
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
WP-Tonic is a podcast for WordPress professionals and Bootstrap SaaS startup entrepreneurs or anybody looking to build a business online.
We cover a large number of areas with our main show. We interview some creative WordPress and startup entrepreneurs plus online experts who, with their insights, can help you build your online business.
Jonathan Denwood and Kurt von Ahnen host and produce the WP-Tonic podcast, which is one of the longest-running WordPress podcasts. Each episode brings you valuable insights with one goal: to help you generate more income and impact through online businesses.
Latest episodes

Apr 7, 2023 • 1h 17min
#755 WP-Tonic This Week in WordPress & SaaS Round Table Show
#755 WP-Tonic This Week in WordPress & SaaS Round Table Show:We cover the best WordPress and tech news of the month with our regular panel and guests.
This Months Special Guest Panelists
Jason Cohen
https://www.linkedin.com/in/jasoncohen/
Regular Monthly Panel
Heather Wilde Renze
https://www.linkedin.com/in/heatherwilde/
Chris Badgett
https://www.linkedin.com/in/chris-badgett-57486325/
Spencer Forman
https://www.linkedin.com/in/spencerforman/
Kurt von Ahnen
https://www.linkedin.com/in/kurtvonahnen/
------------------------------------------------- The Panel -------------------------------------------------
#1 - A response to ‘open letters’ about plugin review delays.
https://masterwp.com/a-response-to-open-letters-about-plugin-review-delays/
Robert Rowley of Patchstack
Mika Epstein
#2 - Wall Street said TikTok CEO Shou Zi Chew had a 'disaster' day in Congress — but the app's users are loving him
https://www.businessinsider.com/tiktok-congress-hearing-internet-reaction-analysis-chew-2023-3
Jason Calacanis
#3 - What’s the problem with Awesome Motive?
https://thewpminute.com/whats-the-problem-with-awesome-motive/
Matt Medeiros
#4 - Internet Archive Loses Historic Copyright Case, Vows to Appeal
https://www.vice.com/en/article/y3wz8b/internet-archive-loses-historic-copyright-case-vows-to-appeal
#5 - The Age of AI has begun
https://www.gatesnotes.com/The-Age-of-AI-Has-Begun
Bill Gates
I’ve been thinking a lot about how AI can reduce some of the world’s worst inequities.
#6 - The All-In Podcast - E121: Macro update, Fed hike, CRE debt bubble, Balaji's Bitcoin bet, TikTok's endgame & more
https://www.youtube.com/watch?v=ub9QcwSgbjc
StreamYard Link - https://streamyard.com/78kvm8a9rw
----------------------------------- Sponsors of The Show -----------------------------------
Zoho.com: - https://www.zoho.com/partners/
Sensei LMS - https://bit.ly/3VskGBT
WPLaunchify - hhttps://bit.ly/3VskGBT
LfiterLMS - https://bit.ly/3VskGBT
----------------------------------- FOLLOW & CONNECT WITH US -----------------------------------
FOLLOW & CONNECT WITH US
Website
https://www.wp-tonic.com/
YouTube Channel:
@wptonic
The Membership Machine Facebook Group:
https://bit.ly/3W9r4gb
Twitter:
@wptonic_com
LinkedIn:
https://bit.ly/42ngKWr

Mar 30, 2023 • 38min
#754 WP-Tonic This Week in WordPress & SaaS: With Special Guest Jeff Cross
Strategies on eLearning to Market Your Business in 2023
Jeff Cross is the media director of ISSA, with flagship media brands that include print publications Cleanfax, Cleaning and Maintenance Management, ISSA Today magazines, and all related digital publications and multimedia products. He is the previous owner of a successful cleaning and restoration firm. He is also a trainer and consultant for business owners, managers, and front-line technicians and is an IICRC-approved instructor.
Main Questions For Interview With
#1 - Jeff, can you give us an outline of what led you to your present role with ISSA?
#2 - What are some of the main challenges ISSA faces commercially in 2023?
#3 - How important is "eLearning marketing" as an effective tool to market ISSA to your target audience and also how important is WordPress as your main online marketing platform?
#4 - Can you give us a couple of examples of "eLearning marketing" that has increased the membership of the ISSA that you are most happy with?
#5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
StreamYard Link - https://streamyard.com/3gstgt4axh
----------------------------------- Sponsors of The Show -----------------------------------
Zoho.com: - https://www.zoho.com/partners/
Sensei LMS - https://bit.ly/3VskGBT
WPLaunchify - hhttps://bit.ly/3VskGBT
LfiterLMS - https://bit.ly/3VskGBT
----------------------------------- Sponsors of The Show -----------------------------------
FOLLOW & CONNECT WITH US
Website
https://www.wp-tonic.com/
YouTube Channel:
@wptonic
The Membership Machine Facebook Group:
https://bit.ly/3W9r4gb
Twitter:
@wptonic_com
LinkedIn:
https://bit.ly/42ngKWr
--------------------------------------------------
Hosts of The Show
Jonathan Denwood & Kurt von Ahnen
https://www.linkedin.com/in/jonathandenwood/
https://www.linkedin.com/in/kurtvonahnen/
-------------------------------------------------

Mar 23, 2023 • 1h 21min
#753 WP-Tonic This Week in WordPress & SaaS: With Special Guest Jason Cohen The Founder of WP-Engine
#753 WP-Tonic This Week in WordPress & SaaS: With Special Guest Jason Cohen The Founder of WP-Engine
Jason is the founder of unicorn WP Engine (200,000 customers, 1200 employees). Previously founder of bootstrapped Smart Bear (sold 2008; re-sold in 2021 at ~$2B) and ITWatchDogs (sold 2004). Original mentor and angel investor with Austin-based Capital Factory since 2009.
Main Questions For Interview With Jason Cohen
#1 - Can you tell us what lead you to see the clear opportunities in the WordPress hosting space when you were thinking of starting WP-Engine?
#2 - What were a couple of the biggest challenges you faced connected to the early days of WP-Engine and how did you and the team overcome them?
#3 - What do you see as some of the biggest changes you see in hosting and WordPress in general in the next couple of years?
#4 - What are some of your thoughts and personal insights connected to the VC industry after what has happened to SVB Silicon Valley Bank?
#5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
----------------------------------- Sponsors of The Show -----------------------------------
Zoho.com: - https://www.zoho.com/partners/
Sensei LMS - https://bit.ly/3VskGBT
WPLaunchify - hhttps://bit.ly/3VskGBT
LfiterLMS - https://bit.ly/3VskGBT
----------------------------------- FOLLOW & CONNECT WITH US -----------------------------------
Website
https://www.wp-tonic.com/
YouTube Channel:
@wptonic
The Membership Machine Facebook Group:
https://bit.ly/3W9r4gb
Twitter:
@wptonic_com
LinkedIn:
https://bit.ly/42ngKWr

Mar 16, 2023 • 55min
#752 WP-Tonic This Week in WordPress & SaaS: How Do You Get Great Product or Service Market Fit in The WordPress & SaaS Space?
How Do You Get Great Product or Service Market Fit in The WordPress & SaaS Space?
How Do You Get Great Product or Service Market fit?
If you are a freelancer, WordPress digital agency, or a bootstrap SaaS founder market fit is all important. We got some great tips and insight on how you can work on getting a great market fit. Also in the second half of the show, we go into what are some of the best social media platforms to market yourself or your company in 2023.
How to achieve a perfect service or product-market fit for your company
Determine your target customers. Identify their underserved needs. Define your unique value proposition. Build your product features. Provide a seamless user experience.
You Show Hosts
Jonathan Denwood
https://www.linkedin.com/in/jonathandenwood/
Kurt von Ahnen
https://www.linkedin.com/in/kurtvonahnen/

Mar 9, 2023 • 54min
#751 WP-Tonic This Week in WordPress & SaaS: With Special Guest Veena Prashanth Digital Access Pass
#751 WP-Tonic This Week in WordPress & SaaS: With Special Guest Veena Prashanth Digital Access Pass
DigitalAccessPass.com
SmartQuizBuilder.com
WP-Tonic Show Hosts Jonathan Denwood & Kurt Von Ahnen
How To Build A Successful BootStrap Startup Business
Main Questions For Interview With Our Special Guest Veena Prashanth
#1 -Veena maybe you can tell us how you got involved in the world of WordPress and then started DigitalAccessPass.com and SmartQuizBuilder.com?
#2 - What have been some of the biggest challenges you have faced connected to growing your plugin businesses?
#3 - Do you see some real opportunities in the WordPress market place in the next couple of years?
#4 - What are some of your own views connected to Gutenberg and full website editing?
#5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
Veena Prashanth
https://digitalaccesspass.com/
https://www.linkedin.com/in/veenaprashanth/

Mar 2, 2023 • 1h 7min
#750 WP-Tonic This Week in WordPress & SaaS Round Table Show With Special Guest Karmen Kendrick
#750 WP-Tonic This Week in WordPress & SaaS Round Table Show With Special Guest Karmen Kendrick
Main Topics of this month's show
#1 - This Supreme Court Case Could Decide The Future Of The Internet As We Know It
https://www.huffpost.com/entry/section-230-supreme-court_n_63e3ba9ce4b0c8e3fc88d2dd
#2 - New Proposal Seeks to Update WordPress Release Process for Merging Gutenberg Features After Beta 1 Feature Freeze
https://wptavern.com/new-proposal-seeks-to-update-wordpress-release-process-for-merging-gutenberg-features-after-beta-1-feature-freeze
#3 - Microsoft's Bing AI chatbot has said a lot of weird things. Here's a list.
https://mashable.com/article/microsoft-bing-ai-chatbot-weird-scary-responses
https://www.youtube.com/watch?v=fs6JdfOBFyA
#4 - WordCamp Asia 2023
https://asia.wordcamp.org/2023/
#5 - Facebook and Instagram are testing selling you blue checks for $12 a month
https://www.theverge.com/2023/2/19/23606268/meta-instagram-facebook-test-paid-verification
#6 - Elon Musk keeps laying off Twitter employees after saying cuts were done
https://www.theverge.com/2023/2/21/23609522/elon-musk-more-twitter-layoffs-sales-engineering-ads-google-revamp
Karmen Kendrick Special Guest
https://www.linkedin.com/in/iamkarmenk/
Heather Wilde Renze
https://www.linkedin.com/in/heatherwilde/
Chris Badgett
https://www.linkedin.com/in/chris-badgett-57486325/
Spencer Forman
https://www.linkedin.com/in/spencerforman/
Kurt von Ahnen
https://www.linkedin.com/in/kurtvonahnen/

Feb 23, 2023 • 48min
#749 WP-Tonic This Week in WordPress & SaaS: With Special Guest Talisha Lewallen of WP-Connects
WP-Tonic Show Hosts Jonathan Denwood & Kurt Von Ahnen
The Challenges & Opportunities In Building a Second Career With WordPress
WP-Connects
At WPConnects our Mission is to help United States military personnel find their next career. We understand that this time in their lives and careers can be unsettling with all of the unknowns. WPConnects wants to help soldiers with their transition from Military life to their civilian careers.
Main Questions For Interview
#1 - Talisha maybe you can tell us the founding story behind WPCONNECTS?
#2 - What would you say the present position is connected to the WordPress project that finds itself at the beginning of 2023?
#3 - What are some of the special challenges that the military personally finds connected to getting started in the tech sector?
#4 - What has been your personal journey connected to your involvement with WordPress?
#5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
https://wpconnects.com/
https://www.linkedin.com/in/talisha-lewallen-57758b85/

Feb 16, 2023 • 55min
#748 WP-Tonic This Week in WordPress & SaaS: With Special Guest David Rashty
Early-Stage WordPress Startup Investing The Key Factors
David was one the first web pioneers, Back in 1992 he developed a line-mode web client and also contributed code to the initial WWW library. Was the first to introduce and promote Hebrew on the web.
He has over twenty years of experience as a CTO and a CEO and was involved in several start-ups and established companies and was the founder of two successful ventures.
His academic background is in computer science (BS) and educational technology (M.Sc). Was adjunct university professor, an IDF "Basmach - Mamram School" instructor, gave numerous workshops on Information Architecture, UEX, E-Learning, and Cyberwar, wrote two books and several articles on the early days of the Internet and received innovation awards including the Hebrew University Kaye award for innovation (twice).
Main Questions For Interview
#1 - David what have been some of your most interesting and exciting investments in WordPress?
#2 - What is the start-up investment scene like at the present moment in Israel?
#3 - What are some of them of the most interesting start-up companies or sectors on your radar at the present moment?
#4 - What are some of the key factors that you look for in early-stage investing?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?

Feb 9, 2023 • 41min
#747 WP-Tonic This Week in WordPress & SaaS: With Special Guest Rob Walling
#747 WP-Tonic This Week in WordPress & SaaS: With Special Guest Rob Walling
The AI Robots Are Coming & There's Disruption in The Air! With Special Guest Rob Walling
Rob Walling has built and sold multiple SaaS companies, most recently Drip.
He co-founded the most popular conference and community for ambitious, bootstrapped SaaS, called MicroConf.
He wrote the book on how to bootstrap a startup, Start Small, Stay Small.
And he started TinySeed, the first accelerator designed for SaaS bootstrappers.
He has also invested in more than 55 startups, including WP Engine, CartHook, and SparkToro.
https://robwalling.com/
https://www.linkedin.com/in/robwalling/
https://www.startupsfortherestofus.com/
Main Questions For Interview
#1 - Rob, are there any particular trends that you have observed in the bootstrap startup community in 2022 that you think are interesting?
#2 - Have you come to any conclusions yourself connected to how you see Ai/ChatGPT is going to affect the bootstrap startup community over the next couple of years?
#3 - Do you generally think it's getting easier or harder for a bootstrap SaaS to the $10,000 a month gross revenue barrier?
#4 - You have invested directly in several WordPress SaaS; the most prominent has been WP Engine do you feel there is still a lot of opportunity in this WordPress space?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?

Feb 2, 2023 • 1h 33min
#746 WP-Tonic This Week in WordPress & SaaS: Round Table Show With Special Guest Jason Cohen, Founder at WP Engine
#746 WP-Tonic This Week in WordPress & SaaS: Round Table Show With Special Guest Jason Cohen, Founder at WP Engine
Thursday 26th at 9:15 am PST
With over 27 years of experience in business and software development, Jason Cohen is the founder of WP Engine where he has served in several roles including CEO, Head of Engineering, Head of Product, and CTO.
#1 - The AI Robots Are Coming Is There Any Hope For Humanity?
a - Google is freaking out about ChatGPT
https://www.theverge.com/2023/1/20/23563851/google-search-ai-chatbot-demo-chatgpt
The New York Times reports Google founders Larry Page and Sergey Brin have discussed its response to ChatGPT, with plans to launch over 20 AI products this year, including a demo of its own search chatbot.
B - Getty Images is suing the creators of AI art tool Stable Diffusion for scraping its content
https://www.theverge.com/2023/1/17/23558516/ai-art-copyright-stable-diffusion-getty-images-lawsuit
C - Publisher halts AI article assembly line after probe
https://www.theregister.com/2023/01/23/ai_news_roundup/
#2 - WordPress Community Team Proposes Adopting GitHub to Improve Collaboration
https://wptavern.com/wordpress-community-team-proposes-adopting-github-for-improved-collaboration
#3 - Google cuts 12,000 jobs in the latest round of big tech layoffs
https://www.theverge.com/2023/1/20/23563706/google-layoffs-12000-jobs-cut-sundar-pichai
Google CEO Sundar Pichai announced the news in an email to staff, saying the company needed to focus on key priorities — as artificial intelligence.
#4 - Awesome Motive Acquires Thrive Themes
https://wptavern.com/awesome-motive-acquires-thrive-themes
#5 - DOJ sues Google over its dominance in the online advertising market
https://www.cnn.com/2023/01/24/tech/doj-google-lawsuit/index.html
#6- Twitter’s new developer terms ban third-party clients
https://www.engadget.com/twitter-new-developer-terms-ban-third-party-clients-211247096.html