THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm.  She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also talk about Casey’s own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn. "By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-SmithTo read a full transcript of the episode, visit: LUMOS MARKETINGFree resources from this episode:Curious to know what you may be missing on the legal side of your business? Use Casey’s Legal Business Audit guide to help you find out and get your legal house in order.Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Casey Handy-Smith: Website: chandylaw.comLinkedIn: Casey Handy-SmithInstagram: @contractcasey Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on LinkedIn. I’m going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there. "I didn’t have to worry so much about where the next influx of resources was coming from because we were attracting a sustainable stream of interested people we could nurture into whoever they were meant to be in our world." - Tania BhattacharyyaResources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free! In this episode:[11:15] Myth #1 - It’s stuffy, boring, corporate, and sterile (TikTok’s corporate grandpa)[14:04] Myth #2 - You only use LinkedIn to find a job or post a resume[16:25] Myth #3 - The people you want to work with don’t use LinkedIn[18:25] Myth #4 - LinkedIn won’t work for me because I’m new, or small[20:26] Trend/Myth #5 - I have to create a ton of content to be successful To read a full transcript of the episode, visit: LUMOS MARKETINGWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, using the “Champagne Client” approach to speak to the most aligned people, and how to deal with imposter thoughts when working with our dream clients. “There are high-level clients sitting and waiting in the wings. I called it "Lurking in luxury." They're not responding, they're not the loudest, and they're not commenting on your content … But all the people who are just silently watching you? They're literally waiting for you to put something out there that speaks to them and resonates with them.”   - Mariah CozWe discussed:[06:33] How does social media fit into our ecosystems today? [10:45] How to build community online with your group program[15:06] The system for selling high ticket offers without sales calls[28:13] The Champagne Client Concept[37:49] How Mariah embodies the Fearless CEOTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:AMAZING news! Mariah has given our listeners a FREE copy of her Champagne Client Content Kit mini-course (normally $300.) You can find all the details for the course here, and use the coupon code Campfirecircle until 3/1/2023 to access the course.You know what else is free? Click here to get your first episode of the Thought Leadership Clarity Course, at no cost.  Connect with Mariah Coz: Website: fearlessceo.coLinkedIn: Mariah CozInstagram: @mariahpcozYouTube: @MariahCozWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years.In this episode:[03:13] Practice emergent conversations that sharpen your listening skills[08:28] Practice publishing your perspective to nurture your own voice[11:33] Build community with EPIC people[14:44] Build a growing library of resources to educate, inform, and inspire[18:39] Repurposing content to sustainably show up[20:15] Advice for starting a podcastTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:adrienne maree brown: Emergent Strategy.Catch up with Episode 25 of The Campfire Circle to learn more about the Four Barriers to Visibility on LinkedIn (and How to Overcome them).Click here to get your first episode of the Thought Leadership Clarity Course, for free!Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more. So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid. “The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman We discussed:[02:00] How Emily became the naming guide she is today[04:47] The art and the science of naming[07:30] Getting into a naming mindset and what you should focus on[12:25] Naming as a pre-launch startup or independent consultant [26:54] Emily’s process for naming her own consultancy, Title Case [30:10] The “do no harm” aspect of naming [36:55] Emily’s big, dreamy vision To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free! Connect with Emily GrubmanConsultancy: titlecasenaming.comPersonal Website: emilygrubman.comLinkedIn: Emily GrubmanWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses. “I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets shot.” I was taught “the loudest bamboo gets cut” and “the tallest nail gets hammered down … so, the Visibility Mindset is really understanding: ‘Yes, we get you. We get that this is hard. We know that this isn't just you. And you're not alone.’”  We discussed:[01:46] The story of how their collaboration emerged[06:23] Tips to create deep connections through (virtual) coffee chats[10:09] The Visibility Mindset and the unique challenges that AAPI face[17:37] Leveraging allies, asking for help, and being vulnerable[25:39] Advice for younger Bernice and Jessalin[30:23] The process of birthing a book out into the world[34:17] Jessalin and Bernice’s big dreamy vision for the futureTo read a full transcript, visit: LUMOS MARKETINGResources from this episodeFind out more about Bernice and Jessalin’s nonprofit Asians in Advertising and all its fantastic work at asiansinadvertising.comGet your copy of The Visibility Mindset here. Practicing Inclusion on Purpose with Ruchika Tulshyan - Episode 17 of the Campfire Circle - Listen or read here.Click here to get your first episode of the Thought Leadership Clarity Course, for free! Connect with Bernice Chao: Website: bernicechao.comLinkedIn: Bernice Chao Connect with Jesslin Lam: Website: joyofjessalin.comLinkedIn: Jessalin Lam Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

In this episode, the host discusses the four barriers to visibility on LinkedIn: self-limiting beliefs, feeling invisible, doubting opinions, and feeling overwhelmed. Strategies and support are offered to overcome these obstacles and empower social impact entrepreneurs to become trusted voices and drive change.

Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.Join us by the Campfire Circle for a gorgeous conversation about Kamilah’s story, her vision for changing the nonprofit sector, tips on how to grow your social impact consultancy by being your biggest customer, and Kamilah’s advice and lived experience on planning in-person retreats for your clientele. We discussed:[01:50] Kamilah's founder story[07:05] Kamilah's journey within the nonprofit field[12:19] Changes we want to see in the nonprofit sector[15:54] Niching down by being your biggest customer[27:31] Planning retreats (and the growing desires for meeting in-person)[34:45] Kamilah’s big dreamy vision of liberation for allTo read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Kamilah Martin: LinkedIn: Kamilah MartinWebsite: katalystconsult.comStand out as a go-to, trusted voice on LinkedIn. Click here to get your first episode of the Thought Leadership Clarity Course, for free! Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches.As in, if it wasn't explicitly in our job title, we don't have permission to say we've got expertise in it.In this solo episode, I’m sharing how our transferable skills can set us up for success. I also talk about some insights of how a career in social impact set me up for entrepreneurship.How can you factor in your own lived experiences into the ways you show up and shine in the world? Resources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free!I mentioned my weekly testimonial #SundaySocialImpactStories series on LinkedIn. You can find all those posts here.I also mentioned episode 10 of The Campfire Circle: Owning Your Expertise with VIP Days with Jordan Gill, which you can listen to here. Timestamps of Discussion Points:[00:00] Your experiences and skills are valid and transferable[05:59] How fundraising and storytelling transfer for entrepreneurs [09:10] Social impact skills for launching [16:27] How working in mental health set me up for success [17:26] The importance of advocacy[19:58] The S.N.A.P. ApproachTo read a full transcript of the episode, visit: LUMOS MARKETINGWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Tatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly start to link your value to your output and don't even realize it. You get to a point where you can't output anymore because you're burnt out. But then you start to think you're less valuable as a person and as a business owner." - Tatiana O’HaraAddiction to the grind is real, and it takes guidance to find recovery.So, join us by the Campfire Circle for an episode that will change your relationship with your business, help you gain space in your calendar to grow your thought leadership brand, and step away from your business when you want to (so it can run without you.) We discussed:[01:52] Tatiana’s journey from corporate to consultant and coach [04:33] How to know if you’re a grindaholic[07:49] Figuring out your zone of genius and what to delegate[13:16] Ways your team can support your visibility strategy[18:52] Using your lived experience to build a new business culture[28:33] Tatiana’s seven-step method to R.E.C.O.V.E.R. from the grind[32:44] Tatiana’s big dreamy vision for the future To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free! Get Tatiana’s free Task Matrix to help you figure out the tasks you should and shouldn't spend your time on if you want to scale your business. It will give you your initial framework for who you should hire and what you should actually have them do. Connect with Tatiana O'Hara: Website: tatianaohara.coLinkedIn: Tatiana O'HaraInstagram: @_tatianaoharaBusiness Instagram: @grindaholicsanonymousWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms