SchoolCEO: K-12 Marketing + Communications

Molly McGowan Gorsuch, the Marketing Strategy Director at Rhodes Branding, shares valuable insights on enhancing school marketing strategies. She discusses the importance of creating vibrant online communities that mirror positive real-life experiences. Molly emphasizes conducting thorough digital audits to identify gaps and improve engagement. She also highlights how effective surveys can provide critical data to strengthen community connections. Listeners will learn practical techniques to foster supportive digital spaces for families and students alike.

Discover the evolution of experiential marketing, from flash mobs to engaging events. Learn how unique culinary experiences can create lasting impressions. Hear about an innovative school convocation that transformed staff morale through live performances. Explore strategies for crafting exceptional experiences for teachers and fostering community engagement. Delve into the impact of personal attention in creating memorable interactions for schools. This lively discussion offers practical insights to elevate school branding and marketing.

Explore the transformative power of organizational culture in schools. Discover how a shift in culture can revitalize environments and enhance student experiences. Delve into real-world examples, like Toyota's collaborative approach, that reshape perceptions of professionalism. Learn the critical role of intentional culture in hiring and staff retention. Understand the importance of regular feedback and engagement to foster appreciation and connection. Gain insights on the foundational impact of culture on staff engagement and overall school success.

Explore the importance of effective communication in schools, including listening to community concerns. Learn about expressive versus receptive communication, empathetic listening, and creating social connections through school communication.

Exploring the evolution of marketing in schools, focusing on brand identity and core messaging. Featuring insights from experts on branding, positioning, and storytelling to shape community perceptions. Discussing the importance of creating memorable messages and emphasizing clear brand messaging in school marketing efforts.

Explore the essence of school branding, consistency in leadership, and the importance of building a strong brand identity through history, values, and growth. Learn from experts about shaping community perceptions, storytelling, and engaging stakeholders to create a true brand experience.

Season 3 of the podcast delves into the importance of school marketing, storytelling, efficiency improvement inspired by Formula 1 racing, work performance and workplace environment, and communication strategies for school success.

In Season 2 of the SchoolCEO podcast we have had some of the brightest school leaders tell us about their work, inspiration, and strategies. Along the way, experts in influence, storytelling, culture building, hiring, and more from outside of K-12 have joined in to share additional perspectives. We’ve curated some of the very best comments and insights on how to build a high performing culture, the best way to reach your community, working with and across different generations, becoming a great leader, and how to hire teachers and staff. These insightful segments come from some of the most popular and most shared episodes. Links to the full SchoolCEO Conversations Episodes:E65: Neel DoshiSpotify | Apple PodcastsE66: Jeff MayoSpotify | Apple PodcastsE70: Jonah BergerSpotify | Apple PodcastsE72: Dr. Jeffrey Collier & Coty KuchinskySpotify | Apple PodcastsE73: Julie Lythcott-HaimsSpotify | Apple PodcastsE76: Karen EberSpotify | Apple PodcastsE77: Jennifer HinesSpotify | Apple PodcastsE78: Donald KillingbeckSpotify | Apple PodcastsE80: Aurora MeyerSpotify | Apple PodcastsE82: EDU OpeningsSpotify | Apple PodcastsE84: Melissa ThompsonSpotify | Apple PodcastsE86: Michael C. BushSpotify | Apple PodcastsE89: Debbie CritchfieldSpotify | Apple PodcastsE90: Margaret HeffernanSpotify | Apple PodcastsE91: Dr. Joe SanfelippoSpotify | Apple PodcastsE92: Andrew McPeakSpotify | Apple PodcastsE94: Kim LearSpotify | Apple PodcastsE96: Paul CoakleySpotify | Apple PodcastsE97: Greg TurchettaSpotify | Apple Podcasts Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

In this episode, Dr. Rafal-Baer discusses her work in addressing the gender gap in education leadership and various initiatives such as the Forum for Educational Leadership and Women Leading ED,  a national network of women education leaders she founded. She also highlights the importance of supporting current and aspiring education leaders, providing comprehensive project management and implementation support, and creating a powerful network to promote gender equality at the top of education systems.You can learn more about the ILO Group and Dr. Rafal-Baer’s work at https://www.ilogroup.com/. You can learn more about Women Leading Ed at https://www.womenleadinged.org/. You can learn more about the Forum for Educational Leadership at  https://www.tffel.com/. You can also follow Dr. Rafal-Baer on X, formerly known as Twitter, at @juliarafalbaer. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Greg Turchetta, Senior Chief Communications Officer, discusses the power of storytelling in schools. Topics include staff contribution to branding, sharing extraordinary school stories on social media, teacher de-escalation training, and addressing challenges in public schools.