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Leadovation

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Dec 10, 2024 • 25min

Nelson Nigel: From Uber Driver to Tech Entrepreneur: Transforming Ideas Into Impact

About Nelson Nigel:Nelson Nigel, Founder and CEO of Kidmoto Technology, is an expert in transportation technology, specializing in safe and convenient travel solutions for parents with small children. In 2016, inspired by his experience as an Uber driver, he identified a gap in the market for child car seats in taxis and car services and developed a mobile app connecting parents with skilled drivers for secure airport transfers. Despite a challenging background, including growing up poor in New York and surviving a life-threatening train accident, Nelson built Kidmoto into a trusted brand operating in 52 U.S. cities, completing over 40,000 rides, achieving 7-figure revenue in 2023, and reaching a valuation of $25 million. In this episode, Dean Newlund and Nelson Nigel discuss:Innovative leadership in niche marketsTransforming personal challenges into business opportunitiesThe process and importance of business planningBuilding and managing a national infrastructure for startupsPerseverance and execution in entrepreneurial ventures Key Takeaways:Develop a detailed business plan as your blueprint before starting any venture. Nelson emphasized the importance of "blueprints" in shaping Kidmoto’s foundation, revisiting and refining his plan consistently before taking action.Start small and focus on steady progress, as Kidmoto began in New York City, where Nelson tested and perfected the model before gradually expanding the service to 53 cities across the U.S.Resolve customer issues quickly and seek qualified advice, as Nelson learned the hard way when a refusal to issue a $75 refund—based on unqualified guidance—led to over $100,000 in lost business.Persevere with focus and execution, as Nelson worked up to 20-hour days to implement his vision step by step, comparing the process to following a mapped route that ensures consistent progress toward the goal. "You just have to start small. You creep, you crawl, you stand up, you balance. [Then you] start walking, [and eventually, you] start running.” — Nelson Nigel Connect with Nelson Nigel:  Website: https://kidmoto.taxi/Email: nelsonnigel@kidmoto.taxiLinkedIn: https://www.linkedin.com/in/nelsonnigel/X (Twitter): https://x.com/NelsonNigelFacebook: https://www.facebook.com/NelsonNigelNY   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Dec 3, 2024 • 39min

Renee Moorefield: From Team Effectiveness to Team Thriving

About Renee Moorefield:Dr. Renee is the Co-founder and CEO of Wisdom Works, a social enterprise offering science-backed services to help leaders and teams thrive. They developed the holistic Be Well Lead Well Pulse® tool, which measures 19 psychometrics of well-being, resilience, and leadership impact. The tool has supported over 3,000 leaders in integrating the science of thriving into their lives and workplaces.Wisdom Works has collaborated with C-Suite executives from top global companies like Coca-Cola, Nike, AT&T, Hyatt, Roche, Barilla, Sainsbury, and Western Union. With 35+ years of experience coaching leaders, from Fortune 500 teams to social entrepreneurs, Dr. Renee is renowned for inspiring individuals and organizations to reach their full potential. In this episode, Dean Newlund and Renee Moorefield discuss:Thriving as defined in leadership and lifePersonalized leadership assessment toolsIntegrating well-being in workplacesCultural shifts for sustainable leadershipThe power of vision and purpose Key Takeaways:Thriving is defined as feeling internally well-resourced and capable of meeting life and work complexities with vitality, competence, and a growth mindset, shifting from depletion to flourishing.The 'Be Well Lead Well Pulse' tool uses 19 psychosocial metrics, such as resilience and purpose, to identify where leaders and teams stand and to create actionable strategies for thriving.Organizations that integrate thriving into their practices see tangible benefits, including higher morale, engagement, and creativity, even during challenging times like the pandemic.Thriving requires the courage to question deeply ingrained habits, cultural norms, and personal identities, fostering alignment between values, energy, and actions in work and life. "Thriving is courageous work. It's not just about behaving normally. It is not just about changing behavior. It's about re-looking at how we are living, what we identify with, and the energy we're getting from that identity.” — Renee Moorefield Connect with Renee Moorefield:  Website: https://www.wisdom-works.com/LinkedIn: https://www.linkedin.com/in/reneemoorefield/Instagram: https://www.instagram.com/wisdomworksgroup   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Nov 26, 2024 • 44min

Mike Robbins: We're All in This Together: Authentic Leadership in These Uncertain Times

About Mike Robbins:Mike Robbins is a leadership expert and the author of five books, including his latest, We're All in This Together. He's a sought-after speaker with clients such as Google, Wells Fargo, Microsoft, Walmart, eBay, and many more. He and his work have been featured in the Harvard Business Review, the Wall Street Journal, and the New York Times. In this episode, Dean Newlund and Mike Robbins discuss:Leadership strategies to combat burnout and foster resilienceAuthenticity and vulnerability in professional and personal settingsBalancing productivity with mindfulness in a fast-paced, technology-driven worldCultivating team connection through appreciation and intentional practicesNavigating societal and organizational crises with innovative and human-centered approaches Key Takeaways:Establishing intentional practices like keeping phones out of bedrooms, morning grounding routines and journaling can significantly enhance mental clarity, emotional resilience, and productivity.Structured exercises such as the "appreciation seat" foster deep connections, encourage vulnerability, and create a culture where team members feel seen and valued.Leaders who embrace authenticity and share their personal struggles openly inspire trust and create a space for meaningful human connection, even in professional environments.Prioritizing face-to-face interaction, emotional transparency, and reflective practices helps combat the modern challenges of burnout, technological overwhelm, and social isolation. "There's so much coming at everybody and so much chaos flying around. It's harder than ever to trust our intuition, but it's more important than ever because it's what the world needs right now.” — Mike Robbins Connect with Mike Robbins:  Website: https://mike-robbins.com/Email: mike@mike-robbins.comBook: We're All in This Together: https://www.amazon.com/Were-All-This-Together-Performance/dp/140196527XShow: We're All in This Together: https://podcasts.apple.com/us/podcast/were-all-in-this-together/id1134737783LinkedIn: https://www.linkedin.com/in/mrobbins/X (Twitter): https://twitter.com/mikedrobbinsInstagram: https://www.instagram.com/mikedrobbins/TikTok: https://www.tiktok.com/@mikedrobbins   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Nov 19, 2024 • 29min

Kristen Brun Sharkey: Using Improv to Drive Real Change in Leadership and Innovation

About Kristen Brun Sharkey:Kristen Brun Sharkey is an executive coach and facilitator who spent 15 years leading teams in ad tech and marketing at major companies, including Yahoo, Verizon, and Hearst. She holds a Master’s degree in Management, Strategy, and Leadership from Michigan State University and is an ICF-credentialed coach. Through her company, Emboldify, Kristen leverages techniques and principles from improv theatre to enhance leadership skills, helping leaders at all levels improve their decision-making, drive innovation, and execute effective change. In this episode, Dean Newlund and Kristen Brun Sharkey discuss:Using improvisation to strengthen leadership presence and decision-makingImprov techniques for driving innovation and creativity in businessImproving team dynamics with collaborative storytelling and communicationStrategies to overcome fear and resistance to creative activitiesIntegrating improv methods into structured leadership coaching Key Takeaways:The "one-word story" exercise helps reduce overthinking, improve collaboration, and build trust by having participants contribute spontaneously to a collective story.The "Yes, And" technique fosters psychological safety in brainstorming, ensuring all contributions are validated and promoting an inclusive, innovative environment.Improv-based leadership exercises help leaders build authentic presence, overcome imposter syndrome, and engage their teams more effectively.Practical debriefs with improv activities provide actionable insights, turning creative exercises into real-world applications that enhance leadership and teamwork skills. "One of the things I really picked up from improv... I actually had a teacher who called it ‘yoga for the inner critic’… it really leads toward being able to separate what is your intuition from what is just your inner judge trying to shut things down.” — Kristen Brun Sharkey Connect with Kristen Brun Sharkey:  Website: https://www.emboldify.com/LinkedIn: https://www.linkedin.com/in/kristenbsharkey/Love and Leadership Podcast: https://podcasts.apple.com/us/podcast/love-and-leadership/id175796804212 Improv Exercises That Anyone Can Do on Their Own to Improve Their Leadership Skills: https://embldfy.link/bZUT   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Nov 12, 2024 • 33min

Alicia Branham: Balancing Authenticity and Strategy in Small Business Marketing

About Alicia Branham:Meet Alicia Branham, the marketing powerhouse with a story beyond business savvy. Her journey reflects adaptability and determination, traits cultivated during her formative years when her parents uprooted her to Uruguay. With over 25 years as a Creative and Marketing Director in the Commercial & Industrial PVF and HVAC markets, Alicia is renowned as the “secret sauce” for transformative business growth. Her clients achieve prestigious accolades and industry recognition under her expert guidance, including magazine covers and Rep of the Year awards. In this episode, Dean Newlund and Alicia Branham discuss:Challenges small businesses face in marketing and brandingThe role of authenticity in personal and professional brandingHow mental health affects leadership and brand alignmentThe importance of consistency for building a strong marketing presenceUsing AI and technology to enhance small business marketing Key Takeaways:Regularly posting on social media, even if engagement is low initially, signals reliability to both algorithms and followers, which can significantly impact visibility.Using AI, like ChatGPT, can streamline content creation and offer small businesses cost-effective solutions for marketing strategy development.For businesses to grow effectively, it's often crucial to hire a marketing strategist who can align brand messaging with sales and growth objectives.Leaders who are open about personal challenges and mental health can foster a culture of authenticity, which resonates with clients and employees alike. "It is okay to go in a direction and realize it doesn't fit you and maybe it doesn't align with you anymore. And it's completely fine to switch. It's completely fine to pick up and switch chairs and move. It is 100 percent okay to do that.” — Alicia Branham Connect with Alicia Branham:  Website: https://www.aliciabranham.com/ & https://www.getbran.com/LinkedIn: https://www.linkedin.com/in/alicia-branham-3a24a310/Instagram: https://www.instagram.com/the_real_aliciabranham/Supply House Times: https://www.supplyht.com/authors/2238-alicia-branham   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Nov 5, 2024 • 27min

Claire Milligan: How Private Equity Drives Efficiency and Strategic Leadership

About Claire Milligan:Whether she’s helping businesses transform their cloud spending or hitting the slopes as a ski patroller, Claire Milligan thrives on distilling complex problems down to their core issues — and turning these pragmatic findings into groundbreaking solutions. Through a journey spanning marketing, UX, and leadership roles at tech companies like Tallie and SpringAhead, she’s meticulously constructed a diverse skill set built upon hands-on expertise and an unrelenting thirst for knowledge. Now, as the CEO of startup Aimably, she’s applying her unique superpowers to help businesses grow by spending smarter and dramatically reducing their cloud costs. In this episode, Dean Newlund and Claire Milligan discuss:Private equity’s role in transforming and growing companiesThe expanding financial responsibilities of CTOsCost reduction and financial efficiency in software companiesLeadership continuity through acquisitions and turnoverAligning operations with long-term financial objectives Key Takeaways:Private equity helps companies transition from good to great by rigorously assessing core operations, eliminating inefficiencies, and focusing on mission-driven growth.Successful CTOs in private equity contexts must adopt a financial mindset, overseeing budgets, cost management, and return on investment for technology spending.Evaluating every role within a team based on adaptability and alignment with evolving business priorities is essential for CTOs managing acquisitions.Companies preparing for potential acquisition can benefit from acting as though they are selling, which enhances operational efficiency and scalability.Cloud infrastructure spending can significantly impact profitability, so companies should regularly audit and optimize their cloud costs. "The whole goal of private equity is to take a good company and make it great by examining everything as an opportunity to stop, reset, re-evaluate, and make sure you’re not wasting time or resources on things that aren’t core to your values or mission, driving much more success out of the same core architecture.” — Claire Milligan Connect with Claire Milligan:  Website: https://www.aimably.com/LinkedIn: https://www.linkedin.com/in/clairemilligan/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Oct 29, 2024 • 57min

Kerry Robinson: Navigating the AI Revolution From Customer Service to Super Intelligence

About Kerry Robinson:Growing up, Kerry Robinson wanted to be the Prime Minister or a CEO. Fortunately for the world of AI, his career path never led him to Downing Street. An Oxford-trained physicist with a Master's in Artificial Intelligence, Kerry excels in turning complex tech into practical business solutions. As VP of Conversational AI at Waterfield Tech, he puts his 20+ years of experience to work leading their R&D team, enhancing business interactions through advanced chatbot and voice strategies, and reshaping the way they connect with customers. Welcome to the brighter, smarter, stronger side of AI. Kerry may have arrived first, but he’s committed to fostering the innovation that allows others to join him. In this episode, Dean Newlund and Kerry Robinson discuss:AI leadership in business transformationAI’s role in streamlining customer serviceGenerative AI’s expanding capabilities and automationEthical challenges and bias in AI systemsThe future of AI from general intelligence to superintelligence Key Takeaways:Contact centers should focus on problem-solving, not just customer engagement – AI helps streamline customer service, reducing the need for human interaction by addressing root problems instead of just managing calls.AI can outperform humans in specific tasks – In fields like radiology, AI is already more effective than humans at detecting issues like breast cancer, raising questions about human-AI collaboration.Generative AI improves through continuous training and feedback – AI models, like those used in customer service, can analyze conversations, learn from mistakes, and optimize themselves for better performance.Bias in AI models is inevitable and influenced by human decisions – Generative AI systems, like ChatGPT, are shaped by the biases of their human trainers, which affects the objectivity of the results. "The most important human task we have is to ask the right questions and have really good discussions with each other about [AI].” — Kerry Robinson Connect with Kerry Robinson:  Website: https://waterfieldtech.com/LinkedIn: https://www.linkedin.com/in/k3rryrobinson/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Oct 22, 2024 • 40min

Ty Hoesgen: Step-by-Step Guide to Communicating Like an Effective Leader

About Ty Hoesgen:Ty Hoesgen is the CEO of Advanced Growth Institute, where he helps entrepreneurs and professionals master the art of communication. Ty is one of the most sought-after communication coaches in the world and is the International best-selling author of the renowned book, Elite Communication Skills. Ty specializes in helping professionals communicate powerfully so they can earn more money, advance in their careers faster than their peers, and impact more people. Rooted in his own journey from a shy, awkward farm kid to a communication expert, Ty's relentless dedication to mastering the art of communication has transformed the lives of over 36,000+ individuals. In this episode, Dean Newlund and Ty Hoesgen discuss:Enhancing communication for leaders and professionalsBeing succinct and maintaining engagementHandling public speaking anxietyAdapting communication for virtual settingsNavigating difficult conversations with employees effectively Key Takeaways:Using the "Point, Reason, Point" framework helps speakers organize thoughts and deliver concise, impactful messages in meetings.Shifting focus from self to audience, practicing speeches aloud, and using the "practice versus performance" mindset can reduce anxiety.Standing while presenting, using open body language, and avoiding proximity to the camera can improve clarity and reduce Zoom fatigue.Focus on specific behaviors rather than personal traits when providing constructive criticism, using a framework of "Behavior, Outcome, Future Action." "[Public speaking is] kind of like any other skill where you just have to start small. So I always encourage a person like that: don't start by sharing all these big ideas because that's actually really hard. It's like trying to run before you start walking.” — Ty Hoesgen Connect with Ty Hoesgen:  LinkedIn: https://www.linkedin.com/in/tyhoesgen/Facebook: https://www.facebook.com/ty.hoesgenInstagram: https://www.instagram.com/tyhoesgen/ Message Ty "CEO24" on Instagram or LinkedIn to get the free CEO communication kit, including a course and a live coaching session. 5 Science-Backed Video Call Secrets Every Professional Needs To Knowhttps://www.videocallstar.com/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Oct 15, 2024 • 35min

Dr. Chris Fuzie: Balancing Leadership and Followership in Today's Workplace

About Dr. Chris Fuzie:Dr. Chris Fuzie, Ed.D., M.A.OL., is a leadership consultant, trainer, college professor, and author specializing in behavior-based leadership and followership dynamics. He holds a Doctorate of Education in Organizational Leadership, along with a Master’s and Bachelor’s in the same field, blending academic insights with practical applications. With over 29 years in law enforcement, Dr. Fuzie has led various high-stakes teams and continues to apply his expertise to consulting and training organizations. His innovative concepts, including the Liminal Leadership Model, challenge traditional leadership paradigms by emphasizing the simultaneous roles of leader and follower.In this episode, Dean Newlund and Dr. Chris Fuzie discuss:The convergence of leadership and followershipLiminal leadership and transitional rolesBehavioral consistency in organizationsDefining leadership at different organizational levelsEnsuring organizational consistency and performanceKey Takeaways:Individuals frequently switch between leading and following, and success often requires balancing responsibilities to both superiors and subordinates.The key to successful leadership and followership is focusing on common, actionable behaviors like humility, integrity, and decisiveness, rather than fixating on formal roles.Organizations should focus on identifying specific, measurable behaviors that align with their goals, ensuring that these behaviors can be taught and evaluated across teams.Strategic leaders may focus on overarching traits like integrity, while mid-level managers and operational teams prioritize different sets of behaviors relevant to their tasks.By encouraging consistent behavior across all levels of the organization, companies can create a more unified culture and better performance outcomes. "It’s not an either-or...most people think you're either a leader or a follower. However, now we have situations where people are leading and following simultaneously.” — Dr. Chris Fuzie Connect with Dr. Chris Fuzie:  Website: https://www.cmfleadership.com/LinkedIn: https://www.linkedin.com/in/dr-chris-fuzie-ed-d-m-a-ol-37587934/X (Twitter): https://x.com/CMFLeadershipFacebook: https://www.facebook.com/profile.php?id=100090255232861   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Oct 8, 2024 • 42min

Nick Shaw: Lessons Learned From Bootstrapping to $100M Lifetime Revenue

About Nick Shaw:Nick Shaw is the co-founder and CEO of RP Strength, a company that has helped millions of individuals worldwide achieve peak physical fitness. RP Strength is recognized as a global leader in hypertrophy training, with its YouTube channel reaching tens of millions of viewers each month. Nick has personally coached numerous elite athletes, including CrossFit Games champions, international weightlifting medalists, UFC fighters, Navy SEALs, and Olympians. Under his leadership, RP Strength has sold hundreds of thousands of books on nutrition, training, recovery, and healthy habit formation. In this episode, Dean Newlund and Nick Shaw discuss:Role of digital platforms in scaling businessesImportance of evidence-based approaches in fitness and healthPower of social media for driving brand growth and engagementStrategies for maintaining motivation in fitness and businessChallenges and rewards of prioritizing key growth opportunities Key Takeaways:Transitioning services from in-person to digital formats can help businesses reach a wider audience while reducing time and resource constraints.Sharing customer success stories and results on social media can amplify brand growth and generate organic engagement.Catering specifically to a targeted, well-defined group of customers often leads to higher satisfaction and better business outcomes, especially for advanced or specialized services.Saying "no" to smaller or less profitable opportunities helps businesses concentrate their efforts on high-impact projects, leading to more sustainable growth.Regularly posting engaging and informative content on digital platforms not only builds an audience but can also generate direct revenue and drive product sales. "Saying ‘no’ more often allows you to focus on the bigger opportunities, and that’s led to some pretty serious growth for us in the last year and a half.” — Nick Shaw Connect with Nick Shaw:  Website: https://rpstrength.com/Book: Fit For Success - Lessons on Achievement and Leading Your Best Life: https://www.amazon.com/Fit-Success-Lessons-Achievement-Leading/dp/0578765551YouTube: https://www.youtube.com/channel/UCfQgsKhHjSyRLOp9mnffqVgLinkedIn: https://www.linkedin.com/in/nick-shaw-b078068b/Instagram: https://www.instagram.com/nick.shaw.rp/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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