Join Alex in a lively chat with Anthony Pierri, an expert in product and brand marketing for startups. They discuss the key differences between product and brand marketing, the importance of targeting the right market segment, and strategies for crafting compelling branding and product messaging. Anthony shares valuable insights on maintaining a balance between design aesthetics and functional branding to enhance customer engagement and awareness.

The first interview on the Brand Boost Podcast is out now! We chatted with Stacy, the co-founder of Awesomic, a Y Combinator S'21 alum, and a Forbes 30 under 30 rockstar😎. In this episode, Stacy shared many cool stories about starting a company and building a strong brand. We talked about some wild stuff, like: - How to name your brand with a swear word and still get investors on board 😱 - Using Tinder to nail your investor pitch 😏 - Why being boring is a big no-no for startups 🙅‍♀️ - The crazy story of getting company logo tattoos 🤯 - When to start thinking about your startup's brand (hint: it's earlier than you think! ⏰) - The one piece of advice for people who want to build a brand 💡 Stacy had so many great things to say, and the energy there is AWESOMIC! 🌟 You have to check it out!

In this episode, I discuss the concept of brand enemies and how they can be a powerful tool in brand building. Brand enemies are opposing ideas, beliefs, or states that clash with a brand's values and goals. By choosing a distinctive enemy, a brand can differentiate itself and rally people around a shared cause. I explain the importance of conflict in storytelling and how it can help a brand stand out and gain attention. I also provide methods for finding and describing a brand enemy, such as starting with the brand's purpose and positioning against competitors' values. Follow me on LinkedIn: https://www.linkedin.com/in/alex-naidonova/ Subscribe to my newsletter and get FREE Brand Strategy Template: https://brand-boost.beehiiv.com/c/brand-strategy-session-workbook