How I Made it in Marketing

“Writing is never done, it is just due.”This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an infinite number of times.Or as my next guest puts it – ‘Don’t let perfection get in the way of completion.’To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University [https://www.northwestern.edu/].Northwestern is the oldest chartered university in Illinois and has an annual operating budget of $3 billion. Cutler has published five papers on topics including ChatGPT and Web3. She recently published her first book, called ‘Search Marketing: A strategic approach to SEO and SEM’ [https://www.koganpage.com/marketing-communications/search-marketing-9781398612808].Stories (with lessons) about what she made in marketing“If I had more time I would have written a shorter letter.”Don’t let perfection get in the way of completionGood work has to speak for itselfReach for the starsDelegateDon’t give upDiscussed in this episodeIn this interview, Cutler and I discuss strategic marketing ideation and refinement. So I started a conversation with MeclabsAI to help you get personalized strategy development, overcome challenges, explore creative boundaries, and get evidence-based suggestions. Just click here to interact with this shared conversation [https://meclabsai.com/share/6qq1fggvdn25TtF] and brainstorm your next marketing breakthrough (MeclabsAI is the parent company of MarketingSherpa)Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer [https://www.marketingsherpa.com/article/case-study/marketing-promotion]Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) [https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message]Don’t Give Clients What They Want (podcast episode #6) [https://www.marketingsherpa.com/article/interview/client-management]How I Made It In Marketing podcast [https://marketingsherpa.com/podcast]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

My latest guest represents the perfect dichotomy of what it takes to make it in marketing.On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the moves like Jagger.”But then when I went through her podcast guest application, it was filled with humble lessons like, “Be a Horse Whisperer,” “Always Gain Alignment Behind the Scenes,” and “Be the Woman Behind the Woman.”To help us figure out how to be horse-whispering rock star marketers, I sat down with Rachel Minion, Cofounder and CEO, Rockstarr and Moon [https://rockstarrandmoon.com/].Rockstarr and Moon is a privately held company with $1 million in annual revenue. Minion manages a team of 10.Stories (with lessons) about what she made in marketingSilence can be deafening – so, take action Live loud. Be authentic.Firefighters are heroes, but you don’t have to beBe a horse whispererAlways gain alignment behind the scenesBe the woman behind the womanDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics [https://www.marketingsherpa.com/article/interview/content]Internet Marketing: Landing page optimization for beginners [https://marketingexperiments.com/conversion-marketing/internet-marketing-for-beginners]Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.”Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities.For example, as our latest guest shared in his podcast guest application, “Track when your customer champions change jobs.”To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Matthew Bowman, VP of Strategy, GTM, and Growth Marketing, ACT [https://www.acttoday.com/]. ACT is a 100% employee-owned company with 12,000 employees and 23 offices around the world.In Bowman’s previous role, he oversaw a team of 32 direct and indirect reports and a budget of $3 million. He is currently in a startup role where he is scaling up the marketing teams.While seemingly simple, Bowman says these lessons served as part of the foundation for his creating an international department that generated $1.6 billion in revenue over 11 years’ time:Message trumps channelTrack when your customer champions change jobsInterview your customersWatch for unintended consequences of strategic initiativesPrioritize with the RACE (Return, Amplitude, Conviction, Energy) Method of decision makingGenerate buzz with guerrilla marketingFoster a positive and productive atmosphere to optimize team performanceDiscussed in this episodeBuild an artificial intelligence strategy that helps you produce more revenue in an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization). Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://www.marketingsherpa.com/article/interview/career-adaptability]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Marketing Strategy: 5 successful (and 1 failed) strategic approaches to everyday marketing challenges [https://www.marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice.Today's guest has spent a significant part of her career selling condoms. As a result, our in-depth conversation may involve frank discussions about sexual topics. If you are uncomfortable with this subject matter, you should not listen to this episode. You can explore our 107 other episodes [https://www.marketingsherpa.com/podcast].Marketing can be perceived as a devious force, tricking people into buying things they don’t need and using services that exploit them. Ouch. I don’t want my life’s work to be that.In a society of choice, marketing can also connect people with things that bring them utility and joy. That’s a better place to be.Even better, I believe the highest and best use of marketing is to nudge people towards choices that benefit them in the long term, even if they’re less appealing in the short term, like healthy eating and exercise.Our next guest markets a product that helps reduce health risks, even though it’s often more fun not to use it. Adding to the challenge, it’s a taboo topic. The product is condoms.To hear lessons and stories from her experience marketing this product, I talked to Milla Impola, Director of Marketing & Communications, Global Protection Corporation [https://globalprotection.com/].Global Protection Corporation is owned by Karex Berhad. Karex is a publicly traded company on Bursa Malaysia. It reported 532 million Malaysian Ringgit in revenue in 2023, equal to approximately $117 million Impola manages a marketing team of 10 along with 50 contractors.Here are some lessons from Impola that emerged in our discussion:Force yourself to practice public speakingThe best way to learn your customers is to talk to themDon’t just think outside the box. Throw that box away and reimagine it as a glitter-covered bean bag.Mentorship is so rewarding and impactfulFind a job you loveFind research-focused reportersDiscussed in this episodeOur team has made 41 updates to MeclabsAI [https://meclabsai.com/] since the official launch of the full-featured version, including:Shareable conversationsVoice to textImage generationThe ability to create and link prompts directly from the dashboard (when you build your custom experts and apps)MeclabsAI is the parent organization of MarketingSherpa.Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://www.marketingsherpa.com/article/interview/marketing-pragmatism]Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing [https://sherpablog.marketingsherpa.com/content-marketing-2/haro-alternatives/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Look, let’s face it, our industry can have a bad reputation.And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts.But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being.Sounds pompous, I know, but hear me out.Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.So when I read this lesson in a podcast guest application – ‘marketing is often about showcasing human truths’ – I knew I had found a kindred spirit I wanted to sit down with and learn from Karuna Rawal, CMO and CRO, Nature’s Fynd [https://www.naturesfynd.com/].Nature’s Fynd has raised $500 million in funding since its founding in 2012. Backers include celebrity investors like Jeff Bezos, Bill Gates, Al Gore, and Jack Ma; along with institutional investors like SoftBank and Blackstone.Rawal leads a team of 17 across Marketing, Sales, PR, Innovation, Culinary, Business Development and Creative – plus three agencies. Startups run fast and lean, she says.Here are some lessons from Rawal that emerged in our discussion:Marketing is often about showcasing human truthsWhere there’s a will, there’s a wayMarketing matters, even for legacy brandsSet a high bar for quality customer experiencesAlways choose to do the harder right thing than the easy wrong thing Align strategy with creativityDiscussed in this episodeCraft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa’s parent organization).Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://www.marketingsherpa.com/article/interview/marketing-not-about-you]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Get more episodesThis article is distributed through the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://www.marketingsherpa.com/newsletters] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The Accidental Recycled Poop Marketer!That’s the headline of a recent podcast guest application.And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal government.So no matter what type of marketing you do or business you run, there’s probably a lesson for you in this episode with April Thompson, Senior Director for Bloom, Blue Drop [https://bluedrop.co/], (part of DC Water).Blue Drop is a nonprofit organization created by DC water to generate revenue and therefore save its ratepayers money. DC Water is the District of Columbia Water and Sewage Authority. DC Water reported $898 million in operating revenues for 2023.Thompson manages a two-person saleswoman team that has sold 65,000 tons of biosolids in its recycled poop fertilizer/soil amendment product in fiscal year 2024. Biosolids are a product most utilities pay to dispose of. Stories (with lessons) about what she made in marketingHere are some lessons from Thompson that emerged in our discussion:Marketing socially and environmentally responsible products is no different than marketing a conventional productChampion your championsQuit while you're ahead; no risk, no rewardOptimism is underrated“It's not brain surgery on babies"Highly successful people give more credit than they takeDiscussed in this episodeGet your Quick Start AI Productivity Kit when you sign up for a free, 3-month scholarship to the AI Guild [https://join.meclabsai.com/]Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://www.marketingsherpa.com/article/interview/sustainable]Why You Should Thank Your Competitors [https://sherpablog.marketingsherpa.com/marketing/why-thank-your-competitors/]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://www.marketingsherpa.com/article/interview/customer-first]Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 [https://www.marketingsherpa.com/article/interview/client-pitch-call]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers.So I love this lesson from my latest guest – ‘Embed creative within your business model.’To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Diego Osorio, Founder & Chief Creative Office, Lobos 1707 Tequila.Lobos 1707 is a privately held company. Investors include Lebron James, Anthony Davis, Draymond Green, and Rich Paul. It has had a product in market for three years. Osorio oversees a team of 100, and directly manages a leadership team of 13 people and a nine-person marketing department.To dive deeper into Osorio’s strategies and gain actionable insights for your marketing journey, listen to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingHere are some lessons from Osorio that emerged in our discussion.Authenticity should be at the core of a brand Embed creative within your business model Break down the barriers of titlesGrab the tiger by the tailBuild something you’ll be proud ofPressure is a privilegeDiscussed in this episodeAI Guild (https://join.meclabsai.com/)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand’s content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) (https://www.marketingsherpa.com/article/interview/creative-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Marketing Career: Can you explain your job to a six-year-old? (https://marketingexperiments.com/value-proposition/marketing-job)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Who is your ideal customer? And how does your brand serve them?Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets.But all marketing beings by asking… who is the ideal customer? And how does our brand serve them?So I loved a lesson I recently read in a podcast guest application – ‘Take the time to understand your target audience deeply and your value proposition.’To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I sat down with Kristen Stevens, Senior Marketing Manager for the US, at the Marine Stewardship Council. (https://www.msc.org/)The Marine Stewardship Council is a nonprofit organization that was formed by the World Wildlife Fund and Unilever. It reported £32.73 million of total income in its most recent fiscal year ending in March 2023, which equates to roughly $41.3 million – 19% of the world's wild fisheries are engaged in the MSC program.In 2023, Stevens oversaw 58 co-marketing campaigns for the MSC.Stories (with lessons) about what she made in marketingHere are some lessons from Stevens that emerged in our discussion.Turn critical feedback into your strength / learn to thrive in ambiguityThe importance of a 'hero' metric that you and team work towardTake the time to understand your target audience deeply and your value propositionBalance the lending and borrowing of trust and credibility in partnershipsPresent research with clear narrative arcs and actionable takeawaysStructure feedback requests with specific lenses and pointed questionsDiscussed in this episodeAI Quick Win Intensive – Get help building an artificial intelligence strategy that aligns with your brand’s value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (https://intensives.meclabsai.com/) from MarketingSherpa’s parent organization.Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far (https://www.marketingsherpa.com/article/interview/data)Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Where do you see yourself in five years?I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode’s guest really resonated with me – ‘be open to where your path takes you.’To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Melinda Marchesi, Chief Marketing Officer, Prosper Marketplace (https://www.prosper.com/).Since its founding in 2005, Prosper Marketplace has originated $28 billion in loans for two million customers. Prosper Marketplace is backed by leading investors including Francisco Partners, Institutional Venture Partners, Third Point, and Jefferies.Marchesi manages a team of 30 and a $50 million marketing budget at Prosper. Throughout her career, she has managed teams as small as five and as large as thousands, and marketing budgets from $20 million to hundreds of million dollars.Stories (with lessons) about what she made in marketingHere are some lessons from Marchesi that emerged in our discussion.Be open to where your path takes youMarketing can lead to many other thingsKnow the numbers and how your work impacts themSurround yourself with people who are smarter than youRespect people’s lives outside of workWhat are YOU going to do about it?Passion and curiosity fuel the best workDiscussed in this episodeGet a Quick Start AI Productivity Kit when you apply for your free three-month scholarship to the AI Guild (https://join.meclabsai.com/) – courtesy of MeclabsAI, MarketingSherpa’s parent company.Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)The Data Pattern Analysis: 3 ways to turn info into insight (https://marketingexperiments.com/digital-analytics/episode-2-using-data-as-a-force-for-the-good)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience?Focus your energy and budget there, to make the biggest splash you can.OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.’To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.Bonner manages a team of 10 and a $5 million to $10 million marketing budget. Stories (with lessons) about what he made in marketing:Empower your team with top designersThink, build, and scale like a product ownerIf you're gonna be a bear, be a Grizzly Trust great creative peopleDon’t be afraid to let the deep work be the starDiscussed in this episodeGet a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): /SNA analyze [specific scenario] for conversion rate impacts and suggest strategiesMeclabsAI is the parent organization of MarketingSherpaMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application