Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
iHeartPodcasts
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
Episodes
Mentioned books
Jun 20, 2019 • 50min
Jarl Mohn: "The best ideas come from desperation"
At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his way up from spinning records, how competing with a man in El Paso taught him everything he knows about sales, and why limited funds and a little bit of desperation led to groundbreaking successes at MTV, E! and NPR. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Jun 13, 2019 • 38min
Ben Lerer: “The Place We Win is Empathy”
Ben Lerer knows brands. As the co-founder of Thrillist, Ben created the go-to recommendation engine for everything from secret menu items to must-have flip flops (they came with bottle openers built into them!) In the 15 years since, Ben's not only grown the business, but become CEO of Group Nine Media--parent company to some of the most popular digital brands including NowThis and the Dodo. And somehow he's also found time to launch a successful VC fund with his dad! Learn Ben's trick for making quick business decisions, what working with his father has taught him, why founder’s empathy is what sets his fund apart, and why he always invests in the person over the idea. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Jun 6, 2019 • 44min
Judy McGrath: “I didn’t know anything about TV; I didn’t even like it!”
All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amazon. Discover how the creative giant got seduced by management, why she learned to love a P&L (spoiler: it was to make room for wildly creative programming like Rock the Vote,and South Park), and how she convinced advertisers to get behind The Daily Show. Plus, learn why you probably need to recruit a knife thrower/improv comedian to your staff. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 30, 2019 • 48min
Julie Rieger: "Storytellers run the World"
Just because she's a self-proclaimed data nerd doesn't mean she only cares about the numbers! Julie Rieger, former President Chief Data Strategist and Head of Media at 20th Century Fox is one of the most lauded, out-of-the-box thinkers. In this episode, Julie explains why she looks for specific words in Tweets (it can reveal purchasing intent!), why buying pages in The New York Times and leaving them blank is smart strategy, and why she took up a side job as a Ghost Photographer. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 23, 2019 • 39min
Tim Castree: “I’m trying to be 80% Australian”
Advertising giant GroupM CEO Tim Castree is everything you want from a leader: smart, calm, resourceful, and a Change Agent who also happens to be a client guy. Learn how Tim got his start as an Advertising Cadet, why skipping college never slowed him down, and how his combination of humility and drive have pushed him to the top. Plus, learn how he convinced all of Australia to turn off their lights! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 16, 2019 • 36min
Scooter Braun: “Burn the Ships”
Few people hustle as hard as Scooter Braun. This episode, Bob discovers how the renowned entrepreneur, investor and entertainment exec dropped out of college to place a bet on himself (and a young Justin Bieber); why David Geffen means so much to him, and why a “burn the ships” mentality is key to spotting the greatest talent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 16, 2019 • 34min
Maurice Lévy: “No Silos, No Solos, No Bozos”
When he was hired, Maurice Lévy was just supposed to be the IT guy. Instead, his 3 decades at the helm as CEO of the Publicis Group transformed advertising on a global scale. Bob goes into the booth with the living legend to learn how the NOW Chairman of the Supervisory Board of Publicis Groupe increased the value of the company 100-fold during his tenure as CEO, how he fought off a British merger, and why running into a burning building not only saved the Publicis Group, but changed the way he looked at risk. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 14, 2019 • 1min
Introducing: Math and Magic
How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
