current Series ~ 100 Interviews with 100 Major Influencers   Stefan Georgi is a direct response copywriter who Individually wrote 50+ direct response marketing pieces that have grossed a combined total of nearly $700 million. Created a company that generated over $120 million in revenue for one single client in its first year. Built a health and wellness company that’s grossed over $23MM in a single year. Minority owner in a sports agency with players in the NFL and MLB.  He's the inventor of the RMBC method, which is a systematic approach to writing better and more consistent sales copy in less time. He's the Co-founder of Copy Accelerator, a high end copywriting mastermind whose 100+ members generate over a billion dollars in sales.    Stefan and his partner Justin did over $1MM in a single day from a 900 person email list & 1000 member FB Group using Emotional Response Marketing. That FB group is called Justin and Stefan Talk Copy and is involved in a lot of talk in the entrepreneurial world right now.                02:06: Who is Stefan Georgi?       14:40: How Masterminds Changed His Life       30:35: The RMBC Method       46:35: How Stefan Made $1 Million In A Day       58:21: VSLs vs. Text Sales Letters  01:05:22: Where To Find Stefan     Contact Info:   https://www.stefanpaulgeorgi.com/   Website: https://www.thebusinessmethod.com/stefan-georgi Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

Raoul Davis ~ Founder & CEO of Ascendant Group ~ Current Series ~ 100 Interviews with 100 Major Influencers     Raoul Davis founded Ascendant Group in 2004 which is a company that helps CEO’s become recognized industry experts. Ascendant Group has worked with the world's leading CEOs and execs ranging from Fortune 50 executives, CEOs at middle market companies with $5-100 million in revenue, New York Times best-selling authors, Inc 5000 fastest growing businesses, elite athletes and many, many more. Prior to founding Ascendant, Raoul was in management roles for Paramount, and the General Wesley Clark for President Campaign.  Raoul also holds an interest in a number of innovative enterprises including, a real estate planning company, and a real estate technology company.  A few years ago, he joined 150 entrepreneurs who were selected to participate in small business economics forums at the White House, the U.S. Chamber of Commerce and the U.S. Senate, and Ascendant Group was awarded as one of the top 25 small businesses to work for.   02:06: Who Is Raoul Davis? 05:09: The Beginnings Of Ascendant Group Branding 09:30: Personal Branding For Executives 19:37: Positioning To A New Audience 29:26: How To Increase Impact Through Branding 37:24: Deposits VS Withdrawals In Relationship Building 43:29: Managing Your Brand 48:24: Where To Find Raoul   Contact Info: https://www.ascendantgroupbranding.com/   Website: https://www.thebusinessmethod.com/raoul-davis Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

Akbar Sheikh ~ Author of 7-Figure Funnels ~ Current Series ~ 100 Interviews with 100 Major Influencers       Akbar Sheikh has gone from homeless to helping create several 7- figure funnels. He specializes in the psychology of sales and has helped entrepreneurs scale businesses all around the world.   He is an award-winning funnel coach, & a #1 best-selling author of a book titled 7-figure Funnels. He is an international keynote and TEDx speaker. He has helped hundreds of people scale their businesses including many to 6 and 7- figures using his proven methodology.   Akbar went from living in an electrical closet and 50 pounds overweight with a crippling anxiety order, and no passion to rising to the top 1% earners in 12-months. He has been awarded one of the top 30 social entrepreneurs.   02:13: Who is Akbar Sheikh? 16:25: The Anatomy of 7-Figure Funnels 21:50: Building A 7-Figure Empire of Giving 31:31: Competition is Irrelevant 33:23: With Content, Consistency is Key 38:50: Akbar on Managing His Influence 44:43: Where to Find Akbar Sheikh Contact Info:   https://akbarsheikh.com/ Website: https://www.thebusinessmethod.com/akbar-sheikh Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

Jordan Harbinger is a Wall Street lawyer turned talk show host, often referred to as “The Larry King of podcasting,”  he is also a communications and social dynamics expert. Jordan has hosted a top 50 iTunes podcast for over 12 years and receives over six million downloads per month, on The Jordan Harbinger Show one of the most popular podcasts in the world. The show was awarded Apple’s “Best of 2018”. On his podcast, Jordan deconstructs the playbooks of the most successful people on earth --from intelligence operatives to legendary musicians, iconoclastic writers to visionary change-makers, on top of that, Jordan is a networking and social engineering pro!   He has spent several years abroad in Europe and the developing world, including South America, Eastern Europe, Asia, and the Middle East, and he speaks five languages. He has also worked for various governments and NGOs overseas, and traveled through war zones. He’ll tell you the only reason he’s still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation.       02:32: Who is Jordan Harbinger? 06:08: The Social Engineering Experiment That Caught the eye of the NSA 13:53: Networking Tips 18:04: How To Maintain Long Term Connections 23:02: Dig The Well Before You’re Thirsty 25:21: If You Hoard Your Network, It Atrophies 31:31: Jordan’s Podcasting Predictions 36:16: Becoming Top iTunes Podcast In Under a Year 46:16: How Jordan Prepares for a Podcast  49:24: Where to Find Jordan Harbinger Contact Info:   https://www.jordanharbinger.com/   Website: https://www.thebusinessmethod.com/jordan-harbinger Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po  

Verne Harnish ~ Founder of EO ~ Current Series ~ 100 Interviews with 100 Major Influencers   Verne Harnish is the founder of the largest and one of the most influential communities of entrepreneurs in the world, Entrepreneur’s Organization, or EO as many people call it. EO is in 62 countries, it has over 195 chapters and around 14,000 members.   Verne is the author of The Greatest Business Decisions of All Time, Mastering the Rockefeller Habits, & Scaling Up, the book that has won 8 major international book awards.   If that’s not enough, Verne is also the founder of Gazelles, and Scaling Up, a global executive education and coaching company with over 180 partners all over the world.       02:16: Who is Verne Harnish? 08:33: The Origins of EO 22:53: How To Attract High-Profile Connections 32:39: Curating The Culture of EO 39:53: How Verne Scaled EO 53:13: Key KPIs for Influencers 58:16: Where to find Verne      Website: https://www.thebusinessmethod.com/verne-harnish Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Jeffrey Harmon Co-Founder of Harmon Bros. & VidAngel ~ Current Series ~ 100 Interviews with 100 Major Influencers   If you haven't heard of Harmon Brothers. there is a good chance you have seen a commercial or advertisement that was created by this company. Our guest today is Jeffery Harmon, one of the famous Harmon brothers. Jeffrey was one of the first people to figure out you could advertise on YouTube and make money and he did it. In January of 2011, Jeffrey said this…”If my calculations are correct then I can safely estimate that at least 500 channels on YouTube have already created full-time jobs. Hindsight is 20/20 and it was suggested to me by a mentor of mine back in 2011 to start a YouTube channel and use it to make money. I ignored this advice and we see where YouTube has gone in the past 9 years. Now...if you have seen a commercial for Poo Pourri, Clickfunnels, Woodwind Grills, Purple Mattress, Chatbooks, and my favorite the legendary Squatty Potty then you have seen an ad that made the Harmon brothers legends in the marketing world. They now have over $350 Million in sales as a direct result from their video ads, and nearly 1.5 billion cumulative client video views.  Now, that is just scratching the surface of Jeffery Harmon, Jeffery is also the co-founder of VidAngel, a program that filters violence, profanity, racial slurs, disturbing images and sex from regular TV so families can keep it clean for the kids, or for the adults. He then created Dry Bar Comedy which is a place for people to enjoy clean comedy. They have a YouTube channel and app for Dry Bar Comedy. The YouTube channel has 834,000 subscribers and their app is used close to 30 minutes per use! Dry Bar Comedy is an actual comedy show that now goes on tour around the country to give live clean humor to the world, and now Jeffrey and his partners are working on Chosen App which is the first app of its kind to keep a movie series, and its community completely on the app and has spread to 1 million downloads in just over 2 months using a giving model!          02:11: Who is Jeffrey Harmon?      10:26: Orabrush- The Beginning of Harmon Brothers      22:05: Why Youtube?      27:14: Jeffrey's Predictions      30:45: Drybar Comedy      43:09: The Chosen App      53:21: Jeffrey's Creative Process 01:07:03: Where to find Jeffrey Harmon Contact Info:   LinkedIn: https://www.linkedin.com/in/jeffreyharmon/ Twitter: https://twitter.com/jeffreyharmon Dry Bar Comedy: https://www.drybarcomedy.com/ The Chosen App: https://apps.apple.com/us/app/the-chosen/id1473663873 VidAngel: https://www.vidangel.com/   Website: https://www.thebusinessmethod.com/jeffrey-harmon Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po