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#1 - WPCampus 2019 to Livestream Sessions Thursday, July 25 – Saturday, July 27 https://wptavern.com/wpcampus-2019-to-livestream-sessions-thursday-july-25-saturday-july-27 #2 - Should Tech Companies Be Worried About DOJ’s Antitrust Review? https://medium.com/the-guardian/should-tech-companies-be-worried-about-dojs-antitrust-review-8bd0e29ec097 #3 - WPGraphQL for Advanced Custom Fields Now Available for Free https://wptavern.com/wpgraphql-for-advanced-custom-fields-now-available-for-free #4 - The CMS war between Vox Media and The Washington Post is heating up https://digiday.com/media/cms-war-vox-media-washington-post-heating/ #5 - A Tale Of Two WordPress Hosts https://news.crunchbase.com/news/tale-two-wordpress-hosts/ #6 - Blade Runner star Rutger Hauer dies at 75, but his monologue will live forever https://www.theverge.com/2019/7/24/20708804/blade-runner-rutger-hauer-dead-tears-in-rain-replicant-roy-batty "I’ve seen things you people wouldn’t believe. Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the dark near the Tannhäuser Gate. All those moments will be lost in time, like tears in rain. Time to die." #WordPress #WordPressNews #WordPressDrama Panel's Recommendations Jonathan Denwood: WPCore - https://wpcore.com/ Sallie Goetsch: https://visualsitemaps.com/ John Locke: Google Natual Language - https://cloud.google.com/natural-language/ Chris Badgett: Resources for LMS Websites - https://lifterlms.com/recommended-resources/ Adrian Tobey: Trello https://trello.com  

This Show's Main Discussion Topics #1 - The biggest thing a newbie to Google Ads has to know? #2 - Can Google AdWords be used as an effective tool to promote a new course in 2019? #3 - Your thought on Udemy and how it helps a course builder to build a personal brand #4 - How online courses can help you get big clients #5 - What is the most exciting marketing platform for you in 2019? Isaac Rudansky Bio Isaac Rudansky, CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate optimization. As an educator, Isaac has over 91,000 paying students enrolled in his full-length online courses, and his beginners guide to Google AdWords has been watched by over 850,000 students. Isaac founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2013. Since then, Isaac and his team have consulted with over 450 companies around the world, ranging in size from small mom and pop ecommerce boutiques, to multiple, publicly traded companies. Isaac and his team manage the digital advertising campaigns for well known companies like Forbes, AMC Networks, Karrass Negotiating, The International Culinary Center and many more. https://www.adventureppc.com/ https://www.udemy.com/courses/search/?ref=home&src=ukw&q=isaac%20rudansky  

We discuss the latest WordPress news stories of the week and also anything else that we feel our audience would find interesting which has been published online during the week. Also this week we also have a special guest panelist Jason Resnick. #1 - Newspack Opens Up Application Process for Phase Two https://wptavern.com/newspack-opens-up-application-process-for-phase-two #2 -FaceApp is back and so are privacy concerns https://www.theverge.com/2019/7/17/20697771/faceapp-privacy-concerns-ios-android-old-age-filter-russia #3 - How Yoast Can Become an Attack Vector for Hackers, and How to Stop It https://www.joeyoungblood.com/wordpress-tips/how-yoast-can-become-an-attack-vector-for-hackers-and-how-to-stop-it/ #4 - Elon Musk unveils Neuralink’s plans for brain-reading ‘threads’ and a robot to insert them https://www.theverge.com/2019/7/16/20697123/elon-musk-neuralink-brain-reading-thread-robot #5 - The Last Frontier https://harpers.org/archive/2019/08/the-last-frontier/?utm_source=pocket-newtab #6 - SiteGround Celebrates Its 15th Anniversary! https://www.siteground.com/blog/siteground-15th-anniversary/?utm_source=twitter #WordPress #WordPressnews #MortenRandHendriksen

About Billy To the outside world, it didn’t make any sense why I was leaving my career. I had an MBA and a thriving career as a consultant in the energy industry. I was working with important clients like the Department of Energy, Native American tribes, and Fortune 500 companies. I led the financial modeling for industrial-scale, cutting-edge energy projects. Think solar power, wind power, and that sort of thing. It was an interesting and rewarding career, but deep down, I was looking for something more. I wanted to do something I was passionate about. Something of my own. So I did. After I came home from those long days in the office, I started a blog around a fun hobby of mine: brewing beer at home. To my surprise, beer drinkers from all over the world began to discover it. The web traffic grew and grew. Before I knew it, I had built one of the top beer blogs in the internet. My readers particularly loved my home-brewing tips. So, one day, I decided to try something crazy and sell an online course. People actually bought it! Yes, they actually paid me money over the internet for something I created. And they loved it. https://linchpin.media/ #1 - What is based on your experience the major key marketing tool or technique that leads to success connected to membership website? #2 - So an email list is really important connected to success have you got some key tips connected to how you can build an effective list? #3 - What are some of the key mistakes you see your clients making consistency before you start working with them? #4 - You're not a big fan of Udemy way? #5 - Do you feel that the learning market is getting more competitive if yes, is it still possible to build a successful membership website from the ground up? #6 - Have you got any tips and tricks that you like to share with the audience?   #WordPress #MembershipWebsites #OnlineBusiness  

This week starting story is about how WordPress stopping obtrusive admin notices #1 - WordPress Theme Review Team Initiates New Long Term Plan to Make All WordPress.org Themes Accessible https://wptavern.com/wordpress-theme-review-team-initiates-new-long-term-plan-to-make-all-wordpress-org-themes-accessible #2 - Road-tripping with the Amazon nomads https://www.theverge.com/2019/7/10/20687434/amazon-sellers-nomad-merchants-products-malls-walmart #3 - The Future of Websites: Headless CMS https://scotch.io/bar-talk/the-future-of-websites-headless-cmss #4 - What two big studies tell us about the state of local marketing https://searchengineland.com/what-two-big-studies-tell-us-about-the-state-of-local-marketing-319176 #5 - Facebook’s Libra could be dead on arrival, if India stands by its proposed ban https://www.digitaltrends.com/computing/india-proposed-ban-facebook-libra-threatens-cryptocurrency/ #6 - What happened to Utrip? Abrupt end to Seattle travel startup blindsides investors and clients https://www.geekwire.com/2019/happened-utrip-abrupt-end-seattle-travel-startup-blindsides-investors-clients/ #WordPress #WordPressDrama #WordPresThemes  

Why people leave: ● See no value within first billing period ● Do not see equivalent value within first billing period ● Overwhelmed by the product, so much to do, so little time ● Run out of money For example… Membership Site, buys access, logs in, 100 things to do, can’t figure out where to start, cancels and leaves because it’s too overwhelming. Same can be applied to a software company, LMS site. For product stores Churn can be the amount of first time buyers who don’t return Ways to ensure people stay ● Ensure they see equivalent value within the first billing period ○ Be available for questions ○ Provide constant guidance and assistance ○ Automate on-boarding ○ Provide key benchmarks that “appear as value!” ○ Validate the customer experience ● Continue to provide value long term ○ Videos ○ Blogs posts ○ Podcasts ○ Insights ○ Strategies ○ etc... What to do when people leave? ● Send exit survey ○ Find out why the left ○ Collect key APIS/reasons ● Stay in touch ○ Keep them on the list unless they unsubscribe ○ Send them “veteran” promotions and deals for reactivation ○ Continue to provide value ● Don’t take it personally ○ Unless they make it personal ● Clear refund policy ● Make it easy to come back ○ Discount for reactivating ○ Instant reactivation ○ Account “Pausing #WordPress #Churn #GroundHogg

We going to be discussing in this episode how WordPress can be a direct competitor to SaaS platforms like Clickfunnels, with the right combination of free tools. We also are going to discuss funnels generally (including how the tech is only one part of the equation when it comes to successful funnels), and how I've used funnels and landing pages to sell $300k+ online courses in my first 2 years of business. Dave Foy teaches non-coders how to build their businesses faster and more profitably using WordPress and the Elementor page builder. Dave is actually a fully qualified teacher. For 10 years he taught 5-11-year-olds in the UK. Dave built his first website 20 years ago, and in 2003 turned pro and spent 14 years in the industry, building and optimizing websites. He started "Design-Build Web" (https://www.designbuildweb.co) in early 2017, combining his passion for teaching, his non-sleazy approach to marketing and 20+ years of web design experience. He applied everything he knew about sales funnels to his own website, resulting in rapid list growth, a string of profitable online course launches aimed at non-coders and a six-figure income in his first year. Dave has 2 courses: No Stress WordPress (https://www.nostresswp.co), teaching non-coders the framework for delivering fully functional WordPress websites faster with Elementor. No Fear Funnels (https://www.nofearfunnels.co), teaching non-coder 'non-marketers' how to plan, design, build and manage highly effective sales funnels using WordPress and Elementor. https://www.designbuildweb.co https://www.nofearfunnels.co https://www.facebook.com/designbuildweb/ https://twitter.com/designbuildweb/ https://www.youtube.com/channel/UC6kR_saJuc8AJiGosqQai3QDave Foy

Our two main stories this week is WP-Engine buying up Flywheel, the dark star grows our second is an insightful post oh what a test group of Chinese students really do when given access to the open web for a period of time. We have two special guests this week Adrian Tobey from Groundhogg: https://www.groundhogg.io/ #1 - WP Engine Acquires Flywheel https://wptavern.com/wp-engine-acquires-flywheel #2 - When Chinese students were given the uncensored internet https://www.inkstonenews.com/society/what-happened-when-researchers-gave-chinese-students-uncensored-internet/article/3015387 #3 - After Party: An Apology https://2019.europe.wordcamp.org/2019/06/24/after-party-apology/ #4 - Something Awful’s founder thinks YouTube sucks at moderation https://www.theverge.com/2019/6/26/18744264/something-awful-youtube-moderation-rich-kyanka-lgbtq #5 - State of CSS 2019 Survey Results: Top Frameworks Rank Low in Satisfaction, JavaScript Proficiency is on the Rise https://wptavern.com/state-of-css-survey-2019-results-top-frameworks-rank-low-in-satisfaction-javascript-proficiency-is-on-the-rise #6 - How Much of Google’s Search Traffic is Left for Anyone But Themselves? https://sparktoro.com/blog/how-much-of-googles-search-traffic-is-left-for-anyone-but-themselves/ Panel's Recommendations of the week Jonathan's Conductor - LifeTime Package $399 https://conductorplugin.com/ Chris Badget: https://lifterlms.com/recommended-resources/ John Locke: https://whitespark.ca/review-handout-generator/ Adrian Tobey: https://obsproject.com/  

Violette has managed to build a real online community with her FemCity brand we discuss how she did it and the lessons she has learned. Violette created FemCity while developing a Public Relations + Marketing business. She was seeking a community of women to network and mastermind with monthly. She couldn’t find what she was looking for, so she created a business community for women. For the first year, she only hosted workshops and the series in Miami. From there, women around the world started to ask for their own FemCity community in their backyard. Today we have over 140 communities in the US, Canada, and the Caribbean. Key Subjects We Discuss During the Show 1 - Advice on how to build real community online? 2 - Key things learnt connected to building a successful online membership based business? 3 - What were some the major business problems Violette faced building up the business and how did she overcome them? 4 - What are some of the things Violette would like to share with the audience connected to things she would have like to have known at the beginning? 5 - Where would Violette like the FemCity brand be in 18 months time? https://femcity.com/

We have a special guest panelist this week Adrian Tobey of GroundHogg. https://www.groundhogg.io/ This week show we discuss some great stories. One of our main posts is connecting Yoast working with Google to integrate XML Sitemaps into WordPress Core. Then we have a couple. of posts about Facebook. One is about the company's recent announcement of its massive cryptocurrency project "Libra." The second post is what is it's really like being a Facebook moderation in 2019 a pretty dark article. #1 - Developers at Yoast and Google Collaborate on Proposal to Add XML Sitemaps to WordPress Core https://wptavern.com/developers-at-yoast-and-google-collaborate-on-proposal-to-add-xml-sitemaps-to-wordpress-core 2 - Key things learned connected to building a successful online membership-based business? https://gizmodo.com/senate-banking-committee-schedules-hearing-on-facebooks-1835672507 #3 - Disgruntled security firm discloses zero-days in Facebook's WordPress plugins https://www.zdnet.com/article/disgruntled-security-firm-discloses-zero-days-in-facebooks-wordpress-plugins/ #4 - The restaurant owner who asked for 1-star Yelp reviews https://thehustle.co/botto-bistro-1-star-yelp/ #5 - WP Rocket: from $0 to $2.6 million in 5 years | Made In WordPress #1 https://www.youtube.com/watch?v=_aZU5nXR8Sc&feature=youtu.be #6 - Bodies in Seats - At Facebook’s worst-performing content moderation site in North America, one contractor has died, and others say they fear for their lives https://www.theverge.com/2019/6/19/18681845/facebook-moderator-interviews-video-trauma-ptsd-cognizant-tampa Recommendations of the week! Jonathan's Mega Menu Builder - Max Mega Menu Pro - https://www.megamenu.com/features/ Adrian: https://wordpress.org/plugins/wp-chatbot/.