

The Fintech Blueprint
Lex Sokolin
Finance is being pulled apart by the forces of frontier technology. From AI, to blockchain and DeFi, mixed reality, chatbots, neobanks, and roboadvisors — the industry will never be the same. Here is the blueprint for navigating the shift.
Episodes
Mentioned books

Nov 18, 2022 • 41min
Embedded custody services and crypto IRAs using fintech APIs, with Prime Trust CEO Tom Pageler
Timestamp1’24”: From the US Secret Service to fraud control at Visa - what kickstarted this journey?3’58”: Transitioning from the public to the private sector and building an electronic crimes task force6’15”: The goals of payment network VISA relative to the e-commerce in which it participated9’15”: Dispelling the myths around risk in e-commerce and how these narratives evolved into crypto14’15”: The definition of a security engineer and how hackathons are used to counter vulnerabilities16’16”: DocuSign and how it compares to the fundamental structure of a blockchain, as well as, how it works20’07”: Joining crypto-custodian BitGo and how that lead to joining Prime Trust21’47”: Prime Trust – what it is and how it has grown over the years24’01”: The differences between a trust company or a trust custodian versus a depository institution like a bank versus a brokerage custodian like BNY Mellon29’18”: The archetypes of the customers and clients of Prime Trust31’27”: Prime Trust’s go-to-market strategy and how APIs as a product feature and distribution mechanism are used34’53”: The vision and mechanisms for growth for Prime Trust over the next year, given the current market state38’17”: The view on where American regulation will land with regards to the crypto industry40’29”: Channels to use to connect with Tom and/or to learn more about Prime Trust
Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Nov 11, 2022 • 42min
Metaverse-native virtual artists and their financial ecosystem, with Hume CEO David Beiner
In this conversation, we chat with David Beiner, Co-Founder and CEO of Hume – a web3 entertainment company pioneering music in the metaverse. David’s background is in media strategy working with companies like Comcast/NBC and MGM. In 2017 he went down the Ethereum rabbit hole and never looked back.
Hume’s community-building approach blends music, digital identity, and storytelling to develop virtual artists, or metastars. Hume goes beyond just the music and production of their virtual artist like ‘angelbaby’ — originally from the popular NFT collection FLUF WORLD— they thoroughly craft a rich backstory that embodies and humanizes their Metastars. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

Nov 4, 2022 • 37min
AI-based underwriting of small business insurance, with Coterie CEO David McFarland
In this conversation, we chat with David McFarland, co-founder and CEO of Coterie Insurance – a US- based insurance entity focused on making risk transfer efficient for the small commercial P&C insurance space. Coterie uses industry-leading tech, deep insurance expertise, and product innovation to embed insurance into their partners’ existing products and workflows, leveraging data from multiple sources to turn small commercial accounts from an unprofitable obligation to a profitable opportunity.
Prior to founding Coterie, David served as Chief Actuary and Head of Insurance Product & Pricing at Clearcover, a personal auto insurtech. David is a Fellow in the Casualty Actuarial Society and a Member of the American Academy of Actuaries. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

5 snips
Oct 28, 2022 • 54min
Lex Sokolin's 2022 investing and building thesis -- the evolutionary relationship between Tech, Finance, and Web3
In this conversation, we have a special episode where Lex Sokolin - Chief Editor of The Fintech Blueprint - walks us through some strong mental models for how FinTech works, how financial services is evolving, how technology is spreading into and out of financial services, and also how we consumers, people are getting reprogrammed or used to different modes of engagement entirely.
Additionally, Lex touches on how the interactions between some of the largest tech, finance, regulatory, and government players is leading to some really weird stuff. He will integrate some of the recent long takes that we've done on the FinTech Blueprint in the written newsletter and try to weave them together into a cohesive story, a story that's bigger than any particular look at the issues. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

Oct 21, 2022 • 47min
Creating the neobank and embedded finance industry, with Sila CEO and Simple Co-Founder Shamir Karkal
In this conversation, we chat with Shamir Karkal, CEO and Co-Founder of Sila - a banking and payment platform for software teams building the next generation of financial products & services in regulated and unregulated industries.
A true FinTech pioneer, Shamir played a crucial part in building the infrastructure that would pave the way for online banking. In 2009, he co-founded Simple, the first bank of its kind in the United States, and later headed the Open Platform at BBVA. Shamir was drawn to serve smaller companies, co-founding Sila in 2018 with the goal of empowering financial innovations.
Shamir studied physics and computer science at Bangalore University and is a graduate of Carnegie Mellon’s Tepper School of Business. He lives with his family in Portland, Oregon, and enjoys jiu-jitsu, long-range target shooting, and studying history whenever possible. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

Oct 14, 2022 • 40min
How Binance is investing $1B in the BNB ecosystem, with BNB Chain Investment Director Gwendolyn Regina
In this conversation, we chat with Gwendolyn Regina, Investment Director at BNB Chain. Her main responsibilities include streamlining processes around deal sourcing, investment strategy, portfolio management and growth. As a part of her role she invests in promising projects in the web3 and MetaFi space (GameFi, SocialFi, NFTs etc.), and leads the MVB incubation program, which she set up.
Gwen was the head of venture capital partnerships at Meta and built its startup fast-track growth program. Before that, she was Entrepreneur-in-Residence at deep tech investment fund, Entrepreneur First, based in Paris. Prior to that, Gwen built and sold the tech media startup, SGEntrepreneurs to Tech in Asia. Gwen also spearheaded Mashable's expansion into Asia and as a professional host, she hosted a TV documentary on the Internet of Things for ChannelNewsAsia. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

Oct 7, 2022 • 46min
Growing an AI-powered digital lender to $850MM in revenue, with Upstart's SVP of Business Development Jeff Keltner
In this conversation, we chat with Jeff Keltner, the SVP Business Development at AI-powered digital lending fintech, Upstart. Jeff joined Upstart in 2012 after spending 6 years at Google. He launched and built the Google Apps for Education business, growing market share from zero to almost 70% in its first four years. Jeff spearheaded marketing efforts for Google Apps in Global 2000 accounts and led sales, business development, and go-to-market strategy for the launch of Chrome devices in the education and enterprise sectors.
Jeff spent several years in direct sales at IBM, always exceeding quota, and was a founding engineer and lead UI developer at SSB Technologies. Jeff holds a BS in Computer Systems Engineering from Stanford University. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

19 snips
Sep 30, 2022 • 33min
Eliminating payments fraud from Fintech and Web3 using AI, with Sardine CEO Soups Ranjan
In this conversation, we chat with Soups Ranjan, the co-founder and CEO of Sardine.AI, a VC funded company with the mission to “confidently load money into a digital wallet”, where Sardine takes care of fraud and compliance issues related to money movement and instantly funds the money in the wallet.
Prior to founding Sardine, Soups was head of crypto for Revolut and head of data & risk for Coinbase. He has held roles in cyber security and AI/Machine Learning at many Silicon Valley companies over the last 15 years. Soups also holds a PhD in Electrical and Computer Engineering from Rice Univ where his thesis was on preventing application layer DDoS attacks. One of his lifelong passions is matching wits against fraudsters and he founded a popular risk community called RiskSalon that allowed many companies to learn from each other. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

Sep 24, 2022 • 43min
Transforming art, private equity, and securities into tokenized assets on chain, with Securitize's CEO Carlos Domingo
In this conversation, we chat with Carlos Domingo, is a senior executive, entrepreneur, investor, and currently the CEO and Co-Founder of Securitize, Inc. Carlos has 25+ years of experience in innovation and digital transformation.
Before becoming the CEO of Securitize, Carlos co-founded and launched SPiCE VC, a fully tokenized VC fund. In order to ensure global compliance for SPiCE VC, Carlos and his team created the security token issuance and lifecycle management platform that would later become Securitize, Inc.
Additionally, Carlos was CEO of Research & Development for Telefonica (one of the largest telecom companies in the world), as well as CEO of New Business and Innovation for Telefonica Digital.
Carlos holds a PhD in computer science, speaks English, Spanish and Japanese, and is based in Miami. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.

8 snips
Sep 16, 2022 • 58min
Implications of the Ethereum Merge for Web3, with Justin Drake of The Ethereum Foundation
In this conversation, we chat with Justin Drake, Researcher at the Ethereum Foundation. He is also front and center of the biggest upcoming change to happen in Ethereum’s short history by transitioning from proof of work to proof of stake, commonly known as The Merge. A major engineering feat for what is the most active Blockchain in Crypto
Justin lives in Cambridge, UK where he studied mathematics. He founded the Cambridge Bitcoin Meetup group in 2013, and in 2014 left his job as a programmer and FPGA engineer to study the blockchain space. In 2015 he operated a Bitcoin ATM and started a company providing a web interface for OpenBazaar. He is now a researcher for the Ethereum Foundation focusing on sharding. Disclaimer here — this newsletter does not provide investment advice and
represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
Want to discuss? Stop by our Discord and reach out here with questions.