Boys Club

Singer, songwriter, rapper and performance artist Latashá joined Natasha and Deana on the podcast to talk about her journey as a creator in web3, and how she uses the stack to forge a deeper connection with her community.  --Subscribe to the free Boys Club weekly newsletter.--

Natasha and Deana interview Amanda Cassatt, founder of Serotonin and author of the new book Web3 Marketing: A Handbook for the Next Internet Revolution. They talk about brands entering the space, and the importance of root ownership for consumer onboarding. They also discuss the differences of marketing in web3 vs. web2, and the unique incentives in web3 that create long-term sustainability.  A must-listen for marketers! --Subscribe to the free Boys Club weekly newsletter.--

Live from ETHDenver, Natasha and Deana interview Stani Kulechov, founder of Lens Protocol and Aave. They talk about decentralized social media, the value of portable content for creators, and what Stani hopes to see built with Lens protocol.  A must-listen for builders in decentralized social, as well as for anyone thinking about what the stack looks like for user-owned media. --Subscribe to the free Boys Club weekly newsletter.--

Natasha and Deana had a fun chat with Sarah Kunst, managing director of Cleo Capital. They talked about her journey starting Cleo Capital, what it takes to raise a fund, and how she picks founders to back. Sarah has range - they also discussed the changing profile of the luxury consumer and crypto's value at scale. This is a must-listen for any budding investor or founder. --Subscribe to the free Boys Club weekly newsletter.--

Blake chats with Marjorie Hernandez, co-founder and CEO of the Lukso blockchain and The Dematerialised.  Marjorie outlines how Lukso is providing tools for creative expression outside of traditional institutions, and how to build a brand and community around an emerging blockchain. The convo also turns to web3 fashion. Marjorie, who has done collabs with Paper Magazine, Karl Lagerfeld, Rebecca Minkoff and McQ by Alexander McQueen via The Dematerialised, shares who she thinks will be the leaders in digital fashion and where it is heading next. Blake and her also talk about how luxury is defined and communicated in web3, how to recognize high quality digital craftsmanship  and the opportunities and importance of the post purchase experience with digital fashion items and collectibles.    --Subscribe to the free Boys Club weekly newsletter.--   Links:  Marjorie’s Twitter Lukso The Dematerialised  

All the thoughts and feelings surrounding the launch of the Boys Club Zine, Edition 01, live from SxSW. Mint the Zine here.  --Subscribe to the free Boys Club weekly newsletter.--

Blake talks with one of the NFT GOATs: gmoney. They speak about how he built his influence in the space, his time as an equities trader, how he applied that skillset to trading NFTs, and his thesis for continued growth and importance of NFT technology in the long term.  They also cover his super innovative web3 luxury fashion brand, 9dcc and how he’s utilized POAPs to build community and forge high value connections in a web3 native way. Via his clothing label, he has finally answered the question of how to signal that you're a crypto-native without wearing the free merch you got at a Solana conference.  The convo spans from Bitcoin Ordinals to memetic desire to Margiela fashion shows to investing early in cryptopunks and squiggles.   --Subscribe to the free Boys Club weekly newsletter.--   Links: gmoney on Twitter  Admit One  9dcc  

Blake speaks with the brilliant Straith Schreder, Executive Creative Director at Palm NFT Studio, who has been a part of designing and launching web 3 integrations for some of the most notable IP and artists on the planet including Batman and Damien Hirst. As expected, Blake can’t help but do a little art history detour to emphasize just how important Damien Hirst is to the art world, and how iconic his NFT drop was.  We go deep into how to build meaningful and lasting fan communities in a specifically web3 way. Straith reminds us that not all fandoms are monolith and how to create choice and empowerment for these communities via digital ownership. We also talk about how generative algorithms aren’t just useful for art creation but for branded NFTs as well, and the customized tools they can offer for consumers. This conversation really ~contextualizes~ how to effectively release and steward any big brand and their entry into web3. It’s a great one!   --Subscribe to the free Boys Club weekly newsletter.--   Straith’s Twitter Palm NFT Studio The Currency by Damien Hirst Heni DC  

Blake speaks with Dev Moore, the co-creative director of Felt Zine, literally one of the coolest publications on the internet. They talk about net art, new media, hip hop as its own social network, and how to work with the internet as a medium of artist production.  They touch on a lot of fashion related topics including Felt Zine’s recent collaboration with Givenchy, the possibilities of web 3 fashion going forward, Bape Stas (IYKYK!) and the Hermes Birkin NFT verdict. --Subscribe to the free Boys Club weekly newsletter.--   Links: Felt Zine Instagram Felt Zine Twitter Dev’s Twitter Givenchy x B.Stroy x Felt Zine NFTs Nike x Bape case      

Subscribe to the Boys Club newsletter. Tara Fung joins Natasha and Deana for a Founder's Feelings check-in. Tara is the co-founder and CEO of Co:Create, a web3-powered community rewards platform. They talk through Tara's frameworks for dealing with founder stress, as well as the unique opportunities in the web3 loyalty space. Draft tweets close out the episode.   Time Stamps Interview: 3:27 Draft Tweets: 35:40   Links Co:Create