How I Made it in Marketing

“We run the scientific method. Hypothesis. Experimentation. Observation. Analysis. Optimization,” Aron North told Daniel Burstein in our latest podcast episode. Great minds think alike. North’s approach is almost identical to Step #6 of the Landing Page Blueprint (https://meclabs.com/course/blueprint/).Listen now to hear Aron North, Chief Marketing Officer and Commercial Owner, Mint Mobile (https://www.mintmobile.com/), discuss allowing for failure (when you follow the scientific method), trusting your gut, conducting a job interview with every single person coming into the marketing department, and more.Some ideas from the stories North told in this episode:– If you aren’t failing, then you aren’t trying hard enough – Trust your gut – Creative > Production – All great creative begins with a strong consumer insight – F.B.N.A (Free Beer No Assholes) – Fastertizing Related content mentioned in this episodeHeadline Writing: How a junior marketer beat the CEO’s headline by 92% (https://marketingexperiments.com/copywriting/headline-testing)How Marketing Skills Are Helping Employee Recruitment and Satisfaction: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/marketing-skills-employee-hiring)500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 (https://www.marketingsherpa.com/article/interview/direct-mail-podcast)Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration (https://www.marketingsherpa.com/article/case-study/9-mini-case-studies-of-creative-marketing)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!). He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility.That was one of the lessons from the stories our guest shared with host Daniel Burstein in Episode #10 of the How I Made It in Marketing podcast. Listen now to hear Joe McCambley, Chief Marketing Officer, Saatva (https://www.saatva.com/), share lesson-filled stories from his work with AT&T, Sports Illustrated, Boston Edison, Saatva, and many more brands.Lessons from this episodeOne of the most important lessons he learned as a creative person came as a result of things he DID NOT makeThere is someone to delight at the other end of every adCreate a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibilityIf you always keep your promises, you will be the kind of person people want to do business withFocus makes an ad great If you want to create and innovate, you should surround yourself with creative and innovative people Related content mentioned in this episodeMECLABS Institute Research Library (https://meclabs.com/research)Marketing 101: What is baking in? (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-is-baking-in/)Marketing 101: What are microsites? (plus 3 successful microsite examples and 2 missteps) (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-are-microsites/)Content Marketing and SEO: The world doesn’t need another blog post (https://sherpablog.marketingsherpa.com/search-marketing/customer-focused-content-marketing/)Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The marketer is central to the success of any organization. Which is why the very first section of the Landing Page Blueprint (https://meclabs.com/course/blueprint/), before there is any mention of anything on the landing page, is about The Marketer.Our latest guest described it this way – the five most important things in a startup or any creative process are people, people, people, market, and product.That is just one of the lessons from the stories Paul Krasinski, CEO and Founder, Epicenter Experience (https://www.epicenterexp.com/), shared with Daniel Burstein in Episode #9.Stories (with lessons) about what he made in marketingSome lessons from Krasinski that emerged in their discussion:5 most important things in a startup or any creative process – people, people, people, market, and product Collaboration – there is no place for top-down management when creating something new.Stand back and let the magic happenStories (with lessons) about the people he made it withKrasinski also shared lessons he learned from the people he collaborated with in his career:Don’t take things personallyHumility and curiosityPower of relationshipsDon’t act like a rock starArticles, podcasts, and a book mentioned in this episode:Content Marketing: How to help subject matter experts come up with blog topics (https://sherpablog.marketingsherpa.com/content-marketing-2/content-marketing-how-to-blog-topics/)Marketing Careers: 6 reasons to embrace a career in marketing (https://www.marketingsherpa.com/article/case-study/marketing)Forensic Reporting on Marketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)The Second Mountain: The Quest for a Moral Life (https://www.penguinrandomhouse.com/books/217649/the-second-mountain-by-david-brooks/) by David BrooksDon’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6 (https://www.marketingsherpa.com/article/interview/client-management)The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 (https://marketingsherpa.com/article/interview/customer-psychology)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing coursApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Empathy is not just the human choice, it’s the right choice for business. The power that your own stories have to connect more effectively with others.These are a few of the lessons from the stories Nasya Kamrat, CEO and co-founder, FACULTY (https://www.wearefaculty.com/), shared with Daniel Burstein in Episode #8 of the How I Made It in Marketing podcast.Stories (with lessons) about what she made in marketingSome lessons from Kamrat that emerged in our discussion:Know when to ask for helpWhile in the maternity ward, Kamrat led a big pitch via video conference. In the middle of the meeting, the woman in the room next to her went into labor – alarms blaring, hospital machines beeping, people shouting and lights flashing. Of course, she couldn’t mute fast enough. Everyone on the call stopped and looked at her. She responded, “oh, you know, the sounds of Brooklyn.” They all nodded like that was a totally acceptable answer and went on with the meeting.  Empathy is not just the human choice, it’s the right choice for business.In the early days of Covid, Kamrat had a Zoom call with a prospective client. She went into pitch mode instead of having empathy. Her agency did not get a second call.Supporting other underrepresented founders, lifting as we climbWhen she started her business 12 years ago, Kamrat and her founding partner had to make a decision – were they going to get certified as a woman-owned or a minority-owned agency? Much to their surprise, they couldn’t be both. Stories (with lessons) about the people she made that marketing withKamrat also shared lessons she learned from the people she collaborated with in her career:Bill Prince, SVP of Entertainment, Holland America Line: An example of how to be authenticThe cruise line is a current and long-standing client of Kamrat’s agency. Early on, Prince would get incredibly annoyed with her. She’d come up with a fancy deck in her fancy clothes and spout all the expected marketing speak. And he’d immediately tune out. The minute she started talking to him as a real person and not a client, they not only became friends but also very effective partners.Aaron Wolfe, Chief Creative Officer, Faculty: The power that your own stories have to connect more effectively with othersHearing her co-worker’s story of moving out of New York City inspired Kumrat to move her family out of the city as well.Lori Spielberger Klein, Consultant, LSK Creative Connect: How to embrace empathy and humor in leadershipKamrat worked with Klein at Havas Health, when Klein was an EVP and the Director of Creative Strategy. Klein created an environment that made the creative work fun, exemplified by a New Yorker cartoon she had on her door of a bunch of brain surgeons with the caption, “hey, at least it’s not advertising.”A free tool mentioned in this episode:Customer Theory: How to leverage empathy in your marketing (with free tool) (https://marketingexperiments.com/conversion-marketing/customer-theory-leverage-empathy-free-tool)Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAboutThis podcast is not about marketing – it is about the Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Keep it simple. You are nothing without the people around you.These are a few of the lessons from the stories Maja Frølunde Sand-Grimnitz, Director of Global Marketing for Consumer Gaming, EPOS (formerly Sennheiser Communications)(https://www.eposaudio.com/) shared with Daniel Burstein in Episode #7.Some lessons from Sand-Grimnitz that emerged in their discussion:– Keep it simple…both in defining the problem/need of the consumer and developing the solution and communication to meet that need Sand-Grimnitz led sales and marketing for Denmark’s hosting of the 2018 IIHF Ice Hockey World Championship (which has an estimated global viewership of 1.3 billion people). But Danes don’t know ice hockey. Instead of a campaign explaining ice hockey, she kept it simple by focusing on the entertainment/leisure budgets of potential attendees, and focused on the entertainment aspect – adrenaline, action, competition. In the end, the campaign sold 525K tickets and generated 130M+ Danish krone in revenue (116% of the target). – You are nothing without the people around youSand-Grimnitz was part of building the sports media brand, ONE Championship. She was in her hotel room working late to prepare for the mixed martial arts brand’s first Pan-Asian Summit. She rushed down to the first floor where she saw the entire team working on packing gift bags for the hundreds of guests. She went in, got what she needed and went back to her room thinking, “good, they are on that, and I am on the rest.” However, in the eyes of her team, they saw a leader that didn’t pitch in. – Positioning marketing as a commercial disciplineGoing into her 1st budget meeting with C-level management at EPOS, Sand-Grimnitz thought it was enough to put the marketing plan, KPIs & needed budget in front of them. But that didn’t cut it. She went back & restructured the presentation to communicate a more holistic plan. Sand-Grimnitz also shared lessons she learned from people she collaborated with:– Keld Strudahl, Founder, BrandActivators & Sports Marketing Strategies: If you master stakeholder management and getting people to buy into your plan/idea, the sky is the limit.  While Strudahl & Sand-Grimnitz were at Carlsberg Group, she briefed the top 3 men & women from the FIS Alpine Ski World Cup about a brand activation. She used marketing industry terms &just told them what to do. Strudahl gently pulled her aside & told her she needed to speak their language– Victor Cui, President & CEO, Edmonton Elks: The power of being a humble leader when called forThis story place after the gift bag incident (mentioned earlier) when Cui & Sand-Grimnitz were at ONE Championship. Cui informed her that he would scold her publicly at the upcoming team meeting for not pitching in when the team needed her. – Iris Isabella Engelund, CEO & Founder, Play Your Talent: If you have dreams, pursue them or let them goSand-Grimnitz called Engelund saying she was feeling restless & not motivated but didn’t understand why – her job was good & interesting, career path was moving in the right direction, etc. Engelund helped her map out a 5-year plan for professional ambitions, but also the dreams beyond that.A podcast episode and free toolkit mentioned in this episode:How to Model Your Customer’s Mind (https://meclabs.com/about/research-partnerships)500 Mangled, Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Don’t give clients whatever they ask for. The most fatal blind spot lies in audience knowledge.These are a few of the lessons from the stories Liz Harr, Partner, Hinge (https://hingemarketing.com/), shared with Daniel Burstein in Episode #6 of the How I Made It in Marketing podcast.Some lessons from Harr that emerged in our discussion:Don’t give clients whatever they ask for: When a tech client wanted to name its conference CapCon, Harr’s team did some competitive research and discovered that it was the name of an annual convention for age players – also known as adults who dress up like toddlers and tykes.The most fatal blind spot lies in audience knowledge: Harr worked with a client whose website messaging centered on the fact that everyone on the team came from a Big Four accounting firm. While the messaging was designed to reassure prospects, Harr’s team interviewed executives from deals the firm lost and discovered this messaging communicated something else…A-team rates for basic administrative tasks.  Keep friends close and your enemies closer…because enemies can make great partners: When Harr owned a VAR (value added reseller), collaborating with and ultimately merging with a competitor ended up saving both companies during the financial collapse of 2008…and it all began by networking with one of their biggest competitors.Harr also shared lessons she learned from the people she collaborated with in her career: Junya Sugimoto of the Ministry of Education at Yao Shi Precinct in Osaka taught her to just be. Her first job right out of college was at the Japanese Ministry of Education. One day her boss sat her down for a heart-to-heart talk about how to make a bigger impact by bringing more of her real self to work – the part of her that enjoyed listening to people, making connections with them, and working as part of a team with the same goals. Shams Zaman, CFO, Technologist taught her the power that your own stories have to connect more effectively with others: Harr was asked to help run a side business, a car dealership. It didn’t work out, and she was fired. Her boss (Zaman) told her, “Sometimes, the worst moments in life are the launch pads for getting us to where we’re really meant to be.” She has used this story and moment of vulnerability to connect with people reporting to her throughout her career. Lee Frederiksen, Managing Partner, Hinge taught her that our peers play a key role in our development as leaders and experts in our field: Frederiksen coached and advised her through business and personal crises when she ran a startup, and Harr went on to work with him at Hinge.Articles (and a keynote video) mentioned in this episode:The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging (https://meclabs.com/research/lecture/marketing-blindspots-flint-mcglaughlin)Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)Why You Should Thank Your Competitors (https://sherpablog.marketingsherpa.com/marketing/why-thaApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed  Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/).Some lessons from Fashbaugh that emerged in the discussion:Popular content isn't always the best content for the client. His team blogged on a dentist’s website about the vampire fang effect that was used in the TV show “True Blood.” The post explained how people could get porcelain veneers that looked like fangs…only problems was, the dentist did not offer that service. Well-written content put together by someone who understands the business can go a very long way toward the client's success. Fashbaugh went to seminars with a dentist, shared a hotel with him, and was his hands-on patient for the courses they attended together. He used this course as experience to help inform the website he was building for the dentist. Attention to detail in a niche pays dividends. Dentists have taught Fashbaugh to be very picky. There was a stock photo floating around that many design companies were using. But if you looked closely, the model was missing one of her teeth toward the back of her mouth. Fashbaugh also shared lessons he learned from the people he collaborated with in his career:Robin Schmachtenberger, Owner, idolum – Don't go around your supervisor, and you don't throw your weight around as the new person.  Bill Fukui, Senior Director of Business Development, MedShark Digital – Always get the client or prospect on the phone before you give up the goods.  Jeff Haddad, Owner and Dentist, Rochester Advanced Dentistry – Communicating with consumers in their language. Articles (and a course) mentioned in this episode:Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/)– free digital marketing course from MECLABS Institute, MarketingSherpa’s parent organizationBanner Blindness: Why your marketing messages are hiding in plain sight (https://marketingexperiments.com/digital-advertising/banner-blindness-messages-hiding)Ask MarketingSherpa: Copywriting for non-native English speakers (https://sherpablog.marketingsherpa.com/copywriting/non-native-english-speakers/)Quick Win Intensive (https://meclabs.com/QuickWinIntensive) – from MECLABSValue Proposition Workshop (https://meclabs.com/services/value-proposition) – from MECLABSMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Customer Centricity: How to use transparency to generate customer trust (https://www.marketingsherpa.com/video/transparency-to-generate-customer-trust) – featured session from Michael Norton, Associate Professor, Harvard Business School500 Mangled, Stretchy RuApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph’s University (https://www.sju.edu/) in Episode #4.Some lessons that emerged in the discussion: Don’t overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years.  Interact as much as possible with real consumers when you’re developing a new product. Dr. Solomon’s team observed how users struggled with a popular cleaning product from Black & Decker. By making a simple design change that didn’t occur to the engineers, this brand became the market leader in its category. Get frequent reality checks from customers. As an author of several marketing textbooks, Dr. Solomon discovered that his frame of reference is not the same as his readers (typically college students). For example, when he discussed cultural events like 9/11, he had to remind himself that his readers were infants when this occurred.Dr. Solomon also shared lessons he gained from the people he collaborated with in his career: John Greco, Chair and CEO, Marketing IMPACT Council taught him about the strength of weak ties. Networking with associates of a colleague can be very effective. John reinforced the value of maintaining strong networks and partnerships where members possess complementary skills.Dr. Malaika Brengman, Associate Professor of Marketing, Vrije Universiteit Brussel taught him about finding collaborators with complementary skillsets. Collaborating on research about robotic service providers, he has seen how valuable it can be to team up with a colleague who has a different frame of reference and background.Jacqueline Lew, Executive Director / Global Head of Consumer & Brand Health Practice, CI Product Leadership, NielsenIQ taught him to always be vigilant about updating assumptions. Jacqueline’s frame of reference is global (she is based in Malaysia) and her perspective has been useful to him as he checks his assumptions about consumer behavior in other parts of the world.Dr. Solomon’s parting words of advice: “Always start at least with the assumption that your frame of reference is not the same as your customers”Articles (and a book) mentioned in this episode:The New Chameleons: How to Connect with Consumers Who Defy Categorization (https://www.barnesandnoble.com/w/the-new-chameleons-the-new-chameleons-michael-r-solomon/1136940991) – his bookMobile Marketing: 4 takeaways on how to improve your mobile shopping experience beyond just responsive design (https://marketingexperiments.com/conversion-marketing/mobile-marketing-four-takeaways-on-how-to-improve-your-mobile-shopping-experience-beyond-just-responsive-design)– eBags used customer anthropology to discover how customers shop for handbags onlineCustomer Theory: How to leverage empathy in your marketing (with free tool) (https://marketingexperiments.com/conversion-marketing/customer-theory-leverage-empathy-free-tool)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth.These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast.We discussed:Make sure you have the right partner for what you want to do: Why a test direct marketing campaign of 500 dimensional mailers went awryTrust your gut always…especially regarding hiring and retention decisions: The chief marketing officer shares what she learned from leading teams ranging in size from three to 130, including the hiring decision that she realized was a mistake after only three weeks. “What you’ll tolerate speaks volumes to the rest of the organization,” she said.Negotiate, and know your worth: A tactic she overlooked for the first 10 years of her careerBurrows also shared lessons she gained from the people she collaborated with in her career:Dick Schulte, Executive Coach, Services, Optiv Security: how to work in a different country, when a move to Europe that was supposed to last six weeks to three months (max) turned into a five-year stayDenise Persson, CMO, Snowflake: humility from a leader who went on to help launch one of the most successful IPOs everMariann McDonagh, CMO, WorkFusion: heart-centered leadershipArticles (and a webinar replay) mentioned in this episode:B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities (https://www.marketingsherpa.com/video/webinar/successful-b2b-linkedin-inmail-strategy) – interview with Meagen EisenbergWhat are the most valuable marketing skills? (with free resources to improve those skills) (https://www.marketingsherpa.com/article/career-climber/the-5-essential-marketing-skills-you-need-to-be-successful) – includes advice on an interview question to discover how well the candidate understood customers in their previous role14 Strategies for Hiring and Retaining Marketing Professionals (https://www.marketingsherpa.com/article/case-study/marketing-hiring) – discusses some ways to attract employees beyond salary, such as sabbaticals, four-day workweeks, extra paid time off, and moreThe De-Branding Campaign: When customers make fun of your new product launch (Episode #2) (https://www.marketingsherpa.com/article/interview/debranding) – Everyone in the organization has an opinion on marketingTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing course –  https://meclabs.com/course/Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/).Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed:A de-branding campaign and the importance of being agile when things go so wrongBuilding, writing, and designing three ad campaigns per month as a solo marketer – why that is too much, quality must trump quantity, and how a marketing calendar helped “Unless you’re doing research, you’re not going to do effective marketing” – she gets up from her desk, goes for a walk, and listens in to sales calls to learn from customer reactionsRedesigning the website based on a shift in the ideal customer profile. In the redesign, she put prospects experience above all else. The results – 40% conversion rates from any lead who fills out a form on the website to booking a meeting with the sales team. They also have a nearly 50% win rate, showing the quality of the leads.Natalie also shares lessons she gained from influential mentors and managers in her career: Matthew Sniff, Chief Product Officer, Map My Customers – blocking off learning time  Andrea Kayal, CMO, Electric – sticking up for brand strategy in leadership sessions Chris Walker, CEO, Refine Labs – putting your buyer above what may be best for your bottom lineArticles (plus a book and a course) mentioned in this episode:Product Development Chart: A “minimum viable product” is not enough to satisfy customers (https://www.marketingsherpa.com/article/chart/minimum-viable-vs-minimum-awesome)The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition book by Flint McGlaughlin, CEO, MarketingSherpa & MECLABS (https://meclabs.com/course/the-marketer-as-philosopher/)Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Podcast Episode #1 (https://www.marketingsherpa.com/article/interview/scaling-podcast)The Content Marketing Tipping Point: Marcus Sheridan’s magic number is 30, what is yours? (https://sherpablog.marketingsherpa.com/email-marketing/content-marketing-magic-number/)MarketingSherpa Library (https://www.marketingsherpa.com/library) – 8,768 case studies, articles, and videosBecome a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) (free digital marketing course)Customer-First Marketing Chart: How to get customers to give your company a second chance (https://www.marketingsherpa.com/article/chart/how-customers-give-second-chance)2022 Growth Trends Interview Series, Episode 5: Community building with Chris Walker (https://www.linkedin.com/feed/update/urn:li:activity:6887062373966848000/)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application